Speakers

Tim ArmstrongTim Armstrong
Chairman and Chief Executive Officer
AOL
@timarmstrongaol

Tim Armstrong is Chairman and CEO of AOL Inc., a leading global media technology company headquartered in New York City. Today, AOL serves over 220M global consumers and is a leader in the digital content, video, and advertising industries. AOL owns and operates some of the largest and most influential brands and platforms on the internet, including AOL.com, AOL Mail, The Huffington Post, TechCrunch, Adap.tv, Advertising.com and AOL On. Under Tim’s leadership, AOL was spun out from TimeWarner in 2009 to become an NYSE-listed public company.

Prior to joining AOL, Tim served as President of Google's Americas Operations and served on the company's global operating committee. Prior to Google, Tim served as an executive of multiple internet and media companies, including Snowball, Disney's ABC/ESPN Internet Ventures, and Paul Allen's Starwave Corporation. Tim has started or co-founded multiple companies during his career.

Tim serves on the board of Priceline, a publically traded NASDAQ company. Tim is a graduate of Connecticut College where he has served as a trustee and Lawrence Academy where has also served as a trustee. Tim is currently on the Board of Directors of Waterside Charter School in Stamford, CT. An ardent champion of community service Tim was honored by the Ad Council with their 60th Annual Public Service Award in 2013.


Jeff BenjaminJeff Benjamin
Chief Creative Officer
JWT North America
@jeffb

Ready to take on the challenge of re-engineering the advertising agency, Jeff left the world of established agencies to start up a creative venture of his own. Challenging the way people think about advertising and the way brands approach marketing - through participation, entertainment, and culture. For the last three years, Jeff led a reinvention at JWT. As their Chief Creative Officer for North America, he took one of the oldest and largest agencies in the world and helped it to rediscover its pioneering soul. Attracting creative talent and winning brands like Puma, Nokia, Google Enterprise, and Vonage. Jeff joined JWT from Crispin Porter + Bogusky where he was a Partner and Co-Chief Creative Officer. In 2003 he joined CP+B as their first Interactive Creative Director and helped grow the agency by creating some of the most provocative and effective ideas in the world. During Jeff’s career at CP+B they were named Interactive Agency of the Year three times at the Cannes International Festival of Creativity, and Agency of the Decade by Advertising Age.

Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners; and began his career at Modem Media, specializing in GIF banner optimization. The work Jeff has created for brands such as Burger King, MINI, Volkswagen, Domino's Pizza, Macy’s, Hewlett- Packard, Band-Aid, Best Buy, and American Express are among the most successful marketing campaigns of all time. Jeff’s work has been recognized by every major industry award show, winning multiple Titanium and Grand Prix Lions at Cannes, Best of Shows at the One Show, Grand Clios, and Grand Effie. In 2010, he received the Irving Wunderman Award for Lifetime Achievement, and later that year was honored by the One Club for two of the five best interactive ideas of the decade. His work has been profiled in publications including the Wall Street Journal, Time Magazine, New York Times, Economist, and Fast Company. Jeff has appeared in the ‘Creativity 50’ and sits on the Facebook Creative Council, IAB Agency Advisory, and Clear Channel Agency Advisory Council.

During his free time, he competes nationally in yogic flying high jump competitions.


Mark Burrell
Co-Founder
Tongal
@markfburrell

Mark Burrell is the co-founder of Tongal, a creative social platform for brands and meritocracy for talent. The company was founded on the understanding that creative ideas can come from anyone, anywhere, and that although talent is scarce, the pool was and is much larger than the established content creation models recognize.

Previously, he was a partner at Half Shell Entertainment where he managed key content development strategies with HBO and National Lampoon. Prior to that, he was Vice President of Creative at Thunder Road Pictures/Warner Brothers and Intermedia Films where he worked on films ranging from The Quiet American and Adaptation to Terminator 3 and Alexander the Great. Mr. Burrell began his career as an equity derivatives analyst at Morgan Stanley and wisely left after two years.


Tim CastelliTim Castelli
President National Sales, Marketing & Partnerships
iHeartMedia, Inc.


As one of the industry’s top digital media sales executives, Castelli ensures the close integration of iHeartMedia’s national sales, marketing and partnership operations. He oversees iHeartMedia National Platform divisions including Digital, iHeartMedia Connections, iHeartMedia Radio Sales and Premiere Radio Networks sales. Castelli works closely with advertising and marketing partners to create and deliver unique, effective opportunities across iHeartMedia’s unmatched array of broadcast, digital, mobile, social and event platforms. Castelli joined iHeartMedia in March 2012.

Castelli has more than 20 years of experience in building advertising solutions for major U.S. clients and previously served as Senior Vice President of Sales for AOL’s Eastern US Region. Prior to AOL, Castelli led advertising and partnership activities for technology, wireless and consumer electronic partners as the Technology Industry Director for Google. He also held the role of the company’s East Coast Managing Director overseeing the Eastern Region search and display advertising sales teams. Before Google, Castelli was the publisher of Rolling Stone Magazine, overseeing their advertising strategy, revenue generation and integrated media program development. Castelli also spent 13 years at Ziff Davis Media in various management positions, including Senior Vice President of the Consumer Technology Group and Publisher of PC Magazine.

Castelli graduated from Duke University with a BA in Psychology. A native of Wierton, WV, he now lives with his wife and three children in Connecticut.


Jonathan CarsonJonathan Carson
Chief Revenue Officer
Vevo

 

Jonathan Carson is the Chief Revenue Officer of Vevo, the world’s leading all-premium music video and entertainment platform. He is based in the company’s New York City headquarters.

