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2008 Speakers:

Keynote Presenters:
Tim Kring Tim Kring
Executive Producer/Creator
"Heroes"
 
Tim Kring is creator and executive producer of "Heroes," NBC's Emmy nominated epic saga that chronicles the lives of ordinary people who discover they possess extraordinary abilities.

Kring grew up primarily in Northern California. Eventually, his parents, who were both teachers, moved the family to Santa Maria on the Central California coast. Kring studied film at nearby Allan Hancock Junior College before transferring to the University of Santa Barbara, where he earned his bachelor of arts degree in religious studies.

Kring later attended the master of fine arts program at the University of Southern California's renowned film school and worked his way up in production as a grip, gaffer and on camera crews. He continued working in production until selling his first pitch for an episode of "Knight Rider" in 1985. Kring spent the next eleven years writing feature films, including the sequel "Teen Wolf II," series pilots and television movies such as "Bay Coven" and "Falling for You."

In 1996, Kring became a producer on the popular television series "Chicago Hope" and became the supervising producer on the series a year later. In 1998, he co-created the series "Strange World" and served as co-executive producer on the drama "L.A. Doctors." Kring joined the staff of NBC's "Providence" in 1999 as co-executive producer and signed an overall deal with NBC Studio. In 2001, Kring created the procedural drama "Crossing Jordan," which ran for 6 seasons and over 100 episodes.

In 2008, Kring expanded his horizons, from the film and TV world by pairing with New York Author Dale Peck to sell a pitch for a trilogy of books to Crown Publishing. The trilogy is to be titled THE FLAG OF ORPHEUS with the first book in the trilogy entitled SHIFT.

Kring resides in Los Angeles with his wife, Lisa, who is a social worker, and their two children, Amelia and Ethan. In his spare time, he enjoys photography and collecting acoustic guitars.
Deborah Meyer Deborah Meyer
Vice President & CMO
Chrysler LLC
 
Deborah Meyer was named Vice President and Chief Marketing Officer on Aug. 28, 2007. In her position, Meyer is responsible for the marketing and advertising initiatives for the Chrysler, Dodge and Jeep® brands globally. In addition, she will oversee all sales promotions and brand events. She will also provide strategic direction for the company's marketing efforts around the world.

Her professional and academic background includes:
  • Vice President and Chief Marketing Officer, Chrysler LLC, August 2007
  • Vice President, Marketing for Lexus Division, Toyota Motor Sales
  • Corporate Manager, Toyota Marketing Communications, Toyota Motor Sales
  • Manager - Marketing Communications for Lincoln Mercury
  • Group Manager, Brand Strategy and Communications, Mazda North American Operations
  • Brand Manager - Ford do Brazil
  • Product Manager - W. L. Gore and Associates in Paris, France
  • Masters degree in Business Administration, Wharton School at the University of Pennsylvania
  • Masters degree in International Studies, Joseph H. Lauder Institute of Management International Studies
  • Bachelors degree in Economics, Wellesley College
Meyer was born Dec. 26, 1962, in Michigan.
Leslie Moonves Leslie Moonves
President & CEO
CBS Corporation
 
Leslie Moonves is President and Chief Executive Officer of CBS Corporation. In this role, he oversees all operations of the company, including the CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Stations, CBS Paramount Network Television, CBS Television Distribution Group, Showtime, CBS Radio, CBS Records, CBS Outdoor, Simon & Schuster, CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Outernet and CBS Films.

Prior to the Viacom separation in 2005, Moonves served as Co-President and Co-Chief Operating Officer of Viacom and Chairman of CBS, overseeing all of Viacom's domestic and international broadcast television operations, radio division and outdoor advertising operations.

Moonves was promoted to Chairman and CEO of CBS in 2003, and prior to that, was President and Chief Executive Officer, CBS Television, a position he was elevated to in April 1998. He joined CBS in July 1995 as President, CBS Entertainment. Under Moonves' aegis, CBS has developed television's Number One drama, "CSI: Crime Scene Investigation;" the king of reality series, "Survivor"; and hit series such as "Everybody Loves Raymond," "Two and a Half Men," "The King of Queens," "CSI: Miami," "Without A Trace," "Cold Case," "CSI: NY" and the Emmy Award-winning reality series "The Amazing Race." It was during this time CBS became America's most watched television network, going from last to first during Moonves' leadership.

He joined CBS from Warner Bros. Television, where as President, he oversaw a television division that supplied the greatest number of programs to network television for nine consecutive years, culminating in a record-setting 22 series (including "ER," "Friends" and "The Drew Carey Show") on the 1995-96 network schedules. He had been President of Warner Bros. Television since July 1993, when Warner Bros. and Lorimar Television combined operations. From 1989 to 1993, he had been President of Lorimar Television. He joined the company in 1985 as executive in charge of its movies and mini-series, and became head of creative affairs in 1988.

Earlier in his career, Moonves was Vice President of movies and mini-series for Twentieth Century Fox Television, where he was also in charge of first-run syndication and pay/cable programming. He had previously been Vice President, development, for Saul Ilson Productions (in association with Columbia Pictures Television) and a development executive for Catalina Productions.

Upon graduation from Bucknell University, Moonves pursued an acting career at New York's Neighborhood Playhouse, studying under the renowned Sanford Meisner. He performed in numerous stage and television productions before opting to produce plays on Broadway and in Los Angeles.

Moonves is a member of the NCAA Advisory Board, the board of directors of the Los Angeles Free Clinic and the board of trustees of the Entertainment Industries Council. He is a trustee of the National Council for Families and Television and of the American Film Institute and is past president of the Hollywood Radio and Television Society. He is also co-chair of the Los Angeles Board of Governors of The Paley Center for Media.

In March 2003, Moonves was honored by the International Radio and Television Society as the recipient of the Gold Medal Award, one of most prestigious honors in media and entertainment. Since joining CBS, Moonves has also been named Variety's Showman of the Year and Entertainment Weekly's Most Powerful Man in Hollywood and received the Casting Society of America's Career Achievement Award.

He is also a past recipient of the American Jewish Committee's Sherrill Corwin Award, given to outstanding leaders in the entertainment and communications industry.
Charlie Rose Charlie Rose
Journalist

 
Emmy award-winning journalist Charlie Rose has been praised as "one of America's premier interviewers." He is the host of Charlie Rose, the nightly PBS program that engages America's best thinkers, writers, politicians, athletes, entertainers, business leaders, scientists and other newsmakers. USA Today calls Charlie Rose, "TV's most addictive talk show." New York Newsday says, "Charlie's show is the place to get engaging, literate conversation...Bluntly, he is the best interviewer around today."

Charlie Rose is unique. The round oak table, perhaps the most recognized table on television, and the black backdrop provides an intimate atmosphere for showcasing smart conversation. Journalist Morley Safer, of CBS' 60 Minutes, calls the program "the last refuge of intelligent conversation on television."

"Charlie Rose brings a Southern civility to the most intelligent tete-a-tetes on TV...his table has become an island where savvy channel-surfers put ashore each weeknight...an essential gloss on the media, politics, sports and culture." (Esquire)

Guests on the show include major international political figures and a mixture of renowned personalities from literature, theatre, film, dance, fashion, sports, science, medicine, and business. Guests have ranged from international statesmen Nelson Mandela and Mikhail Gorbachev to Nobel laureates Toni Morrison, Seamus Heaney to leaders in business like Bill Gates and Andy Grove. In the artistic arena, Rose's guests range from actors Tom Hanks and Julia Roberts to musicians Bruce Springsteen and Yo-Yo Ma. His program serves as a window on cultural areas rarely seen on TV like architecture, painting, photography and classical music. "Cheers - and a dozen red long-stems to Charlie Rose?His varied guests?and disarming interview style frequently make for fascinating viewing." (TV Guide)

Charlie Rose Special Edition presents hour-long profiles on such prominent entertainers as Meryl Streep and Garth Brooks, as well as weeklong specials on the cutting edge of science like the Human Genome Project.

Drawn from major exhibits at distinguished museums, his series called Great Masters takes an in-depth look at an artist's biography, as well as the artist's visual presentations of their art. All specials are produced by Charlierose.com, Inc. which also presents other programs in multi-media formats.

Rose is also a correspondent for 60 Minutes II, the CBS news magazine program seen on the CBS television network Wednesdays at 9 PM. He is known for his major profiles on Bill Gates, and President Clinton at the end of the Millennium, Hollywood stars such as Warren Beatty, Jodie Foster, and Madonna, interesting sports figures like Pete Sampras and George Steinbrenner, and cutting-edge subjects like Lou Gehrig's disease, suicide, and gene therapy.

Charlie Rose was born in Henderson, North Carolina and graduated from Duke University with an AB in history and a JD from the school of Law. He is also a member of the Council on Foreign Relations and has received honorary doctorates of law from C.W. Post College and the University of North Carolina at Pembroke. He is the recipient of the George Peabody Broadcasting Award, the Emmy Award and The CableACE Award. This year he accepted the Futrell Award, an award given to Duke University alumni who have demonstrated excellence in communications. The Charlotte World Affairs Council also honored him as the world citizen for the year 2000.

He is a popular speaker on a wide variety of subjects at college campuses around the country and is a frequent moderator of technology conferences in the United States.

More praise for Charlie Rose

The best late-night talk show...Rose has presence, is warm, engaging, and the cameras love him. The crème de la crème in the late-night world of television discourse.
New York Newsday

A well-produced hour that can move onto a late-breaking subject.
The New York Times

Those who like tabloid journalism and celebrity gabfests will always have plenty of television junk food to gorge on. Those who don't have had a problem - at least until now. Charlie Rose is the most intelligent talk show on television.
Women's Wear Daily

I am convinced Charlie could draw a fascinating interview from a stone.
Liz Smith

Rarely on television can you find intelligent, sustained conversation between grown-ups about subjects that are genuinely interesting. Charlie Rose is an exception.
Gannett News Service

Imagine Sheriff Andy Taylor in black tie, chatting with newsmakers and celebs. [Rose] combines big-city polish with down-home hospitality to make a captivating host.
Associated Press

With Rose, there are no boundaries, other than the extent of his own craving for information, education and stimulation.
Daily Variety
Clay Shirky Clay Shirky
Writer, Consultant, and Teacher on New Media and the Internet

 
Clay is a provocative new voice on all things Internet: economics and culture, media and community, and the open source movement. He divides his time between consulting, teaching, and writing on the social and economic effects of Internet technologies. His consulting practice is focused on the way network technologies provide new ways for groups to get things done, including collaboration tools, social networks, peer-to-peer sharing, collaborative fi ltering, and Open Source development.

In addition to his consulting work, Clay is an adjunct professor in NYU's graduate Interactive Telecommunications Program (ITP), where he teaches courses on the interrelated effects of social and technological network topology - how our networks shape culture and vice-versa. Prior to his appointment at NYU, Clay was a partner at The Accelerator Group, an investment firm focused on early-stage companies.

Formerly, he was the chief technology offi cer of the NYC-based Web media and design firm Site Specific, where he created the company's media tracking database and server log analysis software. Site Specific was later acquired by CKS Group, where Clay was promoted to VP Technology, Eastern Region.

Clay has written extensively about the Internet since 1996. His new book, Here Comes Everybody, explores the effects of open networks, collaboration and user created and disseminated content on organizations and industries. Over the years, he has had regular columns in Business 2.0, FEED, OpenP2P.com and ACM Net_Worker, and his writings have appeared in The New York Times, The Wall Street Journal, the Harvard Business Review, Wired, Release 1.0, Computerworld, and IEEE Computer. He has been interviewed by Slashdot, Red Herring, Media Life, and The Economist's Ebusiness Forum. Time Magazine featured him with other futurists in a fall 2005 story entitled "What's Next."

Clay frequently speaks on emerging technologies at a variety of forums and organizations, including TED Global, PC Forum, the Internet Society, the Department of Defense, the BBC, the American Museum of the Moving Image, the Highlands Forum, the Economist Group, Storewidth, the World Technology Network, and several O'Reilly conferences on Peer-to-Peer, Open Source, and Emerging Technology.

Clay's writings are archived at www.shirky.com, and he currently runs the a mailing list for his writings on networks, economics, and culture.

Additional Speakers:

Magid Abraham, PhD Magid Abraham, PhD
President & CEO
comScore
 
Dr. Magid Abraham is president, CEO and co-founder of comScore, Inc. Prior to co-founding comScore, Dr. Abraham was founder and CEO of Paragren Technologies, Inc., which specialized in delivering large scale Customer Relationship Marketing (CRM) systems for strategic and target marketing. Paragren's customer base included large consumer marketing companies in the telecommunications, financial services, travel and retail industries. Paragren is now part of Siebel Systems.

Before founding Paragren, Dr. Abraham was president and COO of Information Resources, Inc., a major international research company, which he led through a period of rapid growth in revenues, market share and profit. Throughout his IRI career, Dr. Abraham was a prolific innovator who designed a number of pioneering marketing applications that became standards of CPG marketing practice.

Dr. Abraham is a widely recognized expert on consumer modeling and decision support systems. He has authored several articles in the Harvard Business Review and Marketing Science. He has received the Paul Green award by the American Marketing Association (AMA) for the "best article that shows or demonstrates the most potential to contribute to the practice of marketing research and research in marketing," and the AMA's William F. O'Dell Award for an article "that has made the most significant long-term contribution to the marketing discipline." Dr. Abraham has given numerous speeches on marketing subjects in various industry conferences and forums.

Dr. Abraham received a Ph.D. in Operations Research and an M.B.A. from MIT. He also holds an Engineering degree from the Ecole Polytechnique, France's premier science and engineering school.
Tim Armstrong Tim Armstrong
President, Advertising and Commerce, North America, & Vice President
Google Inc.
 
Tim Armstrong presides over Google's North American advertising sales, operations and commerce teams. Tim's team is located in cities across the U.S. and Canada, providing customers with local partnerships as well as centralized sales and services. His team works with some of the world's most widely recognized brands and advertising agencies, as well as some of the fastest growing medium-sized companies.

