Co-Founder and General Partner
Marc Andreessen is an innovator and creator, one of the few to pioneer a software category used by more than a billion people and one of the few to establish multiple billion-dollar companies.
Marc co-created the highly influential Mosaic Internet browser and co-founded Netscape, which later sold to AOL for $4.2 billion. He also co-founded Loudcloud, which as Opsware sold to Hewlett-Packard for $1.6 billion.
He is now a co-founder and general partner of Andreessen Horowitz, a venture capital firm that provides seed, venture and growth-stage funding to technology companies. Andreessen Horowitz has $2.7 billion under management across three funds, with portfolio holdings that include Airbnb, Actifio, Box, Fab.com, Facebook, Foursquare, GitHub, Jawbone, Lytro, Pinterest, Silver Tail Systems and Twitter.
Marc serves on the boards of eBay, Facebook, Glam Media, Hewlett-Packard, Bump, Kno, Rockmelt and TinyCo. Marc holds a Bachelor of Science in Computer Science from the University of Illinois at Urbana- Champaign.
Global Head, Marketing and Consumer Communication
Tom Buday is Global Head of Marketing & Consumer Communication for Nestle, the world’s leading nutrition, health and wellness company. Tom has over 29 years experience at Nestle in US, European and global roles, most recently as European Marketing Director for Nestle Purina Petcare. He holds an undergraduate degree from Penn State and a Masters in Business Administration from the University of Cincinnati College of Business.
Co-Founder, Jack & Jill Politics, and
Partner, Fission Strategy
Cheryl Contee, Partner at Fission Strategy, specializes in helping non-profit organizations and foundations use social media to create social good. She is also the Co-Founder of Jack & Jill Politics writing as “Jill Tubman” on one of the top black blogs online. Cheryl is included in The Root 100 list of established and emerging African-American leaders. Huffington Post listed her as one of the Top 27 Female Founders in Tech to Follow on Twitter in 2011. Fast Company named her one of their 2010 Most Influential Women in Tech. She has over 15 years of award-winning interactive expertise and previously served as Vice President and lead digital strategist for Fleishman-Hillard’s West Coast region in San Francisco. Cheryl has appeared in or on the Washington Post, New York Times, San Francisco Magazine, BBC, and CNN, among other media appearances. She is also proud to serve on several boards and advisory committees: Netroots Nation, BlogHer, Blogging While Brown, Applied Research Center, and CommonGoods.Net. She received her B.A. from Yale University and has an International Executive M.B.A. from Georgetown University.
Dennis Crowley is the Co-Founder of foursquare, a service that combines social networks, location awareness, and game mechanics to encourage people to explore the world around them. Previously, Dennis founded dodgeball.com, one of the first mobile social services in the U.S., which was acquired by Google in 2005.
He has been named one of Fortune’s “40 Under 40” (2010, 2011), a member of Vanity Fair’s “New Establishment” (2011) and has won the “Fast Money” bonus round on the TV game show Family Feud (2009). He is currently an Adjunct Professor at NYU’s Interactive Telecommunications Program (ITP).
Dennis holds a Master’s degree from New York University’s Interactive Telecommunications Program and a Bachelor’s degree from the Newhouse School at Syracuse University.
Chief Marketing Officer
Alfredo Gangotena is Chief Marketing Officer of MasterCard Worldwide, with global responsibility for the company’s advertising, sponsorships, promotions, research, insight,s and digital marketing initiatives.
Most recently, he was the Global Products and Solutions Lead and General Manager for Europe at MasterCard Worldwide. Previously, he served as General Manager for Continental Europe and General Manager of the Asia/Pacific Region.
Before joining MasterCard in January 2004, Alfredo was Chief Executive Officer of Hutchison/Priceline, a joint venture between Hutchison Whampoa and priceline.com in Asia/Pacific. He also served as President and Executive Chairman of the Asia/Pacific Region for the Henkel Group of Germany. Prior to that, he held senior management positions with the Procter & Gamble Company as Managing Director Europe (Laundry Detergents Division), with Universal Music-PolyGram as CEO in France, and with the Walt Disney Company as Senior Vice President for the Disneyland Theme Park in Paris.
