Judging the IAB MIXX Awards

The coveted MIXX Awards is judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem—advertising agency executives who create campaigns for the world’s most powerful brands, marketers with direct control over many of the largest advertising budgets in the world and major media company leaders.

Intense scrutiny during the judging process ensures that winning submissions truly reflect the industry’s best work and reward the creatives and brands successfully using innovation to push interactive to new levels. With two intensive phases of judging by some of the most demanding marketing executives, winning an international MIXX Award is one of the most sought-after honors in interactive advertising.

Phase One
The screening committee—comprised of senior marketing professionals—individually evaluates and scores each submission. Every entry is evaluated by multiple committee members to ensure an accurate, thorough review. The four entries with the highest scores become the finalists for each category.

Phase Two
An independent panel of highly acclaimed representatives of the entire interactive advertising ecosystem— advertising agency experts, brand marketers and major media company executives—convenes in New York for sequestering and a day of intense debate with the goal of selecting the most creative and impactful interactive work in each category and determine the Best in Show. These winners are announced and recognized at the MIXX Awards Gala on October 2, 2012 at the Crowne Plaza Hotel, Times Square, in New York City.

The 2012 MIXX Awards judging panel includes:

Jeff Benjamin – Chief Creative Officer, JWT North America
Lincoln Bjorkman – Executive Vice President and Chief Creative Officer, North America, DIGITAS
Brad Brinegar – Chairman and Chief Executive Officer, McKinney, and Founding Chairman, IAB Agency Advisory Board
Amy Choyne – Senior Vice President and Chief Marketing Officer, Kenneth Cole Productions
Andreas Combuechen – Chairman, Chief Executive Officer, Chief Creative Officer, Atmosphere Proximity

Emma Cookson – Chairman, BBH New York
Mark D’Arcy – Director, Global Creative Solutions, Facebook
Brian DiLorenzo – Executive Vice President, Chief Production Officer, McCann New York
Marjorie Dufek – Interactive Marketing Director, Brown-Forman Corporation
Alberto Ferrer – Managing Partner, Marketing and Operations, The Vidal Partnership
Quentin George – Chief Innovation Officer, IPG/Mediabrands
Jane Grenier – Vice President, Integrated Strategy, Condé Nast Media Group
Laurie Koehler – Consumer Campaigns Manager, Americas Marketing Group, Intel
Nick Law – Global Chief Creative Officer, R/GA
Jean-Philippe Maheu – Chief Executive Officer, Bluefin Labs
Andy Markowitz – Director, Global Digital Strategy, General Electric Company
DyShaun Muhammad – Senior Marketing Manager, General Mills
Chris Needham – Vice President, Interactive, Fidelity Investments
Benjamin Palmer – Co-Founder and Chief Executive Officer, The Barbarian Group
John Piontkowski – Senior Regional Sales Director, Microsoft Advertising
Elizabeth Pizzinato – Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts
Suzie Reider – Head, Industry Development, YouTube Global Video
David Roman – Senior Vice President and Chief Marketing Officer, Lenovo
Alan Schulman – Vice President, Chief Creative Officer, SapientNitro NY
Lori Senecal – Chairman and Chief Executive Officer, kbs+
Baba Shetty – Chief Strategy Officer, Hill Holliday
Marla Skiko – Executive Vice President and Director, Digital Innovation, SMG Multicultural
Rick Song – Executive Vice President, National Digital Sales, Clear Channel Media + Entertainment
Patrizio Spagnoletto – Vice President, B2B Marketing, Yahoo!
Shane Steele – Head, Global Sales Marketing, Twitter
Steve Wax – Partner, Ladies & Gentlemen

Additional judges to be announced.

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Jeff Benjamin, former Partner and Chief Creative Officer at Crispin Porter + Bogusky, joined JWT in 2012 as Chief Creative Officer, North America.

During his career, Jeff has navigated clients through the interactive landscape with great success, creating some of the world’s most famous campaigns. His ability to lead multi-national marketers to break new ground opens up endless possibilities for brands.

The work Jeff has created for brands such as Domino’s Pizza, Coke Zero, Microsoft, Kraft, and Best Buy are among the most successful marketing campaigns of all time.

Jeff has been recognized by every major industry award show, winning the Grand Prix at Cannes in 3 different categories, Best of Show at the One Show, and the Grand Clio at the Clio Awards. He served as the Cyber Jury President at Cannes in 2010, has been profiled in Fast Company and The New York Times, appeared in the ‘Creativity 50’ and is regularly called upon by television networks to comment on the state of the industry.

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As EVP, Chief Creative Officer, North America at Digitas, Bjorkman has creative responsibility for the agency’s North American offices including New York, Boston, Chicago, Atlanta, Stamford, Detroit, San Francisco and one of their largest accounts, American Express. He sits on the Digitas North America Leadership Team and works on a range of other agency clients that include GM, Travelers and Comcast. iMedia has named him one of their 25 Internet Marketing Leaders and Innovators.