As CRO, Carson oversees Vevo’s global premium sales force and network of sales partners including all advertising sales and integrated sponsorships. Prior to joining Vevo in 2013, Carson spent six years with The Nielsen Company where he helped spearhead the company’s digital transformation. Most recently CEO, Digital, Carson led Nielsen’s digital and mobile strategy and operations across more than 70 countries.

An accomplished entrepreneur, Carson was previously co-founder and CEO of BuzzMetrics, the world’s leading social media intelligence company, which he sold to Nielsen in 2007. While at BuzzMetrics, Carson helped establish the concept of social media with marketers, including co-founding the Word of Mouth Marketing Association (WOMMA), which has since become a thriving trade association.

Prior to BuzzMetrics, Carson founded Intercities, Inc., an interactive development firm with clients including Intel, Disney, and National Institutes of Health. In 1995, Carson co-founded OuterSound.com, a pioneering and award-winning music industry web site, which was acquired in 1999.

Carson is a frequent speaker on digital topics at conferences (Mobile World Congress, Web 2.0), on broadcast (CNN, CBS, NPR) and in print (Wired, Wall Street Journal, New York Times).


Katie CouricKatie Couric
Global Anchor
Yahoo News
@katiecouric

Katie Couric is the Global Anchor of Yahoo News, the number one online news source in the world, where she reports on live world events, anchors groundbreaking interviews with major newsmakers and is the host of the digital series World 3.0 and Now I Get It. She is an award-winning journalist and TV personality, cancer advocate, and is the New York Times best-selling author of The Best Advice I Ever Got: Lessons From Extraordinary Lives. Couric is also an executive producer and narrator of the critically acclaimed documentary, Fed Up, which focuses on the alarming spread of childhood obesity, released in spring 2014.

Her steady rise in television news was affirmed over her unprecedented 15-year run as Co-Anchor of NBC News’ Today (1991-2006) and by becoming the first solo female anchor of a national nightly news broadcast, as Anchor and Managing Editor of the CBS Evening News with Katie Couric (2006-2011). At CBS News, Couric was also a contributor to 60 MinutesCBS Sunday Morning, and CBS News primetime specials.

Couric joined the Disney/ABC Television Group in August 2011. 2012 saw the premiere of her eponymous syndicated daytime talk show, Katie. The show ran for two acclaimed seasons, during which time she also served as a special correspondent for ABC News, contributing to ABC World NewsNightline20/20Good Morning America, This Week, and primetime news specials from August 2011 to December 2013.

In addition to her career as an anchor and broadcast news reporter, Couric is the author of the New York Times bestseller, The Best Advice I Ever Got: Lessons From Extraordinary Lives and the co-author of two successful children’s books, The Brand New Kid and The Blue Ribbon Day. She also wrote a monthly column for Glamour magazine, featuring interviews with dynamic female role models, including First Lady Michelle Obama, former Secretary of State Condoleezza Rice, and Her Royal Highness Queen Rania of Jordan.

Couric began her broadcast journalism career as a desk assistant at ABC News in Washington, D.C. in 1979. Over the next 10 years, she worked as an assignment editor, associate producer, producer, and political correspondent for CNN, and reported for WTVJ in Miami, Florida and WRC-TV in Washington, D.C., before joining NBC News in 1989 as deputy Pentagon reporter. In June 1990, she was named NBC’s first national correspondent.

Born in Arlington, Virginia, Couric graduated with honors from the University of Virginia. She lives in New York with her husband, John Molner.


Scott DonatonScott Donaton
Global Chief Content Officer & Head
UM Studios


Known as a storyteller, a visionary, a trusted counselor and a brand innovator, Scott oversees the full spectrum of content and experience execution capabilities for UM. He leads a global team of content specialists who work with local markets to develop stories and experiences that help brands unlock competitive advantage through media.

Scott’s innovative work for L’Oreal, Johnson & Johnson, BMW and others has produced brand stories that represent the highest standards of creativity and effectiveness, while his groundbreaking 2004 book “Madison & Vine” chronicled the deepening relationship between Hollywood and agencies. Widely recognized as an industry leader, Scott chaired the Cannes Brand Content Jury in just its second year in existence. He also won a Cannes Lion in the Branded Content category in 2012 for his work on “Always Open,” an original web series created for Denny’s, starring such talents as Jason Bateman, Will Arnett and Sarah Silverman. In addition, Scott was named to the Folio 40 in 2008 and inducted into the American Advertising Federation’s Advertising Hall of Achievement in 2009.

Prior to joining UM, Scott founded Ensemble, a content development company, where he served as CEO & President from 2009-2013. Previously, he served as publisher of Entertainment Weekly as well as longtime editor & publisher of Advertising Age, where he served as editor for more than a decade.


Javier FarfanJavier Farfan
Head, Music and Culture
PepsiCo Beverages North America


Farfan, a seasoned marketing executive, has established his career by leveraging music, entertainment, technology, and culture to build brands.  Farfan is currently head of the Music and Entertainment group and is in charge of leading culture marketing strategy across PepsiCo Beverages North America. He has focused on developing programs that inspires cultural fluency across Pepsico brands. He assumed the role at PBNA in June 2010 to oversee PBNA’s efforts to build brands and drive volume with key cultural groups.

Before joining PepsiCo, Mr. Farfan served as Product Marketing Group Manager at Microsoft and was responsible for marketing and communications efforts for their Entertainment and Device Division. While at Microsoft he also managed International Marketing Strategy for Entertainment Content on Xbox Live, Windows Media Center, and Zune. Farfan served as Marketing Director for MTV Networks where he helped launch a Hispanic cable network, MTV Tr3s. Prior to joining MTV Networks, Farfan spent his career in finance and consulting industry at JP Morgan Chase and Accenture Consulting, respectively.

