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Speakers

Dana AndersonDana Anderson
Senior Vice President and Chief Marketing Officer
Mondelēz International

 

Dana is redefining the future of marketing at global snacking powerhouse Mondelēz International through her wisdom, wit and will. As SVP and Chief Marketing Officer, she oversees the marketing of billion-dollar biscuits, chocolate, gum and beverage brands, including Oreo, LU, Cadbury, Trident and Tang. She leads the teams responsible for Agency Relations, Brand Equity, Brand Strategy, Marketing Capabilities, Media and Digital.

Dana continuously pushes to create smarter more productive ways for brands and their partners to work together. She challenges ad agencies, media companies, innovation catalysts and the company’s brand marketers to be agile advocates ready to cast aside convention, reinvent categories and fearlessly engage with consumers in new ways.

Dana was named to the SVP and CMO position in September 2014. She was appointed to her previous position of SVP Marketing Communication and Strategy when Mondelēz International was created in 2012, having held the same role at Kraft Foods since 2009. Before Kraft Foods, Dana had a successful career at some of Chicago’s leading ad agencies.

Ad Age calls Dana one of the “100 Most Influential Women in Advertising” and she’s on the Forbes list of Top 50 CMOs. Both Brand Innovators and PR Week named her to their top innovator lists. Fast Company, The Wall St. Journal, Advertising Age and Adweek all look to Dana for her innovative perspectives on everything from evolving client/agency relationships to new marketing ecosystems. She is also a gifted speaker and passionate teacher, sought out by the Cannes Festival of Creativity, the ANA, the 4As, Twitter and Facebook.

WARC ranks Mondelēz International among the Top 5 smartest advertisers in the world. In 2014, it earned a record number of Cannes Lions for its biscuit, chocolate, gum and beverage brands, which include Oreo, Milka, Cadbury and Honey Maid.

Dana is the reigning Woman of the Year (AWNY), was the 2014 Advertising Person of the Year (Ad Club of New York), and is on the board of the Assn. of National Advertisers, the Twitter Influence Council and is a member of The Chicago Network.


Jim CooperJim Cooper
Editorial Director
Adweek

 

Editorial Director James Cooper oversees all print and digital editorial functions at Adweek, the leading source of news for marketing, media and advertising professionals. It delivers insightful, forward-thinking content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events and awards. Adweek is a must-read for CMOs, creatives, media buyers, content creators, agency heads and anyone looking to stay informed about the media and marketing landscape. Cooper started at the Adweek magazine group as a reporter at Mediaweek in 1998 and rose to executive editor before shifting over to the same role at the new Adweek in October 2012. Before Mediaweek he was the programming editor at Cablevision Magazine and a staff writer at Broadcasting & Cable. He graduate from Kenyon College and received a Master's degree in journalism from Boston University. Based in Manhattan, Cooper lives in Westchester Country New York with his wife and two daughters.


Laura Desmond Laura Desmond
Global Chief Executive Officer
Starcom Mediavest Group

 

Laura Desmond was one of the youngest CEOs when appointed to lead SMG globally in 2008, but that was only the first of many marks she has made on the agency and communications business since. She is regarded throughout the industry as a game-changer, a true innovator and the lead architect in building the media agency of the future.

Commanding a staff of over 8,000 employees, across 100 offices globally, Laura attracts diverse talent and executives who bring unconventional thinking to reinvigorate the role of a media network.

She has ushered in and nurtured relationships with some of the biggest and most successful marketers worldwide including Procter & Gamble, Samsung, Coca-Cola, Mars, Mondelez, Kellogg’s, Honda, Walmart and Kraft Foods.  She is also recognized for ushering in a new breed of partnerships that are deeply rooted in co-creation, data and analytics, and creativity fueled by technology, among them, recent partnerships with Twitter, Acxiom, Tencent and Facebook.

Prior to leading the global network, Laura was CEO of SMG-The Americas where she grew Starcom, Mediavest and Spark brands across the U.S., Canada and Latin America. Laura first received national recognition when she was CEO of Mediavest from 2003-2007, during which she raked in new business wins and scored the recognition “Media Executive of the Year” from Mediaweek as well as Adweek “Agency of the Year” award several years in a row.

