Sponsors
About Microsoft Advertising
Microsoft Advertising helps consumers connect with brands through experiences that enhance their digital lives. Microsoft Advertising does this by providing advertisers, publishers, and developers with cross-platform opportunities to create meaningful and profitable customer engagement across the Microsoft devices and services people love, including Windows 8 apps, Windows Phone, Xbox, Skype, Bing, and MSN. Microsoft also offers advertisers a media network that reaches hundreds of millions of consumers around the world; and services and sales support technology that helps untangle the complexities of digital media to get more value from marketing and content investments. More information is available at http://advertising.microsoft.com.
About Acxiom
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences, and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration, and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, AR, and serves clients around the world from locations in the U.S., Europe, Asia- Pacific, and South America. For more information about Acxiom, visit www.acxiom.com.
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
About Google
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
About Index
Index provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real time. A division of online media technology veteran, Casale Media, Index equips enterprise level sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into an ever evolving taxonomy.
About AudienceScience
AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data, making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers, and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow @AudienceScience on Twitter.
About BlueKai
BlueKai is the world’s first complete enterprise data activation system for intelligent marketing. BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in all marketing and customer interactions. BlueKai represents the only end-to-end SaaS solution for marketers and publishers who are looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale, and efficiency using data. BlueKai has led the data-driven marketing category since 2008 when it launched the world’s first data exchange and then branched out to create the first data management platform for marketers.
About Collective
Collective is the leader in data-driven, multi-screen advertising solutions for 75 of the top 100 national advertisers. Through data science, Collective connects brands to audiences with high impact personalized advertising experiences across display, video, mobile and social. Our technology solutions include Ensemble™, our audience buying, creative optimization and analytics platform for advertisers, and AMP®, our data and media management platform for publishers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. Collective's investors include Accel Partners®, Greycroft Partners and iNovia Capital. For more information, please visit www.collective.com
About Collider
Collider’s proprietary technology provides media optimization services to publishers and ad networks for the purpose of enabling targeting on mobile devices.
We partner with publishers and ad networks across SMS, mobile web and applications to expand their targetable audience, using hundreds of verified attributes important to advertisers. Conversely, we enable advertisers to find their target audience across all types of mobile inventory.
In addition to the standard demographic, behavioral and geographic targeting services we provide, advertisers can use our services to enhance their data and further refine their targeting and messaging, resulting in stronger branding and engagement performance. www.collidermedia.com
About GumGum
GumGum is the premium in-image advertising platform for publishers and brands. Reaching millions of consumers as they actively view images across hundreds of quality websites, GumGum serves contextually relevant ads that yield far higher engagement than those of traditional display advertising units. In addition to helping advertisers reach highly targeted audiences in a brand-safe environment, GumGum gives publishers a new way to earn revenue by overlaying interactive ad units on the photos within their sites.
About Krux
Founded in 2010, Krux delivers data fabric for the consumer web. The company’s platform helps web sites capture, control, and connect data across all screens and sources. With Krux, companies deliver cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite web sites are operating under the plain light of day. Dozens of web site operators in the U.S., Europe, and Asia have adopted Krux technology, including companies like NBC Universal, Sanoma, Recruit, Financial Times, and The Wall Street Journal Digital Network. Find out more at www.krux.com.
About NBC Universal Digital Media
NBC Universal Digital Media represents the online home of our entertainment portfolio: NBC.com, iVillage.com, BravoTV.com, Oxygen.com, USAnetwork.com, Syfy.com, AccessHollywood.com, and NBCSports.com. Every month, tens of millions of the most engaged users on the Internet consume our Emmy Award-winning content both on our web sites and via emerging platforms such as mobile, widgets, and social networking. With our creative flexibility, TV360 capability, and innovative advertising platforms, NBCU can create “Solutions with Scale” that provide deep connections between our users, our content, and our advertising partners.
About Precision Market Insights by Verizon
Unprecedented insight to help you understand, connect and engage with your audiences more precisely, efficiently and profitably than ever before. Strengthen your brand and uncover new opportunities with the help of America’s largest mobile network. vzw.com/precision
About Predicta
Launched in 1999, Predicta was listed as one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, the organizaton is comprised of three business units that cover the development of technology applied to communications and strategy; consulting in digital marketing to platforms used in more than 100 countries. Predicta is present in every step of the process of customer retention and results optimization for publishers and advertising agencies, brands, and web owners.