Alfredo, a French national, holds a Master of Science degree in Mechanical Engineering from the University of Wisconsin, Madison, in the United States, and is a graduate Engineer from Ecole Centrale Paris, France.
Global Chief Revenue Officer
The Weather Company
and IAB Board of Directors
Curt Hecht serves as Global Chief Revenue Officer for The Weather Channel Companies (TWCC). He joined TWCC after 20 years with Publicis Groupe, most recently as Cheif Executive Officer of the VivaKi Nerve Center in Paris. In this newly created role, Curt is responsible for the overall strategic definition and management of TWCC’s international business. He also leads digital and cable ad sales revenue generation, including all aspects of sales operations for the company’s category—leading digital products such as weather.com, its category-leading mobile and tablet apps, and The Weather Channel, which is the most-distributed cable network, available in more than 100 million homes. He reports to Chairman and Chief Exective Officer David Kenny.
As Chief Executive Officer of the VivaKi Nerve Center in Paris, Curt had been entirely focused on developing the next generation of technical platforms to allow Publicis Groupe and its clients to digitize their processes and scale their digital marketing efforts, as both media channels and consumers become digital. He acted as Publicis Groupe’s primary liaison to digital media companies such as Facebook, Google, Microsoft, and Twitter, developing open and scalable platforms that can be activated by Digitas, Razorfish, Starcom MediaVest Group, and ZenithOptimedia, which collectively are the largest buyers of digital media worldwide. Het was a member of the VivaKi Board of Directors and Publicis Groupe Strategic Leadership Team.
Prior to VivaKi, Curt was Chief Digital Officer at Starcom MediaVest Group (SMG), a subsidiary of Publicis Groupe. There he focused on forecasting the evolving digital media landscape for a client portfolio that invests nearly $26B in media each year. At SMG he was also dedicated to General Motors and worked closely with the client to transform GM into the world's largest digital marketer.
Co-Founder, Facebook, and
Editor-in-Chief, The New Republic
As Editor-In-Chief and Publisher of The New Republic, a renowned American magazine of politics and culture, Chris Hughes is a leading voice on the future of media. A Founder of social media startups including Facebook and My.BarackObama.com, Chris may seem an unlikely champion of print magazines, but as a respected digital innovator he is well positioned to both defend and revolutionize traditional journalism.
In the face of increasingly urgent predictions of print media’s demise, Chris argues that social networking and the capabilities of the Internet can help develop high-quality journalism and make it more accessible than ever before. An ardent believer in the social role of journalism in society, he purchased The New Republic in March 2012 to preserve the magazine’s tradition of critical thinking and nuanced long-form analysis.
Since taking the helm, he has initiated plans to help the nearly century-old institution take full advantage of the digital age, including a full redesign of the print publication and website. Under his direction, The New Republic has become a trailblazer in the effort to redefine the news industry.
Hughes is also an independent investor in technology and media companies, a member of the UNAIDS High-Level Commission on HIV Prevention, and a trustee of the Knight Foundation. He is a graduate of Harvard University.
Global Chief Creative Officer
As Global Chief Creative Officer, Nick is responsible for the creative vision of R/GA, the New York-based agency for the digital age. He guides teams of visual designers, copywriters, and experienced designers as they create award- winning work for many of Fortune 500 companies. He also ensures that R/GA stays true to the company’s unique legacy of collaboration between world-class creative and groundbreaking technology.
Nick’s background is extensive and diverse, spanning multiple marketing disciplines during 20 years at agencies in the United States and abroad. He began his career in branding and corporate identity and design before switching to advertising, and then ultimately, focusing on digital marketing.
Nick has won every major industry awards, including a Titanium Lion and Grand Prix Cyber Lion at Cannes, and a prestigious Black Pencil from D&AD. Three times he has been named in Creativity Magazine’s “Creativity 50”, a list of the world’s most influential creatives.