On a personal level, Laura has also been commended for her leadership, mentorship and contribution to the marketing world. She was named “Ad Woman of the Year” (AWNY, 2009), recognized in The Wall Street Journal's Creative Leadership Series (2007) and the "Women to Watch" issue (2006). Laura was also awarded the Advertising Age “Media Maven” honor (2005) and inducted into the American Advertising Federation's Advertising Hall of Achievement (2005). Forbes named Laura as one of the world’s most powerful women in the world and she was honored by New York Women In Communications (NYWIC) with the prestigious Matrix Award and by Advertising Age as one of the “100 Most Influential Women in Advertising.” In addition, Laura served as a 2012 Cannes International Festival of Creativity Titanium jury member alongside the highest regarded group of marketers to judge the best work the industry has to offer. Most recently, she was named by the Chicago Advertising Federation “2014 Advertising Woman of the Year”. Laura is Chair of the Board of Directors of the Ad Council and sits on the Board of Directors for Adobe Systems.

During her tenure, Starcom Mediavest Group has earned more honors for its work and talent than any other media network in the world, including being named “Media Network of the Year” at the Cannes Lions International Festival of Creativity in 2014, “Network of the Year” by Festival of Media (2011, 2013, 2014) and ranked No. 1 Global Media Agency by Advertising Age (2010, 2011, 2013). Additionally, SMG was named a leader in the “New Interactive Landscape” by Forrester, and “Most Effective Network” at the North American Effies, making SMG the first media agency to receive these recognitions.


Daniel Ek Daniel Ek
Co-founder & Chief Executive Officer
Spotify



Margaret Gould StewartMargaret Gould Stewart
Director of Product Design
Facebook

 

Margaret Gould Stewart currently serves as Director of Product Design at Facebook, where she she leads Business Design for Facebook, creating tools that allow businesses to make meaningful connections with people all around the world. She previously served as Director of User Experience at YouTube and prior to that led Search and Consumer Products UX at Google. Over the course of her career, Margaret has led the design teams for 5 top 10 most visited websites in the world (Tripod.com, Angelfire.com, Lycos.com,Google.com, YouTube.com). She is a regular speaker at conferences like TED and AIGA, has served on the National Design Awards jury, and publishes her thoughts on design and leadership on Medium and her blog, http://www.Fountly.com.


Jessi HempelJessi Hempel
Senior Writer
WIRED

 

Jessi Hempel is a senior writer at WIRED covering the business of technology. Before joining WIRED this year, she served as a senior writer for Fortune, where she penned cover stories on Yahoo!, Facebook, Twitter, and LinkedIn, as well as IBM and RIM. In the past, she has written in-depth articles on the structural problems that threatened to hinder Twitter’s growth as well as the emerging competition between Facebook and Google over the social web. Hempel also wrote about design and technology for BusinessWeek. She currently lives in New York City. ​


Jason HirschhornJason Hirschhorn
CEO and Chief Curator
REDEF

 

Mr. Hirschhorn is CEO of The ReDEF Group, a digital content curation company. Previously, Mr. Hirschhorn served as Co-President of Myspace Inc., an affiliate of News Corp. and as President of Sling Media, Inc. He has also served as Chief Digital Officer of MTV Networks. Mr. Hirschhorn currently is on the board of directors of MGM and CFY. Mr. Hirschhorn holds a B.S. in International Business and Marketing from New York University's Stern School of Business.