Tim joined Google from Snowball.com as that company's vice president of Sales and Strategic Partnerships. Prior to his role at Snowball.com, Tim served as director of Integrated Sales & Marketing at Starwave's and Disney's ABC/ESPN Internet Ventures working across the companies Internet, TV, radio, and print properties. He started his career by co-founding and running a newspaper based in Boston, MA, before joining IDG to launch their first consumer Internet magazine, I-Way.

Tim has been named one of the top "100 People to Know" for global media by Media Magazine and was awarded a Media Maven Award by Advertising Age in 2004. He sits on the boards of the Interactive Advertising Bureau (IAB), KnowledgeStorm Inc., and the Ad Council. Tim is a graduate of Connecticut College with a double major in Economics and Sociology.
Mike Baker
VP & President of Nokia Interactive
Nokia
 
Dan Ballister Dan Ballister
Chief Operating Officer
TRAFFIQ
 
Dan Ballister is Chief Operating Officer of TRAFFIQ, The Internet Traffic Exchange. Dan brings more than 10 years of executive management in the digital marketing space, including advertising sales, content syndication and cross-platform media planning. Before TRAFFIQ, Dan led interactive sales at the National Basketball Association, Go2Net/InfoSpace, and developed cross-media platforms for Coca-Cola, T-Mobile, Nokia and FedEx. Prior to that, he served in the US Navy as a surface warfare officer. Dan holds a BS degree in Physical Science from the US Naval Academy in Annapolis, Maryland. He is frequently quoted in the press about the economics of interactive markets. Dan has presented at ad:tech, Search Engine Strategies, IAB events and investor conferences.
Jordan Bitterman Jordan Bitterman
Senior Vice President, Media & Content
Digitas
 
In his role at Digitas, Jordan oversees media planning and buying for American Express. He has also helped develop Digitas? brand content offering, The Third Act. Prior to Digitas, Jordan worked as a VP Group Media Director at FCBi - the interactive arm of Foote Cone & Belding - and at Modem Media managing the Delta Air Lines and Enterprise Rent-A-Car businesses. Jordan also worked at Ammirati Puris Lintas (now Lowe & Partners) and with the White House Office of Presidential Press Advance. Jordan has a bachelor's degree in marketing from The George Washington University in Washington, DC.
Andrew Blau Andrew Blau
Senior Vice President and General Manager, Time Inc. Interactive
Time Inc.
 
Andrew Blau is Senior Vice President of Time Inc. Interactive (TII) the central internet division of Time Inc. responsible for most of Time Inc.'s digital businesses and associated technology teams. He is also President of LIFE Inc.

Blau was named SVP - TII in January 2008. He manages the finance and advertising operations for most of Time Inc.'s sites and plays a critical role in developing Time Inc.'s strategy for publishing content on the Web.

A 23-year Time Inc. veteran, Blau was named President of LIFE Magazine in June 2004 when he relaunched LIFE as a weekly newspaper supplement reaching 13 million households a week in more than 100 leading daily newspapers. Blau was given the LIFE brand to manage in December 2000 and has since published over 50 books with more than four reaching best-seller status. He is oversees the LIFE Picture Collection, which houses more than 22 million photographs and is considered one of the most important collections of contemporary imagery. The Picture Collection also includes the licensing, syndication and gallery businesses of LIFE.

LIFE was first published as a weekly in 1936. It ceased publication in 1972, but returned as a monthly in 1978, going briefly to weekly frequency during the first Gulf War before suspending publication in 2000. LIFE has periodically published a number of special issues as well as series of books under the LIFE imprint.

Previously, Blau was General Manager of TIME Magazine. His main responsibilities included management of TIME's financial, business development, administrative and technology operations.

Blau has held numerous positions at Time Inc. including TIME's Director of Operations where he led TIME's editorial operations, production and technology which included the shift to an entirely digital editorial and production process in 1998. He also oversaw the decentralization of TIME International's editorial and production staff to offices under local management in London, Hong Kong and Sydney. Blau started at TIME in 1985 as Assistant Business Manager. He has also served as Entertainment Weekly's Production Director, as TIME International?s Operations Director, and as Financial Manager for Fortune, Money and LIFE magazines.

He is on the executive board of the Arava Institute which brings together Arabs and Israelis to work on joint environmental projects in the Arava basin between Israel, Egypt and Jordan. He is also on the board of Hazon, an outdoor and environmental education organization. He served on the Greenway Conservancy for the Hudson River Valley, which is a state-appointed position.

A graduate of Rutgers University, Blau also holds an MBA from New York University. He lives in Piermont, New York with his wife and their two children.
Henry Blodget Henry Blodget
Editor
Silicon Alley Insider
 
Henry Blodget is the CEO of Silicon Alley Insider, Inc., an online business media company based in New York. Prior to founding SAI in May, 2007, Henry was CEO of Cherry Hill Research, an Internet research and consulting firm.

From 1994-2001, Henry was an investment banker at Prudential Securities and an equity analyst at Oppenheimer & Co. and Merrill Lynch. As a Managing Director at Merrill, he ran the firm's global Internet research practice and was the top-ranked Internet analyst on Wall Street.

Blodget's first book, The Wall Street Self-Defense Manual: A Consumer's Guide to Intelligent Investing, was published in January 2007.
Brian Bos Brian Bos
Senior Vice President, Convergence Director
Mindshare - Team Detroit
 
Brian Bos, Senior Vice President, Convergence Director for Mindshare - Team Detroit., is responsible for the planning of all Interactive Television, Video Game and Mobile marketing on behalf of the Ford, Lincoln, and Mercury automotive brands.

Before joining Mindshare in 2005, Brian was a Manager of Emerging Technology at GM Mediaworks where he led ground breaking Emerging Media campaigns for Pontiac, Chevrolet and Cadillac, winning Digital Hollywood's award for the Best On Demand Advertising Technology & Programming Innovation for the 2004 launch of the Cadillac CRX.

An Emerging Technologies veteran, Brian has 11 years experience marketing automotive brands in Emerging Media and 15 years in interactive advertising. His vision of how to approach consumers via these channels is sought out by the press and advertising industry and he has been featured in articles in the Wall Street Journal, Forbes, The Financial Times, Ad Age, Brandweek and Automotive News.

Bos holds a Bachelor of Fine Arts degree in Visual Communications from Kendall College of Art & Design in Grand Rapids, Michigan and a degree in Business Administration from Wayne State University in Detroit.
Charlie Bragg
Senior Vice President
Engage In-Game Advertising
 
Sheila Buckley Sheila Buckley
VP, National Ad Sales
The Weather Channel Interactive
 
Sheila Buckley joined the weather.com ad sales team in 2005 and has been instrumental in weather.com's ranking as #1 Online Ad Sales team by Jack Myers and generating exponential profit for weather.com in 2006 and 2007. Sheila's background includes publisher duties for Sports Illustrated and Sports Illustrated for Kids where she was responsible for ad sales and sales development. She worked as the VP of marketing and business development at Media Network, Inc., a division of Time, Inc., and also worked at Money magazine, Your Company magazine and Entertainment Weekly. A New York native, Sheila graduated with a bachelor's degree from the School of Management at Boston College.
Sam Chadha
Director of Marketing, Deodorants
Unilever
 
Sam Chadha is the marketing director for Unilever's deodorant business in North America. He is responsible for a robust portfolio of brands, including leading the iconic and powerful AXE brand as well as the Degree for Men and Women, Dove and Suave brands. Prior to Unilever he spent more than eight years at Jose Cuervo International in Europe and the US, heading up their global integrated and new media marketing efforts.

Chadha is known for his innovative approach to marketing and has led numerous breakthrough campaigns in his career. Some highlights include the creation of Cuervo Nation, a fully integrated, multinational marketing campaign, as well as many branded entertainment, viral and digital campaigns for AXE, the leading men's grooming brand. The Degree Men deodorant's online webisode and digital series, The Rookie, featuring 24-themed content, and the Dove Go Fresh product launch with the MTV micro-series, Fresh Takes, featuring Alicia Keys, are a few recent successes. Chadha was recognized for his work in the industry with Ad Age's coveted "40 Under 40" Award in 2007.

He holds a B.A. in Economics from Manchester Metropolitan University, where he graduated summa cum laude. Chadha hails from London, England, and lives with his wife in Chicago, where is passionate about tequila, travel and music, often in that order.
Ro Choy
Vice President of Business Development
RockYou
 
Rogelio (Ro) Choy is vice president of Business Development for RockYou. He is responsible for recruiting and managing partner relations. Before joining the RockYou executive team, Ro managed eBay's online parts business as a Director at eBay Motors and also was responsible for managing Market Development at eBay, including operation of eBay's U.S. wireless efforts. Prior to eBay, Ro co-founded Cima Systems, a leading VOIP software provider for auto dealers. Ro earned his MBA from Stanford University School of Business.
Jeffrey Cole Jeffrey Cole
Director
Center for the Digital Future
 
Jeffrey Cole has been at the forefront of media and communication technology policy issues in both the United States and internationally for the past 25 years. In July 2004 Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the Digital Future and as a Research Professor. Founded on the belief that the best policy arises from the best information, the Center is a research and policy institute committed to work that has a real and beneficial effect on people's lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.

Prior to joining USC, Dr. Cole was a longtime member of the UCLA faculty and served as Director of the UCLA Center for Communication Policy, based in the Anderson Graduate School of Management. At UCLA and now at USC Annenberg, Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology on all aspects of society, which is conducted in over 20 countries. At the announcement of the project in June 1999, Vice President Al Gore praised Cole as a "true visionary providing the public with information on how to understand the impact of media."

Cole was Principal Investigator of the Network Television Violence Monitoring Project which in 1995, 1996 and 1997 issued annual reports to the television networks, Congress and the nation. Upon the release of the 1996 report, Cole held a joint press conference with President Bill Clinton, who referred to the Center for Communication Policy as "the premier educational institution setting trends in entertainment." Nationwide there was unanimous praise for the quality of the reports and their contribution to the television violence debate.

Cole has testified before Congress on television issues and has spoken as a keynote and panel member at more than 200 conferences on communications issues. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues, including detailed briefings on the Center's work.

In 1994, 1995 and 1996 the Center co-authored with U.S. News & World Report national surveys examining attitudes and values of decision-makers in the entertainment industry. In 1994 the Center co-sponsored "The Superhighway Summit" in UCLA's Royce Hall with the leaders of most of the nation's major media companies. For the annual Family Reunion Conferences in Nashville, Tennessee, Cole has worked with Vice President Gore to produce films opening the 1995 through 2002 conferences. The annual films were screened before an audience of 1,400 including the Vice President and President Clinton.

Cole has lectured extensively in Asia, Africa, Europe, South America, Australia and throughout the U.S. He regularly consults with top government officials and leaders of the telecommunications industries throughout the world on communications issues. He currently is a member of the ITU (International Telecommunication Union) Forum Programme Committee. He was a member of the Executive Committee of the Academy of Television Arts & Sciences (ATAS) from 1997 to 2001 and was the founding governor of the ATAS Interactive Media Peer Group.

Over the past 31 years, Cole has taught to over 35,000 students. In 1987 he received UCLA's Distinguished Teaching Award.
Christine Cook
Vice President, Digital Advertising Sales
Martha Stewart Living Omnimedia
 
Christine Cook joined Martha Stewart Living Omnimedia in July, 2007. In her current role as Senior Vice President, Digital Advertising Sales, she spearheads the sales effort in support of MSLO's Internet business segment.

Ms. Cook has 13 years of experience in digital advertising sales. She joined MSLO from IAC Partner Marketing, where she served as Vice President, Sales, managing a 52-person team and bearing responsibility for sales marketing and national advertising revenue across such IAC sites as CitySearch, Evite.com, Expedia, Match.com and Ticketmaster.

Previously, Ms. Cook served as Director, Consumer Advertising at the Financial Times. Prior to that, she spent five years at The New York Times Digital in various sales executive roles, culminating in her position as Vice President, International and founder of nytimes.com's first international sales office in London.

A graduate of Louisiana State University in Baton Rouge, Ms. Cook lives with her husband in New York City.
Jacqueline Corbelli Jacqueline Corbelli
Chairman & CEO
BrightLine iTV Marketing Specialists
 
Prior to co-founding BrightLine in April 2003, Ms. Corbelli spent more than a decade at Aston Associates, LLC, one of the world's leading business-process redesign advisory firms. She was Aston's president and directed the wholesale redesign of ten major corporations worldwide.

At BrightLine, Ms. Corbelli brings her insight and extensive expertise in heightening market performance, effecting transformational change, and accelerating the achievement of aggressive strategies to the burgeoning iTV advertising space. Ms. Corbelli's principal focus is on equipping top U.S. marketers to transform consumers' television viewing experience with brands and products, and achieve exceptional results from pursuing iTV advertising that deepen relationships and dramatically raise the 'bar' on advertising effectiveness.

BrightLine iTV Marketing Specialists(TM) creates and implements interactive TV ("iTV") advertising strategies that engage target consumers in a two-way dialogue with clients' brands. The company is recognized as the market leader in transforming TV advertising into an interactive experience for television viewers. BrightLine's groundbreaking work in iTV has been cited for two consecutive years by the National Academy of Television Arts and Science, generating 3 Emmy nominations and one award. BrightLine was also named Admaker to Watch in 2007 by the Wall Street Journal, and Jacqueline Corbelli, was named by AlwaysOn Media to the "Madison Avenue 'It' List" in February 2008, recognizing individuals who have proven they understand how to translate new media into effective advertising vehicles for marketers.
Dave Couture Dave Couture
Principal, National Marketing Effectiveness Practice Leader
Deloitte Consulting LLP
 
Dave Couture is a Principal in Deloitte Consulting's Strategy & Operations Practice and leads Deloitte's Marketing Effectiveness Service Line. Dave specializes in helping companies maximize shareholder value through use of a variety of strategic and operational levers and is a leading authority on the evolving dynamics of marketing in today's world of increasing customer empowerment.