Prior to Digitas, Bjorkman worked at Y&R serving first as director of concepts for the Wunderman New York office, and then later as creative director and principal of Y&R’s new BRAND BUZZ. At BRAND BUZZ he leveraged his multi-discipline background to create award-winning programs across all disciplines and media channels for Y&R clients like SONY, Colgate, Dr.Pepper/7up and many more.

Bjorkman’s work has won multiple MIXX, CLIO, ECHO, EFFIE, NY Festivals, PROMO Pro, OMMA and REGGIE creative awards, been shortlisted numerous times at Cannes and featured in Communication Arts. During his tenure at Digitas, the agency’s creative has been repeatedly recognized at Cannes and with WEBBY, CLIO, MIXX, EFFIE and One Show awards. Digitas was also honored with first ever CLIO Special Award for Facebook Integrated Media, Grand and Gold Clios, top “Blue” honors at the inaugural Facebook Studio Awards, OMMA Agency of the Year: Gold (twice) and numerous other industry honors.

He shares a U.S. Patent for digital work developed on behalf of American Express. He holds a B.A. from Wesleyan University (with Honors in English). While there he wrote an honors thesis on William Faulkner’s short fiction and reported for The Associate Press. He lives in Connecticut with his wife, twins and a puppy named Scout.

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Brad has led Durham, North Carolina-based McKinney since 2002.

Since his arrival, McKinney has more than doubled in size by building one of the most innovative business models in the advertising industry, one that blurs the line between traditional and digital media. As a result, McKinney has been recognized as one of the best agencies in the country by Advertising Age. In 2008, Brad led a management buyback of the agency from French holding company Havas.

He is also on the board of the American Association of Advertising Agencies (4A’s) and founding chair of the Interactive Advertising Bureau’s (IAB’s) Agency Advisory Board.

An anthropology major at Dartmouth, where he rowed on the varsity crew and was editor-in-chief of the humor magazine, Brad also earned a finance MBA from Columbia. Before joining McKinney, he spent two decades at global advertising giant Leo Burnett in Chicago, rising from trainee to CEO of Leo Burnett USA.

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Amy Choyne has 15+ years marketing executive leadership and global marketing experience. She currently holds the title of SVP/CMO Kenneth Cole Productions where she oversees all marketing, advertising, visual display, social media, cause marketing, public relations, customer insights and data analysis. Prior to that Ms Choyne served as Global Executive Director of Marketing for Anthropologie, a division of URBN Inc., from 2010 to 2102. Ms. Choyne also served as Vice President of Marketing at Barneys New York from 2006 to 2010. An expert in consumer brand management and brand-building across all channels, Amy has also held senior marketing positions within Giorgio Armani S.p.A., The Limited Brands and A|X Armani Exchange.

Ms. Choyne earned her Bachelor of Arts degree at University of Michigan in Ann Arbor. She also holds a secondary degree in Graphic Design & Advertising from Parsons School of Design.

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Andreas is Atmosphere’s Chairman, Chief Executive and Creative Officer and is recognized as one of the digital industry’s foremost creative branding experts.  He’s renowned for his ability to aid both online and offline brands in establishing their identity and positioning in the marketplace. Andreas has worked on all key assignments in the agency’s history, many of which have received critical acclaim.

Andreas has guided Atmosphere through a decade of double digit year on year growth based on these core principles, a clear understanding of the consumer, compelling, engaging work that positions brands in a relevant way, leading to a change in the way consumers think, feel and act. This has been particularly evident in important brand initiatives with Target, GE, Frito Lay, FedEx, Global Johnson & Johnson and Conservation International.

Andreas serves on the Board of the AAAA’s Large Digital Agency Management Committee, the National Advertising Review Board, a member of BBDO North America Board of Directors, and the International Academy for Digital Arts and Sciences.

A frequently quoted industry leader, Andreas is a regular judge at high-profile creative award shows including The Circle Club, The ANDY Awards, The ONE Show, The Cannes Festival and The New York Festival.

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Emma’s advertising career began in the UK where she worked as a Strategic Planner for a variety of agencies – big and small, good and bad – before finding her career home at Bartle Bogle Hegarty in 1992.

In 1999, Emma left London for the bright lights and bagels of New York City. As Head of Strategic Planning, she was part of the new BBH NY office’s start-up management team and her role later evolved into that of Global Head of Strategic Planning, accountable for the quality of BBH’s strategic planning output in its six offices around the world.

From 2007-2009, Emma stepped into the CEO role at BBH New York and she now serves as the company’s Chairman. The agency has been voted AAAAs mid-sized agency of the year for an unprecedented four years running, and its most significant client relationships today are with Google, Unilever, The Coca-Cola Company and Diageo.