Mike HopkinsMike Hopkins
Chief Executive Officer
Hulu

 

Mike Hopkins is Chief Executive Officer of Hulu. Mike is a media veteran who brings more than 20 years of video experience to Hulu and has an accomplished track record of both building innovative television products and negotiating landmark distribution agreements. While President of Distribution for Fox Networks, he oversaw Fox Networks broadcast distribution, and the strategy, sales and marketing for Fox's 45 linear and non-linear U.S. cable networks. His team also developed many of the television industry's leading authenticated and digital video products, including BTN2Go, FXNOW, FOX Sports Go, and FOX NOW. Hopkins served as a member of the Hulu board for over two years prior to being named CEO. He has also served on the boards of the National Geographic Channel and the Big Ten Network. Hopkins previously spent time at both The Weather Channel and Harte Hanks. Hopkins graduated with an MBA from UCLA Anderson School of Management and a Bachelor's from California State University, Long Beach. He lives with his wife and daughter in Santa Monica, California.


Andrew MarkowitzAndrew Markowitz
GM of the Performance Marketing Labs
General Electric

 

Andy is GM of the Performance Marketing Labs which focuses on driving next gen marketing opportunities that drive stakeholder connection and commercial acceleration.  Andy and his team have led this new venture by emphasizing emerging channels and platforms. Among the areas of focus the group drives are strategy, lead gen, channel disruption, insights and analytics, content, social media and customer engagement.

Prior to GE, Andy worked at Kraft Foods as Director, Digital Services, leading a COE for all Digital activity. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and driving digital accountability for Kraft brands.

Before joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.

He is a frequent industry speaker and has received many honors including AdAge Digital Marketers of The Year and B2B Magazine’s Marketers of the Year and the iMedia 25: Internet Marketing Leaders and Innovators.

Andy graduated from Indiana University and currently lives in NY with his wife and 2 children.


Matt MurphyMatt Murphy
Partner & Group Creative Director
72andSunny
@mur_fee

Matt is partner and Group Creative Director at 72andSunny, where he helps lead the company’s commitment to experimentation with art, technology, and entertainment.

During his five and half years at 72andSunny, he’s worked across many brands, including the iconic collaboration between K-Swiss and Kenny Powers of HBO’s “Eastbound and Down” to create “Kenny Powers, MFCEO” as well as creating the fully integrated launch campaign for Call of Duty: Black Ops 2.

He currently leads the creative charge on all things Google, including the relaunch of the Google's Search App which invited New Yorkers to rediscover their city through bespoke OOH placements all throughout the city; YouTube’s Proud to Play film, which celebrated equality in sports during the World Cup; and the recent Made With Code: Holiday Lights project, which gave Google’s initiative to get teenage girls into coding a national stage at the White House Christmas Tree Lighting Ceremony.

Prior to 72andSunny, Matt spent three years at Wieden+Kennedy in Portland working on Nike and EA.When Matt is not finding new and interesting ways to work with brands to solve creative problems, he can be found dreaming up his next art project.


Michael RothMichael Roth
CEO
Interpublic (IPG)


Michael I. Roth is Chairman and CEO of Interpublic (NYSE: IPG), one of the world's largest organizations of advertising and marketing services companies. Prior to serving in his current role, Roth was a member of the company’s Board of Directors.

Since assuming leadership of Interpublic in 2005, Roth has righted the company’s financial course and moved to make it an industry leader by defining new models that provide value to clients in a rapidly-changing media and marketing environment.

Prior to his current role, Roth was Chairman and CEO of The MONY Group Inc., a financial services holding company that provides a wide range of protection, asset accumulation and retail brokerage products and services through its member companies. Under Roth's leadership, The MONY Group diversified its business mix, broadened its distribution channels and enhanced its ability to compete in today's financial services marketplace.

Roth is a member of the Board of Directors for Pitney Bowes Inc., the Ad Council and Ryman Hospitality Properties. He sits on the Leadership Committee of Lincoln Center for the Performing Arts; the Board of Directors of the Committee Encouraging Corporate Philanthropy and The National Center on Addiction and Substance Abuse at Columbia University (CASA). In addition, he is a Director of The Baruch College Fund and The Partnership for New York City. He is also a member of the Business Roundtable.

A certified public accountant, Roth holds an L.L.M. degree from New York University Law School and a J.D. from Boston University Law School. He is a 1967 graduate of the City College of New York.


