Judging the IAB MIXX Awards
Intense scrutiny during the judging process ensures that winning submissions reflect the industry’s best work and reward the creatives and brands successfully using innovation to push interactive to new levels. Two phases of judging by renown industry leaders means that winning an IAB MIXX Award is one of the most sought-after honors in interactive advertising.
Phase One: Screening
The IAB MIXX Awards screening committee—comprised of senior marketing and media professionals—individually evaluates and scores each submission. Every entry is evaluated by multiple committee members to ensure an accurate, thorough review. The five entries with the highest scores become the finalists for each category. Finalists will be notified by August 8, 2014.
To view the 2014 IAB MIXX Awards screening committee, click here.
Phase Two: Jury Sequestering
An independent panel of highly acclaimed representatives of the entire interactive advertising ecosystem—advertising agency experts, brand marketers, and major media company executives—convene in New York for sequestering and a day of intense debate with the goal of selecting the most creative and successful interactive work and to determine the Best in Show. These winners are announced and honored at the 10th IAB MIXX Awards Gala on Tuesday, September 30, 2014 in New York City.
Jeff Benjamin – Chief Creative Officer, JWT North America
Lincoln Bjorkman – Global Chief Creative Officer, Wunderman
Brad Brinegar – Chairman and Chief Executive Officer, McKinney
Ed Brojerdi – Chief Executive Officer, kbs+ New York
Andreas Combuechen – Chairman, Chief Executive Officer, and Chief Creative Officer, Atmosphere Proximity
Emma Cookson – Chairman, BBH North America
John Costello – President, Global Marketing and Innovation, Dunkin’ Brands
Alberto Ferrer – Principal, Alberto Ferrer Consulting
Jane Grenier – Vice President, Integrated Strategy, Condé Nast Media Group
Christian Haas – Former Partner and Executive Creative Director, Goodby, Silverstein & Partners
Jack Haber – Vice President, Global Advertising and Digital, Colgate-Palmolive Company
Jon Jackson – Executive Creative Director, Huge
Kim Kadlec – Head of Global Strategic Partnerships, AOL
Joyce King Thomas – Chairman, Chief Creative Officer, McCann XBC
Laurie Koehler – Consumer Campaigns Manager, Americas Marketing Group, Intel Corporation
Natalie Lam – Executive Creative Director, Razorfish
Nick Law – Global Chief Creative Officer, R/GA
Michael Lebowitz – Founder and Chief Executive Officer, Big Spaceship
Robert Lund – Creative Director, The Barbarian Group
Andy Markowitz – Director, Global Digital Strategy, General Electric Company
Richelle Parham – Vice President and Chief Marketing Officer, eBay North America
Lou Paskalis – Senior Vice President, Enterprise Media Executive, Bank of America
John Piontkowski – General Manager, East Region, Microsoft Advertising
Elizabeth Pizzinato – Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts
Suzie Reider – Managing Director Brand Solutions, Google~ YouTube
David Roman – Senior Vice President and Chief Marketing Officer, Lenovo
Antonio Ruiz – Partner and Chief Communications Officer, The Vidal Partnership
Ciro Sarmiento – Executive Creative Director, Dieste
Alan Schulman – Vice President, Global Digital Marketing and Brand Content, SapientNitro
Baba Shetty – Chief Strategy and Media Officer, DigitasLBi
Shiv Singh – Head, Global Brand and Marketing Transformation, Visa
Marla Skiko – Executive Vice President, Director of Digital Innovation, SMG Multicultural
Jim Therkalsen – Creative Strategist, Facebook Creative Shop
Steve Wax – Partner, Ladies & Gentlemen and Cooke&Co.
Chief Creative Officer
JWT North America
Ready to take on the challenge of re-engineering the advertising agency, Jeff left the world of established agencies to start up a creative venture of his own. Challenging the way people think about advertising and the way brands approach marketing - through participation, entertainment, and culture. For the last three years, Jeff led a reinvention at JWT. As their Chief Creative Officer for North America, he took one of the oldest and largest agencies in the world and helped it to rediscover its pioneering soul. Attracting creative talent and winning brands like Puma, Nokia, Google Enterprise, and Vonage. Jeff joined JWT from Crispin Porter + Bogusky where he was a Partner and Co-Chief Creative Officer. In 2003 he joined CP+B as their first Interactive Creative Director and helped grow the agency by creating some of the most provocative and effective ideas in the world. During Jeff’s career at CP+B they were named Interactive Agency of the Year three times at the Cannes International Festival of Creativity, and Agency of the Decade by Advertising Age.
Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners; and began his career at Modem Media, specializing in GIF banner optimization. The work Jeff has created for brands such as Burger King, MINI, Volkswagen, Domino's Pizza, Macy’s, Hewlett- Packard, Band-Aid, Best Buy, and American Express are among the most successful marketing campaigns of all time. Jeff’s work has been recognized by every major industry award show, winning multiple Titanium and Grand Prix Lions at Cannes, Best of Shows at the One Show, Grand Clios, and Grand Effie. In 2010, he received the Irving Wunderman Award for Lifetime Achievement, and later that year was honored by the One Club for two of the five best interactive ideas of the decade. His work has been profiled in publications including the Wall Street Journal, Time Magazine, New York Times, Economist, and Fast Company. Jeff has appeared in the ‘Creativity 50’ and sits on the Facebook Creative Council, IAB Agency Advisory, and Clear Channel Agency Advisory Council.
