Entry Categories

The 2012 international IAB MIXX Awards recognizes the best in interactive across a range of single and campaign categories—with a Gold, Silver, and Bronze winner selected in each category by the judging panel. In addition to rewarding work that integrates multiple interactive tactics, the MIXX Awards also recognizes those that demonstrate advanced or innovative use of specific emerging interactive methods, including mobile, search and interactive television. The coveted Best in Show Award will be granted to the best work among all categories.

Many submissions qualify for more than one category. Entrants may submit into multiple categories. In addition, there is no limit on the number of entries submitted by one particular entrant.

The IAB MIXX Awards is an international awards program. International entrants with work that ran inside or outside the U.S. are encouraged to submit into all categories that represent the platform or goals of the work to help ensure all entries are evaluated against similar work and to increase their chance of recognition.

Click on the thumbnails below to view the 2011 Gold winner in each category.

Single Categories		2011 Gold Winners
An individual piece of interactive advertising that may, or may not, be part of a broader campaign. This can include a single execution (e.g. a banner, video, site) that best captures the strategic insight and creative innovation of a brand. Entering a piece of work as a "single" offers an opportunity for an individual effort to be recognized for its unique value.
Brand Destination Site	Any online destination or microsite built for the purpose of providing an exceptional user experience around a brand or product.
Branded Content	Any piece of entertainment or informational content used to engage consumers and drive marketing objectives.
Custom Rich Media Display Ad	Any custom or non-standard online display ad where users can interact with the content in a rich media environment that incorporates dynamic motion, video and/or audio.
IAB Standard Rich Media Display Ad	Any IAB Standard Display Ad Unit, including the Rising Stars – Billboard, Flimstrip, Portrait, Pushdown, Sidekick, Slider, where users can interact with the content in a rich media environment that incorporates dynamic motion, video and/or audio.
Digital Out-of-Home	Any digital element that leverages place-based networks and other out-of-home locations for marketing to consumers when they are "on-the-go", in public places, in transit, waiting (such as in a medical office) and/or in specific commercial locations (such as in a retail venue).
Games	Any piece of interactive advertising functioning primarily in a gaming environment, including in-game, advergaming, via PC, console or other platform-based games.
Interactive Video	Any video enabling viewers to interact with or control the content by use of streaming video-based advertising appearing in a player environment including movies, video clips and games.
Location-Based Advertising	Any place-based mobile or online marketing effort utilizing geo-targeting.
Mobile Ad	Any piece of mobile advertising, including, but not limited to, mobile display, in-app or in-game mobile advertising, SMS and mobile video advertising.
Mobile Brand Destination Site	Any mobile or tablet-optimized destination app or microsite built for the purpose of providing an exceptional user experience around a brand or product.
Online Commercial	Any commercial primarily designed to capitalize on the unique capabilities of an online environment to sell, promote or build awareness of a product or service.
Tablet Marketing	Any marketing specifically designed for the tablet environment whether online or as an application that sells, promotes or builds awareness of a product or service.
Viral	Any advertising piece that facilitates and encourages consumers to pass along a message via social or other channels.
Campaign Categories		2011 Gold Winners
A series of executions (e.g. direct response, mobile platform and apps) that are part of a broader marketing effort. Digital campaigns grow in significance every year—marketers continue moving their strategic focal points away from traditional media, and more towards online. Previous winners have served as models for this transition.
Brand Awareness and Positioning	Any campaign with the primary objective of driving awareness of a brand or brand attributes.
Business-to-Business	Any interactive campaign focusing on business-to-business advertising.
Cross-Media Integration	Any predominately digital campaign driving an exceptional user experience through superior integration of on and offline media.
Digital Integration	Any campaign delivering an exceptional distributed digital experience that includes a mix of at least three (interactive tactics and technologies. e.g. display, video, mobile, search connected TV and/or social media).
Direct Response and Lead Generation	Any campaign with the primary objective of driving direct response, such as promotions, sales, conversions or trials or a campaign with the primary objective of generating prospective customers by gathering information to qualify and score the opportunity for future follow up.
Experimental and Innovative	Any campaign featuring unconventional, new or groundbreaking techniques to market a service or product.
Mobile Advertising	Any campaign primarily executed on a mobile platform including, but not limited to, mobile display, in-app or in-game mobile advertising, SMS and mobile video advertising.
Mobile Branded App	Any mobile (smartphone or tablet) application with the primary purpose of providing entertainment, information or utility which engages consumers while driving a brand’s objectives.
Multicultural	Any campaign targeted toward a specific segment of the population based on cultural demographics such as language, heritage or community.
Product Launch	Any campaign with the primary objective of introducing a new product or service into the marketplace.
Public Service/Not For Profit	Any interactive campaign executed on behalf of a not-for-profit organization or government agency for public service purposes.
Search Marketing	Any campaign featuring exemplary search marketing tactics.
Social Marketing	Any campaign featuring the use of person-to-person and community channels such as word-of-mouth, user-generated content and social networks.
Video Advertising	Any campaign delivering an exceptional user experience through the use of video on demand or interactive television, which capitalizes on the user's ability to alter and control the experience and feeds information back to the marketer.