President, Online Services Division
As President of Microsoft's Online Services Division (OSD), Dr. Qi Lu leads the company’s search and online advertising efforts. He oversees the OSD Research and Development team which has responsibility for the evolution of Microsoft’s search, portal, and advertising services; the Online Audience Business Group; and the Advertiser and Publisher Solutions Business Group. Qi reports to Microsoft Chief Executive Officer Steve Ballmer.
Prior to joining Microsoft, Qi spent 10 years as a Yahoo! senior executive. His roles included serving as the Executive Vice President of Engineering for the company’s Search and Advertising Technology Group where he oversaw the development of Yahoo!’s web search and monetization platforms and Vice President of Engineering responsible for the technology development of Yahoo!’s search, e-commerce, and local listings of businesses and products.
Before joining Yahoo!, he worked as a research staff member at IBM’s Almaden Research Center and Carnegie Mellon University and was a faculty member at Fudan University in China. He received his bachelor of science and master of science in computer science from Fudan University and his Ph.D. in computer science from Carnegie Mellon University. Dr. Lu holds 20 U.S. patents.
Vice President, Global Brand Strategy
Joel Lunenfeld is the Vice President of Global Brand Strategy at Twitter. He leads Twitter’s engagement with the world's most iconic and engaging marketers on the platform. Joel has been one of the top influencers in the digital space for over a decade. He is known for encouraging his clients and teams to venture down unchartered paths to discover new ways of igniting conversations between brands and people.
Prior to joining Twitter, Joel was a founder and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L’Oréal, Twentieth Century Fox, and Coca-Cola. Joel is an entrepreneur and change agent that believes in the power of participation and the new role technology plays connecting brands and their customers.
Editor and Publisher
Josh Marshall is Editor and Publisher of TalkingPointsMemo.com, what Time Magazine calls “the prototype of what the successful web-based news organization is likely to be in the future.”
Josh spent his early journalistic career in traditional media, writing for such respected publications as The New Yorker, The Atlantic Monthly, The New Republic and The New York Times.
In 2000, during the presidential election recount in Florida, he launched the one-man blog TalkingPointsMemo (TPM). TPM quickly developed a loyal following of people hungry for intelligent analysis of the day’s politics and eager to be part of an intellectually stimulating community. Dedicating himself to the business full time, Josh grew the site to reach millions of users, hired editorial and business staffs, and opened two news bureaus. TPM is now considered one of the most innovative journalistic organizations in the country, marrying the latest web technologies to the highest standards of journalism.
Marshall received a George Polk Award in 2008 for reporting on the 2007 U.S. Attorney firing scandal that led to the resignation of Attorney General Alberto Gonzales and a Sidney Hillman award in 2006 for reporting on President Bush's attempt to phase out Social Security. TPM also won the IPI award recognizing free and independent media in 2008.
Marshall graduated from Princeton in 1991 and holds a doctorate in American history from Brown.
President and Chief Executive Officer
The Paley Center for Media
Pat Mitchell has a diverse background in media which has included working in front of the camera and behind, anchoring the news and reporting for broadcast networks, producing award-winning documentaries as President of CNN Productions, becoming the first woman President and Chief Executive Officer of PBS, and currently is the President and Chief Executive Officer of The Paley Center for Media whose mission is to convene media professionals and media consumers for programs that explore the role of media in society. Her career is characterized by a commitment to optimizing the power of media to inform, inspire, entertain, and empower. Her many awards, include multiple Emmy Awards, five Peabodys, and two Academy Award nominations. She was recently featured in Fast Company’s 2012 Special Report, The League of Extraordinary Women and named by Huffington Post one of the Most Powerful Women Over 50. Pat was also recently named one of the 21 Leaders For The 21st Century by Women’s eNews and Newsweek’s 150 Women Who Shake the World. In 2008 Pat was inducted into the Broadcasting & Cable Hall of Fame. She serves on the boards of VDAY, a movement to end violence against women and the Vice Chair of the Sundance Institute, a Trustee of the Mayo Foundation, a board member of Acumen Fund and is a member of the Council on Foreign Relations. Pat also sits on the corporate board of AOL.