Ben SilbermannBen Silbermann
Co-founder & Chief Executive Officer
Pinterest


Meredith Verdone Meredith Verdone
Senior Vice President Enterprise, Consumer and Global Wealth & Investment Management Marketing Executive
Bank of America


Meredith Verdone is Senior Vice President, Enterprise, Consumer and Global Wealth & Investment Management Marketing executive at Bank of America, where she currently leads all brand, consumer and small business marketing, as well as enterprise-wide brand and media strategy and consumer research. She is also responsible for Marketing operations and risk management.

Verdone previously held leadership positions across FleetBoston Financial’s Corporate Marketing group and spent 14 years at advertising agencies in New York and Boston leading both Media and Account Management.

Verdone has served as a senior faculty member at the Consumer Bankers Association’s Graduate School of Retail Bank Management and currently serves on the Board of Directors for both the Ad Council and the ANA.

Verdone attended Bowdoin College in Brunswick, ME and graduated with a degree in Economics.


Linda Yaccarino Linda Yaccarino
Chairman, Advertising Sales and Client Partnerships
NBCUniversal


Linda Yaccarino is Chairman, Advertising Sales and Client Partnerships, NBCUniversal. In this role, Yaccarino oversees all advertising sales and market strategy for the company’s entire television portfolio including two broadcast, 17 cable and more than 50 digital properties. She reports to Steve Burke, Chief Executive Officer, NBCUniversal.

Yaccarino joined NBCUniversal in 2011 as President, Cable Entertainment and Digital Advertising Sales for NBCUniversal. In that capacity she was responsible for all cable entertainment and digital advertising sales for the company, including USA, Syfy, Bravo, E! Entertainment, Oxygen, Sprout, Chiller, Cloo, and their respective digital platforms, as well as Fandango.

Prior to joining NBCUniversal, Yaccarino served as Executive Vice President and COO of Turner Entertainment Advertising Sales and Marketing and Acquisitions.  There, she was responsible for all advertising sales, sales marketing and program acquisitions for the company’s television networks TNT, TBS and truTV, as well as overseeing acquisitions for sister networks TCM, Cartoon Network and Adult Swim. During her tenure, Yaccarino continually grew Turner Entertainment’s business year-over-year and was a principal architect of the company’s “broadcast replacement” initiative, which elevated Turner Entertainment Networks to a premium position within the marketplace.  She was also instrumental in developing and enhancing “inContext,” the industry’s first-ever contextual platform that helps feature the right ad, in the right place, at the right time.

Among her many industry honors, Yaccarino was recognized in 2014 to Variety’s “Power of Women of New York” and The Hollywood Reporter’s “Women in Entertainment: Power 100,” in 2013 to The Hollywood Reporter’s “Women in Entertainment Power 100,” by Adweek in 2011 as one of the “Ten Most Powerful Women in TV” and by Business Week as a “CEO of Tomorrow.”  Her community and professional affiliations include active involvement with WICT (Women in Cable & Telecommunications) and Penn State University, where she is on the Board at the School of Communications.  She resides in Sea Cliff, NY.


Susan WojcickiSusan Wojcicki
Chief Executive Officer
YouTube


Susan Wojcicki is CEO of YouTube, the world’s most popular digital video platform used by a billion people across the globe to access information, share video, and shape culture. An early champion of online video who was instrumental in Google's 2006 acquisition of YouTube, Susan now oversees YouTube's content and business operations, engineering, and product development.

Prior to joining YouTube in February 2014, Susan was Senior Vice President of Advertising & Commerce at Google, where she oversaw the design and engineering of AdWords, AdSense, DoubleClick, and Google Analytics. She joined Google in 1999 as the company's first marketing manager and led the initial development of several key consumer products including Google Images and Google Books. In 2002, Susan began working on Google’s advertising products and over the next 12 years she led teams that helped define the vision and direction of Google’s monetization platforms.

Susan graduated with honors from Harvard University, holds a master's in economics from UC Santa Cruz, and an MBA from UCLA. In 2015, Susan was named to Time’s list of the 100 most influential people in the world.