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In this role D’Arcy leads a team working to develop ideas that leverage the power of the social graph to transform industries, serve the needs of the company’s largest marketing partners and drive revenue growth.

Prior to joining Facebook he spent seven years at Time Warner where he was Chief Creative Officer of its Global Media Group. In this role he pioneered its industry leading transformation from a traditional cross-platform sales group into a highly successful media-arts practice serving the company’s largest marketing partners.

In 2009 he was also named President of the group.

D’Arcy has been widely recognized for his creativity and received the 2010 KEA World Class New Zealand award for his leadership in creative industries.

He is a member of the International Academy of Digital Arts and Sciences, serves on the Ad Council’s creative review committee and the Board of Trustees for the Museum of the City of New York, The AD CLUB of NY and the Independent Filmmaker Project.

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Brian is the Chief Production Officer of McCann New York. He leads the agency’s integrated production operations and content development.

Prior to McCann, Brian was Executive Director of Integrated Production at BBDO, New York, where he managed the department and produced transmedia content for clients such as AT&T, HBO and Starbucks.

HBO Voyeur became the single most awarded campaign on the planet in 2008. The Starbucks Love Project, a 2009 holiday campaign, helped raise millions of dollars for Product Red and in the process earned a Guinness World Record, a Cannes Lion and numerous technical awards for its global live sing-along event.

Prior to BBDO, Brian was Head of Production for Fallon, Minneapolis and executive produced “The Hire” films for BMW, which received the first-ever Cannes Titanium Lion in 2003.

In 2011, The One Club honored BMW Films and HBO Voyeur as two of the “Ten Best of the Digital Decade”.

Brian serves on the Advisory Board of the Interactive Advertising Bureau (IAB) and is an awarded member of D&AD.

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Marjorie Dufek is Director, Digital Marketing for the Jack Daniel’s Family of Brands. She has, has worked in digital marketing with Brown-Forman Corporation since 2000, guiding the development of consumer digital marketing strategies for a number of Brown-Forman’s brands, including Jack Daniel’s Tennessee Whiskey, Herradura and El Jimador Tequilas, Canadian Mist and Finlandia Vodka. In her current role, she is responsible for global digital strategy for Jack Daniel’s, leading a team that builds the brand’s global web presence, digital advertising, and consumer relationship marketing through email and social channels. The Jack Daniel’s brand is sold in more than 150 countries around the world, the brand’s web presence supports 22 languages, and the brand has more than 5 million Facebook friends. Marjorie earned her Bachelor’s Degree from the College of William and Mary and her MBA from Old Dominion University.

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Alberto Ferrer is an award-winning marketing executive with particular interest in driving measurable business performance through digital marketing. Alberto has experience on both the client and agency sides of the business, in the general U.S., U.S. Hispanic, and Latin American markets.

Alberto is currently Managing Partner, Marketing + Operations (a combined CMO/COO-like position) at The Vidal Partnership. Originally brought in to develop direct and digital marketing capabilities at the agency, he successfully built those practices into recognized industry leadership and integrated them into the agency as a whole.

Alberto was recognized as a Hispanic Digital Media All Star by Adweek and honored with the Hispanic Interactive Advertising Pioneer award by the Interactive Advertising Bureau. A member of the 4A’s Digital Marketing Committee and the AHAA Digital Marketing Taskforce, Alberto has written for Advertising Age as well as other publications.

Prior to joining The Vidal Partnership, Alberto held management positions at Orcí, Wunderman/Young & Rubicam, J. Walter Thompson, Leo Burnett, and AT&T. He holds an MBA with concentrations in marketing and organizational behavior from the Kellogg School at Northwestern University, including coursework in the Integrated Marketing Communications program at the Medill School. He also holds a Bachelor of Science degree in marketing from Bentley University.

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As Mediabrands’ Chief Innovation Officer, Quentin George is responsible for the overall growth, development and implementation of the company’s intelligence capabilities across all agencies. The New York flagship IPG Media Lab and the company’s digital intelligence database – Mediabrands V.Lab – are both under Quentin’s leadership. As such, he serves as the key driver of all group activities that address not only the complexities of the digital arena for Mediabrands’ clients, but also educates and informs our clients on the hidden opportunities within the space. Internally, he will continue to drive the Mediabrands digital culture, creating a toolkit of resources that connect the network with a complete catalog of Mediabrands’ services and platform capabilities, partner solutions and case studies. In addition, Quentin will identify and introduce Mediabrands and IPG leadership to potential technology and content partners that are ideally suited to enable our network and clients to grow.

One of the most tenured leaders in the digital arena, Quentin was appointed Chief Digital Officer, Mediabrands in 2009. He joined the IPG Network in 2007, and was named Global Lead, Digital Media and Strategic Innovation for Universal McCann. Prior to his role at UM, he served as Chief of Corporate Development and Managing Director for Organic, Inc., where he grew the business substantially from October 2004. During his tenure at Organic, he led assignments for clients such as Sprint, 20th Century Fox, Mitsubishi Motors and GeekSquad.

