When it comes to today’s marketing, every second counts. Reaching your customer with the right message at the right time is more important than ever. Microsoft delivers the flexible cloud technologies and interactive digital solutions that marketers need—all to connect with customers at the moments that matter.
Spotify for Brands connects brands with Spotify's 55-million plus free user base through quality audio, video and display ad products and high-touch custom solutions. Our platform offerings are 100% viewable and 100% share of voice, with zero wasted impressions.
Available in 58 markets globally, Spotify reaches a highly engaged audience on desktop, mobile, tablet, home entertainment systems and more. The average cross-platform Spotify user spends 148 minutes listening throughout their day, while working, studying, driving, exercising, relaxing at home and more. This increasingly mobile audience is twice as likely to have a strong emotional connection to brands (Source: comScore Music Impact Study, 2014).
Acxiom is an enterprise data, analytics, and software as a service company that uniquely fuses trust, experience, and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses, and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.
Eyeview is a video advertising technology company and the market leader in providing brands with ROI on their video advertising spend. Eyeview’s VideoIQ® platform infuses consumer, brand and retail data into a results-driven decisioning engine to programatically deliver 1-to-1 personalized video. VideoIQ provides best-in-class access to highly viewable and guaranteed fraud-free inventory across television, desktop, tablet and mobile. It can be provided to marketers as a managed service by Eyeview’s team of analysts, video producers, and campaign experts or through a self-service interface.
Headquartered in New York City, with offices in L.A., Detroit and Chicago, Eyeview works with hundreds of brands across CPG, retail, auto and travel.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
Yahoo is focused on making the world’s daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).
4INFO is a fast-growing mobile technology company solving the mobile attribution challenge for national brand advertisers to measure the ROI that matters most: sales lift at the cash register. Leading brands — including 8 of the top 10 largest CPG companies, 6 of the 10 largest retailers, and 5 of the largest auto manufacturers — rely on 4INFO’s unparalleled scale and experience to deliver their mobile and cross-channel campaigns. 4INFO’s platform reaches more than 95 percent of U.S. smartphone users in over 100 million households.
About Ace Metrix
Ace Metrix® is the standard in television and video analytics, dedicated to delivering better, faster and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE® platform, companies access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The Company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures and WPP.
About Celtra Inc.
Celtra empowers agencies, media suppliers and brand leaders with the leading creative technology for data-driven brand display advertising across all screens including mobile, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single, self-service platform for streamlined data-driven ad creation, performance optimized serving and consolidated reporting, providing common metrics across all screens.
Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Sydney (AU) and Ljubljana (SI). For more information, visit Celtra at http://www.celtra.com or @CeltraMobile on Twitter.
About Clear Channel Outdoor
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with more than 640,000 displays in over 40 countries across Asia, Australia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor is pioneering the integration of out-of-home with mobile and social platforms, and the company’s digital platform includes more than 8,000 screens worldwide, with 1,110 digital billboards across 38 U.S. markets.
While marketers have made strides in figuring out the “how” and the “where” to target an audience, they continue to struggle with delivering the “what” to impact the advertising metric that matters most – a sale. By combining the DNA of digital marketing leaders, Shoplocal and PointRoll, Cofactor is a new breed of adtech companies. We help marketers easily onboard ALL their content, activate it, and then dynamically distribute it to drive sales. Marketers now can “micro-message” customers with the same precision and efficiency that they currently “micro-target” customers.
Through the industry’s first Content Activation Engine™, Cofactor helps bridge the divide between digital and physical worlds, and enables brands to intelligently deliver content everywhere, driving sales locally.
Welcome to Cofactor.
Online. In-store. In sync.™
Dstillery harnesses its unique digital intelligence to help brands and media companies achieve their marketing objectives. With a rich view of consumer behavior and location analytics based on tens of billions of daily events, we offer platform and full-service solutions to more than a third of Fortune 100 companies, across the full spectrum of channels and formats. We are distinguished by our integrity, our commitment to service and our passion for good science, values shared by all of our 175 employees across eight offices in the U.S. For more information, visit www.dstillery.com.
eBay connects people with the things they need and love via any connected device. With 157 million active buyers globally driving $83 billion in sales volume (2014), eBay is one of the world's largest online marketplaces, where anyone can buy and sell practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small business owners. eBay Advertising is an integral part of that experience. By sharing brand stories with the right person at the right time and in the right context, eBay helps inspire consumers to discover new items based on their interests.
About Extreme Reach
Extreme Reach is the leading provider of video advertising management and distribution solutions that span TV, Digital and Mobile. Thousands of brands and agencies, including nearly all of the Ad Age 100, look to Extreme Reach to activate, measure and optimize their video advertising campaigns across all screens and devices. The Extreme Reach video convergence platform is the first to streamline the video advertising workflow and unify cross-platform analytics. Extreme Reach is headquartered in Needham, Mass., with offices in 15 cities across North America.