In 2005, he co-founded the UA School of Business for Young Women, a New York City High School Charter School that fosters the development and growth of socially conscious young women to become business leaders. Additionally, Farfan also founded JUMP Nation; a New York State non-profit youth mentoring organization.

Mr. Farfan, a New York City native, holds a Master of Arts from Columbia University and a Master of Business Administration from New York University, Stern School of Business. He defines himself as a creative strategist and has a passion for entertainment, social impact, innovation and cultural immersion.


Scott Ferber
Chairman & CEO
Videology

@scottferber


Scott has spent his career utilizing mathematics and information technology to build profitable businesses and products. As Chairman and CEO of Videology, Scott is focused on guiding the company through each new phase of growth, and driving innovation to meet the industry’s latest opportunities.

A pioneer in the digital advertising industry, Scott is committed to developing smart solutions to meet the needs of the world’s largest marketers and media agencies, with a focus on international expansion that has resulted in offices in 28 countries across the globe.


Prior to his work with Videology, Scott most notably founded Advertising.com in 1998 – the world's leading performance-based digital advertising network – and sold the company to AOL in 2004. He has also held key roles at Fortune 500 companies such as Procter & Gamble and Capital One.

Scott has received numerous awards including Ernst & Young Entrepreneur of the Year in 2000, CEO of the Year by Blue Chip Venture Company, and the American Business Award’s “Stevie” for Best Executive in 2005.

Scott graduated summa cum laude with a B.S. degree from the University of Virginia, Dept of Systems Engineering in 1991, and a M.S. from the Stanford University, Dept of Engineering-Economic Systems in 1992.


Aaron Fetters
Director Insights and Analytics
Kellogg Company
@fettersac

As Director, Insights and Analytics Solutions Center at the Kellogg Company, Aaron Fetters oversees a broad marketing insights organization. From product, idea, and communication assessment through marketing effectiveness analytics and research, his group delivers services and insights that power brand growth.

Previously, Fetters served as associate director, global digital strategy and analytics, responsible for enhancing Kellogg Company's capabilities in digital marketing measurement and analysis, with emphasis on digital media performance, insights, and digital marketing ROI. In addition, he was the lead digital strategist for the Pop-Tarts and Eggo brands, advising and co-creating digital marketing solutions with agency partners.

Fetters began his career at P&G, where he helped develop industry-leading capabilities in the areas of digital marketing and digital marketing research.


Rob Gatto
SVP, Media and Advertising
Neustar
@rcg64

Rob has more than 25 years of experience in the technology industry – managing marketing, sales, distribution channels, and new market development. Rob is currently senior vice president of media and advertising at Neustar. Prior to Neustar, Rob was the President of Aggregate Knowledge where he managed sales and strategic accounts.


Jenna GinoJenna Gino
VP, General Manager, Affiperf & AdCity North America
Havas Media
@jeechie

Jenna joined Havas Media in 2013 to lead the North American Programmatic practice (under the brand name “Affiperf”). Jenna has been working within ad tech platforms since the month that the major DSPs released self-service technology – since the tools became available to marketers – and is known in the industry to be a driver in pushing innovation on behalf of her clients, particularly in the programmatic media realm. She has spoken at numerous industry events, has a proven track record of results, and has pioneered several programmatic industry firsts.

Jenna has spent much of her career in entrepreneurial roles within large companies. She led the Email Marketing Department for J. Jill/Talbots before making the switch over to the agency side in 2007, when the opportunity arose to build and grow Hill Holliday’s Analytics practice. Three years after helping establish the Analytics practice at Hill Holliday, Jenna was tapped to build, lead, and grow the Programmatic Media practice within the agency.

In that role, Jenna helped Hill Holliday build valuable relationships with media technology companies, expanded internal and client knowledge about programmatic buying, and managed millions of dollars in client spend – growing programmatic to 30% of the agency’s digital budgets within two years.

Jenna is a graduate of Babson College, with a degree in Business Management with concentrations in both entrepreneurship and brand marketing. Outside of her professional life, Jenna is a fitness and nutrition fanatic.


Steve Gleason
Team Gleason
 


Steve Gleason played for The New Orleans Saints from 2000-2008. As a counter-culture athlete who spent his off-season adventuring in third world countries, he will always be remembered for his blocked punt on the night the Louisiana Superdome reopened for the first time after Hurricane Katrina.

In January, 2011 Steve was diagnosed with ALS, considered a terminal neuro-muscular disease. Beyond his faith that there is a solution to heal, it is his mission to show that patients can not only live but thrive after this diagnosis. In doing so, he hopes to inspire others to do the same.

With that in mind, Steve and his wife, Michel, formed "Team Gleason" to help him accomplish those goals and more.

Team Gleason’s The Gleason Initiative Foundation is a charitable 501c3 non-profit corporation with the mission to:

  • Help provide individuals with neuromuscular diseases or injuries with leading edge technology, equipment and services. Steve and Team Gleason recently opened the Team Gleason House for Innovative Living in New Orleans. It is only the 2nd of its kind in the world. The residence is equipped with the latest computer-operated technology to allow individuals with ALS the highest level of independence possible.
     
  • To create a global conversation about ALS to ultimately find solutions and an end to the disease. As an example Team Gleason hosted a summit in June in New Orleans that included world leaders in ALS research and cutting edge technological developers. We believe it sparked a new global conversation around solutions to ALS across the medical and technology boundaries.
     
  • To raise public awareness toward ALS by providing and documenting extraordinary life adventures for individuals with muscular diseases or injuries. As avid adventurers, Steve and Michel wanted to continue pursuing life adventures for themselves despite Steve’s diagnosis and found that many people with ALS were choosing to accept their assumed limitations. Through Steve and Michel’s inspiration and tireless work, Team Gleason has helped hundreds of people with ALS experience adventures they never thought possible after Team Gleason 930 Robert E. Lee New Orleans, LA 70124 www.teamgleason.org 1 their diagnosis.

