About the IAB MIXX Awards
The IAB MIXX Awards elevates interactive advertising by celebrating the world’s most creative and high-impact digital executions. Recognized as the benchmark for best-in-class campaigns and embodying leading-edge innovation, IAB MIXX Award-winning work inspires and educates the marketplace about the power to build brands digitally.
Because only the best-of-the-best go home with a coveted IAB MIXX Award, the collection of work creates a valuable platform that furthers the IAB mission to educate the broader advertising and marketing industry about the powerful impact interactive has on the overall marketing mix.
View the 2012 IAB MIXX Awards Winners Gallery here.
The IAB MIXX Awards is judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem—advertising agency executives who create campaigns for the world’s most powerful brands, marketers with direct control over many of the largest advertising budgets in the world and major media company leaders.
The finalists and winners are honored each year at the IAB MIXX Awards Gala. The ceremony is the culmination of the preeminent two-day IAB MIXX Conference & Expo held during Advertising Week in New York City. The 2013 gala will take place at the Crowne Plaza Hotel on Tuesday, September 24, and will celebrate the 9th anniversary of the competition.
About the IAB
The Interactive Advertising Bureau is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.