About Millennial Media
Millennial Media (NYSE: MM) is the leading independent mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. Our unique data and technology assets enable our advertising clients and partners to connect with their target audiences at scale. Millennial Media also drives monetization for its publisher and developer partners by connecting them to networks, advertisers, and an RTB exchange. For more information, visit us at www.millennialmedia.com.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across devices where content is consumed. The Buy segment offers consumer packaged goods manufactures and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement and analytics that help improve performance. Nielsen has operations in over 100 countries that cover more than 90 percent of the world’s population.
Sharethrough is the leading native advertising software company. The company's native advertising software allows publishers and app developers to deliver better ads. Founded in 2008, Sharethrough's headquarters are in San Francisco with offices in New York, Chicago, Los Angeles, Austin, Detroit, London and Canada. Sharethrough is funded by North Bridge Venture Partners, British Sky Broadcasting as well as Silicon Valley notables including Mike Maples, Ron Conway, Steve Blank, Eric Ries, and Dave McClure.
The inventors of outstream advertising, Teads places video advertisements in content that's outside of the traditional video stream. Teads' video formats are view-to-play, skippable from the start, and a bill you only once the ad has been fully completed.
Teads' partners are the world's most respected publishers, including Reuters, The Washington Post, Forbes, Slate, and many more. This guarantees advertisers that their video content will be placed within premium, relevant, and brand safe environments.
With 26 offices operating across 18 countries, Teads offers a global video advertising solution, empowering campaigns to reach relevant audiences on both local and global scales.
About TiVo Research
TiVo Research is an leading innovator in TV and cross-media audience targeting and measurement.
We utilize a naturally-occurring big data environment loaded with second-by-second TV viewership data from millions of households. This TV Data Management Platform (DMP) operates at the individual household/user level and is matchable to Digital, Mobile, Purchase, and 1st-party (CRM) data sets.
Our partners and clients can access our data for Targeting in a variety of ways, including through DMPs and media automation environments (DSPs and SSPs), as well as directly through our mTRA portal.
We specialize in bridging TV exposure with exposure on other platforms to determine effective cross-media reach and impact on KPIs such as viewership lift, intent lift, and actual product purchase.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two. Learn more: tremorvideo.com.
Undertone is a digital advertising company that sits at the intersection of media, creative, and technology. We connect brands with consumers across smartphones, tablets, and desktops through our suite of high impact, video, and display ad units. Through our technology platforms, we deliver these ads at the right time and in the right context on a handpicked portfolio of the world’s best media properties. Find out more at www.undertone.com.
Unruly is the ad tech company that gets videos watched, tracked and shared across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues. With 3 out of every 4 video views now taking place outside of YouTube, 84% of Ad Age 100 brands already trust Unruly to connect with audiences at speed and scale across the Open Web.
Unruly’s super power is emotional ad tech and its unique data set of over 2 trillion video views. Its secret weapon is passionate people on a mission to #DeliverWow.
WebMD Health Corp. (NASDAQ: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through our public and private online portals, mobile platforms and health focused publications. The WebMD Health Network includes WebMD.com, Medscape.com, MedicineNet.com, eMedicineHealth.com, RxList.com, Medscape Education (Medscape.org) and other WebMD owned sites and apps.
WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org® and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.
YuMe is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand-advertising for an ever-expanding video ecosystem.
About Accordant Media
Accordant Media makes advertising investments more successful for marketers by unlocking the value of audience data. Through a unique combination of sophisticated data management and activation technologies, expert service and industry-leading transparency, we give marketers more insights and accountability to drive (cost) effective results at scale.
Our comprehensive Accordant ATS™ solution has helped us attract leading marketing teams as our clients. Accordant, founded in 2010, was established by digital industry leaders from Avenue A | Razorfish, Aegis Media, Akamai and DoubleClick. Accordant Media has offices in New York City, San Francisco, Chicago and London. www.accordantmedia.com
Adadyn removes the barrier of entry into programmatic advertising, making it simple and affordable for marketers and agencies of all sizes to get started without up-front fees or minimum spend requirements. By unifying media buying, dynamic creative and audience management into one easy-to-use platform, now anyone can launch a campaign and achieve programmatic display advertising performance on both a self-service or managed services basis. With offices in California, New York, India and Singapore, Adadyn offers around-the-clock customer support and global reach. For more information, visit www.adadyn.com or follow @adadyn on Twitter.
Adform is a media agnostic tech vendor for media agencies, trading desks, advertisers and publishers that offers the world’s only programmatic brand-led media platform supporting all aspects of multi-screen brand advertising. The Adform tech stack includes a demand side platform, third party ad server, data management platform, private marketplace, programmatic publisher ad server and a robust creative suite.