Earlier George was SVP of Client Services at Avenue A/Razorfish, where he co-managed the San Francisco and Los Angeles offices and was responsible for driving online-based initiatives for clients such as Sun Microsystems, Oracle, Disney, Cisco Systems and Genentech. Back in 1994, he cofounded Electric Ocean, an internationally renowned interactive marketing agency based in Cape Town, South Africa, where he won one of the first Clios ever awarded for digital work. He’s also a founding member and former co-chairman of the Digital Interactive Media Association (DIMA).

Quentin resides and makes wine in San Francisco with his wife and children.

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Jane Grenier is a veteran of more than 25 years in the publishing industry, currently serving as Vice President, Integrated Strategy at the Condé Nast Media Group. In this post, Jane spearheads development of channel-neutral custom solutions for the company’s largest marketing partners, inspiring consumer engagement with innovative, contextually relevant programs and creative executions.

Previously, within the Condé Nast Digital division, Jane facilitated collaboration among sales/marketing, advertising operations, product and development groups, consumer marketing and editorial teams with the goal of developing and executing cutting-edge programs connecting advertisers with Condé Nast Digital’s consumer audience. Jane’s tenure on the digital side of things began as Vice President and Publisher of Flip.com, a forward-thinking social network that was designed to fuel teen girls’ creativity, ambition and desire for celebrity.

Prior to Flip, Jane was Associate Publisher, Marketing for Teen Vogue, one of the most successful magazine launches in recent history. Previous Condé Nast posts include Gourmet, where Jane moved up the ranks from Creative Services Director to Associate Publisher, Creative Services, and participated in the development of some of the industry’s first print/digital integrated marketing programs in partnership with Epicurious.com. Jane’s Condé Nast tenure includes marketing stints at Vogue and Details. Jane also held posts at Esquire, a Hearst Publication, and in the corporate marketing department at Family Media Inc.

Jane holds a Master of Fine Arts in Acting from the Asolo Conservatory, a division of Florida State University. She and her husband Jean-Marie, a ceramist, live in Greenpoint, Brooklyn, and visit France whenever they can.

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Laurie is a Consumer Campaigns Manager for the Americas Marketing Group at Intel. With 25 years of marketing experience, Laurie has worked on both business-to-business and consumer campaigns. From industry leading corporations like Tektronix, Nike, and Intel…to boutique companies in the fields of coffee roasters, healthcare and software services, her #1 goal is to consistently break boundaries and break through with never-been-done-before campaigns. Whether delivering programs for retail, product marketing, event activation, media, or online executions, it’s always about focusing on the customer. In addition to creating award winning marketing programs on-the-job, Laurie is an Adjunct Professor at George Fox University teaching Principles of Marketing, Business Management, and Consumer Engagement/Social Networking, as well as co-teaching graduate and MBA classes.

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As Global Chief Creative Officer, Nick Law is responsible for the creative vision of R/GA, the New York-based agency for the digital age. He guides teams of visual designers, copywriters, and interaction designers as they create award-winning work for a many of Fortune 500 companies. He also ensures that R/GA stays true to the company’s unique legacy of collaboration between world-class creative and groundbreaking technology.

Since 2001 Nick has played a significant role in shaping R/GA’s creative vision. In that time, his work has won numerous international awards and has been widely published in the United States, the United Kingdom, and Asia-Pacific. Within a year of joining the company, he was promoted to Vice President of Visual Design and shortly thereafter named Executive Creative Director on the Nike account, an account responsible for some the industries most innovative and high profile work.

Nick’s background is extensive and diverse, spanning multiple marketing disciplines during 20 years at agencies in the United States and abroad. He began his career in branding and corporate identity and design before switching to advertising, and then ultimately, focusing on digital marketing.

Nick has won every major industry awards, including a Titanium Lion and Grand Prix Cyber Lion at Cannes, and a prestigious Black Pencil from D&AD. Three times he has been named in Creativity Magazine’s “Creativity 50”, a list of the world’s most influential creatives.

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JP Maheu is the CEO of Bluefin Labs, the leading SocialTV analytics company. Bluefin Labs has created the industry’s only technology platform that links TV shows and ads (paid media) to the social web (earned media) at scale via automated cause-effect analysis. Bluefin Labs sells its solutions to 43 TV networks and more than 20 leading brands.

Prior to Bluefin Labs, JP was the Global CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide. There, he drove a global expansion of Publicis Modem across Brazil, Mexico, Germany and China. Prior to Publicis, Jean-Philippe was the Chief Digital Officer of Ogilvy North America.

JP is also the former CEO of Razorfish. Throughout his tenure at Razorfish, Jean-Philippe played a critical role in growing the company from a million dollar in revenue to more than $250 million and in Razorfish’s IPO in April 1999.