Vice President, Display Advertising
Neal is vice president of product management, responsible for Google's suite of display advertising products. Prior to Google, he was senior vice president of strategy and product development at DoubleClick, building the company's strategic plan, leading the product management team in its execution, and growing the business rapidly.
Previously, Neal held various leadership positions at DoubleClick and NetGravity in technology development, business operations, and client services. In this process he played a key role in pioneering and growing the digital marketing industry. He has also served in strategy and consulting roles at Microsoft and Accenture.
Neal has an MBA from the Stanford Graduate School of Business where he was an Arjay Miller Scholar. He also has a B.S. in electrical engineering from Stanford University.
Senior Vice President, Advertising Sales
Peter Naylor is the SVP of Advertising Sales at Hulu, responsible for leading the company’s advertising sales efforts.
Before Hulu, Naylor spent almost 12 years at NBC Universal, where he held many positions overseeing NBC’s entertainment, sports, and news digital properties from NBC.com and NBCOlympics.com, to CNBC.com and ivillage.com. Naylor also spearheaded the launch of the Universal Audience Platform, NBCU’s “first party” programmatic platform.
Naylor served on the board of The Interactive Advertising Bureau for over 10 years, and was Chairman of the Board in 2012. He was also their first ever Publisher in Residence before joining Hulu in 2014. He similarly served on the board of directors of the Online Publishers’ Association for 10 years, where he was treasurer from 2010 to 2013. In addition, he was a founding board member of 212, a New York interactive media trade association.
Before joining iVillage in April 2002, he served as Vice President of Sales for Terra Lycos, and started his interactive media sales career in 1996 at Wired Digital, an online pioneer of commercial publishing on the Web.
He has also held advertising sales positions with Vanity Fair and Spin magazines back in the dark ages.
Charlie Rose, a former CBS News anchor, was named a correspondent for 60 Minutes II in November 1998. The broadcast debuted in January 1999.
He continues as Executive Producer, Executive Editor, and Host of Charlie Rose, the daily, hour-long late-night interview program syndicated on PBS, which premiered on Thirteen/WNET, the PBS station in New York, on Sept. 30, 1991. It became nationally syndicated in January 1993 and now is carried by 215 PBS stations around the country. In addition, he has hosted other outside projects, including a special for the Discovery Channel, “One on One With Roger Payne,” for which he won a 1992 Emmy Award.
Before launching his PBS program, Charlie worked for CBS News (1984-90) as the anchor of Nightwatch, the network’s first late-night news broadcast. He won a 1987 Emmy Award for his interview with convicted mass murderer Charles Manson.
President and Chief Executive Officer
Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.
Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.
Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Patrick Ruffini is President at Engage, a digital agency with clients including Fortune 500 companies, Presidential and statewide candidates, technology startups, and issue advocacy campaigns.
As a leader in digital politics over the last decade, Patrick work has helped elect a President, changed the direction of powerful institutions, and resulted in millions of signups, tens of millions of dollars raised, and thousands of blog and media mentions.
He has shaped digital strategy for national candidates in each of the last three elections. From 2005 to 2006, Patrick served as eCampaign Director for the Republican National Committee. In 2004, he was one of the earliest members of President George W. Bush’s re-election team, helping recruit and mobilize more than six million online supporters.
Today, Patrick is most passionate about helping causes, candidates, and brands mobilize their supporters to action. Blending national campaign experience with an eye towards technology and design, he has guided the development of industry-leading products at Engage, including Multiply, which measures and rewards action taken by fans across a multitude of online platforms, including social media, email ,and web sites.
He is a graduate of the University of Pennsylvania, where he most enjoyed studying the history of Presidential communication.
Chief Operating Officer
Sheryl Sandberg is chief operating officer at Facebook, overseeing the firm's business operations. Prior to Facebook, Sheryl was vice president of Global Online Sales and Operations at Google, chief of staff for the United States Treasury Department under President Clinton, a management consultant with McKinsey & Company, and an economist with the World Bank.