Dave works closely with a number of companies to apply his insights to their unique challenges, is a member of the CMO Council's Advisory Board, and is a frequent author and speaker on Marketing Effectiveness topics.
Anthony Crupi
Senior Editor
MediaWeek
 
Anthony Crupi has covered the cable television beat for Mediaweek since May 2005, when he joined the magazine as a senior reporter. In June 2007, he was elevated to senior editor. In addition to his ongoing coverage of the cable marketplace, Crupi writes the monthly column "Pith & Vinegar," an irreverent mash-up of industry reportage and pop-cultural anthropology.

He first began writing about television in 2001, when he joined Cable World as a technology reporter and editor. Prior to that, Crupi was an editor at the first incarnation of Mediaweek.com.

Before beginning his media career in 1998 as the managing editor of the entertainment portal IndiePlanet.com, Crupi worked as a freelance writer for a number of new-media publications, including Business 2.0 and The Industry Standard. His introduction to publishing came during a stint as an associate editor of the literary quarterly Partisan Review, a position he held in the early 1990s.

Crupi graduated from Boston University with a degree in English before going on to attain a Master's degree from Boston College.
Chris Cunningham Chris Cunningham
CEO
appssavvy
 
As the CEO of appssavvy, Chris Cunningham is responsible for establishing its position within the social media landscape. Believing that widgets and applications are the pinnacle of any viral and contextual marketing campaign, Chris has taken a strong advocacy position. His longstanding position as a leader in the digital advertising space allows appssavvy to make connections with top advertisers and gives credibility to the partner network.

He is a frequent speaker on widget and application marketing and has spoken at iMedia, OMMA, Graphing Social, Widget Expo, Digital Hollywood, ad:tech and Piper Jaffray and was a driving force behind the highly successful first annual Widget Con in 2007. His efforts in this area have garnered uniformly positive press coverage in the Washington Post, BusinessWeek, The Wall Street Journal and The New York Times. Chris is also writes a monthly column for MediaPost.

As a sales and new media entrepreneur, additional career highlights include: Global VP of Sales at Freewebs, VP of Sales at Bolt Media and Director of Sales for leading organizations including Digital Music Network and Music Vision where he pioneered the sales strategy for marketing online digital music platforms and built solid relationships with leading advertisers including Paramount, Verizon Wireless, Sony Pictures, Adidas, Proctor & Gamble and hundreds of other brands.

Chris graduated from the University of North Carolina Greensboro with a degree in Economics & Marketing.
Tim Davis Tim Davis
Principal, National Interactive Advertising Practice Leader
Deloitte & Touche LLP
 
Tim Davis has 17 years experience with Deloitte & Touche and has served a range of multi-national clients based in the USA, Europe, and Southern Africa. During that time he has had a particular focus on serving software and internet clients and has significant experience with the publishing and measurement of online advertising. Davis has led a number of projects that have analyzed online ad operations in support of both search and display advertising at large online publishers. He has also led projects that have analyzed popular ad serving technologies used by online publishers.

Davis currently leads Deloitte's Interactive Advertising practice and speaks regularly on the topic. He has led a number of panel events across the country on "Emerging Trends in Interactive Advertising" that involved executives from leading advertisers, interactive agencies, and online publishers.

Davis is a member of the Interactive Advertising Bureau (IAB) and represents Deloitte on a number of critical IAB's task forces that are working to define click and audience measurement standards for the industry. Among his other credentials, Davis is a Certified Risk Professional, Certified Information Systems Auditor, and a Web Analytics Association Professional.
James Deaker
Advisory Services
Microsoft Advertising
 
Leading Advisory Services, James Deaker oversees the delivery of consulting engagements that help Microsoft Advertising clients improve their yield management capabilities through the combination of insights from quantitative analysis, improved decision making processes, and the implementation of best-in-class organizational structures.

Prior to his current role and the acquisition of Rapt by Microsoft, James held various leadership positions in Rapt's Professional Services organization, including management of the Business Consulting and Engagement Management functions. Since joining Rapt in 2004 he has led software deployments and advisory services engagements at a number of Rapt clients, including iVillage, TACODA, MTV Networks, and About.com.

Before Rapt, James was a consultant at the Boston Consulting Group (BCG), where he worked on a range of strategy and operational advisory projects. James earned Ph.D. and M.S. degrees in Engineering-Economic Systems and Operations Research from Stanford University. He also has Bachelor's and Master's degrees in Engineering Science from Auckland University in New Zealand.
Oliver Deighton
Business Marketing Manager
Google
 
Oliver joined Google in 2003 and is a Business Marketing Manager for AdWords. He is focused on building broad awareness and education programs for agencies and advertisers. Before Google, Oliver worked at MP3.com and managed email marketing solutions for the music industry. Oliver has B.A. degree in Anthropology from the University of Arizona.
Scott Donaton Scott Donaton
Publisher
Entertainment Weekly
 
Scott Donaton is publisher of Entertainment Weekly in print and online. For the weekly magazine, he oversees the magazine's advertising sales, marketing and business development operations, promotion, circulation, events, and public relations. Additionally, Donaton also directs EW.com, winner of MPA's best entertainment website of the year and one of the most popular and most comprehensive sites for online entertainment coverage.

Before being named publisher of Entertainment Weekly in November 2007, Donaton served as publisher at Advertising Age/Creativity, where he oversaw the business and editorial strategies and operations across all platforms - including print, online, digital, video and conferences. Prior to being named publisher in February 2007, Donaton was AdAge's associate publisher and editorial director, with a primary responsibility for such high-growth areas as events and conferences; digital new-product development; and global licensing. A veteran of the media industry for nearly two decades, Donaton also spent seven years as editor of Advertising Age, overseeing editorial strategy and day-to-day operations of the weekly Ad Age and its real-time online edition.

In 2006, Donaton was named one of the "21 Most Intriguing People in Media" by MIN Magazine, which noted in a profile that he "has the uncanny ability to anticipate the next thing." Donaton was inducted into the American Advertising Federation's Advertising Hall of Achievement recognizing the work of executives under 40, and now sits on the AAF board. He was the 2006 recipient of the American Business Media/Medill School of Journalism McAllister Fellowship.

Donaton was recently named to the 2008 Folio 40 list, the oldest, most comprehensive compilation of its kind. The Folio 40 selects individuals who best represent an increasingly multifaceted media landscape and the best of what the industry has to offer.

Donaton is the author of the non-fiction book "Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive," published by McGraw-Hill in 2004.
Andy Ellenthal Andy Ellenthal
CEO
quadrantONE
 
Andy Ellenthal is the CEO of quadrantONE, quadrantONE, a joint venture of major media companies that focuses on premium advertisers seeking high-quality audiences and national reach.

Ellenthal comes to quadrantONE from his a position as Senior Vice President at Visible World, where he played a key role in helping the company build its revenue streams, and increase sales. Prior to that, he served as a senior executive at PointRoll, where he dramatically increased the company?s sales and revenues, and retooled and redirected the company's sales management and operational structure. Ellenthal has been in the online advertising space for almost ten years and brings with him a potent combination of media sales, technological savvy, and creativity.

Andy is a top online sales management professional with close to 20 years of experience building and leading companies in the advertising sales space. He has held senior positions with Visible World, PointRoll, and Doubleclick. Before entering online advertising, Ellenthal worked in print media sales for niche technology and lifestyle publications. He is a graduate of Trinity University, San Antonio, and lives in Old Greenwich, CT, with his wife and four children.
Aaron Finn Aaron Finn
President & CEO
AdReady
 
Aaron Finn co-founded AdReady in 2006 with the goal of empowering marketers of any size to easily and effectively advertise online. With a strong focus on technology solutions, Seattle-based AdReady is a pioneer in the fast-growing self service advertising sector.

Prior to AdReady Aaron launched ia Interactive Inc, a traditional online advertising agency and was also a consultant to technology and consumer businesses. Aaron was a founding executive of Classmates Online where he served as VP of Customer Acquisition and Business Reporting & Analytics. From 1999 through 2004 he had full responsibility for growing and managing Classmates' customer acquisition programs and online marketing budget that consistently ranked as one of the 10 largest in the world during his tenure. Aaron began his career in the commercial banking industry and holds a Bachelors Degree in Business from the University of Iowa.
Sean Finnegan Sean Finnegan
CMO
Vibrant Media Inc.
 
As Chief Marketing Officer, Mr. Finnegan manages multiple departments for the company, including Marketing, Business Development, and Product Innovation. He is responsible for the continual alignment of these groups with Vibrant's 85-person sales team and managing sales' efficient and ongoing liaison with agencies and publishers. Mr. Finnegan's industry insights and thought leadership impact each of these roles as Vibrant partners with top advertisers and publishers to maximize the fast-growing digital video segment.

Prior to joining Vibrant, Sean Finnegan was the Chief Executive Officer of OMG Digital, a unit of Omnicom Media Group. As head of OMG Digital, Sean led its global management team and developed functional services in Digital Investment, Search, Mobile, Gaming, Futures, Analytics and Ad Operations.

Sean began his career in the early 1990s at BBDO New York, where he focused on Spot TV buying and Print planning. When the internet became commercial, Sean quickly shifted his focus to new media, working at such interactive agencies as Darwin Digital (Zenith), APL Digital and JWT Digital. Sean then departed the agency world for two years to become Director, Advertising Business Development at AllAdvantage.com. In 2001, Sean left for his native Chicago, where he became Media Director for TribalDDB. A year into his tenure at Tribal, Omnicom formed OMD (the combined media units of DDB, BBDO, TBWA Chiat Day and Rapp Collins) and Sean became Midwest Director of OMD Digital. Eventually Sean was promoted to lead OMD Digital nationally and relocated back to New York, a position he held for three years before forming OMG Digital.

Sean is committed to mentorship and as such, he has spoken at several conferences such as the iMedia Summit Series, Cannes Advertising Awards, the Goldman Sachs Internet Conference, the MSN Strategic Account Summit and the AAF National Conference. Sean was named an AAF Advertising Hall of Achievement inductee, an Advertising Age Media Maven, a Media All Star for Mediaweek Magazine, a MediaPost All Star, one of min magazine's 21 Most Intriguing People, an Inter-nationalist Magazine Agency Innovator, OnMedia's Madison Avenue "IT" List and an official Kentucky Colonel. Sean is involved in many online advertising industry groups and associations, such as the AAF, IAB, AAAAs Digital CEO Board, Google's Agency Advisory Council and the TiVo Advisory Council. Sean is also a proud co-founder and board member of the Tom Deierlein Foundation, an organization dedicated to helping needy families and children both nationally and internationally with their most basic living needs including medical care.
Russ Fradin Russ Fradin
President
Adify
 
Russ co-founded Adify, now part of Cox Enterprises, with Larry Braitman and Rick Thompson. Most recently, Russ was the SVP of Business Development for Wine.com, the Internet's largest seller of wine. Before joining Wine.com, Russ was the EVP of Corporate Development for comScore Networks. Russ began at comScore in 2000 before comScore signed its first customer and was responsible for starting many of the company's businesses as well as structuring strategic alliances. Russ began his career at Flycast Communications, finally serving as Flycast/Engage's VP of Business Development. Russ holds a BS from the Wharton School at the University of Pennsylvania.
Matt Freeman Matt Freeman
CEO
GoFish
 
Matt founded and now runs Tribal DDB Worldwide's global network of 30 offices in 21 countries. Under Matt's leadership, Tribal DDB Worldwide has become one of the largest and most award-winning interactive agencies in the world. Tribal DDB consistently ranks as one of the Top-10 companies in the interactive industry as measured by revenue, media clout and creativity and tied for #1 Interactive Agency in ADWEEK's 2005 Report Cards.

Matt's focus on outstanding work that drives outstanding results has helped fuel the organization's growth and expanded relations with multinational clients including PepsiCo, Johnson & Johnson and McDonal'’s. Matt's work has won every major industry award for creativity and effectiveness including Gold Lions at Cannes, Art Directors Club, New York Festivals, International ANDYs, Effies, and "Best of Show" at the One Show Interactive. He has served as a judge for the Cannes International Advertising Festival and the Art Directors Club and has also served as Interactive Chairman of the One Show, the International Andy Awards and the Clio Awards.

Matt has also been recognized by publications including Wall Street Journal, New York Times, CNN, CNBC, CBS MarketWatch, Forrester Research, AdAge, Adweek and Creativity. Matt is the founder and chairman of the IAB's Agency Board and is an active member of the AAAA's Interactive Committee. He was also recently inducted into the AAF's Hall of Achievement.

Prior to his life in advertising, Matt worked for MTV, wrote for several magazines and was a prep school English teacher. He has a B.A. in English and art history from Dartmouth College and attended the School of Visual Arts.

Matt lives in New Jersey with his wife Robin and sons Sawyer, Colby and Wes.
Barry Frey Barry Frey
Senior Vice President, Advanced Platforms Sales
Cablevision
 
An innovative and visionary media and marketing executive with a proven record of success, Barry Frey heads up Cablevision's Advanced Platforms Sales initiative, developing and launching measured video on demand (VOD) television, branded content executions, interactive television, Internet and other digital opportunities for the advertising community.

Mr. Frey's unit utilizes Cablevision's advanced two-way fiber-rich network's ability to provide a robust interactive experience for both brands and consumers. Cablevision's cable service with the nation's highest digital penetration rate of over 83%, and having received an unprecedented four interactive Emmy Awards has long been recognized as an industry pioneer and leader in cable service innovation.

National advertisers who have owned their own interactive VOD channel positions via work with Mr. Frey and his team include Disney Vacations, American Express, Sony Electronics, Jet Blue, General Motors, Unilever (Bertolli, I Can't Belive Its Not Butter! and Slimfast), FX Network, Ford, Mars Brands (Dove Chocolate) and The U.S. Navy, to name a few.

Working with this roster of blue chip clients; Cablevision has developed unique and award-winning dedicated branded channels for advertisers that consistently engage, entertain, educate and motivate consumers. Cablevision also provides marketers with the opportunity to take advantage of tailored VOD formats within the company's proprietary and groundbreaking Optimum Autos and Optimum Homes platforms as well as the Cablevision's Optonline Web Portal. The company also offers a continually growing list of innovative communications tools and multi-Emmy Award-winning technologies.