Steve’s story and mission have been told countless times throughout the media and in a soon to be released documentary. The NFL Network, ESPN, HBO, ABC, CBS, CNN and many local outlets have all been inspired to share the Team Gleason story in many ways. He was featured on Peter King interview, NFL’s A Football Life, Good Morning America, HBO’s Real Sports and more. Most recently, Steve was the featured personality on the highly praised and reviewed Microsoft commercial during the 2014 Super Bowl. It has been viewed over 3 million times since airing.

But, the most significant accomplishment for Steve and Michel since Steve’s diagnosis was their decision to have a child. In November 2011, Rivers Gleason was born and is the center of their lives. When Steve was diagnosed, he famously said there will be “No White Flags”. This has become the Team Gleason mantra, but it is most important when applied to Steve as a father. No goal is more important to Steve and Michel than finding a solution for ALS, so they can share many, many years together and as parents to Rivers.


Florian Gmeiner
Head of Marketing, Americas
Lufthansa
@fginnyc

Florian Gmeiner is the Manager Marketing, The Americas for the Lufthansa Airline Group, primarily Lufthansa and Austrian Airlines. His responsibilities include Strategic and Tactical Advertising, Trade Marketing, Niche Marketing, Social Media/Community Marketing and the Miles & More Loyalty program in North America and in South America.

Before taking over the marketing responsibilities, Mr. Gmeiner was in charge of online sales & direct sales in the Americas for four years. He joined Lufthansa in 2005 and has since worked in regional U.S. sales, corporate sales and agency key account management.

Prior to his career at Lufthansa, Mr. Gmeiner gained practical experience working for international companies such as the BMW Group (automotive), Siemens (various industries) and Henkel (fast moving consumer goods). He worked, lived and studied in three different countries.

Mr. Gmeiner holds a “Diplom Betriebswirt” (Bachelor equivalent) degree from the School of International Business, Reutlingen University and a Master of Business Administration (MBA) degree in marketing and strategic management from California State University, East Bay.


Mayur Gupta
Global Head, Marketing Technology & Operations
Kimberly-Clark
@inspiremartech

Digital evangelist, marketing technologist & a thought leader with almost 15 years of industry experience, specializes in combining digital, eCommerce, creative and brand strategies with enterprise, emerging & innovative technologies to deliver omni-channel brand experiences, drive business growth, innovation & maximize the marketing ROI. Adept at negotiation, global high stakes decision making, Sr executive level presenter and public speaker.

As a Global Head of Marketing Technology & Operations for Kimberly Clark, he leads the global marketing technology strategy, planning & budget as well as KC's digital innovation lab. Provides thought leadership, vision and strategy to enable KC’s marketing & business objectives across all the global brands. Leads the ongoing exploration, evaluation and adoption of both enterprise and tactical capabilities as well as heads the technology & media innovation within KC's digital innovation lab, managing the innovation portfolio all the way from inception to commercialization. Also leads the Global Digital Production capability, vision & strategy.

  • Belief – Technology is a strategy, transforming marketing
  • Passion – Growing business at the intersection of marketing & technology
  • Mission – Deliver experiences that simplify consumer's lives
  • Values – Seek | Communicate | Share | Dream | Risk | Trust

Prior to joining Kimberly Clark, Mayur spent over 12 years @ SapientNitro as Director, Marketing Technology. He led several digital marketing engagements for leading brands like Coca Cola, Unilever, ESPN XGames, Mars, Chrysler, FIAT Abarth, Cisco, Motorola, Burger King, VisitFlorida, Celebrity CruiseLines.


Nancy Hill
President and Chief Executive Officer
4A’s
@nhhill

Nancy Hill has served as President and Chief Executive Officer of the 4A’s since 2008 and has guided the association’s transformation to provide leadership, advocacy and guidance to the advertising community on issues such as talent, online privacy and interest-based advertising, compensation and intellectual property ownership. She has personally led the 4A's work on diversity including recruitment, talent development and media buying guidelines.

A veteran of agencies across the country, she began her career in advertising at Doner/Baltimore, where she spent 10 years beginning in 1983. Next she worked at TBWA\Chiat\Day in both St. Louis and Los Angeles, before moving to San Francisco to lead Goldberg Moser O’Neill, which became Hill | Holliday in 2001. After that, she joined BBDO where she was executive vice president and managing director for New York, overseeing several of the agency’s largest accounts. Her most recent position prior to the 4A’s was as Chief Executive Officer at Lowe New York.

In April 2013, Nancy was recognized by AWNY (Advertising Women of New York) with its Changing the Game Award. She was named one of Advertising Age’s 100 Most Influential Women in Advertising History and was honored as a Woman to Watch by Ad Age. Both the Arthritis Foundation and the Girl Scouts named her as a Woman of Distinction. She has served on the Board of Directors of the Miami Ad School and led the launch of its San Francisco campus.

Currently she serves on the Board of Directors of The Partnership at drugfree.org, The Ad Council, The National Advertising Review Council, TORCH, AdColor, The Digital Advertising Alliance, and The Marcus Graham Project. She is also a Trustee of the University of Mount Union in Ohio and is an active member of the Board of People Helping People, an organization that builds schools and sponsors children for further education in Otavalo, Ecuador, where she has had a home for several years.


David JakubowskiDavid Jakubowski
Head, Ad Tech & Atlas
Facebook


David leads Ad Tech and Atlas at Facebook. David is a seasoned executive and industry expert on advertising technology and digital monetization, with a long history leading innovation around data, privacy, and cross channel measurement. His depth of experience in complex search, social, mobile and display platforms combined with his tenure in the advertising community give David a unique blend of tech and business acumen.