During his free time, he competes nationally in yogic flying high jump competitions.
Global Chief Creative Officer
Lincoln Bjorkman is global chief creative officer of Wunderman, responsible for formulating and articulating Wunderman’s global creative strategy and managing the creative process agency-wide.
Before joining Wunderman, he was EVP, chief creative officer of North America at DigitasLBI, where he ran one of its largest accounts, American Express, as well as working on clients like Delta, Kraft, Samsung and Comcast. In 2012, Business Insider named Lincoln one of the 25 Most Creative People in Advertising.
No stranger to Wunderman, Lincoln returns having served earlier in his career as director of concepts for the agency’s New York office. Later he joined Young & Rubicam as one of the founders and creative director of Brand Buzz where he leveraged his multi-discipline background to create award-winning programs across all media channels for SONY, Colgate, Dr Pepper/7UP, and many other clients.
Over the course of his career, Lincoln has won multiple Cannes Lions, MIXX, ECHO, NY Festivals, EFFIE, PROMO Pro, WEBBY and REGGIE creative awards and his work has been featured in Communications Arts. He shares a U.S. Patent for digital work developed on behalf of American Express.
Lincoln holds a B.A. from Wesleyan University (with Honors in English). While there, he wrote an honors thesis on William Faulkner’s short fiction and reported for The Associate Press.
He lives in Connecticut with his wife, twins (a boy and a girl), and a dog named Scout.
Chairman and Chief Executive Officer
Brad joined McKinney in 2002 to build what Effie Worldwide has called “the most effective independent advertising agency in the world” and Advertising Age has called “uniquely suited to survive – and thrive – in a digital age.” McKinney clients include Nationwide Insurance, Travelocity, Sherwin-Williams, Samsung Electronics, ESPN, The Coca-Cola Company, Mentos and Gold’s Gym.
Brad is on the board of directors of the 4As and was founding chairman of the IAB Agency Advisory Board. He has served as a Grand Effie jury judge and as chairman of the jury for the IAB MIXX Awards. Under his leadership, McKinney was awarded best of show at the inaugural MIXX Awards, and again in 2012. Brad has lectured on advertising innovation at the Stanford Graduate School of Business, at the Tuck School of Business at Dartmouth College and at Duke University. His thought leadership on business design for integrated communications was featured in the 2013 book “Multichannel Marketing Ecosystems: Creating Connected Customer Experiences.”
Over two decades prior to joining McKinney, Brad rose from trainee to CEO of Leo Burnett USA. He has an AB in anthropology from Dartmouth, where he rowed varsity crew and edited the college’s humor magazine. He earned an MBA in finance from Columbia.
Chief Executive Officer
kbs+ New York
Ed is a life-long entrepreneur and avid technologist. He began his career at the Interpublic Group of Companies (IPG), overseeing the global enterprise application development teams. Most recently, he was co-founder and COO of SPLIT, a creative technology organization at IPG.
With over ten years of experience on blue-chip brands such as Microsoft, MasterCard, and Verizon, Ed brings a progressive, digital focus into the agency environment. During his tenure, he’s deployed scores of enterprise and consumer-facing applications, across all mediums (web/mobile/desktop). Ed is also the kbs+ creative lead on the BMW North America account.
At kbs+, Ed enjoys directly infusing emerging technology trends and capabilities into the ideation and execution phase of client and brand work. In addition to overseeing various client-based development initiatives, Ed and the kbs+ technology teams work to concept and build white-label digital tools and platforms for consumers and brands.
Chairman, Chief Executive Officer, and Chief Creative Officer
Andreas is Atmosphere’s Chairman, Chief Executive, and Creative Officer, and is recognized as one of the digital industry’s foremost creative branding experts. He’s renowned for his ability to aid both online and offline brands in establishing their identity and positioning in the marketplace. Andreas has worked on all key assignments in the agency’s history, many of which have received critical acclaim.
Andreas has guided Atmosphere through a decade of double digit year-on-year growth based on these core principles, a clear understanding of the consumer, compelling, engaging work that positions brands in a relevant way, leading to a change in the way consumers think, feel, and act. This has been particularly evident in important brand initiatives with Target, GE, Frito Lay, FedEx, Global Johnson & Johnson, and Conservation International.
Andreas serves on the Board of the AAAA’s Large Digital Agency Management Committee, the National Advertising Review Board, a member of BBDO North America Board of Directors, and the International Academy for Digital Arts and Sciences.
A frequently quoted industry leader, Andreas is a regular judge at high-profile creative award shows including The Circle Club, The ANDY Awards, The ONE Show, The Cannes Festival, and The New York Festival.
BBH North America
Emma Cookson has been an integral part of the BBH family for 20 years. In 1999, she moved from London to New York as part of the four-person management team that launched BBH New York. In the U.S., Emma initially took on the role of Director of Strategic Planning, which evolved into the agency’s Global Head of Strategic Planning, and helped grow the New York office of BBH into the 120-person shop it is today. Most recently, Emma was named Chairman of BBH New York. In this role, she continues to advance the strategic vision for key accounts and broadens business development for the New York office.
In 2012, Advertising Age named Emma one of the “Most Influential Women in Advertising,” and Business Insider named her one of the “30 Most Powerful Women in Advertising.” She currently sits on the IAB Agency Advisory Board. In her spare time, she is a supporter of, and advisor to, YouGottaBelieve, an adoption non-profit for teens and older children.