Having previously served in senior sales and marketing positions with USA Networks, Crown Media and the National Basketball Association, Mr. Frey has successfully built, pioneered and overseen divisions connecting the advertising community with new and important media, entertainment and technology platforms on a domestic and international basis.

At Crown Media, as senior vice president overseeing global sales for the Hallmark Channel, Mr. Frey managed the division that created and sold television's first digital product placement agreements. Previously, as senior vice-president for the NBA, he oversaw the development of multi-million dollar, multi-platform advertiser partnerships with the nation's leading marketers. Earlier in his career he was responsible for leading the international sales, new business development and interactive efforts at USA Networks (USA Network and Sci-Fi Channel), and serving on both domestic and global channel and Internet launch teams.

Mr. Frey has served as a board member for the International Advertising Association and currently guides industry initiatives for Advanced Advertising within The Cable Advertising Bureau, CTAM On Demand and the cross MSO Consortium (which works closely with the AAAA in developing guidelines for VOD and ITV platforms). Mr. Frey often speaks on the future of media, advertising and television at conferences in the U.S. and in Europe.
Carrie Frolich Carrie Frolich
Managing Partner, Digital Practice Lead
Mediaedge:cia (MEC Interaction)
 
Carrie is responsible for the overall management and strategic leadership of the agency's digital media planning and buying practices. She leads media strategy and implementation for its AT&T client across all digital channels: display, search, mobile, gaming, social media and all emerging digital channels. She helps clients understand how best to connect with their customers via digital channels, and to prepare for the constant change that is the digital media landscape. Also a frequent blogger, since joining MEC in 2002, Frolich has grown the digital practice in North America from 30 people to more than 200 people.
Tolman Geffs Tolman Geffs
Managing Director
The Jordan, Edmiston Group, Inc.
 
Tolman Geffs is a Managing Director with The Jordan, Edmiston Group, Inc. (JEGI), where he represents online media, interactive marketing services, and technology companies, as well as diversified media groups seeking to expand in high growth digital media markets.

Recent notable engagements include:
  • Sale of M:Metrics to comScore;
  • Sale of Undertone Networks to JMI Equity;
  • Sale of KnowledgeStorm to TechTarget;
  • Sale of Venture Direct to Plattform Holdings and Arlington Capital;
  • Sale of Healia to Meredith Corporation;
  • $50+ million investment in Gorilla Nation Media by Great Hill Partners; and
  • Sale of Cymfony to TNS.
Tolman brings a unique combination of experience as a business builder in both traditional and new media companies. Prior to joining JEGI, he was CEO of Internet Broadcasting Systems, a national network of 70 local television Web sites operated in partnership with NBC, Hearst, The Washington Post Company and other major broadcasters. With a staff of 250, IBS was one of the earliest offline/online cross-media platforms to achieve both scale and profitability.

Previously, Tolman held a series of senior executive positions in magazine publishing. He began his career in the M&A department of Lehman Brothers, and also consulted for media companies with McKinsey & Company. Mr. Geffs earned an MBA from Harvard Business School and a BA in English as well as a BS in Engineering Physics from the University of California at Berkeley.

Interested parties may contact Tolman at tolmang@jegi.com or 212-754-0710.
Larry Gelfand Larry Gelfand
SVP Media Sales
NHL
 
Larry Gelfand joined the NHL in October of 2007 as Senior Vice President, Media Sales. In this post, Gelfand leads the NHL's media sales effort in the U.S., focusing on development of new revenue opportunities, aggregating all media inventory and managing the NHL media sales team.

Prior to joining the NHL, Larry Gelfand was the Vice President of Digital Sales for VH1 at MTV Networks. Gelfand oversaw all aspects of VH1's Digital media sales business and developed the sales strategy, recruitment of the sales staff in implementation of organizational goals and initiatives. Gelfand reshaped the VH1 digital sales department to achieve the objectives of establishing the VH1.com presence in the online advertising marketplace resulting in doubling the ad revenue business in two years, when he was the recipient of the first President's Award of distinguished service.

Prior to joining MTV Networks, Gelfand served in a variety of key sales roles with ESPN. After establishing ESPN.com's ad sales relationships in New England with key league partners, Gelfand lead the digital effort for ESPN Customer Marketing's Team OMD.

Prior to joining ESPN. Gelfand served in a variety of sales leadership roles at AOL and The New York Times.

A New York native, Gelfand graduated SUNY Albany with a Bachelor of Arts degree.
Alec Gerster Alec Gerster
Chief Marketing Officer
Navic Networks
 
Alec Gerster, Chief Marketing Officer, is responsible for broadening industry awareness and usage of Navic's sophisticated digital targeting and optimized television advertising technologies. Most recently, he was worldwide chief executive officer for Initiative, a major media service company owned by the Interpublic Group of Companies (IPG), where he oversaw worldwide operations in 58 countries and a global workforce of over 3,000 employees. Prior to joining Initiative, Alec had a 30-year career at Grey Global group, where he served as chief executive officer of Grey's media service arm - MediaCom Worldwide. Under his leadership, the agency became one of the industry's leading global media networks. In addition, he was an executive officer of publicly held Grey Global Group and heavily involved with the group's pioneering digital activities.
Catherine Gluckstein
VP, iStockphoto & Consumer Markets
Getty Images
 
Derek Handley Derek Handley
Co-founder and CEO
The Hyperfactory
 
Derek Handley is one of the mobile world's leading young entrepreneurs and has been at the forefront of some of the industry's most successful, innovative and technological ventures over the past several years.

In 2000, Derek founded mobile strategy, media and execution company The Hyperfactory, with his brother Geoffrey Handley. Now based in Los Angeles, Derek is responsible for The Hyperfactory's global strategic growth and direction.

The company has grown exponentially since its inception and now has eight offices worldwide - an International Headquarters in Auckland, New Zealand, US Headquarters in New York, and sales and operations offices in Los Angeles, Chicago, San Francisco, Shanghai, Sydney, Hong Kong and Hyderabad. Clients include Toyota, Nike, Nintendo, Mastercard, Motorola, Vodafone and Coca-Cola. The Hyperfactory is the world's most awarded mobile agency.

In 2006 Derek was named one of the 40 Most Influential People in New Zealand Telecommunications 2006; in 2007 he was nominated as Bayer New Zealand and the National Business Review Top 60 Innovators 2007 and won the PwC Young Entrepreneur of the Year. He became New Zealand's youngest ever managing director of a listed company at the age of 22 when he led online racing and sports betting company Feverpitch to list on the New Zealand Stock Exchange.
Tom Hespos Tom Hespos
President
Underscore Marketing
 
A true digital Old Timer, Tom Hespos has been involved in interactive communications since the commercial explosion of the World Wide Web in 1994. As a media planner at Young & Rubicam's U.S. Army Group, Tom helped develop the site recommendation and managed the first interactive campaigns for the site that eventually became GoArmy.com. Cutting the Army's first online ad deals with the likes of OnRamp and Hotwired whetted Tom's appetite for digital, so he moved on to manage digital and integrated media at a variety of agencies including K2 Design, Blue Marble ACG and Mezzina Brown & Partners. In 2002, Tom started Underscore Marketing with the goal of providing compelling integrated communications strategy and execution with strong roots in digital media to clients from all product and service categories.

An avid writer, Tom is well known as a weekly columnist for such publications as iMedia Connection, ClickZ and Mediapost. His writing has also appeared in DM News, Business 2.0, The Industry Standard and several other business publications. Tom also founded The Old Timers List, a private industry discussion list for experienced online marketing professionals.

Referred to by some as "a spiritual leader for online advertising," Tom has a rare combination of communications and technology experience that shaped his holistic approach to online media. His drive toward deep technological understanding of advertising technology (ad management systems, rich media, content management systems, etc.) have led him to bring technology consulting capabilities to every organization he has been with. A self-professed social media junkie, Tom can often be found offering up his latest views on Conversational Marketing, new media channels and the social web on his blog at Hespos.com and elsewhere in the blogosphere.

Tom holds a bachelor's degree in Mass Communications from Washington & Lee University. He is a member of the One Hundred Club, the Five Hundred Club, The Old Timers and American Mensa. He lives in Holtsville, New York with his wife.
Mike Hess Mike Hess
Director of Global Research and Communication Insights
OMD
 
As Director of Global Research and Communication Insights, Mike works with the global account teams to grow business through the generation of relevant and meaningful consumer insights as well as the application of the latest tools and systems. He develops global research studies with partners such as Yahoo! and AOL and also manages the proprietary suite of OMD global tools. Mike created Market Structure Prospector, a proprietary method for conducting market segmentation that links the results to media usage habits. He works with global clients such as McDonald's, Pepsi, Exxon Mobil, and Beiersdorf.

Before joining OMD in 2004, Mike was Senior Vice President, Chief Research Officer, at TNS in Chicago and Cincinnati, where he ran the global in-store research business and worked in advanced analytics. Prior to this he focused on market mix modeling at PDI-Knowledge Networks and co-authored a book on the long-term effects of advertising, published by the American Association of Advertising Agencies. He ran the Midwest market testing practice for IRI from 1990-1996 and in 1985 opened the Chicago office for BASES, a new product forecasting firm. Mike has client side experience at Clorox, where he was Director of Marketing Research, and at Bristol-Myers, where he was a product manager. He taught executive seminars in market and advertising research at BASES, Clorox, and IRI.

Mike has held numerous industry leadership positions during his career and is currently Co-Chair of the Advertising Research Foundation's Media Effectiveness Council; Vice-Chair of the Committee for Research Excellence; and serves on the P.R.I.S.M in-store committee as well as on the Advertising Council. Mike often represents OMD at global and regional conferences and has spoken at over 90 events. He presented the results of the OMD/Yahoo! Family study at the first OMD Predicts conference in Dubai in 2007 as well an OMD study on in-store research at the ESOMAR conference in Budapest in 2008.

Mike lives in Wilton, Connecticut, with his wife and three children.
Benjamin W. Hill Benjamin W. Hill
Strategic Interactive Marketing Executive and Consultant
Motorola
 
Benjamin is strategic marketing executive and consultant with more than 15 years experience with Fortune 500 corporations. An acknowledged industry expert on interactive marketing, Benjamin has continuously contributed to successful business and brand growth.

Most recently, Benjamin led Motorola's global interactive and relationship marketing function. Reporting to the CMO, he had corporate responsibility for all aspects of online marketing and promotions, CRM, direct marketing, partner extranets, and the development, promotion and operations of global websites. He recently left Motorola to form his own interactive marketing consultancy.

Prior to Motorola, Benjamin was a Managing Director with internet and technology consultancy Sapient, specializing in growth strategy development and mobile solutions within the company's Technology & Communications group. He was also a leader of the company's Mobile Solutions practice, which focused on the research, business development, and strategic growth of mobile technologies and solutions.

Prior to joining Sapient, Benjamin was a Senior Manager with Ernst & Young. In addition to managing the completion of various strategic studies and recommendation development for senior executives of Fortune 100 companies, he helped build Ernst & Young's strategy practice and telecommunication practice. Benjamin also co-authored Ernst & Young's CEO Leadership Connection Study, a global study of 90-plus global telecommunications industry.

Benjamin started his career in information technology, working for multiple Fortune 500 companies, including IBM, Xerox, Mobil Oil Corporation, and Reader's Digest, before attending graduate school.

Benjamin obtained his Master of Business Management degree from the J.L. Kellogg Graduate School of Management, Northwestern University, where he concentrated in Finance, Marketing and Strategy. He holds a Bachelor of Science degree in Information Systems from the Rochester Institute of Technology. Benjamin is an accomplished speaker and presenter who is a former member of the Ad:Tech Advisory board and a member of the American Marketing Association and Direct Marketing Association. When not advising his clients or working on his golf swing, he is at home in Oak Park IL with his wife, 5 year old triplets, and a 3 year old.
Nick Johnson Nick Johnson
Vice President, Digital Media Sales
NBC Universal
 
Nick Johnson was named Vice President, Digital Media Sales for NBC Universal in February 2007. He oversees the national sales force for NBC Universal Digital Media, in addition to leading and coordinating sales strategies across all of the company's digital properties. He reports directly to Peter Naylor, Senior Vice President, NBC Universal Digital Media Sales.

Prior to joining NBC Universal, Johnson was Vice President of National Sales at Reuters beginning in 2006. While there, he was responsible for the National Sales team in both the online and digital outdoor areas. Before that, Johnson spent two years as the Chief Revenue Officer of Revenue Science, responsible for publisher and agency sales as well as driving behavioral targeting.

Additionally, he held various management roles at Lycos, Turner Interactive Sales and CNNSI.com. He began his sales career in 1990 at Levine Huntley Schmidt and Beaver and then with Grey Advertising in Tokyo and New York.

He holds a Bachelor of Arts degree from Gettysburg College in Pennsylvania and resides in Madison, NJ with his wife and three children.
David Katz David Katz
Vice President, Mobile Advertising and Publishing
Yahoo!, Inc.
 
David Katz is the vice president, mobile advertising and publishing for Yahoo!, Inc., where he has global responsibility for the company's mobile advertising and publishing strategy. Yahoo! is an early and aggressive leader in mobile advertising, with clear leadership in both display advertising and search marketing.

Prior to his current role, David served as Yahoo!'s vice president of corporate strategy and head of strategy for Yahoo! Mobile. He worked with the company's executive team on top strategic priorities including product planning and direction, significant corporate partnerships, cross-functional initiatives and M&A, including the acquisition of Right Media, the largest Internet Advertising Exchange. David was also charged with advising on top strategic priorities for Yahoo! Mobile, including Yahoo!'s industry leading mobile advertising partnership with Vodafone UK.

Before joining Yahoo!, David was a consultant with McKinsey & Company's West Coast Technology, Telecom and Media (TTM) practice with clients in the software, interactive TV and wireless industries. David also served as a strategic technology analyst for AirTouch Wireless (now Verizon Wireless/Vodafone Ltd.) where he was responsible for identifying emerging wireless technologies, defining market opportunities and evaluating corporate investments.

David has also been active in political and public affairs and has held senior positions in several US Presidential campaigns, the US Department of Commerce and the G-8 Summit organizing committee.