Mr. Maheu sits on the Agency Board of the IAB and is on the board of directors and advisors of IMN (eCRM company), SocialFlow (social web publishing & optimization), Magnify (online video curation & syndication) and of the New York City Investment Fund. He also taught at Columbia Business School entrepreneurship program as an adjunct professor between 2003 and 2006.

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Andy leads a Global Digital Strategy Group across GE with a focus on driving stakeholder connection and commercial acceleration. The COE will drive first-class digital capabilities in areas including search, content social media and customer engagement, as well as training and development to help businesses gain marketplace understanding. Andy’s group works across businesses on a global basis.

Prior to GE, Andy worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all Digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, standards & training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and leading the digital medium towards accountability for Kraft brands.

Before joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.

He is a frequent industry speaker and was recently named as one of the iMedia 25: Internet Marketing Leaders and Innovators.

Andy graduated from Indiana University and currently lives in NY with his wife and 2 children.

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DyShaun Muhammad is a Senior Marketing Manager for General Mills with over 10 years of brand leadership experience. He currently leads the Totino’s Frozen Pizza business and spent the last several years managing a diverse business portfolio including the Bisquick brand and the Wal-Mart channel for baking mix products. He has previously led key General Mills digital properties such as BettyCrocker.com, Pillsbury.com, Millsberry.com and EatBetterAmerica.com as well as traditional brand assignments with Honey Nut Cheerios, Totino’s Pizza Rolls, Betty Crocker Warm Delights and Lloyd’s Barbecue.

Prior to General Mills, DyShaun did marketing work for Russell Athletic and Synavant – a technology company specializing in CRM solutions for pharmaceutical sales. He has an MBA from the Goizueta Business School and a B.A. in International Studies from Emory University. DyShaun is a native of Madison, Alabama and resides in Minneapolis, Minnesota.

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Innovative digital leader and integrated marketing advisor. Track record of developing and executing strategies that motivate customers and drive real results.

Started out building and selling online games with Seth Godin at Yoyodyne. Lead the British Airways and Goldman Sachs accounts at the pioneering digital agency, AGENCY.COM. Designed the experience to sell high thread count sheets at bargain basement prices for local online retailer, SmartBargains.

Today Chris Needham runs a small team inside Fidelity that focuses on marketing innovation and effectiveness.

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Benjamin Palmer is the co-founder of The Barbarian Group, and has served as its CEO since the company’s founding in 2001. Since the company’s inception, Benjamin has come to be one of the most respected voices in the world of interactive and digital advertising. He has been named as one of Creativity’s ‘Top 50 Creatives’, and one of Esquire Magazine’s ‘Best & Brightest’.

In his capacity as CEO, Benjamin has lead The Barbarian Group to its position in the industry today - that of unparalleled creative quality - and has been instrumental in fostering the shop’s sense of purpose, rebellion, mischief and innovation. The Barbarian Group has been named Creativity’s Interactive Agency of the Year and Digital Company of the Year, and was recognized as one of the world’s 50 most innovative companies by Fast Company.

Additionally, Benjamin leads the creative and cultural vision of The Barbarian Group and is intimately involved with the bulk of the company’s work, securing clients such as General Electric, Google, AOL, Esquire Magazine, Firefox and Red Bull.

Benjamin has also recently been announced as President of The Art Director’s Club and Jury Chairman of the One Show Interactive Awards, and has served as Jury Chair for the Asia Pacific Advertising Festival. Additionally, Benjamin is a member of the prestigious and internationally renowned Creative Social, acts as board member of the Interactive Advertising Bureau (IAB) and has judged numerous distinguished awards shows, including The New York Festival, 4As Hong Kong and the Clio awards.

The Barbarian Group is an award-winning digital marketing services company. Founded in 2001, The Barbarian Group is run by its founding partners Benjamin Palmer, Rick Webb and Keith Butters and is a subsidiary of Cheil Worldwide. They partner with the best brands, technology companies and content creators to help navigate the treacherous waters where advertising, user experience, technology and marketing merge to create some of the most successful work on the web.

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John has over 20 years of professional sales and sales management experience in technology and digital media. He has been part of the Microsoft organization for over 10 years. In his current role, John manages an advertising sales team in New York. His team has both Agency and Client direct accounts servicing multiple verticals including Financial Services, Entertainment, CPG and Technology. His team of 7 sales professionals is responsible for selling all aspects of Microsoft Advertising’s solutions including search and display to strategic accounts such as American Express, E*Trade, Warner Brothers, Discovery Channel, Colgate, and Dell Computer Corporation among others.

Prior to moving over to the digital advertising division, John was part of the Enterprise and Partner Group at Microsoft. He sold software solutions to fortune 500 companies focused on e-commerce, business intelligence and corporate intranets.