Prior to Facebook, David was the CEO of Aggregate Knowledge, (Acquired by Neustar), the industry’s leading enterprise media analytics & DMP. Other experiences include SVP of Specific Media, one of the largest global ad networks; Microsoft, where he was General Manager of Microsoft adCenter and Search Strategy; and SVP of Quigo Technologies Inc. (Acquired by AOL). David is a graduate of Binghamton University and currently resides in the San Francisco Bay Area.


Carl KalapesiCarl Kalapesi
Senior Director, Head of Industry Initiatives
IAB
@carlkalapesi

Carl Kalapesi is Senior Director, Head of Industry Initiatives at the Interactive Advertising Bureau (IAB). He manages IAB industry product portfolio (http://www.iab.net/member_center/committees_councils) through its Committees and Councils including Native Advertising, Programmatic, Digital Video/ Connected TV, Social Media, Games, Data and more that help solve operational inefficiencies, grow the marketing and media industries and attract and retain 600 IAB member companies. He is responsible for ensuring IAB’s best practices development, thought leadership seminars, whitepapers, research and other market making activities are of the highest quality and deliver value for money for IAB member dues (~$12M p.a.). Carl leads IAB work on Publisher Transformation, developing and managing initiatives to ensure digital publishers can maximize the value of their content and audiences. He is also responsible for IAB's initiatives on programmatic marketing (www.iab.net/programmatic) and manages the IAB’s industry supply chain compliance and quality assurance program (www.iab.net/QAG).

Carl is an innovative thought leader, business strategist, project manager and economist on the digital economy with over 14 years global experience in management consulting, public policy and economic research. Prior to joining the IAB, Carl was a Project Leader in BCG's Digital Economy practice area specializing on the technology, internet, digital innovation and big data. He also ran the WEF's Personal Data project leading a global multi-stakeholder dialogue culminating in discussions at Davos amongst top executives from business, government and other opinion leaders on how best to unlock the value of personal data and address privacy concerns. He is the lead author of their two most recent publications on creating value through data. He is also the co-author and lead economist for BCG’s report measuring the economic and business impact of the Internet in the UK which has been replicated across over 20 different countries.

Carl has worked across the globe in the USA, Australia, Vietnam, Tanzania and the UK as an economic adviser in international economic development working with the British Government & the World Bank. He has an MBA with Distinction from INSEAD (France/Singapore) and completed a Bachelor of Economics and Econometrics graduating with First Class Honours from the University of Sydney, Australia.


Bill Kanarick
Worldwide Chief Marketing Officer
SapientNitro


As Senior Vice President and Chief Marketing Officer, William (Bill) Kanarick oversees the corporate marketing function for Sapient worldwide, including the evolution of the company’s brand, sub-brands and go-to-market service platforms.

Over the past 13 years, Bill has held a variety of leadership positions at Sapient, including driving the evolution of interactive business and, in 2009, leading the acquisition of the Nitro Group to form SapientNitro- the first brand-led, digitally-enabled global marketing and technology services firm.

Prior to his role guiding SapientNitro’s Interactive practice in North America, Bill spent six years in Europe, where he oversaw the company’s growth in that region from 2000 – 2006, including its expansion beyond the UK to a significant presence on the continent. Throughout his career, he developed highly successful businesses in both Europe and North America.

Bill’s roots are in strategic planning, where he consistently helped clients build businesses and create sustainable value propositions for their brands. He regularly serves as a key technology advisor to CEOs and board of directors to improve customer relationships.

Before joining Sapient, Bill was the head of client services at Boston-based Pamet Marketing Technologies and a successful entrepreneur, in which he started and sold a boutique-marketing consultancy in Boston 1994.

Bill is often tapped to speak to his experience in marketing in the agency world including being interviewed and cited in articles in Adweek, ClickZ, CMO.com and SportsBusinessDaily.com. In addition, he has acted as Master of Ceremonies for SapientNitro’s iEX Summits from 2011 – 2013.

Bill graduated with a bachelor’s degree from Boston University and works at Sapient’s global headquarters located in Boston.


Denise Karkos
Chief Marketing Officer
TD Ameritrade
@dckarkos

As Chief Marketing Officer, Denise Karkos is responsible for the overall management of TD Ameritrade’s Marketing to the Long-Term Investor, Trader and Advisor segments. Specific functions that she oversees include segment strategy, brand and advertising, social media and content marketing, marketing analytics and operations. Previous experience at TD Ameritrade includes Managing Director of Brand and Advertising and Managing Director of Retail Segment Strategy.

Prior to joining TD Ameritrade in 2010, Karkos spent four years with TD Bank, as the Senior Vice President of Marketing Planning, where she managed multiple bank acquisitions including Commerce Bank, which doubled the firm’s footprint.

With more than 20 years of experience, Karkos has held multiple positions building media and marketing strategies for national brands from both the advertising agency and the client side of the business. She has held positions in notable advertising agencies, including The VIA Group, Digitas, Hill Holliday and Initiative Media, where she played both account and media roles, and managed clients including American Express, Top Flite Golf, and Johnson & Johnson. Denise also worked at L.L. Bean as Advertising Manager and at Outside Television (RSN) running Business Development.

Karkos has been the recipient of multiple Marketing awards including a Clio, numerous Webby’s, Addy’s and Financial Communications Society (FCS) awards. Karkos received a bachelor’s degree in marketing from the University of Notre Dame, where she captained the women’s soccer team.