David holds a Bachelor of Arts degree and an M.B.A from the University of California, Berkeley.
Jim Kelly Jim Kelly
Managing Editor
Time Inc.
 
As managing editor of Time Inc., Jim Kelly works closely with Time Inc.'s editor-in-chief, helping to ensure that the company's 1,500 journalists adhere to the highest standards of their craft. Before assuming his post in 2006, Jim served as managing editor of Time, the world's largest news magazine. During his tenure, Time won four National Magazine awards, including for special issues on 9/11 and Hurricane Katrina, a photographic essay on Darfur, and, in 2006, the award for General Excellence. In 2004,Time received an Emmy for its contribution to the ABC News series "Iraq: Where Things Stand." The son of a New York City policeman and a college librarian assistant, Kelly attended Regis High School in Manhattan and Princeton University, where he majored in the Woodrow Wilson School of Public and International Affairs. He currently serves on the Board of Visitors of the Columbia University Graduate School of Journalism.
David Kenny David Kenny
Managing Partner
VivaKi
 
David Kenny is Managing Partner of VivaKi, Publicis Groupe's new entity that leverages the digital and media assets of independent agencies Digitas, Starcom MediaVest Group and ZenithOptimedia. He leads Publicis Groupe's overall digital and interactive strategy and is member of the Publicis Groupe Management Board (the Directoire), and the "P12" Board, Executive Committee. Prior to the launch of VivaKi, David was Chairman and Chief Executive Officer of Digitas.

In his 11 years as CEO of Digitas, David led the digital agency through a decade of evolution and growth to an industry-leading position in digital and direct marketing services. Digitas is helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers by pairing media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates an independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world's only standalone, global digital productions company.

Previously David was a partner, eventually senior partner, of the global strategy consulting firm Bain & Company from 1991 to 1997. He was named to its Policy Committee in 1995 at the age of 33. Prior to his consulting career, David held marketing and strategy positions with General Motors Corporation.

David holds a B.S. from the General Motors Institute (Kettering University) and an M.B.A. from Harvard Business School. He sits on the boards of directors of Akamai Technologies, Inc., the Ad Council, The Corporate Executive Board and Teach For America.
Andrew Q. Kraft Andrew Q. Kraft
General Manager, AMP™ Technology Solutions
Collective Media
 
Andrew Q. Kraft leads business development and support for AMP™, Collective Media's ad network management and monetization platform. AMP™ allows publishers to create their own custom vertical ad networks or to better manage their owned and operated network of sites. Advertisers and agencies can utilize AMP™ to take full control of their cross-site and cross-network media spends. Kraft works closely with both advertisers and publishers to ensure their advertising needs are met through AMP™. With more than 12 years of experience in the interactive sector, Kraft joined Collective Media from the Interactive Advertising Bureau (IAB) where he served as Vice President Member Services and Revenue Development for two years. In 2002, he founded Executivity, a digital marketing and management consulting firm specializing in revenue development strategies. Kraft has also held positions at VNU Expositions, Group Show Director, Digital Media Group; Basex, Inc, Executive Vice President, Sales & Marketing; Association of Internet Professionals, Executive Director; and Sapient Corporation, Manager, New Media Group.

Kraft attended the Massachusetts Institute of Technology (MIT).
Scott Kurttila
Director of Affiliate Sales & Marketing
Sirius XM Radio
 
Scott Kurttila is a seasoned business development and online advertising executive with over 15 years of experience in a wide array of endeavors. Presently, Kurttila is Director of Affiliate Sales & Marketing at Sirius XM Radio. Kurttila began at Sirius as a successful consultant as a strategic, online and offline marketing professional. Since 2002, Kurttila served as consultant on business and marketing strategy to various online companies after five great years experience on the Marketing/Business Development team at Amazon.com (1997 to 2002). While at Amazon.com, he held a variety of positions in Amazon's pioneering Associate Program on which most every affiliate program is now based. Kurttila also negotiated over 250 deals over a three year period at Amazon with key web properties such as HP.com, U2.com, Sting.com and several others. An avid adventurer and athlete, he has completed a trans-continental solo bicycle trek and an Iron Man triathlon. He received a BA in International Management and Marketing from Georgetown University.
Michael Lampert Michael Lampert
Digital Strategy Director
OMD
 
In his current role as Digital Director at OMD, Michael manages digital media efforts for multiple clients including Hertz, Embassy Suites, Hershey's, and ABSOLUT, developing campaign strategy, creative and media integration, and channel allocation. He is also a member of the Strategic Leadership Team focusing on agency-level issues, operational enhancements, and new business.

Michael's 15-year career includes experience with some of the largest clients and agency networks in the US. In his senior media and account management positions, his work has covered all aspects of digital and marketing strategy, program development, business intelligence and analytics, and acquisition/retention for both direct response and branding clients. His ongoing focus has been in developing campaigns that deliver results against established business goals within a predictive and technology based environment.

Before OMD, he was at sister agency Prometheus as Group Director of Strategy, Digital, on the Bank of America account. There, he oversaw digital strategy, cross channel integration, and partner agency relations with a team of more than 15 people.

Prior to relocating to New York City from Boston (always challenging for a diehard Red Sox fan!), Michael worked at MPG/Media Contacts as Account Director where he managed all online brand and acquisition campaigns for Vonage. During this time, Vonage was the top VoIP provider in the U.S., and consistently one of the top three online advertisers in the country. It reached its goal of 1,000,000 subscribers a quarter ahead of plan, and was named Brandweek Magazine's 2005 Marketer of the Year.

His other positions include time at Universal McCann on the Johnson & Johnson team, IPG's Marketing Drive Worldwide on the U.S. Environmental Protective Agency/Energy Star account, Omnicom's i2I Communications and the BellSouth Residential and Small Business DSL business. Michael also managed acquisition and brand campaigns for the MSN Internet Access narrowband service and DSL product launch at Grey Direct West/Seattle.

Michael is a graduate of The George Washington University School of Business and Public Management in Washington D.C., and holds a B.B.A. in consumer marketing. He and his wife Suzanne reside in Manhattan.
David Lang David Lang
President, North America
MindShare Entertainment
 
In this new world of marrying branded content, marketing and entertainment, David Lang has had success on all fronts - he's won an Emmy award in television; named one of the "17 most influential and innovative" in earning Ad Age's Media Maven award; and was a recipient of the Bronze Medal at the Cannes Lions International Advertising Festival.

As President of MindShare Entertainment in North America, Lang oversees all creative development & production, strategic marketing and deal making in the entertainment marketing arena. He also sits on MindShare's North American Management Board.

Lang joined Mindshare Entertainment in March of 2005 and quickly earned notoriety for his creativity and ability to execute complex projects. In his first year, he closed three major deals starting with Dove's groundbreaking "webisodes" starring Felicity Huffman and directed by Penny Marshall. The second was a prime time television special that was the centerpiece of a brand launch for Axe, and the third was a 10-episode, multi-platform television series for American Express entitled, Trip of a Lifetime.

The next year, MSE produced 10 projects, including an innovative partnership between Fox's Emmy-award winning show, "24" and Degree, where he helped create a new character that lived in the CTU world called, "The Rookie." For this project, Lang and his team created and produced 2 short films and 7 national commercials, while orchestrating and overseeing the multi-platform marketing campaign.

Lang's most successful creation to date came when he brokered an unprecedented marketing partnership between Unilever and Sprint as he executive produced "In the Motherhood" - an online comedy series starring Jenny McCarthy, Leah Remini and Chelsea Handler. For this project, Lang took consumer generated interactivity to a new level by combining consumers stories with professional screenwriters and top name talent. By crafting a 360 marketing campaign that included distribution on all three screens - the first two seasons of "In the Motherhood" has over 20 million video views.

As a content strategist, Lang thrives on developing branded concepts that are compelling, executable and economical, while having the ability to achieve a brand's goals and objectives across many different channels. As an experienced television executive producer, Lang comes to the table with the understanding of the entire creative process and first hand relationships with other writers, producers and directors. His experience as a marketer has allowed him to strategically develop and sell cross-promotional campaigns to advertisers, increasing brand awareness and market share.

Before joining MindShare Entertainment, Lang was Senior Vice President of Development and Production at Lorne Michaels' Broadway Video, where he oversaw his group's development of shows and the production process as show runner/executive producer.
Cree Lawson Cree Lawson
Founder & CEO
Travel Ad Network
 
Cree Lawson is Founder and CEO of the Travel Ad Network (TAN) (www.traveladnetwork.com) the leading advertising network in the online travel vertical reaching over 22 million unique users across 300+ websites, including BBC's Lonely Planet, and Rand McNally.

Mr. Lawson began his online publishing career in 1995 when he posted the entirety of The Belmont Vision, his college newspaper, online. The only thing missing from the college paper - one of the first to be published online - was online advertising. Mr. Lawson has spent the past 11 years making up for his omission. After completing Belmont's Honors and having a scholarship established in his name, Mr. Lawson wrote for the Nashville Banner, where he eventually published a weekly internet column and won national recognition for investigative journalism. Mr. Lawson moved to New York on a master's scholarship to NYU in 1997. While completing his studies, he worked at Random House, Foder's Travel Guides, the Associated Press, Time Warner and two failed e-publishing start-ups. Mr. Lawson joined the travel guide publisher Rough Guides Inc. in September 2001. Travel Ad Network was born out of his experience selling joint campaigns across Roughguides.com and then sister site Igougo.com.
Leon Levitt
Vice President Digital Media
Cox Newspapers, Inc.
 
Leon joined Cox Newspapers as Vice President of Digital Media in May 2005. He is responsible for helping Cox Newspapers build local audience, transition and grow revenue, and craft a sustainable Internet strategy. Leon also oversees COXnet, the shared services group that provides Web based utility tools, nontraditional content, design assistance, project management, and infrastructure support.

Prior to joining Cox, Leon was executive vice president at The Arizona Republic where his focus was to develop strategies and business plans that aggregated audience across multiple online and print products. This included young readers, Hispanics, and convergence with a company-owned television station.

Leon joined The Arizona Republic as VP/Circulation in 1996. Prior to joining The Arizona Republic, Leon was vice president of circulation marketing for the Newspaper Association of America (NAA) where his responsibilities included developing programs to better understand readership trends, repositioning the role of circulation as a marketing function, and to add a more business-like approach to subscriber acquisition and retention.

Prior to NAA Leon worked at newspapers in Wilmington, North Carolina and Gadsden Alabama.

Leon began his newspaper career at the Las Vegas Review-Journal after graduating from the University of Nevada, Las Vegas in 1979 with a Bachelor of Arts degree in Communication Studies, and an emphasis in journalism. In 1978 he was editor of the Yell, the campus student newspaper.

While in Arizona Leon served on the board of one of college football's premier bowl games, the Fiesta Bowl, and in 2001 was the organization's chairman.

Leon's wife's name is Libby, and he has two adult children, Elizabeth and Stephen.
Michael Linton Michael Linton
SVP & CMO
eBay, Inc.
 
Mike Linton is eBay's Sr. Vice President and Chief Marketing Officer, responsible for the company's branding and marketing activities in North America. This includes advertising, Internet marketing, direct marketing, onsite merchandising, partner relationships, research and core category initiatives. Prior to becoming Chief Marketing Officer, Mike was Senior Vice President for eBay adjacency businesses which include eBay Motors, eBay Canada, Half.com, eBay Stores and ProStores. The largest of these adjacencies is eBay Motors, which in 2006 accounted for more than $15 billion in gross merchandise volume (or GMV, the total value of items sold) - more than one-quarter of eBay's annual GMV. Mike joined eBay in December 2006.

Before coming to eBay, Mike was executive vice president and chief marketing officer for Best Buy, North America's top specialty retailer of consumer electronics, personal computers, entertainment software and major appliances. At Best Buy, Mike was responsible for marketing, brand management, research, customer care, consumer relations, promotions, advertising, public relations, communications and government and investor relations.

Advertising Age named Mike one of the top 30 "Power Players" in marketing in 2003, 2004 and 2005, and Promo magazine named him one of its Marketers of the Year in 2004. He is also one of the charter members of the Marketing 50.

Linton's experience spans more than 25 years. His career began at Procter & Gamble in brand management, and then he moved on to become general manager for Progressive Insurance. Following his role at Progressive, he served as the vice president and general manager of a product category at James River Corporation and then worked for Remington Products Corporation as vice president of marketing.

Linton serves on the board of directors for Peet's Coffee and Tea Company and the Allen Edmonds Shoe Company. A native of Ohio, he earned his bachelor's degree from Bowling Green State University and his master's from Duke University. He lives in the San Francisco Bay Area with his wife and two children
Dave Madden Dave Madden
Executive VP of Sales and Marketing
WildTangent, Inc.
 
Dave is responsible for the sales and marketing of WildTangent's products and services, as well as the company's business development activities. Under his guidance, WildTangent has emerged as the leading online game publisher. Its technology is distributed on the world's premium OEM machines like HP, Compaq and Gateway. Its custom publishing clients include Nike, Pepsi, DaimlerChrysler, GM, Toyota, Microsoft, Disney and Fox. Additionally, its consumer publishing business is driving the growth in the online retail games market, with partnerships in place with AOL, Yahoo, MSN, RoadRunner, Verizon, Earthlink and others.

A media industry veteran, Madden has over a dozen years of global experience in Print, Cable, Broadcast and Interactive. Prior to joining WildTangent, he was the executive vice president of Sales and Marketing for News Digital Media, the Internet Division of News Corporation and before that, the Associate Publisher of Runner's World magazine. At News Digital, Madden ran the sales and marketing for the digital properties of Fox Sports, Fox News and Fox Entertainment and was tasked with cross-media integration around properties like the World Series and Super Bowl. At Runner's World, a Rodale magazine, Dave oversaw sales and marketing of the dominant title for the US and overseas editions. Under his guidance, Runner's World was a top 10 consumer title for advertising sales growth.

Dave currently chairs the Internet Advertising Bureau's Interactive Games Committee.
Om Malik Om Malik
Founder
Giga Omni Media, Inc.
 