President, Global Marketing and Innovation
John Costello is President, Global Marketing and innovation at Dunkin' Brands, Inc. and the current Global Chairman of the Mobile Marketing Association.
At Dunkin, John has global responsibility for Dunkin’ Donuts and Baskin-Robbins advertising, marketing, consumer engagement, digital, mobile and social marketing, consumer and business intelligence, and oversees research and product development, the culinary team and retail channel development efforts for both brands globally.
One of the early pioneers of omni-channel marketing, John has served as the EVP of Merchandising and Marketing at The Home Depot, Senior EVP of Sears, Chief Global Marketing Officer of Yahoo and President and COO of Nielsen Marketing Research U.S. John began his career at Procter & Gamble, where he held a number of senior marketing and brand management positions and served as Senior VP of Marketing and Sales at Pepsi-Cola, USA.
John was named one of the 30 Most Influential People in Marketing by Advertising Age, one of the Top 50 Marketers by Adweek, one of the top CMO Officers by the CMO Club, one of the Top 10 Merchants by DSN Retailing Today and was elected to the Retail Advertising Hall of Fame. He is a director of Ace Hardware, Fantex, Inc. and the Yellowstone Park Foundation, and past Chairman of both the Association of National Advertisers and The Advertising Council.
Alberto Ferrer Consulting
Alberto is a multi-disciplinary marketing communications veteran of 25 years, with emphasis on digital. A results-driven, creative problem solver with a proven record of business-building ideas and their effective implementation, he has worked in the US Domestic, Latin America, and US Multicultural markets, across a broad range of blue-chip global client and agency brands.
Alberto has received over 45 awards for excellence, including being recognized by the Interactive Advertising Bureau (IAB) with the Hispanic Interactive Advertising Pioneer award, and being named Hispanic Media All Star for Digital by Adweek magazine. Alberto is involved in the industry and has spent years actively engaged with the IAB and the 4A’s Digital Marketing Committee.
Currently, Alberto works as consultant to clients (focusing on their brands and internal operations) and agencies (focusing on their business and that of their clients).
Prior to consulting, Alberto was COO of Captura Group, a digital, content, and social marketing agency based in San Diego. Before that, at The Vidal Partnership, he was Managing Partner, Marketing + Operations, a combined CMO/COO-like position. He was originally brought in to TVP as Managing Partner, Director of Direct + Digital Marketing. Before joining The Vidal Partnership, Alberto held management positions at Orcí, Wunderman/Young & Rubicam, J. Walter Thompson, Leo Burnett, and AT&T.
Alberto holds an MBA with concentrations in marketing and organizational behavior from the Kellogg School at Northwestern University, including graduate-level coursework in the Integrated Marketing Communications program at the university’s Medill School. He also holds a Bachelor of Science degree in marketing from Bentley University.
Vice President, Integrated Strategy
Condé Nast Media Group
Jane Grenier is a veteran of more than 25 years in the publishing industry, currently serving as Vice President, Integrated Strategy at the Condé Nast Media Group. In this post, Jane spearheads development of channel-neutral custom solutions for the company’s largest marketing partners, inspiring consumer engagement with innovative, contextually relevant programs and creative executions.
Previously, within the Condé Nast Digital division, Jane facilitated collaboration among sales/marketing, advertising operations, product and development groups, consumer marketing and editorial teams with the goal of developing and executing cutting-edge programs connecting advertisers with Condé Nast Digital’s consumer audience. Jane’s tenure on the digital side of things began as Vice President and Publisher of Flip.com, a forward-thinking social network that was designed to fuel teen girls’ creativity, ambition and desire for celebrity.
Prior to Flip, Jane was Associate Publisher, Marketing for Teen Vogue, one of the most successful magazine launches in recent history. Previous Condé Nast posts include Gourmet, where Jane moved up the ranks from Creative Services Director to Associate Publisher, Creative Services, and participated in the development of some of the industry’s first print/digital integrated marketing programs in partnership with Epicurious.com. Jane’s Condé Nast tenure includes marketing stints at Vogue and Details. Jane also held posts at Esquire, a Hearst Publication, and in the corporate marketing department at Family Media Inc.
Jane holds a Master of Fine Arts in Acting from the Asolo Conservatory, a division of Florida State University. She and her husband Jean-Marie, a ceramist, live in Greenpoint, Brooklyn, and visit France whenever they can.
Former Partner and Executive Creative Director
Goodby, Silverstein & Partners
Christian is a former partner and executive creative director at Goodby Silverstein & Partners where he spent the last eight years leading award-winning campaigns for Sprint, eBay, HP, GE, YouTube, Comcast, and “Got Milk?”. In January 2013, Christian moved to the East coast to open GSP New York.
Prior to GSP, he spent seven years at Organic as VP Managing Director in São Paulo and later heading the creative department at the company’s headquarters in San Francisco. Before that, he founded Vizio, a leading Brazilian interactive agency he later sold to Organic, made a lot of money, and lost everything a couple of days later when the dot-com bubble burst. He also worked as Art Director and Creative Director in traditional advertising, and as Editor at a film production company.
Advertising Age & Creativity recognized Christian as one of the fifty most influential and inspiring creative personalities of 2010. In the same year, he made Campaign magazine’s Global Power List and MediaPost named him a Creative All-Star. He still wonders why.
Vice President, Global Advertising & Digital
Jack Haber is Vice President, Global Advertising and Digital for Colgate-Palmolive, responsible for leading Colgate's integrated marketing communications around the world.