Sheryl received a BA summa cum laude from Harvard University and an MBA with highest distinction from Harvard Business School.
Sheryl is the author of the bestsellers Lean In: Women, Work, and the Will to Lead and Lean In for Graduates and founder of LeanIn.Org, a global community committed to empowering all women to achieve their ambitions. Sheryl serves on the boards of Facebook, the Walt Disney Company, Women for Women International, ONE, V-Day, and the Center for Global Development.
Sheryl lives in Menlo Park with her husband, son, daughter, and two fish.
Head, Measurement and Insights
Brad Smallwood has 20 years of experience developing and running both on and offline marketplaces. At Facebook his responsibilities include three major areas.
- Identifying the best way to utilize all the information about the user to make advertising more relevant and effective.
- Measuring the impact of advertising both on immediate actions that users take (performance oriented campaigns) and the long-term more attitudinal changes that occur (brand lift).
- Day-to-day management of Facebook’s worldwide inventory including pricing, inventory controls, and running of the online marketplace.
Prior to joining Facebook, Brad was the General Manager of Yahoo’s multibillion dollar display advertising marketplace. While there he worked to bring several 3rd-party demand channels in to help strengthen the industry leading Yahoo! marketplace, including the Right Media acquisition. With companies like Namezero, AllAdvantage, and Revcube he developed a series of state of the art ad targeting and ad serving techniques including the first behavioral targeting system and an integrated platform for online campaign management across search, display, email, creative, and landing page optimization. Prior to his transition to online Brad was one of the early innovators in the pricing space developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.
Chief Marketing Officer
Marc Speichert joined L’Oréal USA in the newly-created role of Chief Marketing Officer in April 2010. Reporting directly to L’Oréal USA Chief Executive Officer, Frédéric Rozé, Marc is responsible for driving and enhancing innovation throughout L’Oréal USA’s four Divisions. These divisions include Consumer Products (mass,) Luxury Products (prestige,) Professional Products (salons,) and Active Cosmetics (dermatologist offices, medi-spas.) In his role, he is also responsible for corporate strategic marketing, media and digital, as well as consumer market intelligence.
As Chief Marketing Officer, Marc is leading an organizational and cultural breakthrough. His focus is in three key areas: First the identification of synergies to create a more transversal view of consumers that will provide a base of knowledge to further innovation and gain new consumer and shopper insights. Second, Marc and his team are focusing on identifying platforms and creating a pipeline for driving media and digital efficiencies and innovation through such vehicles as investment strategies for TV, print, and digital; creating digital listening capabilities through the company’s consumer affairs department; and the creation of the NEXT fund—a digital and media incubator fund which will benefit all L’Oréal USA divisions and brands. Third is business development, which includes investigating new growth areas in which to help L’Oréal USA deliver against the L’Oréal Group’s global goal of bringing one billion new consumers into its franchise within the next ten years.
Marc received his Masters in Marketing Management from ESCP Europe, and from there went on to hold various marketing positions at Colgate-Palmolive beginning in 1997. He accepted a number of international assignments while at Colgate including Marketing Director in Latin America for Personal Care and Fabric Care; Marketing Director in Greece.
Senior Director, Global Digital Strategy
Jon Suarez-Davis joined Kellogg Company as Senior Director, Global Digital Strategy, in October 2009. A new role in the organization, Jon is charged with building digital marketing capabilities and best-practices across paid, owned and earned channels.
Prior to joining Kellogg, Jon was Senior Vice President, Digital Strategy, at Leo Burnett. He was a member of the leadership team responsible for the global Kellogg account; specifically, he had management oversight for all Publicis digital agencies working on Kellogg: Starcom Digital, Arc, and Digitas.
Prior to Leo Burnett, Jon played a leadership role in building Biggs|Gilmore into one of the most awarded and recognized digital agencies in North America. As Vice President, Strategy, Jon led the strategy group responsible for developing integrated marketing communications for Johnson & Johnson, Kimberly-Clark, DuPont, and Kellogg.