Om Malik has over 15 years of experience as a journalist covering technology and business news. Most notably, he was a Writer at Red Herring during its glory days. He then went on to be part of the founding team of Forbes.com as a Senior Editor. Most recently, he was a Senior Writer for Business 2.0 magazine covering telecom and broadband stories. His contributions have been published in The Wall Street Journal, The Economist, and MIT Technology Review. Additionally, Malik is the author of Broadbandits: Inside the $750 Billion Telecom Heist. He is also the recipient of many industry awards which include Excellence in Journalism from the SPJ in 2001 and the Gold Award from American Society of Business Publication Editors in 2001. He is the founder of Giga Omni Media, the company behind popular blogs such as GigaOM, NewTeeVee, WebWorkerDaily, Earth2Tech & OStatic.
Maria Mandel Maria Mandel
Senior Partner, Executive Director of Digital Innovation
Ogilvy
 
Maria is currently Senior Partner, Executive Director of Digital Innovation at Ogilvy. She consults across the Ogilvy group on emerging communication platforms such as broadband, mobile marketing, gaming, digital out-of-home, community marketing and advanced TV.

Prior to joining Ogilvy, Maria was VP - Director of Interactive Services at Draft where she oversaw clients such as Verizon/Verizon Wireless, Unilever, Jose Cuervo International and Johnson & Johnson. She joined Draft after they acquired the interactive group from Lowe Worldwide. At Lowe, Maria was a VP-Account Director and led interactive advertising initiatives for Unilever, Lego, RCN, DirectHit.com, and RCA.

Her client-side experience includes brand management at Kraft where she worked on several brands under the Maxwell House portfolio. Previous to her experience at Kraft, she was also the Founder and President of Market-Strat, a Philadelphia based advertising agency, with clients that included AT&T, Dow Jones & Company, Kellogg's USA, and Citibank.

Maria is on the board of the Mobile Marketing Association (MMA) and co-chairs their Marketing Strategy and Best Practices committee. She is also on the AAAA's Advanced Television committee as well as numerous industry organizations and advisory boards. She has received over twenty-five industry awards including three Echo awards and seven Caples. Maria is an adjunct professor of marketing at NYU's Stern Business School where she teaches a course in integrated marketing communications. She is a graduate of the University of Pennsylvania's Wharton Business School.
Sue McCarthy Sue McCarthy
Senior Partner, Media Director
Neo@Ogilvy
 
Sue leads the Cisco and Yahoo! accounts with Neo@Ogilvy. She has been with Ogilvy almost four years and her agency focus includes 360° program management. Prior to this, she spent almost three years at Universal McCann Interactive leading the Sony Electronics and Johnson & Johnson accounts. Sue has ten years experience in digital media strategy and planning, yet her career began in traditional media planning at FCB. She has a bachelor's degree in communication from Cornell University, and an MBA in marketing and management from New York University. She lives in Forest Hills, NY, with her husband and their beloved pug, Phineas.
Jason McKay Jason McKay
President
Unicast
 
Jason McKay joined Unicast in January 2006. Mr. McKay has an extensive industry and technical knowledge of broadband, rich media, and search engine marketing technologies. Prior to joining Unicast, Mr. McKay worked for Sony Electronics managing the company's interactive advertising initiatives. He led a team responsible for creating, executing and measuring all of SONY Electronics brand and direct online advertising efforts across all product categories (Plasma, LCD, VAIO, DSC, CAM, etc). He was also responsible for managing SONY Electronics strategic alliance relationships with Google, Yahoo!, CNET, AOL and MSN.

Prior to joining SONY Electronics, Mr. McKay was employed at the Hewlett-Packard Corporation. At HP, he helped to build and manage the B2B online demand generation efforts for their direct business. He also managed the strategic alliance relationship with CNET, AOL, Yahoo! and MSN.

Mr. McKay received his B.S. in Marketing from the University of Colorado.
Ed McLoughlin Ed McLoughlin
Managing Partner and Media Director
MindShare Interaction
 
In his role, Ed leads the Sprint team and is responsible for driving innovation of digital media initiatives - 3-screen integration, database marketing, online word-of-mouth, online entertainment, as well as digital video, gaming, social networking, wireless and behavioral targeting. With ten years in the digital media business, Ed has held senior roles at Draft, ID Media and Organic, Inc. and worked on the agency side with Hill Holliday and McCann-Erickson. With a Lafayette College degree in international affairs and Russian, Ed is a committee member of the American Association of Advertising Agencies. He lives on Long Island with his wife and three daughters.
Joe Migliozzi Joe Migliozzi
Group Planning Director
MindShare Interaction
 
Joe Migliozzi is a Digital Group Planning Director at Mindshare with over 10 yrs experience in the media field. His efforts have played an integral role in developing the digital strategy and execution for key wireless telecom and beverage companies. Joe has significantly evolved Mindshare media from standard banner/search efforts to include branded entertainment, advanced targeting, community, gaming and local initiatives. The work he has helped to produce has garnered numerous awards and praise.
Wenda Harris Millard Wenda Harris Millard
President, Media & Co-CEO
Martha Stewart Living Omnimedia
 
Wenda Harris Millard was named Co-CEO of Martha Stewart Living Omnimedia, Inc. (MSLO) in June 2008. She is also the company's President, Media, a position she assumed when she joined MSLO in July 2007 after three years of service as a member of the Board of Directors. Ms. Millard oversees MSLO's media businesses, which include Publishing, Internet and Broadcasting.

During her tenure, Ms. Millard has been rapidly expanding the company's presence in the digital space, presiding over an ambitious build-out of the marthastewart.com website and dramatic growth in traffic and all key metrics. She spearheaded the company's investment in WeddingWire, an online platform that matches engaged couples with wedding vendors in their geographic area and offers wedding-planning tools and social community platforms. She has been the driving force behind creating cross-platform programs for marketers to leverage the MSLO brands' passionate consumer connection. The company's multimedia brand portfolio encompasses the award-winning Martha Stewart brand, including its Weddings franchise; Everyday Food, a magazine and a 2007 bestselling book, Everyday Food: Great Food Fast, as well as two companion PBS television shows; Body + Soul, a growing whole living brand, and Chef Emeril Lagasse, one of the biggest brands in food-related content. MSLO acquired Emeril's media and merchandising business in April 2008.

A seasoned executive with over thirty years of multimedia and advertising experience, Millard was formerly Chief Sales Officer at Yahoo! where she was responsible for driving North American sales. Prior to that, she served as Chief Internet Officer at Ziff Davis Media and President of Ziff Davis Internet. Previously, she was Executive Vice President of DoubleClick, where she was responsible for establishing the DoubleClick brand and oversaw the operations of DoubleClick Media. Millard has also served as President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek magazines.

Active on behalf of the advertising industry throughout her career, Millard is Chairman of the Interactive Advertising Bureau and is a member of the Board of Directors of the Ad Council. She has received numerous industry awards including the 2007 John A. Reisenbach Award for Distinguished Citizenship, the 2006 "Advertising Person of the Year" Silver Medal Award from the AAF, the 2005 Matrix Award for "Women Who Change the World" and a "Digital Media Master" from Advertising Age, acknowledging her as one of the 20 most influential executives in interactive media. Millard was the subject of a Spring 2000 profile by Tom Brokaw as part of NBC's "Women to Watch" series.

She sits on the Boards of the James Beard Foundation and Do Something. She served two terms as a Trustee of Trinity College in Hartford.

Millard holds an MBA from Harvard University and a BA from Trinity College.
Teresa Nord
Group Director, Engagement Management
Organic, Inc
 
Michael Nuzzo Michael Nuzzo
Group Director
MPG
 
Michael Nuzzo works at Media Contacts as an Account Director on the Sears account. He is responsible for developing and managing all online initiatives for the client. In this role, he guides the team in developing consumer, marketing and media insights in addition to overseeing the media planning and buying.

Michael previously served as the Media Supervisor on the Vonage business and worked on the Media Contact's "Paid Search Center of Excellence" team - responsible for all Media Contacts search programs in the Boston office (Fidelity, Choice Hotels, Royal Caribbean, Agilent, etc.)

As a member of the Vonage team he was awarded an "Effie" (TeleCom Services) in 2006. In addition, Michael was presented the "2004 Media Plan of the Year - Interactive" Award by Media Week for his work on the Southern Comfort campaign.

Michael received a B.S. from The Carroll School of Management at Boston College, with a double major in finance and marketing.
Michael Pachter Michael Pachter
Managing Director, Research
Wedbush Morgan Securities
 
Mr. Pachter is an analyst at Wedbush Morgan Securities providing coverage of the Entertainment Software Publishing and Retail and Movies and Entertainment sectors.

Previously, Mr. Pachter spent two years as the Director of Research at Wedbush Morgan Securities. Before joining Wedbush Morgan Securities, Mr. Pachter worked as a Director at Management Resource Center, a middlemarket investment bank. Prior to that, Mr. Pachter spent 15 years in various financial and management positions at Atlantic Richfield Company, most recently as Director of Strategic Planning. Mr. Pachter brings over 20 years of experience as a finance professional to Wedbush Morgan Securities.

Mr. Pachter holds an M.B.A. from the Anderson School at the University of California at Los Angeles, a juris doctor from Pepperdine University, an LL.M. in Taxation from the University of Florida, and a bachelor's in Political Science from California State University, Northridge.
Rebecca Paoletti Rebecca Paoletti
Director, Video Strategy
Yahoo!
 
Rebecca J. Paoletti serves as Yahoo!'s director of video strategy and is responsible for developing, executing and leading Yahoo!'s online video sales strategy including products, marketers' objectives, sales support plans and the go-to-market roadmap for current and future innovations. She currently focuses on video monetization across the Yahoo! O+O (owned and operated) sites, as well as publisher partner sites, with a specific focus on competitive ad formats, branded channels and content syndication.

With more than 17 years of media communications experience and 13 years in Internet, broadband and iTV strategy, publishing and production, Paoletti has developed a strong understanding of industry trends and dynamics, and market challenges.

Before joining Yahoo!, Paoletti served as the creative director at Maven Networks, where she managed broadband strategy for CSTV and NBC and various Fortune 500 companies including GM/Chevrolet, Pepsi, Nike and 20th Century Fox. Prior to her work with Maven, she spent two years as vice president of strategy and programming at Gotham Broadband, where she oversaw client sales and content strategy, and developed broadband programs, business cases and marketing methodologies for clients such as Deutsche Telecom, AOL/Road Runner, British Telecom and DirecTV, among others.

Paoletti also served as editor in chief and senior director of programming for AOL Time Warner's Road Runner broadband service. She developed e-commerce and community strategies that could be implemented on both the national and local levels.

In 1995, Paoletti was charged with launching Turner Network Television's first interactive programming venture and building the audience for the award-winning site.

Paoletti holds a Bachelor of Arts in English/Creative Writing and a minor in Russian Studies from Princeton University.
Chris Paul
VP Director, Media
Digitas
 
Christine Peterson Christine Peterson
VP, Digital Media Director
Carat
 
In the interactive field since 2000, Christine joined the Carat NY Digital team in 2004 to oversee media strategy for Pfizer PCH, Schick, Revlon and others. She drives initiatives beyond the traditional interactive space, working in broadband TV; widgets, applications and social networking; and other digital technologies. She is also the national broadband video specialist. Previously, Christine worked at OMD Digital on the award-winning GE campaign. She also spent time at RappDigital, is a member of several interactive organizations, and is on the 212 Interactive Advertising Club board. She has written for industry publications graduated from Syracuse University.
Billy Pidgeon Billy Pidgeon
Research Manager, Consumer Markets: Games
IDC
 
Billy Pidgeon is the program manager for IDC's Consumer Markets: Gaming program. For this program, Mr. Pidgeon analyzes traditional and emerging hardware, software, business models and revenue streams in the game industry across all platforms and forecasts growth and market share for hardware and software in videogame consoles and handheld game devices. The program examines gamer behavior, intention, and purchasing patterns, in-game advertising and microtransactions and covers sales, use and development of online and offline games, single and multiplayer games, and games designed for enthusiast and mass-market players.

Mr. Pidgeon is a eighteen year veteran of the interactive entertainment industry with extensive experience in management, research, technical and product development. Mr. Pidgeon has keynoted and moderated panels at leading trade shows including Electronic Entertainment Expo (E3) and the Games and Mobile Forum. He has appeared on major networks including CBS, ABC and CNN and has been interviewed and quoted frequently in top publications such as Newsweek, the Wall Street Journal, the New York Times and USA Today. He has appeared on international and U.S. radio and television including NPR, CBS, ABC, CNNfn, and MSNBC.

Prior to joining IDC, Billy Pidgeon was an independent advisor to console manufacturers, software publishers, service providers, investors and international government agencies, and investors on business and marketing strategy for the games industry. He has held senior analyst positions at Zelos Group and Jupiter Research. Before becoming an analyst and consultant, he was a technical business development director at Fox Sports online. Prior to that, he was executive producer of Acclaim Entertainments Action Adventure group, responsible for one third of the company's international console, handheld, and PC games. Mr. Pidgeon started his career in the games business producing Sesame Street games for the preschool market on the Nintendo Entertainment System. Mr. Pidgeon is based in IDC's New York City office.
Geoff Ramsey Geoff Ramsey
Co-Founder & CEO
eMarketer
 
Geoff Ramsey is one of the Internet's most exciting digital marketing visionaries. As CEO and Co-Founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practice, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek, Business 2.0 and Advertising Age.

A highly regarded speaker with an engaging presentation style, Geoff speaks at major industry and corporate events around the globe, including ad:tech, the Interactive Advertising Bureau (IAB), the Conference Board, the Economist Conferences, Yahoo!, Google, OMMA and the Direct Marketing Association (DMA). Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.
JJ Richards JJ Richards
General Manager, Shared Services, Microsoft Advertiser & Publisher Solutions
Microsoft Corporation
 
As general manager for Microsoft Advertising Shared Services, JJ Richards leads product management for the ad platform that's common to advertisers, publishers and ad networks. This platform includes efforts around targeting, analytics, rich media, and industry outreach. These services support a wide range of advertisers and audiences across Microsoft's owned & operated properties like MSN, Hotmail, Messenger, Xbox and Windows Live, as well as those found through partner inventory such as Viacom, Facebook, and Digg, and through ad networks such as DRIVEpm and AdECN.