Jack joined Colgate in Corporate New Ventures and Acquisitions. He then progressed through marketing positions in the US and Europe and in Global Marketing, where he led the development and worldwide launch of Colgate, which is now the Company’s best-selling toothpaste globally.
In 1999, Jack became Vice President - eBusiness, where he led Colgate’s efforts in using the internet to drive business results, connect with consumers and expand the use of internet technologies. He was promoted to his current role in 2008. Prior to joining Colgate, Jack spent six years in advertising, working at FCB and at Ted Bates, where he worked as a media planner on Colgate toothpaste.
Jack has received various marketing leadership awards including Brandweek Marketer of the Year, Advertising Age’s top 100, Edison New Product Award, Internationalist Marketing Leaders Award, Media Technology Summit Digital Leadership Award and the Global Digital Marketing Award from the UJA of New York. Jack is on the Boards of the ANA and the Mobile Marketing Association.
Executive Creative Director
Jon Jackson is responsible for the creative direction and execution of large-scale initiatives at Huge. In his role, Jon collaborates closely with the Visual and Interaction Design teams to develop concepts and strategies for some of Huge’s largest clients including Google and Gucci. Specializing in building well-known, consumer-facing brands and extending engagement through traditional and digital media, Jon has over 14 years of experience in art direction. Prior to joining Huge, he worked at SapientNitro as an Associate Creative Director, where he collaborated with such clients as Coca-Cola, Sprint, Yahoo!, Disney, Logitech, Nissan and Sony. In addition, he’s developed creative solutions for clients such as Nike, Acura, Toyota, Chrysler, Microsoft, Sony Pictures, Nokia and Warner Brothers. Jon holds a BFA in Graphic Design from California State University, Fullerton.
Head of Global Strategic Partnerships
As Head of Global Strategic Partnerships, Kim Kadlec is focused on building alliances with leading, large-scale organizations to strengthen and grow the audience for AOL's brands and platforms worldwide.
Kim draws upon extensive experience of building brands on a global scale. Before joining AOL, she spent eight years with Johnson & Johnson, steering the company's global media and marketing presence — focused on innovation, content and technology as a way to determine optimal media investment strategies.
Prior to J&J, she was Vice President, Branded Entertainment with NBC Universal, where she launched the company's first division dedicated to integrating brand storytelling into TV programming.
Kim is a member of the Business Advisory Council for the Farmer School of Business at Miami University (Ohio), and sits on the Board of DoSomething.org.
Chairman, Chief Creative Officer
Joyce King Thomas, a former chief creative officer of McCann Erickson New York and a co- creator of the MasterCard “Priceless” campaign in 1997, joined McCann’s parent company, McCann Worldgroup, in 2013 to serve as President, Chief Creative Officer of McCann XBC, ExtraBoldCondensed, a division built around MasterCard, one of the agency’s largest global clients. McCann Worldgroup is a unit of the Interpublic Group (IPG).
McCann XBC, based in New York, offers both the focus of a small, integrated team and the global scale of McCann and works in tandem with all the IPG agencies servicing MasterCard in over 100 markets around the world. This line-up of IPG agencies includes McCann Erickson, R/ GA, Octagon, UM and MRM.
Joyce had served as Chief Creative Officer of McCann in New York from 2004 through 2010. In this post she was creatively responsible for all accounts handled by the New York agency, the flagship office of McCann Erickson Worldwide, and also was Chairman of the Global Creative Collective of McCann Worldgroup. In addition to co-creating McCann’s famous “Priceless” campaign (“There are some things money can’t buy...for everything else there’s MasterCard”), she was responsible for the campaign’s evolution and global expansion.
Joyce joined McCann in New York in 1995 as Senior VP, Group Creative Director and was named Executive VP, Executive Creative Director in 1998. As Executive CD, she co-wrote the award- winning launch campaign for Lucent Technologies and oversaw creative development on other high visibility campaigns, including those for Verizon Wireless, Staples and Nikon. She began her advertising career as a writer in the Midwest, before moving to New York for creative posts at Wells Rich Greene, then Young & Rubicam, then Wells Rich Greene again, where she rose to Creative Managing Partner.
Over the years, she has created advertising for virtually every category - from travel to packaged goods to technology to financial. She has won scores of top advertising awards, served as a judge at numerous advertising awards festivals, featured speaker at industry creative forums.
Consumer Campaigns Manager, Americas Marketing Group
Laurie is a Consumer Campaigns Manager for the Americas Marketing Group at Intel. With 25 years of marketing experience, Laurie has worked on both business-to-business and consumer campaigns. From industry leading corporations like Tektronix, Nike, and Intel…to boutique companies in the fields of coffee roasters, healthcare and software services, her #1 goal is to consistently break boundaries and break through with never-been-done-before campaigns. Whether delivering programs for retail, product marketing, event activation, media, or online executions, it’s always about focusing on the customer. In addition to creating award winning marketing programs on-the-job, Laurie is an Adjunct Professor at George Fox University teaching Principles of Marketing, Business Management, and Consumer Engagement/Social Networking, as well as co-teaching graduate and MBA classes.
Executive Creative Director
Natalie Lam is Executive Creative Director at Razorfish New York. She oversees the creative department, leading a wide range of work from building brands to experiences to platforms, for clients such as Mercedes Benz and Uniqlo.