Will KassoyWill Kassoy
CEO
AdColony


Will Kassoy is Chief Executive Officer of AdColony, the leading HD mobile video advertising platform working with Fortune 500 brands and more than 70% of the world’s top grossing app developers. Prior to joining AdColony, Mr. Kassoy served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles. He was Senior Vice President, Global Brand Management, for Activision Publishing, leading Activision’s global marketing organization inclusive of brand management, media, creative services, research, communications and business development, setting long-term product and go-to- market strategies for the biggest franchises in interactive entertainment, including Call of Duty, Guitar Hero, Marvel, James Bond and Tony Hawk. Prior to joining Activision, Mr. Kassoy held roles at The Walt Disney Company, AIA (Paris, France based consulting firm in artificial intelligence) and began his career at Capitol Records/EMI.


Patrick Landi
Executive Director, Programmatic Sales
Time Inc.
@plandi1

As Executive Director of Programmatic sales Patrick Landi leads Time Inc's programmatic sales and strategy across all of its properties across display, mobile and video. Patrick joined Time Inc from PubMatic, where he was Director of East Coast Advertiser solutions, responsible for overseeing the East Coast sales and services team for the company’s buy ​ ​side team. In addition, Patrick has also held sales director roles at LiveRail and Nielsen Online. Patrick graduated with a bachelor’s degree from the University of Miami and currently resides in New York City.


Jenny Lay-FlurrieJenny Lay-Flurrie
Senior Director
Microsoft


Jenny Lay-Flurrie is Senior Director of Trusted Experience Team (TExT), leading a team focused on three important areas of Accessibility, Online Safety and Privacy. Company wide mission to drive customer experience for customers with disabilities, creating initiatives such as the Disability Answer Desk which provides support to customers with disabilities. Also Chair of the ‘DisAbility’ group at Microsoft, an employee resource group (affinity) focused on ‘enabling people to be successful regardless of ability or disability’.

Previously, Jenny spent 2 years building the new division in Microsoft focused on the Customer Experience for Accessibility and 5 years leading the Advertising Support and Services (AdSS) organization responsible for service and support of Microsoft Search Online Advertising Products (Bing / AdCenter). Originally hired by Microsoft in London where she led the EMEA consumer support team for Customer Service and Support (CSS).

Jenny was born in Birmingham, UK and spent much of childhood playing music, going onto gain a degree in Music/Clarinet. Spent post college years in technology service and support sector, working for companies including The Mirror Group, Energis (now Cable and Wireless) and T-Mobile. She lives in Mercer Island, WA with 6 year old daughter, partner Tom and cat ‘Marmite’.


Jared LetoJared Leto
Musician and Oscar-Winning Actor



Musician, Actor, Director, Producer, Businessman, and Artist, Jared Leto is a peripatetic madman. When he's not on tour, he's based nowhere, since he's always on tour.

His two decades of work as an actor have encompassed a host of intense and transformative performances. Jared’s recent performance as the transgender AIDS patient in Dallas Buyers Club earned him his first nomination and win for the Academy Awards, Golden Globe and Screen Actor’s Guild awards. In addition, he received honors from over 30 critics’ organizations.

Jared directed Artifact under the pseudonym Bartholomew Cubbins. Also under that name, he directs music videos for the multi-platinum-selling rock band Thirty Seconds to Mars, of which he is the lead vocalist, guitarist, and songwriter. Thirty Seconds to Mars has released four studio records, including 2013’s Love Lust Faith + Dreams. The band has played over 300 shows in nearly 60 countries on six continents to 3 million people, selling over 5 million albums worldwide. The group has received awards worldwide, including a dozen MTV Awards and a Billboard Music Award.


Maurice LévyMaurice Lévy
Chairman & Chief Executive Officer
Publicis Groupe


Maurice Lévy is Chairman and CEO of Publicis Groupe, the world’s third largest advertising and communications group. He is widely recognized as a leading figure in the communications industry, responsible for the Groupe’s international expansion and pioneering strategic focus on digital communication and fast growing markets. Mr. Lévy also serves as the Chairman of the board for several entities, including the International Board of Governors (IBoG) for the Peres Center for Peace, the Media, Entertainment and Information board of the World Economic Forum. Mr. Lévy has been honored with numerous distinctions and accolades for his contributions to communications and media, business leadership, innovation, tolerance and diversity.


Tara Walpert Levy
Managing Director
Google


Tara Walpert Levy leads the Americas Agency team at Google. Before this, she led Google’s ads marketing team focused on large advertisers and agencies and was also responsible for advertiser communications and market development for YouTube and Doubleclick worldwide.

Prior to Google, Tara was the President of Visible World, building the company into the leading targeted TV advertising platform. She also spent six years at McKinsey & Company, where she was a leader of the Global Media & Entertainment and Sales & Marketing groups.

Tara writes and speaks frequently on the shifting advertising landscape and in 2013 was inducted into the AAF Advertising Hall of Achievement. She has been named by Fast Company as one of the “Most Creative People in Business,” by Advertising Age as a "Women to Watch", and by Crain’s as one of NYC’s “40 Under 40”.

Tara is a member of the Board of Directors of Bloomin' Brands, one of the world's largest casual dining companies, and of FEGS, the largest health and human services non-profit in the U.S. She lives in New York CIty with her husband and two sons and is an active investor and supporter of local start-ups.


Bob LiodiceBob Liodice
President and Chief Executive Officer
Association of National Advertisers
@ANAmarketers

Bob Liodice was appointed president and chief executive officer of the ANA (Association of National Advertisers, Inc.) in 2003. Bob was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. He joined the ANA as senior vice president in 1995.

Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands.

He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, Advertising Educational Foundation, Advertising Week and the World Federation of Advertisers.