Richards joined Microsoft in 2002, following a ten-year career at McKinsey & Company, where he focused on consumer high-tech and growing new online businesses. At Microsoft, he spent his first three years heading strategy and business development for the Microsoft Business Division, where he was responsible for the growth strategy around Office and managing the portfolio of information worker applications.

Richards spent his next 3 years at Xbox where he served as general manager for Xbox Live. With the arrival of Xbox 360, Richards launched the next generation of Xbox Live, Marketplace, Arcade, and Microsoft Points. Since then, Richards launched video chat via Xbox Live Vision, built the leading high-definition VOD service, extended Live to the PC, and added advertising capabilities to both the platform and online games. Under Richard's leadership, Xbox Live became profitable, grew from 1 to 10 million members, created a $125m+ ecosystem of micro-transactions, and was THE differentiator for the Xbox 360, winning acclaim for being the world's best online gaming service.

In 2008, Richards joined the newly formed APS division to help Microsoft build a new growth engine around online advertising. The APS division merges the legacy Microsoft assets in online advertising with the technology platform of aQuantive in order to provide a best-of-breed platform for Microsoft's Advertiser, Publisher & Networks businesses. Richards is tasked with bringing a unified investment and product planning approach to integrate currently disparate solutions and drive towards a fully unified platform in the future. In doing this, his mission is simple: rid the world of bad ads.
Andrew Robertson Andrew Robertson
President & CEO
BBDO Worldwide
 
Andrew Robertson has been President and Chief Executive Officer of BBDO Worldwide since June 2004.

BBDO Worldwide adds value to it's clients' brands and businesses through it's focus on "The Work, The Work. The Work." It is the current Network of the Year for The Gunn Report, The Won Report, and at the Cannes International Advertising Festival, and has been honored as Global Agency of the Year in Advertising Age, AdWeek and Campaign since 2004.

Andrew first came to BBDO in the UK in 1995, joining Abbott Mead Vickers BBDO where he ultimately served as Chief Executive. In 2001, he moved to BBDO North America to serve as President and CEO.

He began his advertising career at Ogilvy & Mather as a Media Planner. He switched to Account Management and was appointed to the Board of Ogilvy & Mather in 1986.

In 1989, he joined J. Walter Thompson as a member of the Management Group and began to head the largest of their five business groups. In November 1990, Andrew was appointed Chief Executive of WCRS.

Andrew has his degree in Economics from London University. He currently serves on the Boards of The Advertising Council, the American Association of Advertising Agencies, Autism Speaks, The Special Olympics and the Center on Media and Child Health.
Stu Rodnick Stu Rodnick
Director of Strategic Insights, Adlytics Team
Platform-A
 
Stu Rodnick is responsible for leading Strategic Insights for Platform A's east coast clients, as well as Platform A's Adlytics trade marketing insights program which highlights new online marketing approaches.

Stu joined AOL in 2000 and has worked in multiple positions including leading Consumer Research at Advertising.com, AOL's Advertising Effectiveness Team and multiple Broadband Insights & Strategy initiatives. Stu contributed to the development of Platform A's industry leading addressable media solution and has led addressable media programs with most of the top advertisers within the consumer product goods industry.

Before joining AOL, Stu worked at Salomon Smith Barney where he was a part of the launch-team for several new products and contributed to the revitalization the Smith Barney Mutual Fund Group before its eventual sale to Legg Mason.

Stu received his BS in Information Management & Technology from Syracuse University and his MBA from Fordham University. Stu lives in New York with his wife and two sons.
David Rosenberg
Director of Emerging Media
JWT
 
David Rosenberg is the Director of Emerging Media at JWT in New York. Having been at JWT for three years, David's group focuses on social media marketing, gaming and mobile programs that utilize new media technologies to deliver strategic branding solutions for all national and global roster clients. Other JWT responsibilities include creating strategic partnerships and fully integrated programs such as the Clio and Effie winning and Emmy nominated, Domino's Pizza and eBay program 'Anything Goes'. In addition, David constructed the marketing wire frame for 'The Nursery' (thenursery.tv), a creative incubation and experimentation lab that produces original animation content in order to aggregate audiences on and offline. In January 2006, David began establishing business relationships with new media companies and was able to open one of the earliest content distribution 'paid-stores' in a partnership with Google Video and later a content revenue share program with YouTube. David has served on the Emmy Awards nominating committee for the National Television and Arts and Sciences - Technology and Engineering category (specifically in the Video Gaming area). He also served as a presenter at the Emmy Awards Ceremonies in 2007 and 2008. David sits on the WPP North American Gaming Advisory Panel, contributes to JWT corporate new business projects and leads periodic corporate initiatives including a viral program launched in partnership with The Huffington Post. Prior to JWT, David lived and worked in San Francisco for eight years and finished up as Account Director on Electronic Arts' flagship brand EA Sports for Odiorne Wilde Narraway + Partners/See Advertising.
Randall Rothenberg Randall Rothenberg
President & CEO
Interactive Advertising Bureau
 
Randall Rothenberg is the president and CEO of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 300 leading interactive companies; members are responsible for selling over 86% of online advertising in the U.S. On behalf of its members, the IAB evaluates and recommends standards and practices, conducts effectiveness research and educates marketers, media, and advertising companies about interactive marketing.

Before assuming leadership of the IAB in 2007, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm's chief marketing officer.

Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Mr. Rothenberg is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in classics from Princeton. He and his wife, Susan Roy, live in New York City and Shelter Island, N.Y.
Janet Ryan
Vice President of Sponsorships
Shutterfly
 
Janet Ryan is Vice President of Sponsorships, responsible for building the Shutterfly Sponsorship Program, an initiative that enhances the customer experience by combining value added content and special offers from Shutterfly partners with existing website experiences.

Janet brings more than 20 years experience in media, marketing, sales and general management in online, print and television media businesses. Prior to joining Shutterfly, Janet ran an industry-leading media consultancy, focused on making online media properties more customer-centric and profitable by integrating digital and traditional media businesses. Her clients included MSN, Alta Vista, and CNET, as well as hundreds of special interest dotcoms and print publishers.

Prior to consulting, Janet was vice president of sales at BigBook.com, the first online yellow page business (now part of Verizon). Ms. Ryan also spent over a decade at Ziff Davis, where she held roles ranging from founding Executive Director of ZD TV, Publisher of MacUser Magazine, Associate Publisher of PC Computing Magazine and Advertising Director of PC Magazine.

Ryan received a Bachelor of Arts degree in Psychology/Marketing/Management from Lehigh University. She lives in Belmont California with her very photogenic pets, Roxie and Merlin.
Ian Schafer
CEO
Deep Focus
 
Scott Schiller Scott Schiller
Executive Vice President, Sales, Women's Markets
Glam Media, Inc.
 
Scott Schiller leads revenue efforts at Glam Media, Inc., and is responsible for an international organization driving advertising sales, strategic partnerships as well as promotional co-branding opportunities. Glam Media is the fastest growing women's Web property on comScore Media Metrix's Top 100 list with 41 million U.S. unique visitors in June and more than 77 million visitors globally.

Scott has more than 20 years of advertising, sales management and start up media experience from some of the most esteemed names in entertainment. Prior to joining Glam Media, Scott was Senior Vice President at Not Traditional Media, Inc., a media services company delivering information, knowledge and action focused on how marketers can best utilize alternate forms of media in today's cluttered world.

Before NTM, Scott served as Senior Vice President for AOL. Scott was instrumental in defining, implementing and marketing business strategies for highly trafficked content areas (such as AOL Entertainment and KOL) that were to that point not considered contextually relevant by marketers. Scott's accomplishments in defining and creating market demand for movies, music, television, games and sports content created new standards in online publishing and marketing. As a result of his accomplishments, Scott expanded his responsibilities to oversee development of the first-ever audience-based sales strategy at AOL resulting in new revenue targeted to teens and kids, as well as within the news channel. Ultimately Scott was called upon to play a critical role in defining AOL's broadband content strategy and to lead the strategy team to create and introduce AOL's first-ever broadband-based advertising platforms.

Prior to AOL, Scott was Senior Vice-President for Strategic Partnership Marketing at the Walt Disney Internet Group. Scott oversaw a team that was dedicated exclusively to the development and execution of partnership strategies for Disney's most important advertising and marketing partners. Throughout his years at Disney, Scott built the advertising and e-commerce sponsorship efforts for the Company's branded web properties, such as: ESPN.com, Disney.com and ABCNEWS.com. Scott drove the creation and sale of "converged" (online and offline) media opportunities with all the Walt Disney Company business unit media properties, and led the internet group in its first-ever, joint sale in the television upfront marketplace

Additionally, he served as Vice President of Advertising and Partnership Marketing for Sony Online Ventures and was instrumental in creating the TheStation@Sony.com's sponsored content model, integrating advertisers into online extensions of well-known entertainment brands (e.g. Jeopardy Online). He joined Sony from Prodigy, where, as Vice President of Advertising Sales, he developed and implemented a television-oriented advertising and sales strategy in the very early days of Internet media.

Scott's experience in "New Media" dates back to his ten-year tenure as an account director at MTV Networks, one of cable's earliest success stories, where his clients included many of the Company's most important advertising/marketing partners. His advertising agency experience includes several years in "packaged goods" at Grey Advertising. Prior to that, Scott worked at PepsiCo and Nestle in brand management.

Scott is a founding member of the Internet Advertising Bureau, an industry advocacy group. He was its first vice-chairman. Scott earned his BA in Economics from Cornell University and an MBA in Marketing/Finance from the JL Kellogg Graduate School of Management at Northwestern University. A lifelong resident of New York City (that makes him a Yankee fan), he currently lives on the Upper West Side of Manhattan with his wife and two wonderful boys.
Warren Schlichting Warren Schlichting
Senior Vice President of New Business Strategies
Comcast Spotlight
 
Warren Schlichting is responsible for new business opportunities at Comcast Spotlight. These include the development of advertising products and ad-supported programming designed to take advantage of Comcast's digital infrastructure including iTV, VOD, high-speed data, and VoIP.

Schlichting also oversees interactive advertising sales activities for products such as search, banner and streaming inventory across Comcast's various Internet properties including Comcast.net, Vehix.com and ESPN Clubhouse.

Prior to joining Comcast Spotlight in 2002, Schlichting served as chief executive officer of Hiwire, a software technology company that allowed Internet radio stations to replace on-air broadcast commercials with targeted local online commercials. Hiwire provided software technology and advertising sales services to Clearchannel and other major Internet radio broadcasters in this endeavor. He has also served in executive capacities with the William E. Simon Group and Morgan Stanley & Co.

In 2005, CableFAX magazine listed Schlichting as one of the cable industry's "100 Heavy Hitters" and he was also received the Cabletelevision Advertising Bureau (CAB) President's Award.

Schlichting graduated from Harvard University with a degree in Economics.
Gary Schwartz Gary Schwartz
President & CEO
Impact Mobile Inc.
 
Gary Schwartz founded Impact Mobile in 2002 having worked in the IT and telecommunications industry for over 20 years. Gary developed programming for the first satellite networks in Japan with Asahi and Dentsu broadcast and media divisions. Over the past six years, Gary has played a leadership role in the mobile industry, running the first cross-carrier short code campaign in North America, and founding the CWTA Mobile Content Committee to establish policies and increase awareness to promote standards and adoption. Gary is the founder and co-chair of the Mobile Marketing Committee for the US Interactive Advertising Bureau (IAB) and is on the board of the Mobile Entertainment Forum.

Gary is an honors graduate from Columbia University and the Stanford University Center in Tokyo. He is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation. Impact Mobile has been an industry leader in North America promoting mobile as a media channel. Impact Mobile provides carriers, global agencies and brands managed and self-service marketing platforms for any aspect of their mobile marketing needs. In addition to connecting through national carriers to all mobile subscribers, Impact Mobile activates mobile inventory and helps drive consumers to point of sale, WEB and live event gate.
Jay Sears Jay Sears
EVP, Strategic Products & Business Development
ContextWeb
 
Jay Sears is EVP Strategic Products and Business Development at ContextWeb, creators of the ADSDAQ Advertising Exchange. Mr. Sears is responsible for bringing new products to market as well as developing key strategic relationships that drive audience and revenue acquisition.

Sears created the company's original publisher development team and launched the self service ADSDAQ Exchange Selling Desk, in use by over 7,000 web publishers today. Currently he is managing ContextWeb's Agency Trading Desk, in a private beta with several ad agencies including Omnicom and WPP, and is overseeing the introduction of a self service Buying Desk for smaller advertisers.

Prior to joining ContextWeb in 2004, Mr. Sears was SVP Business & Strategy Development for EDGAR Online where he drove the strategy that took the company from an under $1 million entrepreneurial business to a publicly traded NASDAQ company. He created over 300 partnerships including ones with Yahoo!, The NASDAQ Stock Market and Microsoft. Prior to EDGAR Online, he served as VP Marketing for Wolff New Media, the subject of Burn Rate by Vanity Fair media columnist Michael Wolff.

Mr. Sears was instrumental in creating the ContextWeb's advisory board and speaks about internet advertising at various industry events including Search Engine Strategies, WebmasterWorld, AdTech and interactive marketing associations including ones in Boston, Chicago and Dallas. He holds a BA in political science from Kenyon College.
Ken Simon Ken Simon
Regional Sales Manager
Massive
 
Ken has over 10 years experience in digital business development and content licensing and is currently the Central Region Sales Manager for Massive's dynamic in-game advertising group. Prior to Massive, Ken spent 7 years at the Executive Director of Business Development at Encyclopaedia Britannica where he built the OEM and Promotions business unit. Key product launches and wins include Kellogg's Tribute to Jackie Robinson, Britannica's Casual Games, and the Britannica Concise for Sprint-Nextel. Since joining Massive in 2006, Ken and his team have witnessed significant increase in sales as 'Gaming as Media' becomes more widely adopted by clients and agencies alike.