About PubMatic
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology. PubMatic provides a strategic sales platform that gives premium publishers the control to manage revenue and brand strategies in the growing real-time media environment. PubMatic combines some of the industry’s most comprehensive brand control tools with a true real-time bidding platform. Uniquely, these capabilities are combined with a complete audience data management suite and open APIs that allow publishers to engage with additional advertising technology vendors and data providers. PubMatic is privately held, with eight offices around the world in the U.S., Europe, Asia, and Australia.
About Quantcast
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market.
About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real-time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the internet (as measured by comScore). REVV helps publishers including 1/3 of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry.
About SAY Media
SAY Media is a digital publishing company that creates amazing media brands. Through its technology platform and media services, SAY enables its portfolio of independent content creators to build passionate communities around key consumer interest areas such as Style, Living, Food, and Tech. The company provides simple and accountable ways for the world’s top brands to engage with these passionate audiences at scale, with a reach of more than 500 million people around the world. SAY Media is headquartered in San Francisco, with offices across North America, in the UK, and Australia. For more information visit www.saymedia.com.
About Univision
Univision Communications Inc. is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country; TeleFutura Network, Univision Cable Networks, including Galavisión, Univision tlnovelas, Univision Deportes Network, ForoTV, and an additional suite of six cable offerings—De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV, Univision Studios, Univision Television Group, Univision Radio, Univision Interactive Media, Univision Móvil, and Univision Partner Group, a specialized advertising and publisher network. For more information, please visit Univision.net.
About WebMD
WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through our public and private online portals and health-focused publications. Approximately 80 million unique visitors access the WebMD Health Network each month. WebMD is the leader in providing personalized, multi-media, interactive, educational experiences based on an individual’s needs and preferences. The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList, theHeart.org, and drugs.com.
About Right Media, a Yahoo! Company
Right Media, the world’s trusted digital advertising marketplace, launched the first global digital advertising exchange in 2005, evolving to support the needs of businesses in today’s digital media world. From sellers maximizing yield to buyers optimizing their ROI, businesses choose Right Media as the premium, trusted destination where they can build invaluable relationships. With the market as fragmented and complex as it is today, Right Media provides needed simplicity and control by combining multiple supply sources through one flexible interface.
About Neustar
Neustar, Inc. (NYSE: NSR), is the trusted real-time information services and marketing analytics provider for leading brands across the financial services, hospitality, media and advertising, automotive, retail, and telecom industries. With the most comprehensive household level information, Neustar helps our clients create a common, enterprise-wide view of their mobile customers and prospects. Neustar combines real-time consumer insights and the richness of the client’s CRM data at every point of interaction. From strategic planning and tactical execution, to consumer engagement and campaign measurement, our clients can make informed actionable decisions across the customer lifecycle and gain a deeper understanding of their audience to drive acquisition and retention, specifically on mobile platforms.
About AddThis
AddThis is a data, distribution, and decisioning company delivering powerful, easy-to-use consumer engagement tools and services to brands, publishers, and advertisers. Reaching 1.3 billion unique users monthly, AddThis’ social tools are used by 14 million domains worldwide to power social sharing, increase engagement, boost traffic, and provide user insights. Proprietary XGraph technology processes more than 10 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models, data-driven tools, and web-wide consumer insights that enhance their paid, earned, and owned media strategies.
About AdMobius
AdMobius, the first mobile Audience Management Platform, enables publishers and advertisers to discover and target relevant audiences at scale.
About Evidon
Evidon reveals the invisible web.
Its technology gives brands, publishers, networks, and other businesses around the world unique insight into the digital ecosystem—including unparalleled intelligence on the marketing technologies that underpin the commercial web—and the power to control their impact on business.
That technology includes Ghostery, Evidon’s browser tool that reports on data collection across 26 million websites and informs the company’s business control solutions. Evidon also provides market-leading privacy controls for more than $1 billion of display media annually that empower more than 150 million people a day to control how their information is used online.
About Extole
Extole is the leading consumer-to-consumer (C2C) social marketing platform for brands to tap into the power of customer advocates to drive measurable marketing results through social word of mouth. With Extole-powered social referrals, promotions, expressions, and analytics, brands can drive advocacy, amplify awareness, and acquire new high-value customers, while gaining insight into customer behavior and advocates. Extole powers C2C social marketing programs for over 250 brands including Redbox, T-Mobile, Vistaprint, Shutterfly, Kate Spade New York, The Travel Channel, New York Times, and SkyMall.
About Extreme Reach
Extreme Reach is the leading provider of cross-media video advertising solutions that span TV, the web, and all other video media. The Extreme Reach video platform enables the seamless management, delivery, and measurement of multiscreen advertising campaigns. The company’s cross-media video ad delivery network is the largest in the world. Nearly 3,000 advertisers and agencies look to Extreme Reach to connect and simplify their advertising workflows. The company is headquartered in Needham, MA, with offices in New York, Chicago, Burbank, Detroit, San Francisco, Dallas, Seattle, and Louisville.
