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MIXX Awards Entry Categories

The 2013 global IAB MIXX Awards recognizes the best in interactive across a range of categories. The 2013 IAB MIXX Awards categories are broken into two types of entries—Tools, Tactics, & Technologies and Strategies & Objectives. This allows both individual campaign elements as well as broader marketing efforts to be recognized for their unique value.

The coveted Best in Show Award will be granted to the best work among all categories.

Many submissions qualify for more than one category. Entrants may submit into multiple categories. In addition, there is no limit on the number of entries submitted by one particular entrant.

The IAB MIXX Awards is an global awards program. International entrants with work that ran inside or outside the U.S. are encouraged to submit into all categories that represent the platform or goals of the work to help ensure all entries are evaluated against similar work and to increase their chance of recognition.

Click on the thumbnails below to view the 2012 Gold winner in each category.

Tools, Tactics, & Technologies 2012
Gold
Winners
Any individual digital advertising execution or element. Executions can be stand-alone or part of a larger campaign. Elements from a single campaign can be entered in any and all categories in which they fit.
Augmented Reality Any digital execution built to create a digital or virtual layer on top of a physical place or item. New Category
Brand Destination Site Any online destination or microsite built to provide an exceptional user experience around a brand or product.
Branded Content Any digital execution featuring entertaining or informational content used to engage consumers and drive marketing objectives of a brand.
Branded Mobile Application Any mobile application built to provide an exceptional user experience around a brand or product.
Custom Rich Media Display Any custom or non-standard online display ad that allows users to interact with the content in a rich media environment, incorporating dynamic motion, video, and/or audio.
IAB Standard Rich Media Display Any IAB Standard Display Ad Unit that allows users to interact with the content in a rich media environment, incorporating dynamic motion, video, and/or audio.
*Please name unit in entry form.
Custom Mobile Rich Media Display Any custom or non-standard mobile display ad that allows users to interact with the content in a rich media environment, incorporating dynamic motion, video, and/or audio. New Category
IAB Standard Mobile Rich Media Display Any IAB Standard Mobile Display Ad Unit that allows users to interact with the content in a rich media environment, incorporating dynamic motion, video, and/or audio.
*Please name unit in entry form.
New Category
Digital Out-of-Home Any digital element that leverages place-based networks and other out-of-home locations for marketing to consumers when they are “on-the-go,” in public places, in transit, in waiting areas, and/or in specific commercial locations.
Games Any piece of interactive advertising functioning primarily in a game environment, including in-game or advergaming, via PC, console, or other platform-based games.
Interactive Video Any video advertising enabling viewers to interact with or control the content appearing in an online, mobile player or interactive TV environment.
Location-Based Advertising Any mobile or online marketing effort utilizing geo-targeting or geo-aware technology.
Mobile Brand Destination Site Any mobile-web destination or microsite built to provide an exceptional user experience around a brand or product.
Online Commercial Any commercial primarily designed to capitalize on the unique capabilities of an online environment to sell, promote, or build awareness of a product or service.
Search Marketing Any campaign featuring exemplary search marketing tactics.
Tablet Marketing Any marketing specifically designed for tablets, whether web-based or as an application that sells, promotes, or builds awareness of a product or service.
Viral / Word-of-Mouth Any marketing optimized to be passed along by person-to-person channels via social platforms.
Strategies & Objectives 2012
Gold
Winners
Any execution or series of executions which meet the stated goals of the category.
Brand Awareness and Positioning Any campaign or individual execution built with the primary objective of driving awareness of a brand or brand attributes.
Branded Utility Any branded digital service or interactive tool that creates value between a product and consumer by improving a user’s experience, lifestyle, or behavior. New Category
Business-to-Business Any interactive campaign or individual execution focusing on business-to-business advertising.
Clicks-to-Bricks Any online, mobile, or interactive out-of-home campaign designed primarily to drive traffic to physical stores or locations. New Category
Content Marketing Any campaign or execution primarily focused on creating entertaining or informational content to engage consumers and drive marketing objectives of a brand. New Category
Cross-Media Integration Any predominately digital campaign driving an exceptional user experience through superior integration of on and offline media.
Cross-Platform Digital Any campaign delivering an exceptional distributed digital experience that includes at least three interactive tactics and technologies. e.g. display, video, mobile, search, connected TV, and/or social media.
Direct Response and Lead Generation Any campaign or individual execution built to drive direct response (e.g. promotions, sales, trials) or to generate prospective customers by gathering information to qualify and score the opportunity for future follow up.
Mobile Advertising Any campaign primarily executed on a mobile platform including, but not limited to, mobile display, in-app or in-game mobile advertising, SMS, and mobile video advertising.
Multicultural Any campaign or individual execution targeted toward a specific segment of the population based on cultural demographics such as language, heritage, or community.
Not for Profit / Public Service Any interactive campaign or individual execution executed on behalf of a not-for-profit organization or government agency for public service purposes.
Product Launch Any campaign or individual execution built with the primary objective of introducing a new product or service into the marketplace.
Social Marketing Any marketing that facilitates and encourages consumers to pass along the message via social networks or other person-to-person channels.
**Special Innovation Category  
The IAB MIXX Awards recognizes work that points to the future of digital advertising. This category celebrates the individuals, teams, and talents pushing the boundaries and driving the industry forward.
Can’t Be Contained! Any execution so experimental and innovative that it defies categorization. New Category