Established in Denmark in 2002, Adform now has offices in 15 countries including the United States, United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus.
AdsNative is leading the way to a bannerless Internet. Our platform enables advertisers, publishers, and app developers to buy and sell visually integrated ads that blend with the surrounding content. We provide state-of-the-art tools for publishers to optimize revenue through direct-sold campaigns and 3rd party networks. Furthermore marketers can traffic custom advertising units across 1,000+ premium desktop and mobile publishers on our programmatic exchange.
Adtile Technologies is a developer and pioneer of multi-sensor advertising technology for smartphones and tablets. Our product, the Motion Ad incorporates flight dynamics and sensors already in smartphones to create an entirely new and delightful advertising experience. Not only are Adtile’s Motion Ads resonating with end users, they are delivering amazing results for brands looking to connect with their target audience in new and memorable ways. For more information, please go to: www.adtile.me.
About Altitude Digital
Altitude Digital delivers powerful technology that optimizes and streamlines the connection between buyers and sellers of online video and mobile advertising. Altitude’s ARENA® Video SSP delivers greater control and performance for video publishers. The company is one of the fastest growing video advertising marketplaces and is listed as one of the 10 largest video platforms by both comScore and Quantcast. Altitude Digital is headquartered in Denver, Colorado with offices in New York and San Francisco.
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including AdColony, The CMO Club, Dstillery, eXelate, Interactive Advertising Bureau, MediaCrossing, Raymond Weil, and RealMassive. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.
Chartbeat measures and monetizes attention on the web. It is most well known for the real-time analytics that help 80% of the top publishers in the US and ~60,000 media sites in over 60 countries around the world develop a defined loyal audience and monetize their time and attention. Chartbeat works with editorial teams to align them around the right audience development goals and give them the data they need to adapt when it matters and with advertising teams to quantify their audience's active time and attention rather than just their clicks. Chartbeat proves the monetizable value of quality content over clickbait.
About The Girls’ Lounge
The Girls’ Lounge champions, supports and inspires women. If we could have done it alone, we would have by now. We believe that the more we advocate for one another and embrace what makes us different, the better business and life will be for everyone. #ConfidenceIsBeautiful
About Index Exchange
Index is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time. An evolution of online media technology veteran, Casale Media, Index equips enterprise sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into a clear and robust taxonomy.
About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.
Krux is the data decision system that helps brands, agencies, and publishers increase revenue through smarter content, commerce, and marketing experiences. Krux’s cloud-based data management platform (DMP) operates in real time, unifying people data from all screens and sources into a single view, activating the data across any delivery channel and every consumer touch point. Monthly, Krux interacts with more than 3 billion browsers and devices, serves over 20 billion page views, and processes nearly 2 billion CRM records. Founded in 2010, Krux is headquartered in San Francisco with ten offices across five continents. Clients include companies like Kellogg, Time Warner, Meredith, BBC, and Ticketmaster, with enterprises achieving a 10x return or higher on their investment. To learn more, visit www.krux.com.
If you are in New Business, Sales, Partnerships – REDBOOKS is the resource used by thousands in your space to prospect smarter and faster, reducing sales conversions ratios from 100:1 to as close to 1:1. ROI from our clients is 100x in many cases.
REDBOOKS has all the targeted information you need: more than 250,000 key, relevant decision-makers and influencers from 100,000 brands and 10,000 agencies, with direct emails, real-time insights, LinkedIn links, competitive intelligence and more. Fresh, relevant prospects with up-to-the-minute context.
No more exhaustive searches on Google or LinkedIn to forge prospecting connections… it’s all in real-time at REDBOOKS.com.
SteelHouse (www.SteelHouse.com) is a performance-driven marketing technology company bringing innovative advertising solutions to brands and agencies. With one platform to control audience, creative, and channel, marketers can run superior direct response retention and acquisition campaigns based on real-time behavior, and serve custom, dynamic HTML ads to unlimited audience segments.
SteelHouse reaches hundreds of millions of consumers a month, across hundreds of the world¹s largest brands with its award-winning retargeting and creative technologies. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle, and the Rubicon Project.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than ever. At the center of this dynamic and ever-evolving industry is Adweek – The Voice of Media. Adweek covers all the aspects of the modern communications business—from advertising, media buying, and brand building to content, social networks, and digital strategies—with its weekly magazine and cutting-edge web destination.
SmartBrief keeps busy professionals informed and prepared. SmartBrief is a leading digital B2B media company, publishing more than 200 niche e-mail newsletters in partnership with leading trade associations, professional societies, nonprofits and corporate entities. By combining technology and editorial expertise, SmartBrief delivers each day’s most relevant information by industry and targeted business news to more than 5.8 million senior executives, thought leaders and industry professionals. Visit www.smartbrief.com more for information.