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Entry Categories

2014 IAB MIXX Awards
Interactive Creativity that Works

The IAB MIXX Awards recognize and celebrate year’s best the interactive marketing. The winning work ultimately serves to educate the marketplace about what works and why in digital marketing, as well as inspire the community by pointing to future trends and where the industry is heading.


The 2014 IAB MIXX Awards categories are broken into two types of entries: Strategies & Objectives and Tools, Tactics, & Platforms.

Strategies & Objectives
These categories recognize interactive work that blends big ideas, strategy, and execution to deliver on the objective or intention of a brand.

Tools, Tactics, & Platforms
These categories recognize interactive work that leverages specific interactive elements to create an exceptional consumer experience that delivers results for a brand.

Additional categories to be awarded:

SPECIAL INNOVATION CATEGORY: Can’t be Contained!
Recognizing work so innovative it defies categorization.

Best in Show
The coveted Best in Show Award will be chosen by the judges to honor the best work among all categories.

Many submissions qualify for more than one category. Entrants may submit into multiple categories. In addition, there is no limit on the number of entries submitted by one particular entrant.

Strategies & Objectives
Recognizing interactive work that blends big ideas, strategy, and execution to deliver on the objective or intention of a brand.
Brand Awareness and Positioning Objective: To drive awareness of a brand or brand attributes.
Branded Content Objective: To create original, entertaining, or informational content which connects to the core attributes of a brand.
Branded Utility Objective: To add value to consumers’ lives with a service or tool that connects with the core attributes of a brand.
Cross-Media Integration Objective: To create a cohesive consumer experience across multiple (3 or more) platforms or media.
Data-Inspired Creative Objective: To leverage data in a way which inspires both a creative concept and its execution.
Interactive Video Objective: To enable consumers to interact with or control an experience of sight, sound, and motion.
Mobile Objective: To engage consumers via mobile platforms.
Multicultural Objective: To engage a sub-group of a larger population in a way that plays on cultural context or heritage.
Product Launch Objective: To introduce consumers to a new product or service.
Public Service Objective: To inspire altruism or change behaviors for the greater good.
Social Objective: To create a brand experience that facilitates and empowers consumers to participate, co-create, and share with their own networks.
Special Innovation
Can’t Be Contained!
Recognizing the individuals, teams, and talents pushing boundaries and driving the industry forward.
Can’t be contained! Any execution so experimental and innovative that it defies categorization.
Tools, Tactics, & Platforms
Recognizing interactive work that leverages digital tools, tactics, or platforms to create an exceptional consumer experience that delivers results for a brand.
Augmented Reality Any digital execution built to create a digital or virtual layer on top of a physical place or item.
Brand Destination Site Any online destination or microsite built to provide an exceptional user experience around a brand or product.
Branded Mobile Application Any mobile application built to create an exceptional consumer experience that delivers results for a brand.
Branded Tablet Application Any application built to leverage the unique attributes of the tablet (e.g. screen, interface, and experience) creating exceptional consumer experience that delivers results for a brand.
Business-to-Business Any advertising that connects a brand, product, or service with a business audience.
Custom Rich Media Display Any custom or non-standard online display ad that allows users to interact with the content in a rich media environment, incorporating dynamic motion, video, and/or audio.
Custom Mobile Rich Media Display Any custom or non-standard mobile display ad that allows users to interact with the content in a rich media environment, incorporating dynamic motion, video, and/or audio.
Direct Response and Lead Generation Any campaign or individual execution built to drive direct response or to generate prospective customers by gathering information to qualify and score the opportunity for future follow up.
Games Any piece of interactive advertising functioning primarily in a game environment, including in-game or advergaming, via PC, console, or other platform-based games.
IAB Rising Stars Rich Media Display Any IAB Rising Star Display Ad Unit that allows users to interact with the content in a rich media environment, incorporating dynamic motion, video, and/or audio.

*Entrants must name unit in entry form. (E.g. Billboard, Filmstrip, Portrait, Pushdown, Sidekick, Slider)
IAB Rising Stars Mobile Rich Media Display Any IAB Rising Star Mobile Ad Unit that allows users to interact with the content in a rich media environment, incorporating dynamic motion, video, and/or audio.

*Entrants must name unit in entry form. (E.g. Mobile Adhesion Banner, Mobile Filmstrip, Mobile Full Page Flex, Mobile Pull, Mobile Slider)
IAB Rising Stars Digital Video Ad Any linear, in-stream, IAB Standard Digital Video Rising Star Ad Unit.

*Entrants must name unit in entry form. (E.g. Ad Control Bar, Extender, Filmstrip, Full Screen, Time Sync)
Interactive Out-of-Home Any advertising that leverages out-of-home locations for marketing to consumers when they are “on-the-go,” in public or commercial locations.
Location-Based Advertising Any mobile or online marketing effort utilizing geo-targeting or geo-aware technology.
Mobile Brand Destination Any mobile-web destination or microsite built to provide an exceptional user experience around a brand or product.
Native Advertising Any advertising that’s assimilated into the design of a page and/or consistent with a platform behavior.
Online Commercial Any commercial primarily designed to capitalize on the unique capabilities of an interactive environment.
Search Marketing Any campaign featuring exemplary search marketing tactics.