Damian McKenna
Director of Americas Media Platforms
DoubleClick


Sheldon Monteiro
Chief Technology Officer
SapientNitro
@sheldon_tm

Sheldon Monteiro is global Chief Technology Officer of SapientNitro, a new breed of agency that works with brands to engage today’s always-on consumer.  With nearly two decades with the agency, Sheldon directs its global technology capabilities, engineering programs, and global standards. He is responsible for building the technical talent, innovation culture, processes and systems needed to consistently deliver groundbreaking work for SapientNitro’s clients. He is the executive sponsor and co-lead of SapientNitro’s Chief Marketing Technology Officer University, a professional development program designed to develop senior leaders to innovate at the intersection of story and technology, while also taming scale and complexity in systems, organization and culture.

Sheldon believes that technology is today’s most important medium of creativity – the new paper and pencil – changing how we feel and experience the world. He believes that yesterday’s science fiction can be today’s reality. And, he is passionate about quality - technology becomes invisible only when it works reliably, seamlessly, and at scale.

To this point, SapientNitro creates integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce by fusing art and imagination with the power and scale of systems thinking. SapientNitro creates game-changing success for Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific.


Jonathan Nelson
Chief Executive Officer
Omnicom Digital


Dawn OstroffDawn Ostroff
President
Condé Nast Entertainment


Dawn Ostroff is president of Condé Nast Entertainment (CNÉ), a division of Condé Nast that focuses on the development, production, and distribution of original television, feature film, and digital video offerings based on the company’s iconic media brands.

Prior to joining Condé Nast in the fall of 2011, Ms. Ostroff launched and led the new CW broadcast network, a joint venture of CBS and Warner Bros., beginning January 2006. As president of entertainment, she was responsible for all aspects of the CW’s creative efforts, including programming, digital initiatives, branding, and marketing, and developed a multitude of groundbreaking hit series—among them, Gossip Girl, The Vampire Diaries, and America’s Next Top Model. In an effort to engage the digital CW generation across multiple platforms, Ms. Ostroff and her team developed cutting-edge strategies for leveraging interactive content and revenue opportunities.

From 2002 to 2006, Ms. Ostroff served as president of UPN Network, a subsidiary of CBS, where she oversaw all areas of the network’s business—programming, digital, branding, marketing, sales, finance, research, legal and publicity, and more.

Before UPN, Ms. Ostroff served as executive vice president of entertainment at Lifetime Television, where she headed up programming and production, scheduling and acquisitions, including Lifetime Original Movies, prime-time series, specials, documentaries, and sports, as well as all programming for Lifetime Movie Network and Lifetime Real Women. In the five years that Ms. Ostroff led Lifetime Entertainment (1996–2002), the network rose from sixth place to become the #1-rated cable network in prime time.

Earlier in her career, Ms. Ostroff held senior roles at 20th Century Fox Television, Michael Jacobs Productions (at Disney) and the Kushner-Locke Company. She began her career working at several local channels in news as an on-air reporter and a producer.

Ms. Ostroff has a BS in journalism from Florida International University and resides in New York City with her husband and their four children.


Bob PittmanBob Pittman
Chairman and Chief Executive Officer
iHeartMedia, Inc.
@PittmanRadio

Robert W. Pittman is Chairman and Chief Executive Officer of iHeartMedia, Inc., a leading global media, digital and entertainment company which includes iHeartMedia, which has 245 million monthly U.S. broadcast radio listeners and the largest reach of any radio or television outlet in America; 97 million monthly digital uniques for iHeartMedia Digital; and 196 million monthly consumers of its Total Traffic and Weather Network, and Clear Channel Outdoor, with over 750,000 displays in over 40 countries across five continents, including 48 of the largest markets in the United States. He is also a founding member of Pilot Group, LLC, a New York private investment firm.


Pittman is the co-founder and programmer who led the team that created MTV and has been CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate, and Time Warner Enterprises. He was also COO of America Online, Inc. and later of AOL Time Warner.


Among many honors, Pittman received AdWeek’s first ‘Media Visionary’ award in 2013 and has been inducted into the Broadcasting and Cable Hall of Fame. He received the International Radio and Television Society's Gold Medal, the Robert F. Kennedy Ripple of Hope Award and a Council of Fashion Designers of America (CFDA) Award. He was also recognized in Life's "Five Original Thinkers of the '80s” and as the eighth of Life Magazine’s “50 Most Influential Boomers,” and named one of Advertising Age's "50 Pioneers and Visionaries of TV" and "10 Marketers Who Changed American Culture." Mr. Pittman began his career as a radio announcer in his native Mississippi and went on to successfully program a number of radio stations, including WNBC in New York, in his early 20's.


Glenn Roginski
Media Director
Pfizer, Inc.
@glennroginski

Glenn Roginski is a Media Director, US Marketing within the Global Innovative Pharmaceuticals division at Pfizer where his responsibilities include advancing programmatic media buying. In the 4 years he has been at Pfizer, Glenn helped shape the company’s approach to digital and mobile marketing, finding ways to innovate and adapt to emerging trends while staying within the confines of the highly regulated pharmaceutical industry.

Prior to joining Pfizer, Glenn held a variety of roles in media, CRM and agency management at GlaxoSmithKline, Mediacom and OMD. Glenn holds a MBA from Kenan-Flagler Business School of the University of North Carolina at Chapel Hill.


Randall Rothenberg
President and Chief Executive Officer
IAB
@R2Rothenberg

Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.

Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.


Sheryl SandbergSheryl Sandberg
Chief Operating Officer
Facebook
@sherylsandberg

Sheryl Sandberg is chief operating officer at Facebook, overseeing the firm's business operations. Prior to Facebook, Sheryl was vice president of Global Online Sales and Operations at Google, chief of staff for the United States Treasury Department under President Clinton, a management consultant with McKinsey & Company, and an economist with the World Bank.