Prior to Razorfish, she was Executive Creative Director of McCann Erickson, led integration for the global IKEA account. She previously worked out of Shanghai for OgilvyOne Asia in the same role, and was charged with bolstering the agency's creative offering and populating its client roster with brands such as Lee Jeans, Vans, The North Face and Chanel. She made her splash while serving as Creative Director at R/GA where she received accolades for her work on Nike+.
Natalie's work picked up a Cannes Titanium Grand Prix, D&AD black pencil, One Show Interactive Best of Show, Grand Clio and an ADC gold cube amongst many others. She is a frequent jury member of industry awards, and mostly recently served as Chair for the ADC interactive jury.
Global Chief Creative Officer
As Global Chief Creative Officer, Nick is responsible for the creative vision of R/GA, the New York-based agency for the digital age. He guides teams of visual designers, copywriters, and experienced designers as they create award- winning work for many of Fortune 500 companies. He also ensures that R/GA stays true to the company’s unique legacy of collaboration between world-class creative and groundbreaking technology.
Nick’s background is extensive and diverse, spanning multiple marketing disciplines during 20 years at agencies in the United States and abroad. He began his career in branding and corporate identity and design before switching to advertising, and then ultimately, focusing on digital marketing.
Nick has won every major industry awards, including a Titanium Lion and Grand Prix Cyber Lion at Cannes, and a prestigious Black Pencil from D&AD. Three times he has been named in Creativity Magazine’s “Creativity 50”, a list of the world’s most influential creatives.
Founder and Chief Executive Officer
Chair of the IAB Agency Advisory Board
Michael Lebowitz is Founder and CEO of Big Spaceship, one of the most recognized and awarded creative agencies in the world. Since launching Big Spaceship in 2000, Michael has been integral in acquiring and serving clients, including 20th Century Fox, A&E, ABC, Adobe, Chobani Champions, Coca-Cola, General Electric, Glaceau, Google, Gucci, HBO, Linden Lab, Microsoft, MoMA, NBC Universal, Nike, OfficeMax, Royal Caribbean, Sony Pictures, Target, Victoria’s Secret and Wrigley.
Over the past decade, Michael has led Big Spaceship to attain countless awards of high distinction, and he has been named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars. Michael is a founder and was an inaugural board member of the Society of Digital Agencies. He is also a member of the Google Creative Council, P&G’s Design Board, AIGA’s Visionary Design Council and the International Academy of Digital Arts & Sciences. Michael currently serves as Chairman of the IAB Agency Advisory Board.
The Barbarian Group
Robert Lund is Creative Director at The Barbarian Group, where he oversees the agency’s creative work on Pepsi.
Prior to his time at The Barbarian Group, Lund was Creative Director at McCann New York, where he led efforts for Chevrolet, IKEA and Paper Denim & Cloth. He also played a key role in the creative turn-around effort led by Linus Karlsson, which saw McCann New York named as the Art Directors Club ‘Agency of the Year 2013’.
Previously, Lund was at Forsman & Bodenfors, where his work on IKEA’s Facebook Showroom won Scandinavia's first-ever Titanium Lion. The work was also included in Forbes Magazine’s ‘Best Social Media Campaigns’ in 2010.
Over the span of his career, Lund has received prestigious industry accolades including Gold, Silver, Bronze and Titanium Lions, in addition to awards from The New York Festival, The One Show, the Art Directors Club, LIA, Clio and ANDY, amongst others.
Recognized as one of Ad Age’s 'Creatives To Watch’, and one of Contagious Magazine’s ‘Most Contagious’, Lund has served as a judge for multiple award shows, including the Cannes Cyber Lions jury, the Integrated & Titanium jury at Guldägget, the NY Festivals Grand Jury for Digital, and the D&AD Digital Advertising jury.
Director, Global Digital Strategy
General Electric Company
Andy leads a Global Digital Strategy Group across GE with a focus on driving stakeholder connection and commercial acceleration. The COE will drive first-class digital capabilities in areas including search, content social media and customer engagement, as well as training and development to help businesses gain marketplace understanding. Andy’s group works across businesses on a global basis.
Prior to GE, Andy worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all Digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, standards & training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and leading the digital medium towards accountability for Kraft brands.
Before joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.
He is a frequent industry speaker and was recently named as one of the iMedia 25: Internet Marketing Leaders and Innovators.
Andy graduated from Indiana University and currently lives in NY with his wife and 2 children.
Vice President and Chief Marketing Officer, North America
As Chief Marketing Officer of eBay North America, Richelle Parham leverages her background in consumer and digital marketing to develop strategies and execute all marketing activities to reach 100+ million active eBay users. She is responsible for all areas of eBay North American marketing activities, including consumer product marketing, loyalty and relationship marketing, digital marketing, global citizenship, search optimization and search marketing, seller marketing, market research, and eBay's global partner network. She has been with eBay since November of 2010.
Prior to joining eBay, Richelle served as head of Global Marketing Innovation and Initiatives and Global Marketing Services at Visa. Her experience also includes 13 years at Digitas, a world leading marketing agency, where she held a variety of senior leadership roles, including Senior Vice President and General Manager of the agency’s Chicago office.
Richelle has received many awards and honors, including the 2013 Direct Marketing News Marketing Hall of Femme; 2012 Women of Influence award by the Silicon Valley/San Jose Business Journal; and induction into the World Association for Cooperative Education Co-Op Hall of Fame in 2012. She was named a Top 12 Innovator of Marketing and Advertising by Black Enterprise magazine in 2013, and was one of Savoy magazine’s Top Women for 2012. She was also honored by the Council of Urban Professionals Women’s Leadership Forum. Since 2012, she has served on the board of directors for Scripps Network Interactive.