John has his Bachelor of Science in Business Administration from Villanova University. He is based in New York City and resides in Connecticut with his wife and two children.

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Elizabeth is responsible for global digital marketing, social media, marketing communications, public relations, corporate communications and reputation management on behalf of the Four Seasons brand. With an ever-expanding portfolio of hotels in more than 35 countries, building the brand’s reputation and leadership in the luxury sector through strategic marketing activities is both challenging and rewarding.

“I started my career in retail operations many years ago, and gained a real appreciation for the work and attention to detail that make great customer service possible,” says Elizabeth. “Four Seasons, with its combination of quality, top talent and a passion for excellence, is a dream brand to promote, because it truly does bring the best to bear in creating memorable experiences for our guests the world over; experiences that are rooted in an exceptional service culture.”

Her scope of responsibility encompasses the company’s brand-level communications activities in interactive, digital, advertising, promotions, direct marketing, and the Four Seasons magazine and newsletters. Elizabeth also oversees strategic media relations outreach; crisis management; corporate social responsibility initiatives and reputation management.

She joined Four Seasons in 1999 from Hill & Knowlton Canada, where she was Vice President and Practice Leader for the Marketing Communications group. Prior to Hill & Knowlton, Elizabeth was an Account Director with Strategic Objectives Inc., an award-winning consumer media relations boutique agency. She began her marketing career managing media and employee communications for a women’s wear retail chain.

Elizabeth graduated from Ryerson University with a business degree in retail management. Before focusing on communications and public relations, she worked in operations as a sales trainer and sales manager in the retail sector.

When she’s not at the airport suffering through another security line, Elizabeth lives in Toronto with her husband. Her favourite pastimes include cooking up a storm for family and friends, reading the Sunday papers, and spending time in the garden.

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For the past 5 years Suzie has been running the sales organization for Google's Display business which includes YouTube, Video and the Google Display Network. Suzie was hired as the CMO of YouTube in summer of 2006 and prior to that served as Senior Vice President and General Manager for the Games and Entertainment Division of CNET Networks (now CBS). Before joining CNET Networks, Suzie spent 14 years with Ziff-Davis publishing where she leveraged her expertise in advertising sales, promotions, events, research and marketing for various computer and video gaming publications. Suzie is a graduate of Middlebury College in Vermont. A native of Cambridge, MA she now lives in San Francisco with her husband and two YouTube fan daughters. Suzie also serves on the board of the San Francisco Film Society.

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David Roman is the Chief Marketing Officer at Lenovo responsible for driving all marketing activities for the global personal computer maker.

Prior to joining Lenovo, David was vice president of worldwide marketing communications for HP’s Personal Systems Group (PSG), responsible for driving advertising, media relations and marketing services. He was responsible for HP’s award winning “The Computer is Personal Again” campaign.

Before HP, David was vice president of Corporate and International Marketing at NVIDIA. He also held a number of different marketing leadership roles at Apple Computer in Europe, Asia Pacific and the USA. His last Apple role was vice president of worldwide advertising and brand marketing.

David graduated in Architecture and Industrial design from the Queensland University of Technology (Australia) after starting his architectural studies at the Polytechnic of Torino (Italy). He also pursued executive MBA studies at INSEAD in Paris.

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Alan Schulman is VP, Chief Creative Officer of SapientNitro, NY. Known both as a thought leader and innovator in the evolution of branded storytelling for new emerging digital platforms and devices, Alan has served as an award-winning creative executive at both traditional and digital agencies. He has helped steward such noted integrated campaigns as myM&M’s “Faces” for MARS/Wrigley, Diet Coke’s “WEAR RED for Heart Truth”, Splenda Journeys™ branded content series for Johnson & Johnson, the launch of ALLI for GSK, and many others. His 10+ years of advertising innovations in Web-based, Mobile, iTV and Digital Out of Home platforms earned him the distinction of 2011 Creative ALL STAR by OMMA Magazine.

Prior to SapientNitro, Alan served as Chief Creative Officer of imc2 – one of the US’s leading interactive marketing agencies. There, he oversaw the development and deployment of digital programs and emerging media deployments for such global brand marketers as Procter & Gamble, The Coca-Cola Company, Samsung, Johnson & Johnson and Nestle among others.

Prior to imc2, Alan was the first creative executive to serve within a major media services company as Senior Vice President/Creative Director of Universal McCann Futures - the emerging media group of Universal McCann North America. There Alan was responsible for the extension of McCann-Erickson’s traditional advertising into Online, Video on Demand and Wireless media for such global brands as Coca-Cola, Microsoft, SONY, L’OREAL, Johnson & Johnson and many others. Prior to joining McCann-Erickson, Alan served within the Interpublic network as Executive Director of the Media & Entertainment Practice for FutureBrand Worldwide, the top 5 Branding Consultancy where he created digital branding programs and applications for such noted brand launches as MSN, Dreamworks SKG, AOL, Terra and others.