Sheryl received a BA summa cum laude from Harvard University and an MBA with highest distinction from Harvard Business School.

Sheryl is the author of the bestsellers Lean In: Women, Work, and the Will to Lead and Lean In for Graduates and founder of LeanIn.Org, a global community committed to empowering all women to achieve their ambitions. Sheryl serves on the boards of Facebook, the Walt Disney Company, Women for Women International, ONE, V-Day, and the Center for Global Development.

Sheryl lives in Menlo Park with her husband, son, daughter, and two fish.


Julanne Schiffer
SVP, Insights and Analytics
Nielsen Entertainment
@julanneds


Vivek Shah
Chief Executive Officer
Ziff Davis, Inc.
2014 IAB Board of Directors

Vivek Shah is CEO of Ziff Davis, a leading digital media company specializing in the gaming, technology and men's lifestyle categories, reaching over 100 million unique visitors per month. Ziff Davis sites include IGN.com, PCMag.com, AskMen.com, ComputerShopper.com, ExtremeTech.com, Geek.com, LogicBuy.com, TechBargains.com and Toolbox.com. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.

Shah was formerly group president, digital at Time Inc., overseeing its news, business and sports properties, including Time.com, Life.com, CNNMoney.com, SI.com, FanNation.com, Golf.com and SIKids.com. Prevously, Shah served as president of the Fortune/Money Group, which included the magazines Fortune, Money and Fortune Small Business and the website CNNMoney.com.

Shah has been named Online Publisher of the Year by MIN, Innovator of the Year by BtoB’s Media Business and inducted into MIN's Digital Hall of Fame. Shah was also named to Crain’s Forty under 40 list. He has a B.A. in political science from Tufts University.


Kevin Spacey Kevin Spacey
Award-Winning Actor, Director, Screenwriter, and Producer



Perhaps no one in Hollywood works harder to defend the value and integrity of the arts quite like KEVIN SPACEY. A lifelong artist, Spacey began his acting career in Jr. High School and High School drama classes. He later attended the Juilliard School of Drama and began his professional career on the New York stage, which eventually propelled his career into film.

Spacey has won Academy Awards® for his performances in “The Usual Suspects” and “American Beauty,” which also garnered him a BAFTA Award. Additionally, he has been nominated for six Golden Globe Awards®, most recently for his role in “Casino Jack.” Spacey’s illustrious film credits include “Swimming with Sharks,” “Se7en,” “LA Confidential,” “Glengarry Glen Ross,” “The Negotiator,” “K-Pax,” “The Shipping News,” “Superman Returns,” “Beyond the Sea,” “Shrink,” “The Men Who Stare at Goats,” “Horrible Bosses,” and “Margin Call.”

Spacey’s production company Trigger Street Productions, which he runs with his producing partner Dana Brunetti, has produced multiple award-winning movies for film and television. Their films include “The Social Network,” which won a Golden Globe® for Best Picture and received multiple Academy Award® nominations. They also produced the Sony Picture’s film, “21,” and the independent features “The United States of Leland,” “The Big Kahuna,” and “Fanboys.” Trigger Street’s next feature film for Sony Pictures is “Captain Phillips,” starring Tom Hanks, directed by Paul Greengrass.

For television, Trigger Street produced two films for HBO, “Recount” and “Bernard & Doris,” both of which garnered double-digit Emmy Award® nominations and a Best Film of the Year Emmy for “Recount”.

Since 2004 Spacey has served as the Artistic Director of The Old Vic Theatre Company in London. He directed its inaugural production “Cloaca”, before appearing in “National Anthems”, “The Philadelphia Story”, “Richard II”, “A Moon for the Misbegotten”, which subsequently transferred to Broadway, “Speed-the-Plow” with Jeff Goldblum, and “Inherit The Wind.” Spacey most recently toured all over the world with the Sam Mendes production of “Richard III”, which was part of the third year of the Bridge Project between the Old Vic and BAM.

Spacey currently serves as executive producer and stars as Francis Underwood, the beguiling, charismatic and ruthless House Majority Whip, in the Netflix original series “House of Cards”. For this work he won a Webby Award and was nominated for both an Emmy Award and a Critics Choice Award. The series is produced by Donen/Fincher/Roth and Trigger Street Productions, in association with Media Rights Capital, and was been nominated for 9 Emmy Awards in its first season; winning 3 of those awards including Best Director.

In 2014, Spacey was named one of Forbes "Most Powerful Celebrities," and was the first Internet star to make the list.


Scott SwansonScott Swanson
President, Global Advertising Sales
Opera Mediaworks
@Omediaworks


Scott Swanson currently serves as President of Global Advertising Sales for Opera Mediaworks. Formerly, Scott was the CEO and co-founder of Mobile Theory, which was acquired by Opera Software in February 2012. In his current role, he oversees a 180 person salesforce with offices in New York, Chicago, London, Buenos Aires, Moscow, and Los Angeles. Prior to founding Mobile Theory, Scott founded and ran 47 Media, a consulting firm that advises Fortune 500 brands and media companies on ad network strategy.

Prior to that, Scott ran the publisher network at Glam Media as its Vice President & General Manager. Scott also served as VP-Business Development on the founding team of startup, Vitrue which was acquired by Oracle in June of 2012.

Prior to Vitrue, Scott was on the founding team and employee #5 at Tribal Fusion, where as Vice President of Network Development, he led the development of what became one of the industry's largest and highest-grossing advertising networks.

Scott is a regular contributor to various trade publications including Mediapost, iMedia, and Digiday. As the the head of Opera's advertising sales teams, Scott leads that company's explosive growth as they race to compete directly with Google and Apple for superior mobile advertising products and services.