She is a member of the board of directors of the CMO Collective and its governing body. She is a strong advocate of empowering female leaders through STEM programs such as Dare2BDigital, GirlStart, and Girls Who Code.
Richelle holds a double Bachelor of Science degree in Business Administration and Design Arts from Drexel University.
Senior Vice President, Enterprise Media Executive
Bank of America
Before joining Bank of America, Lou Paskalis served as the Vice President of Global Media, Content Development and Mobile Marketing for American Express. In that role, he was responsible for driving cross channel communications innovation and engagement for the American Express brand and core US product portfolios within the company’s overall suite of offerings. He recently led communications planning for Small Business Saturday, a groundbreaking philanthropic campaign that created the first-ever holiday dedicated to supporting small businesses, which was just awarded the Grand CLIO in the “Content and Contact” category. “Small Business Saturday” also won the CLIO Special Award for Facebook Integrated Media and the Gold CLIO for Interactive/Social Media.
Lou has been an innovator in the media, consumer promotions, and sponsorship world for more than fifteen years. He began his professional career at the E. & J. Gallo Winery, where he ultimately was responsible for crafting and implementing the US media and promotions strategy for the world’s largest winery. Lou developed strategic partnerships with FOX, CBS, Microsoft, SONY Pictures, Campbell Soup Co., and many others, designed to drive demand for E. & J. Gallo Brands. He built a game changing strategic partnership with the NFL to introduce meaningful wine brand presence in stadiums throughout the league and effective point of purchase promotional programs that successfully leveraged the NFL association for key brands.
Shortly after his arrival at American Express, Lou led a cross-functional team that crafted a strategic partnership with NBC News that lead to the creation of “Your Business,” a weekly news program that serves the small business community and airs weekly on MSNBC. Lou also led the team that developed American Express’ Syndicated Content Player and first ever content management system, which was recognized for its digital advertising innovation with several MIXX awards in 2009.
General Manager, East Region
John has over 20 years of professional sales and sales management experience in technology and digital media. He has been part of the Microsoft organization for over 10 years. In his current role, John manages an advertising sales team in New York. His team has both Agency and Client direct accounts servicing multiple verticals, including Financial Services, Entertainment, CPG, and Technology. His team of 7 sales professionals is responsible for selling all aspects of Microsoft Advertising’s solutions, including search and display to strategic accounts, such as American Express, E*Trade, Warner Brothers, Discovery Channel, Colgate, and Dell Computer Corporation among others.
Prior to moving over to the digital advertising division, John was part of the Enterprise and Partner Group at Microsoft. He sold software solutions to fortune 500 companies focused on e-commerce, business intelligence, and corporate intranets.
John has his Bachelor of Science in Business Administration from Villanova University. He is based in New York City and resides in Connecticut with his wife and two children.
Senior Vice President, Marketing and Communications
Four Seasons Hotels and Resorts
Elizabeth is responsible for global digital marketing, social media, marketing communications, public relations, corporate communications, and reputation management on behalf of the Four Seasons brand. With an ever-expanding portfolio of hotels in more than 35 countries, building the brand’s reputation and leadership in the luxury sector through strategic marketing activities is both challenging and rewarding.
“I started my career in retail operations many years ago, and gained a real appreciation for the work and attention to detail that make great customer service possible,” says Elizabeth. “Four Seasons, with its combination of quality, top talent, and a passion for excellence, is a dream brand to promote, because it truly does bring the best to bear in creating memorable experiences for our guests the world over; experiences that are rooted in an exceptional service culture.”
Her scope of responsibility encompasses the company’s brand-level communications activities in interactive, digital, advertising, promotions, direct marketing, and the Four Seasons magazine and newsletters. Elizabeth also oversees strategic media relations outreach; crisis management; corporate social responsibility initiatives and reputation management.
She joined Four Seasons in 1999 from Hill & Knowlton Canada, where she was Vice President and Practice Leader for the Marketing Communications group. Prior to Hill & Knowlton, Elizabeth was an Account Director with Strategic Objectives Inc., an award-winning consumer media relations boutique agency. She began her marketing career managing media and employee communications for a women’s wear retail chain.
Elizabeth graduated from Ryerson University with a business degree in retail management. Before focusing on communications and public relations, she worked in operations as a sales trainer and sales manager in the retail sector.
When she’s not at the airport suffering through another security line, Elizabeth lives in Toronto with her husband. Her favorite pastimes include cooking up a storm for family and friends, reading the Sunday papers, and spending time in the garden.
Managing Director Brand Solutions
Suzie was hired as the CMO of YouTube in summer of 2006 and prior to that served as Senior Vice President and General Manager for the Games and Entertainment Division of CNET Networks (now CBS Interactive). Before joining CNET Networks, Suzie spent 14 years with Ziff-Davis Publishing.
In her eight years at Google Suzie has run the YouTube sales organization, launched the BrandLab and launched Google's Brandcast, now in its 3rd year. Today, Suzie leads team at Google focused on all things Brand Solutions. Her focus (and passion) is working with Google's sales organization to guide brands as they activate across Google's products.
Suzie is a graduate of Middlebury College in Vermont. A native of Cambridge, MA lives in San Francisco with her husband and two teenage daughters.