Originally from New York, Ken has lived in Chicago for over 8 years and can be seen on Chicago's lakefront preparing for road races, at local street fairs behind a drum kit, or at home with his wife and two kids.
Young-Bean Song Young-Bean Song
Sr. Director Atlas Institute
Microsoft Advertising
 
Throughout his career, Young-Bean has been responsible for analytic research and development in digital marketing. He currently oversees the Atlas Institute, renown for its research in digital advertising effectiveness, creative and media optimization, and ROI-driven marketing strategy. Song pioneered the development of "Engagement Mapping", a new industry ROI reporting standard that goes beyond the last ad or click, and accounts for every digital touch-point in a consumer's history. The Atlas Institute partners with top agencies, advertisers and publishers to deliver custom research and analytic solutions. Prior to Atlas, Song was a consultant at ZS Associates. Atlas Institute research can be found at http://www.atlassolutions.com
Laura Stack
Attorney
Federal Trade Commission, Division of Privacy and Identity Protection
 
Laura B. Stack is an Attorney with the Federal Trade Commission's Division of Privacy and Identity Protection. The Division of Privacy and Identity Protection is the newest of the Bureau of Consumer Protection's divisions, and addresses issues related to consumer privacy, credit reporting, identity theft, and information security. Ms. Stack primarily focuses on enforcement and policy matters related to issues of data security and consumer privacy, and is a member of the team currently considering the consumer privacy implications of online behavioral advertising. Ms. Stack joined the FTC after ten years of practice in the private and nonprofit sectors in D.C., Maryland and Virginia.
Scott Steiner
Director, Regional Sales
Casale Media
 
Jeff Storan
Director, Product Management: Behavioral Targeting
Platform-A
 
Jeff Storan is an interactive marketing veteran with more than 8 years experience spanning both display advertising and web analytics. Storan specializes in recognizing data sources that have the greatest potential for increasing behavioral targeting value for advertisers while balancing an individual's right to privacy.

Storan was a product manager at TACODA where he led several privacy-centric product initiatives including TACODA's Consumer Choice Initiative and introduced improvements to the network's opt-out mechanism. He arrived at Platform-A via TACODA, which was acquired by Platform-A in 2006.

Prior to TACODA, Storan served as the Director, Product Management for Acquire Systems, a web analytics technology shop specializing in close measurement of marketing ROI for financial services giants like MasterCard, Visa, and JPMorganChase.

Storan has a Bachelor of Arts in Economics from Oberlin College and lives in Brooklyn, New York.
Noah Syken
Manager Media Planning and Sponsorship Advertising
IBM
 
Noah currently manages US media planning, Sports & Entertainment advertising, and Branded Content at IBM. His current focus is driving digital Innovation through the development and unique distribution of IBM "mini-documentaries" and other Branded Content. Over the past several years he has led IBM's efforts to better integrate and distribute key marketing messages about the innovations IBM creates for partners including the NFL, US Open Golf and Tennis, PGA Tour and The Masters. He also manages all media planning and digital contract negotiations in the United States.

Noah has been with IBM for the past 9 years, and prior to that, held a variety of traditional and digital media positions at Ammirati Puris Lintas and Ogilvy and Mather.
Bill Todd Bill Todd
SVP Sales North America
ValueClick Media
 
As senior vice president, sales Bill Todd oversees strategic sales initiatives, major accounts and leads the ValueClick Media sales organization in North America. He is also responsible for overseeing operations for the company's New York office.

Mr. Todd joined ValueClick, Inc. in 2000 and has held numerous sales management roles within the organization, including director of eastern sales and vice president, eastern sales. Prior to joining ValueClick he worked as a sales executive for Katz Radio in New York.

Mr. Todd is an active member of the Interactive Advertising Bureau (IAB), serves on the education committee of 212, New York's online advertising club and is a frequent speaker at interactive media organizations throughout the U.S., including the Chicago and Boston Interactive Marketing Associations.

Mr. Todd holds a bachelor of science degree in business communication from St. John's University.
David Verklin David Verklin
CEO
Canoe Ventures
 
David Verklin serves as CEO of Canoe Ventures - a partnership between the nation's top cable operators including Comcast, Time Warner, Cox, Bright House, Cablevision and Charter - launched in 2008 to make cable advertising easier to buy, use and measure. Under David's leadership, Canoe is developing addressable, interactive and data products that will enhance advertising, making it more impactful for marketers and changing the way viewers watch television.

David is a recognized leader in the media industry. Prior to joining Canoe Ventures, David was CEO of Aegis Media Americas, one of the fastest growing companies in the industry with capitalized media billings approaching $7 billion annually. He was at the forefront of revolutionary changes, including the unbundling of the media services agency and creating a 360 degree service offering for media agency clients.  In 2007, David reinvented the agency model by integrating on and offline marketing services with the merger of Carat Fusion and Carat USA into one operating company resulting in the largest fully integrated on/offline agency in the world.

David currently sits on the Board of the American Advertising Federation and the Ad Council, and is a Director-at-Large for the American Association of Advertising Agencies. Additionally, he serves on the Board for the New York Multiple Sclerosis Society and the Board of Advisors for The Power of Peace.  David has also been honored with the UJA Federation's Global Leadership Award for his professional and philanthropic achievements. Previously, he served as Media Jury President at the Cannes Advertising Festival, the advertising industry's most prestigious creative awards. During his career, David has been recognized as a Mediaweek All Star, Ad Age Media Maven and was inducted in the AAF Hall of Achievement. Writing about David, Ad Age asks the question, "?is there a single other human being who has been as much of a leader, visionary, a force for change and a voice of optimism in the media and marketing industries over the last 15 years?" 

David is one of the most frequently quoted experts on the media business in the United States.  You'll see his name often in Advertising Age, The New York Times, Business Week, The Wall Street Journal, as well as hear him as an analyst on radio and television networks, including ESPN, Fox Business and CNBC.

David began his career at Young & Rubicam, New York and helped create Hal Riney & Partners in San Francisco, first serving as its Media Director and later as its Managing Director.  Under his leadership, Hal Riney grew into one of the largest privately-held advertising agencies in the United States.  David is a graduate of the University of Virginia.  He lives with his wife and their three children in Connecticut.  David's book, "Watch This, Listen Up, Click Here" was published by John Wiley and Sons in 2007.
Paul Verna Paul Verna
Senior Analyst
eMarketer
 
Paul Verna covers digital media and entertainment, including music, movies, video games, user-generated content and podcasting.

Paul has held leadership positions as a journalist, author and communications professional in the entertainment industry. Paul came to eMarketer from The Orchard, a digital content licensing and distribution company, where he was director of corporate communications. Earlier, he served as editorial programs manager at Avid Technology.

Previously, Paul was New York editor of Mix magazine, spearheading coverage of the New York recording and post-production industries. He began his career at Billboard magazine, where he served as reviews editor, pro audio/technology editor and senior writer. While at the magazine, Paul co-authored The Encyclopedia of Record Producers, an authoritative reference on more than 500 studio producers.

Paul has moderated panels for the Recording Academy, the Audio Engineering Society and CMJ, and been quoted in print and on TV as a music industry expert. He is a voting member of the Grammy Awards and serves on the Advisory Council of the Recording Academy's Producers & Engineers Wing.
Barbara Ward Thall
SVP Client Partner
Avenue A | Razorfish
 
As SVP, Client Partner at Avenue A | Razorfish, Barbara is responsible for leading a number of the agency's foundation accounts, including Starwood Hotels & Resorts and Capital One. Bringing strategic oversight and a focus on solid project delivery practices, Barbara specializes in overseeing integrated accounts which utilize the full breadth of the agency's services. Her expertise spans the leadership of large multi-disciplinary teams in the delivery of custom web sites and applications, as well as online media management and search engine marketing.

Barbara joined Avenue A | Razorfish in 2005, after stints at web development firm, Interdimensions, and internet consultancy, iXL/Scient. Over the years, she has worked on key digital initiatives for such world class brands as BMW, Nike, Polo Ralph Lauren, Hallmark Cards, Balenciaga and Sotheby's.

Prior to entering the world of interactive media in 1995, Barbara spent thirteen years in television commercial production working both as a special effects producer and directors' rep for companies such as Spots Films, Schofield Films and @radical.media.
Rip Warendorf Rip Warendorf
Senior Vice President of Worldwide Sales
Platrium
 
Rip Warendorf brings nearly 20 years of relevant sales and digital media experience to his post as senior vice president of worldwide sales. Most recently, he opened and led the Seattle office of Marketing Drive Worldwide, a full-service promotional marketing agency and a division of Draftfcb, one of the world's leading advertising and marketing agencies. Prior to Marketing Drive, Rip held senior positions with digital media companies Corbis, Bill Gates' digital image licensing company, iVillage and FizzyLab. He also ran his own management consulting and outsourced business development services firm, where his clients included Microsoft, m-Qube, FCB Seattle, Qpass and Zango, among others. Rip also spent eight years with The New York Times Company, leading sales and marketing for the company's year-round mountain sports magazine, Snow Country. Rips holds bachelor's degrees in Political Science and French from the University of Vermont.
Matt Wise Matt Wise
President & CEO
Q Interactive
 
Matt Wise was appointed President and Chief Executive Officer of Q Interactive in July 2006. Wise joined the company in October of 2004 as Senior Vice President of Marketing and subsequently became Chief Marketing and Sales Officer, through which he led the organization's sales, client services, business development and corporate and consumer marketing teams.

A pioneer and expert in the field of online marketing, Wise has used his entrepreneurial talents in both start-ups and established businesses. He most recently served as Senior Vice President of Account Services for Draft, the largest direct marketing and promotions agency in the United States.

Wise has also held senior management positions with LuckySurf, an entertainment and direct marketing company, Delphion, a spinout of IBM focused on global patent software, and Classified Ventures, an e-commerce company that runs Apartments.com, Cars.com, Homescape and co-branded solutions for 140 newspapers.

Wise received his Bachelor of Arts degree from the University of Iowa in Iowa City, and his Master of Business Administration degree in International Marketing and Finance from DePaul University in Chicago.
Craig Woerz Craig Woerz
Managing Partner
Media Storm, LLC
 
It has been a decade now that Craig Woerz, co-founder and managing partner of the highly successful independently owned Media Storm (www.mediastorm.biz), has been pioneering interactive media. He has been credited with many Digital and iTV industry firsts keenly leveraging and enhancing the traditional media mix. Advertising Age named Woerz one of its Media Mavens, and specifically noted his innovation in interactive media. Among his recent work includes work with EnSequence and NAVIC on telescoping and triggers to different linear and non-linear 'hubs' in the TV space. Woerz leads the charge on over 2+ iTV campaigns per week...All the while compiling the data to inform future efforts, optimize the target and make TV media the most 'actionable' possible. His work with Cablevision on a dedicated Marketing VOD channel was a first and has boasted record breaking views over the coarse of its 2 year term.

Earlier this year, Woerz and his agency signed a 'Partner' deal to utilize DIRECTV for interactive TV and advanced advertising applications, which makes Media Storm a top-three ad spender with the digital satellite entertainment service provider and the number one client of DIRECTV inside the entertainment space.

Since leaving AOL Time Warner in 2001 and founding Media Storm with then co-worker Tim Williams, Woerz has seen their agency grow strategically and organically from just the two of them and a couple of accounts into a major strategic media player in the entertainment space. Today, the agency with media and creative offices in Manhattan and South Norwalk, Conn., employs some 50-plus people and heralds many blue-chip brands such as HGTV, Food Network, The Weather Channel, FX Networks, SPEED, NFL Network, Fox Broadcasting, TruTV, Fox VOD, In Demand, WE tv, DIY Network, Fine Living TV Network and Magnolia Films.

Woerz has had entertainment and creativity in his blood as long as he can remember. After graduating Trinity College, Hartford, Conn., he started his career in advertising and spent his weekends and some nights touring from Maine to Georgia with the band New Brown Hat, which he founded with a few of his high school and college friends. He and his band mates started a record label, secured some retail distribution and self marketed the band's tours and CDs. Craig claims he might be running a record label today rather than an ad agency had his band days happened a bit later to ride the Internet wave.

Craig credits his and the agency's success with being true to three key principles which he takes with him to work every day: focus on core competencies - entertainment media (cable networks and movie studios); never be complacent and always explore and push for new thinking that deliver results, and thirdly, take ownership of your work and be accountable for its delivery against set objectives. This formula has paid off for Woerz and Media Storm and is credited for attracting to the agency some of the finest brands and talented people in the industry. The agency is credited time after time with helping many cable network shows achieve their highest audience ratings. Media Storm was named 106 on the Inc. 500 list of most successful companies in America with a three-year growth of 869.7%, and was ranked No. 13 on Entrepreneur Magazine's Hot 500 Fastest-growing Businesses in America. Woerz is a CTAM member and an active participant in CTAM Agency Council Speaker's Bureau. He is often quoted in business and industry trade publications and a frequent speaker in the media entertainment and new media sector.
Michael Wolf Michael Wolf
Partner
Farrallon Point, Inc.
 
Michael J. Wolf is the former President and Chief Operating Officer of MTV Networks, where he was responsible for leading all of the global business and technology operations of the $7Bn cable programming and internet company. Prior to joining MTVN in 2005, he was the Managing Partner of McKinsey & Company's global Media, Internet and Entertainment Practice, and served as the top strategist to the CEOs and senior executives and boards of many of the world's leading communications, internet, technology and content companies. He also directed many of the most newsworthy and dramatic transactions, strategic alignments and innovations in these industries during the past decade. Previously, Wolf was a Senior Partner of Booz Allen Hamilton, where he led the firm's Communications, Media & Technology Practice. He also served on Booz-Allen's board of directors and executive management committee and was the firm's Chief Marketing Officer.

Author of the influential THE ENTERTAINMENT ECONOMY: How Mega Media Forces Are Transforming Our Lives (Random House), Wolf is a member of the boards of trustees of The Educational Broadcasting Corporation and The International Radio and Television Society. He also serves on the boards of Entercom Communications (NYSE:ETM), iAmplify.com and Uber.com. Wolf, his wife and their three children live in New York City.
Alan Wurtzel
President of Research
NBC Universal
 

 

 

 

 

 

 

 

 

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