Alan has served on the Board of Agency Advisors of the IAB, TiVO, DPAA, Tremor Media, the Board of Governors of the National Academy of Television Arts & Sciences (EMMYS) and is a member of the New York Marketing & Media Technologies Council. He has served on the AAAA Advanced Media Committee, Interpublic’s Convergence and Branded Entertainment Advisory Committees and has been a judge of the YAHOO! Purple Chair Award, the IAB MIXX awards and the OMMA Awards.

Alan has appeared as a regular speaker on the evolution of creative assets in the digital age for such global brand marketers as The Coca-Cola Company, Procter & Gamble, Verizon, M&M MARS, Johnson & Johnson, In-Bev and many others. He has won many awards across the branding, advertising, and digital spectrum including One Show, Clio, AICP, AIGA, ADDY, TELE, and ProMax/BDA. He has also earned Global Branding and Marketing Awards from both the Johnson & Johnson and Procter & Gamble marketing organizations.

Among his other creative endeavors, Alan is an avid jazz guitarist who has appeared with such noted jazz artists as Anita Baker, Wynton Marsalis, Herbie Hancock and Michael Feinstein. He resides in Harlem, NYC.

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Industry thought leader, Lori Senecal, took the helm of the newly rebranded kirshenbaum bond senecal as CEO in September 2009. Well-known for pioneering innovative new approaches, she championed a culture of Creative Entrepreneurs, and spearheaded several major new initiatives including the kbs+ Client Stock Index, to align employee rewards with client financial performance, kbs+ Ventures, an investment arm that seeks to invest in early- and mid-stage companies that are pioneering Ad Tech, and Spies & Assassins, a technology shop that develops innovative products and software in-house. Prior to kbs+, Lori served as President of the flagship New York office of McCann Erickson. Before that as Global Chief Innovation Officer for McCann Worldgroup, she conceived of and launched TAG Ideation, a young-adult marketing specialist unit. KBS+ is proud to serve a blue chip roster of clients that includes BMW, Vanguard, PUMA, Coca-Cola, Rolls-Royce, John Frieda, The Daily and HomeGoods, among others.

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At Hill Holliday, Baba oversees the work of connecting people with brand ideas. Baba leads brand planning, consumer research, content, and media planning / buying. Under his stewardship, Hill Holliday was named 2011 Media Agency of the Year in the full service category by MEDIA magazine. For three consecutive years Hill Holliday has won a Media Plan of the Year Award from Adweek Magazine—the only full service agency in the nation to do so.

Prior to Hill Holliday, Baba led digital at Fallon Worldwide, and spent three years as a research director and principal analyst at Forrester Research in Cambridge, MA. While at Forrester, Baba advised clients on a wide variety of digital topics, including Web site design best practices, digital marketing, and e-commerce. Baba’s research and perspective have been featured in publications including The Wall Street Journal, The New York Times, Fortune, Business Week, and CNBC.

Baba also worked seven years as a client at BMW, first in product planning then leading marketing communications for the U.S. market. He helped initiate the BMW Films project, which won the first ever Cannes Titanium Lion, became a Harvard Business School case study, and was recently named one of the 10 Best digital marketing campaigns of the decade (2000-2010) by The One Club.

Baba has served on the advisory board of Maven Networks, a broadband video company acquired by Yahoo! in early 2008 for $160 million. Baba also serves as a judge for the IAB MIXX awards and for the Webby Awards.

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With an extensive media background covering the U.S. consumer spectrum, Marla Skiko found her niche in multicultural marketing. Skiko was instrumental in creating and articulating the philosophies that now define SMG Multicultural, a division of Starcom MediaVest Group (SMG) and the country’s leading multicultural contact entity that includes dedicated offices in Chicago, New York and Miami. Her combined talent in marketing, emerging media and an awareness of ethnic cultures inspires first rate ideas that connect her clients with evolving technology and the ever-changing and diverse face of American consumers.

In her current role, Skiko drives digital innovation across SMG Multicultural, a unit that has unfounded expertise in all facets of the digital arena and how they impact and captivate the multicultural consumer. They have pushed the envelope in the multicultural space weaving digital elements into holistic contact plans including the areas of online video, social and mobile. While continually educating the marketplace about the growing importance of the digital arena in connecting with multicultural consumers, Marla and her team work with top digital vendors to further develop arenas such as Spanish-language search, custom dual-language digital content development and mobile marketing. SMG Multicultural has developed a strong foothold on the multicultural digital marketplace, servicing clients such as P&G, Kraft, Kellogg’s, Walmart, Allstate and Burger King.