Senior Vice President and Chief Marketing Officer
David Roman is the Chief Marketing Officer at Lenovo responsible for driving all marketing activities for the global PC+ technology corporation.
Prior to joining Lenovo, David was vice president of worldwide marketing communications for HP’s Personal Systems Group (PSG), responsible for driving advertising, media relations, and marketing services. He was responsible for HP’s award winning “The Computer is Personal Again” campaign.
Before HP, David was vice president of Corporate and International Marketing at NVIDIA. He also held a number of different marketing leadership roles at Apple Computer in Europe, Asia Pacific, and the USA. His last Apple role was vice president of worldwide advertising and brand marketing.
David graduated in Architecture and Industrial design from the Queensland University of Technology (Australia) after starting his architectural studies at the Polytechnic of Torino (Italy). He also pursued executive MBA studies at INSEAD in Paris.
Partner, Chief Communications Officer
The Vidal Partnership
Tony has almost 30 years of U.S. marketing and media experience and today as Partner/Chief Communications Officer at The Vidal Partnership he has worked to realize the value of U.S. Hispanic consumers for clients such as Heineken, JC Penney, The Home Depot, Sprint, Nissan Motors, TD Bank, the NFL and Johnson & Johnson and Cablevision among others.
Vidal is an independent agency specializing in U.S. Hispanics and the first ever of its kind to be recognized as an Advertising Age “A List” Agency.
Executive Creative Director
With over 10 years of experience in the U.S. in both multicultural and general markets, as well as international experience in Latin America, Ciro Sarmiento is one of the most talented and respected executive creative directors in EEUU. His work has been recognized in Cannes, CLIO, LIA, NYF’s, One Show, and Latin American Award Shows through the years. He has also served on several creative festival juries as well.
Ciro began his career at Ogilvy & Mather Colombia. In 2005, he was promoted to Creative Director and managed a fully staffed creative team, acquiring high-profile clients: GlaxoSmithKline, Gillette, Motorola, Kimberly-Clark, Castrol (BP), and Carulla Supermarkets. He won a large number of awards for O&M Colombia and in 2006 was also appointed Creative Director for the GlaxoSmithKline Hub, operating for Central America (Costa Rica, Guatemala, Panama) and the Caribbean (Puerto Rico, Trinidad & Tobago). In 2008 he was considered one of the 2 best Creative Directors in the country according to P&M, the most prestigious ad magazine in Colombia.
Ciro moved back to the U.S. in 2008 and worked in LatinWorks as Creative Director. During this time, his expertise in the development of truly innovative work helped LatinWorks become No.9 in the AdAge nationwide Agency A-List 2011. That same year Ciro won the first Cannes Gold Lion in a campaign category for the entire U.S. Hispanic market. He also won a gold campaign in LIA among other important recognitions.
In 2012, he joined Leo Burnett Lápiz as Creative Director for P&G and Kellogg’s Multicultural. In only a few months, Ciro re-built the creative team, and one of his achievements during his stay in Burnett was the launching of the first bilingual Rolling Stone Magazine, aimed at Latinos in the United States.
In summer of 2013, Ciro joined Dieste as Executive Creative Director in charge of all the agency’s clients. His push for high creative standards has already ignited innovative work such as the SM campaign “#muttbombing” for his Dallas Pets Alive! client, which became a worldwide viral craze. Recently, he was appointed as “One Hispanic creative you should know in EEUU” by Digiday.
Vice President, Global Digital Marketing and Brand Content
Alan Schulman serves as VP, Global Digital Marketing & Brand Content for SapientNitro. In his global role, Alan helps drive SapientNitro’s Digital Marketing Services for such Brand Marketers as Unilever, MasterCard, Verizon and numerous others. He joined SapientNitro in 2012 as Chief Creaitve Officer of the New York Office.
Prior to joining SapientNitro, Alan served in a variety of roles as a digital creative executive within The Interpublic Group — holding digital creative leadership roles at McCann-Erickson, FutureBrand Worldwide and Foote, Cone & Belding. Alan is the recipient of numerous awards for Creative Excellence including AICP, ANDY, One Show, FWA, the Interactive Advertising Bureau’s (IAB) MIXX Awards, Promax/BDA and numerous others. He is also the recipient of awards from the internal marketing organizations of Johnson & Johnson and Procter & Gamble as well as having been named a Digital ALL STAR by OMMA in 2011.
Alan currently serves as a member of the IAB’s Product Development Board, the 4A’s Creative Technology Committee, the Creative Review Commitee of The Ad Council, the New York Media & Marketing Technologies Council and the National Academy of Television Arts & Sciences (EMMYS) New Media Committee. He also sits on the Advisory Boards of TiVO, The Wharton School of Business / Advertising 2020 Technology Curriculum Council, RGM, & DPAA — the Digital Place Based Advertising Association. He was recently named to the faculty of the ANA MarketingUniversity — the executive learning division of the Assoication of National Advertisers. Equally as acomplished as a Jazz Guitarist, Alan holds a Masters Degree in Jazz Arranging & Composition from Howard University in Washington, DC and has appeared with such noted jazz artists as Anita Baker, Wynton Marsalis, Herbie Hancock and Michael Feinstein.
Chief Strategy and Media Officer
Baba is Chief Strategy and Media Officer at DigitasLBi, overseeing all media and content groups, including planning, activation, social, programmatic, search, television, and media technology. His team architects modern media programs for brands such as American Express, EBay, Victoria's Secret, Taco Bell, and Motorola.