He began his career at Ogilvy & Mather in direct marketing media and account management roles.
Jpn earned a bachelor’s degree with honors in communications from Northwestern University and is a graduate of the Direct Marketing Institute at DePaul University, Charles H. Kellstadt Graduate School of Business.
Chief Strategy Officer, Global
In her role as Chief Strategy Officer, Melanie Varley takes responsibility for architecting our future business model and the global development and integration of our product and services. She also continues to lead some of our key global client relationships.
Mel was previously Chief Executive Officer Europe, Middle East, and Africa. Her work focused on building MEC's network capabilities in the region and the management of over 50 countries and 2,500 people; growing Central and Eastern Europe to the number one powerhouse it is today; rolling MEC Interaction and MEC Access out across the region; and leading international client relationships such as Henkel, Novartis, Danone, and Mercedes.
Prior to moving into the Chief Executive Officer role, Mel led Global Solutions, EMEA, our international client division and was responsible for the development and growth of some of our key international client relationships—Novartis, Henkel, Visa, BDF, and Danone. Mel led the development and roll out of MEC Navigator, MEC’s global operating system and was also responsible for the introduction of communications planning to the overall global MEC offer. Before this, Mel oversaw the management of Analytics and Insight (formerly MEC MediaLab), the global research and development division.
Mel began her career as a Marketing Executive at Sainsbury’s. She later joined Leo Burnett (latterly Starcom) where she spent 12 years rising to Vice President, Media Director, for Northern Europe. At Leo Burnett Mel managed blue-chip businesses including Kellogg’s, McDonald’s, Mercedes, Seven-Up, United Airlines, and United Biscuits.
Head, Mobile and Emerging Platforms, North America
Andy Wasef is responsible for leading the next stage of the agency’s evolution in mobile and emerging platforms, working in tandem with counterparts across the world. Andy joined the UK agency in May 2003 and became MEC’s first Digital Strategist in 2005. During this time, he developed the overall communications strategy for Monster UK, as well as digital strategy for Sony Ericsson, Colgate Palmolive, and Paramount Pictures International.
For the past three years, and since relocating to New York, his role has been solely dedicated to driving understanding and the application of emerging media and technology for MEC’s clients across multiple markets. His key client is AT&T.
In a period of unprecedented pace of change, Andy is responsible for keeping MEC and our clients at the forefront of developments in consumer behavior and associated marketing opportunities. He is a global connector, bringing together leanings and experiences in innovation from across the network and sharing across the clients.
He produces the Agency’s Review:Preview publication, the agency’s global look at the stories of the year just passed and trends for the year ahead. In 2010, he was named one of The Internationalist’s magazine’s “Agency Innovators” of the year.
Consultant, Marketing and Revenue
Rick Webb currently serves as a consultant to Tumblr on Marketing and Revenue, a mentor to Tech Stars NY, and as a venture partner at Quotidian Ventures. Finally, Rick is the Founder and Chief Executive Officer of Secret Clubhouse, a tech coworking space in Williamsburg, NY.
In 2001, Rick co-founded The Barbarian Group, an award-winning digital ad agency. He served as its Chief Operating Officer for the first ten years of the company’s existence. Webb left in 2011 to pursue angel investing in, and writing on, technology and advertising. He is an angel investor in foursquare, Branch, Circa, Percolate, Docracy, and others, along with two TechStars graduates, Nestio and Timehop. He is an advisor to several other tech startups and marketing services companies, including Sherpaa, Hard Candy Shell, and Small Girls Big Business PR.
He is the writer of a tech column for the NY Observer and Betabeat and an avid blogger on technology, advertising, economics, politics, and the government. He graduated from Boston University with a degree in International Economics in 1992. He serves a board member of the VCU Brandcenter, one of the most renowned advertising graduate schools, and was named as Creativity Magazine's 50 most creative people in marketing (2008).
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