About HORN
HORN is an award-winning digital communications agency. Named 2011 Technology Agency of the Year, HORN works with Fortune 500 global brands and hot emerging growth companies in technology, media, and consumer markets. Established 20 years ago, the agency is independent, with offices in San Francisco and New York, and is Co-Founder of the Oriella International Network. To learn more, please visit www.horngroup.com.
About Jivox
Jivox is the leading multiscreen interactive video advertising technology company. The Jivox platform enables brand advertisers, digital agencies, and publishers to deliver highly engaging video ads powered by interactive and social sharing features. Using Jivox creative tools, interactive video ads can be easily authored and served in-stream, in-banner, and on mobile devices and tablets. Jivox technology eliminates typical challenges associated with delivering video ads across multiple screens and connected devices, such as HTML5/Flash, operating systems, browsers, video encoding, and form factor. Jivox also provides sophisticated campaign performance tracking, brand awarenes, and purchase intent analytics for advertisers via BrandGage—its proprietary real-time analytics platform. Jivox was recently recognized as a winner of the IAB Mobile Rising Stars Awards for its innovation in cross-platform interactive video ads. For examples of Jivox ads see www.jivox.com/demoads.
About Millennial Media
Millennial Media is the leading independent mobile advertising platform company. Our technology, tools and services help app developers and mobile website publishers to maximize their advertising revenue, acquire users for their apps and gain insight about their users. We offer advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices. Visit www.millennialmedia.com for more information.
About Networked Insights
Networked Insights is transforming the way companies make marketing investments by informing decisions with real-time consumer data. Our enterprise-class analytics platform SocialSense uncovers audience interests that brands use to stay in-sync with their customers. The result is discovering the minimal effective amount of spend.
About NextMark
NextMark takes the hassle out of buying and selling premium guaranteed inventory.
Founded in 1999, NextMark provides match-making and collaborative workflow systems for media planning, ad sales, and ad operations. More than 1,500 leading agencies, publishers, brokers, consultants, and rep firms use NextMark’s patented technology to buy and sell more than 125,000 media programs in 15 online and offline channels. NextMark is headquartered in Hanover, NH, and on the web at http://www.NextMark.com.
About OpenX
OpenX is one of the world’s leading providers of digital and mobile advertising technology products and services, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift, and JumpTime, provide a SaaS-based, digital revenue platform by combining ad serving, an ad exchange, a Supply Side Platform, and content optimization.
OpenX is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, and SAP Ventures. OpenX is a trademark of OpenX Limited.
About ShareThis
ShareThis is the world’s largest ecosystem for sharing and engagement, reaching more than 85 percent of the U.S. population online across more than 1.6 million sites. ShareThis makes content more engaging for publishers and marketing more impactful for brands by tapping into its true influence and value. Based in Palo Alto, CA, the company is privately held. http://www.sharethis.com
About Tremor Video
Tremor Video provides four-screen video advertising solutions to brand advertisers and top-tier publishers. Leveraging its innovative video ad formats and publisher technology, Tremor Video is the only video ad platform that can provide true brand safety by scanning and categorizing video streams before an ad is ever served. Powered by the award-winning VideoHub platform, our optimization engine gets smarter at finding and engaging viewers with every ad served, enabling Tremor Video to encourage pay-per-engagement pricing. And, first-of-its-kind analytics empower brand marketers and agencies to measure what matters and gain true transparency into their campaigns and the video ecosystem. tremorvideo.com
About Yellow Pages
YP is North America's largest local search, media and advertising company. Its mission is to develop innovative solutions that connect consumers and businesses. Millions of searches occur daily using YP products to find, compare and select local merchants. The company's flagship consumer brands include the top 40 ranked YP.com℠ site, the highly rated YP℠ app and the YP Real Yellow Pages℠ directory, the largest Yellow Pages directory in the world by revenue.
About Yext
Yext is the market-leading location software company that lets businesses update and sync their location data everywhere. Tens of thousands of businesses, including 10 of the Fortune 100 use Yext to update their location data and instantly sync it on dozens of search engines, mobile apps, ad platforms, and their own sites. Yext – Update Once. Updates Everywhere. Yext is located in New York, NY.
About Advertising Age
Advertising Age is the leading global source of news, intelligence, and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
About Adweek
With $1.3 trillion in annual spending and rising, the global media industry is more influential than ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising, media buying, and brand building to content, social networks, and digital strategies—with its weekly magazine and cutting-edge web destination.