Baba was previously CEO of Newsweek / Daily Beast, Chief Strategy and Media Officer at Hill Holliday, and a Research Director at Forrester Research. Baba also worked seven years at BMW, leading marketing communications for the U.S. market.
Head, Global Brand and Marketing Transformation
Shiv is a recognized marketer who helps brands transform with the rise of digital. He has been recognized by Ad Age as a Media Maven, and has been featured on the publication’s cover. More recently, he was recognized by Adweek as a Top 50 Marketer (no. 19). The award winning work done by his teams and himself have been recognized by leading industry and consumer publications from Fortune Magazine and Adweek to Forbes and The Harvard Business Review. He is currently the Head of Global Brand and Marketing Transformation at Visa Inc. where he is accountable for the consumer brand communications, design innovation, brand management, and digital marketing. Prior to his current role at Visa Inc. he was the Global Head of Digital at PepsiCo Beverages, responsible for all digital engagement in paid, owned, and social media across consumer marketing, shopper marketing, and foodservice marketing.
He is also author of the book, “Social Media Marketing for Dummies,” and has written for the Harvard Business Review online, Ad Age magazine, Newsweek, and other publications.
Executive Vice President and Director, Digital Innovation
With an extensive media background covering the U.S. consumer spectrum, Marla Skiko found her niche in multicultural marketing. Skiko was instrumental in creating and articulating the philosophies that now define SMG Multicultural, a division of Starcom MediaVest Group (SMG) and the country’s leading multicultural contact entity that includes dedicated offices in Chicago, New York and Miami. Her combined talent in marketing, emerging media and an awareness of ethnic cultures inspires first rate ideas that connect her clients with evolving technology and the ever-changing and diverse face of American consumers.
In her current role, Skiko drives digital innovation across SMG Multicultural, a unit that has unfounded expertise in all facets of the digital arena and how they impact and captivate the multicultural consumer. They have pushed the envelope in the multicultural space weaving digital elements into holistic contact plans including the areas of online video, social and mobile. While continually educating the marketplace about the growing importance of the digital arena in connecting with multicultural consumers, Marla and her team work with top digital vendors to further develop arenas such as Spanish-language search, custom dual-language digital content development and mobile marketing. SMG Multicultural has developed a strong foothold on the multicultural digital marketplace, servicing clients such as P&G, Kraft, Kellogg’s, Walmart, Allstate and Burger King.
In addition to studying trends in emerging media, Skiko has forged partnerships with major research companies and spearheaded proprietary research studies to hone in on the digital behaviors and preferences of the multicultural consumer. In 2005, the Interactive Advertising Bureau (IAB) honored Marla with the 2005 “Los Pioneros” Award – an honor that recognizes 10 forward-thinking marketers who have paved the way for Hispanic online advertising and successfully incorporated interactive components in their advertising/marketing plans. In 2006, Skiko was named a Marketing y Medios All-Star for Interactive. In 2009, Skiko was named one of Advertising Age’s “Women to Watch” based on her forward thinking initiative in the multicultural digital space. Most recently, Skiko and her team were awarded a Gold Award at the IAB MIXX awards in 2011 for their innovative interactive work on Allstate. An active industry spokesperson and participant, Marla is also a member of the AOL advisory board.
Prior to her current role, Marla forged a solid background at Tapestry/SMG handling investment and strategy across both the general market and Hispanic market. During her tenure with the agency, she has serviced blue chip clients such as General Motors, Ameritech, P&G, Kraft, Nintendo and Walt Disney World.
Marla earned a Bachelor of Science degree from the University of Illinois in Champaign-Urbana.
Creative Strategist, Facebook Creative Shop
Jim Therkalsen has spent over 15 years working as a creative in both traditional and digital advertising.
From his beginnings as a copywriter with McCann-Erickson, he moved on to work as a writer and creative director, leading teams at R/GA, TBWA/Chiat and JWT. During his career, he has produced work across all mediums, for clients including GM, Buick, Walmart, MasterCard, Jameson, Planters, Absolut, Smirnoff, Vonage and Nike. Along the way his work has won some awards, though not so many that he needs a mantle for them.
Jim graduated from the University of Michigan with a BBA and now works in the Facebook Creative Shop. He is also a great dad.
Ladies & Gentlemen and Cooke&Co.
Steve Wax attended Reed College and the UCLA Film School; he received one of the first American Institute short film grants, was a member of the landmark San Francisco film collective, Cine Manifest.
Steve was also a founding board member of the Independent Feature Project. In the first phase of his career, he produced a number of independent feature films.
Steve founded Chelsea Pictures in 1987; Chelsea pioneered the use of feature and documentary directors in commercial production.
Under Chelsea’s banner Wax produced the feature film Unmade Beds. He also exec-produced the Oscar Nominated short film, Killing Joe, and the Emmy-nominated documentary Following Sean.
In 2000 Steve began working with two of the Blair Witch filmmakers, forming Campfire, the narrative ad agency. Campfire’s social marketing projects include brand clients such as GM, Verizon, Dr Pepper/Snapple, Harley-Davidson, and many entertainment brands, including True Blood, Game of Thrones, and Shark Week.
Steve is now working as a consultant on web-based creative, and producing marketing projects via a new startup, Ladies and Gentlemen LLC.
Steve is also a member of the Agency Advisory Board of the Interactive Agency Bureau, as well as Board Chairman of Issue Project Room, the landmark experimental theater in Brooklyn.