In addition to studying trends in emerging media, Skiko has forged partnerships with major research companies and spearheaded proprietary research studies to hone in on the digital behaviors and preferences of the multicultural consumer. In 2005, the Interactive Advertising Bureau (IAB) honored Marla with the 2005 “Los Pioneros” Award – an honor that recognizes 10 forward-thinking marketers who have paved the way for Hispanic online advertising and successfully incorporated interactive components in their advertising/marketing plans. In 2006, Skiko was named a Marketing y Medios All-Star for Interactive. In 2009, Skiko was named one of Advertising Age’s “Women to Watch” based on her forward thinking initiative in the multicultural digital space. Most recently, Skiko and her team were awarded a Gold Award at the IAB MIXX awards in 2011 for their innovative interactive work on Allstate. An active industry spokesperson and participant, Marla is also a member of the AOL advisory board.

Prior to her current role, Marla forged a solid background at Tapestry/SMG handling investment and strategy across both the general market and Hispanic market. During her tenure with the agency, she has serviced blue chip clients such as General Motors, Ameritech, P&G, Kraft, Nintendo and Walt Disney World.

Marla earned a Bachelor of Science degree from the University of Illinois in Champaign-Urbana.

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In his role as EVP of Digital Sales, Rick oversees Clear Channel’s digital sales efforts and strategy, working closely with the company’s national divisions including Strategic Partnerships, National Programming Platforms, National Advertising Platforms and iHeartRadio, Clear Channel's industry-leading digital radio service. Rick leads a U.S. sales organization focused on developing innovative national and local advertising programs for key marketers and agencies, leveraging Clear Channel’s massive reach and unique digital assets. He also works closely with the company’s local market teams to ensure Clear Channel’s centralized resources are utilized to maximize revenue opportunities.

Rick is a 20-year media sales and management veteran and has spent the last 15 years working in digital. Prior to Clear Channel, he worked at Microsoft Advertising for six and a half years, last serving as the General Manager for Eastern U.S. Sales. At Microsoft, Rick drove four-fold revenue growth, leading sales across Microsoft’s digital portfolio including MSN, XBOX Live, Video, Branded Entertainment and Mobile. He founded Microsoft Digital Showcase, the company's first video upfront and led advancement in multi-screen marketing solutions, launching the first 3-screen advertising campaign for Discovery Channel. Rick previously held various sales leadership roles at Yahoo! and Forbes.com and began his media career in print at Ziff-Davis Publishing.

Rick is active in the advertising community and co-chairs The Advertising Club of New York’s Committee on Diversity. In 2010, he was honored with the Ad Club’s “President Award.” He has also served as President and Board Director of the 212 NYC Interactive Ad Club. Rick is a recurrent juror on the IAB MIXX Awards Jury and sits on the advisory board of Martini Media. Rick is based in NYC and is a graduate of Carnegie Mellon University.

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Patrizio Spagnoletto joined Yahoo! in early 2000, bringing over 10 years of experience in brand management and marketing. In his current position as VP or B2B Marketing for the Americas, he is responsible for generating awareness and adoption of Yahoo!’s broad portfolio of solutions for advertisers and publishers. Patrizio also oversees all insights and consumer marketing programs for Canada and Latin America. Prior to joining Yahoo!, Patrizio held several positions in brand management at consumer product companies Nestle and Parmalat. Patrizio received his B.A in Economics and International Affairs from Lafayette College.

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Shane Steele is Twitter’s head of global sales marketing, where she oversees integrated marketing, sales solutions, sales enablement, and agency relations and marketer education for Twitter’s advertising business. She joined the company in February 2011 from Yahoo!, where she served as the company’s vice president of global marketing. Before Yahoo!, Shane held a variety of marketing positions at companies including Coca-Cola, Sapient, and Tremor Video. Shane is a graduate of Cornell University and currently resides in San Francisco, CA.

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Steve Wax attended Reed College and the UCLA Film School; he received one of the first American Institute short film grants, was a member of the landmark San Francisco film collective, Cine Manifest.

Steve was also a founding board member of the Independent Feature Project. In the first phase of his career, he produced a number of independent feature films.

Steve founded Chelsea Pictures in 1987; Chelsea pioneered the use of feature and documentary directors in commercial production.

Under Chelsea’s banner Wax produced the feature film Unmade Beds. He also exec-produced the Oscar Nominated short film, Killing Joe, and the Emmy-nominated documentary Following Sean.

In 2000 Steve began working with two of the Blair Witch filmmakers, forming Campfire, the narrative ad agency. Campfire’s social marketing projects include brand clients such as GM, Verizon, Dr Pepper/Snapple, Harley-Davidson, and many entertainment brands, including True Blood, Game of Thrones, and Shark Week.

Steve is now working as a consultant on web-based creative, and producing marketing projects via a new startup, Ladies and Gentlemen LLC.

Steve is also a member of the Agency Advisory Board of the Interactive Agency Bureau, as well as Board Chairman of Issue Project Room, the landmark experimental theater in Brooklyn.

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