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MIXX Speakers

 

Dan Ackerman
Senior Vice President
Adap.tv
@dackerman_media

Dan currently is senior vice president at Adap.tv, leading a new business group working on innovative products and services to better serve the TV and video advertising industries.

Prior to joining Adap.tv, Dan led ad strategy and innovation for CBS Local Media, developing new ad products, content and revenue partnerships for TV and online. He has also held senior leadership roles at TV ad technology company WideOrbit and video ad tech company Jivox.

Dan is a graduate of the University of Maryland at College Park with a degree in communications and is currently based out of the company’s San Mateo headquarters.


Kurt AndersenKurt Andersen
Author
“Studio 360”
@KBAndersen

“It’s the end of the world as we’ve known it,” Kurt Andersen writes in Reset, “but it isn’t the end of the world.” In this smart and refreshingly hopeful book, Kurt—a brilliant analyst and synthesizer of historical and cultural trends, as well as a bestselling novelist and host of public radio’s “Studio 360”—shows us why the current economic crisis is actually a moment of great opportunity to get ourselves and our nation back on track. He explains how we’ve done it before and why we are about to do it again—and better than ever.

Kurt is the author of the novels Heyday, Turn of the Century, and his latest, True Believers. Heyday was a New York Times bestseller that the Los Angeles Times called “a major work.” The New York Times Book Review said there is “something moving, a stirring spirit, in the energy of its amazement.” And the Chicago Sun-Times (and nine other papers) said that it “deserves instant acceptance into the ranks [of] Thomas Berger’s Little Big Man, E.L. Doctorow’s Ragtime, [and] Gore Vidal’s Lincoln.” It was included on several best-books-of-the-year lists. The New York Times called Turn of the Century “wickedly satirical” and “outrageously funny” and one of its Notable Books of the year, while The Wall Street journal called it a “smart, funny and excruciatingly deft portrait of our age.”  It was a national bestseller.

He is also host and co-creator of “Studio 360”, the Peabody Award-winning cultural magazine show broadcas on 140 stations to more than half a million listeners each week. From 2001 through 2004 he served as a creative consultant to Universal Television, helping to create cable channels and to shape Universal’s TV programming.

He also writes for film, television, and the stage. He has written screenplays for Walt Disney Pictures and Village Roadshow. Currently,GreeneStreet Films is developing Turn of the Century as a film, for which he is serving as an executive producer. He is also developing a series for HBO. During the 1990s he was executive producer and head writer of two prime-time specials for NBC, starring Jerry Seinfeld and Julia Louis-Dreyfus, and a creator of three pilots for ABC and NBC. He was co-author of Loose Lips, a satirical off-Broadway revue that had long runs in New York and Los Angeles starring Bebe Neuwirth, Harry Shearer, and Andy Richter.

From 2004 through 2008 he wrote a column for New York (one of which is included in The Best American Magazine Writing 2008), and contributes to Vanity Fair, for which his piece on new architecture in China won the 2009 Deadline Club Award for arts reporting. He has previously been a columnist for The New Yorker and TIME. He began his career in journalism at TIME, where he was an award-winning writer on politics and criminal justice before becoming, for eight years, the magazine’s architecture and design critic.

As an editor, he co-founded the legendary Spy, which transformed journalism and became profitable after three years. He also served as editor-in-chief of New York magazine during the mid-90s, presiding over its editorial reinvigoration and record profitability. In 1999 he co-founded Inside, an online and print publication covering the media and entertainment industries, and in 2004 and 2005 he oversaw a relaunch of Colors magazine. In 2006 he co-founded Very Short List, an email service for connoisseurs of culture an information that won a 2009 Webby Award. And he is editor-at-large for Random House, responsible for finding, conceiving, and overseeing non-fiction books.

In 2009 he served as Visionary in Residence at Art Center College of Design in Pasadena. At the Smithsonian’s Cooper-Hewitt National Design Museum in 2004, he curated an exhibit called “Faster, Cheaper, Newer, More: Revolutions of 1848.” He has since joined the board of trustees of the Cooper­ Hewitt, and also serves on the boards of the Pratt Institute in Brooklyn and the non-profit movie theater Filmstreams in Omaha, Nebraska, where he was born and raised. He graduated magna cum laude from Harvard College, where he was an editor of the Lampoon. He received an honorary doctorate from the Rhode Island School of Design in 2005. In 2003, New York magazine named him one of the “100 People Who Changed New York”, and in 2008 Forbes.com named him one of The 25 Most Influential Liberals in the U.S. Media.

He lives in Brooklyn with his wife, Anne Kreamer, and his daughters Kate and Lucy.


Ken AulettaKen Auletta
Author
The New Yorker
@kenauletta

Ken Auletta has written Annals of Communications columns and profiles for The New Yorker magazine since 1992. He is the author of eleven books, including five national bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed And Glory On Wall Street: The Fall of The House of Lehman; The Highwaymen: Warriors of the Information Super Highway; World War 3.0: Microsoft and Its Enemies; and Googled, The End of the World As We Know It, which was published in November of 2009. His other books include: Backstory: Inside the Business of News; Media Man: Ted Turner’s Improbable Empire; The Streets Were Paved with Gold; and The Underclass.

Ken was among the first to popularize the so-called information superhighway with his February, 1993, profile of Barry Diller’s search for something new. He has profiled the leading figures and companies of the Information Age, including Google, Bill Gates, Rupert Murdoch, AOL Time Warner, John Malone, Harvey Weinstein, and The New York Times; he has dissected media meteors that fell to earth like “push” technology and inter-active TV, probed media violence, the PAC giving of communication giants, the fat lecture fees earned by journalist/pundits, and explored what “synergy” may mean to journalism. His 2001 profile of Ted Turner won a National Magazine Award as the best profile of the year. He covered the Microsoft antitrust trial for the magazine. In ranking him as America’s premier media critic, the Columbia Journalism Review concluded, “no other reporter has covered the new communications revolution as thoroughly as has Auletta.” New York Magazine described him as the “media Boswell.”

In another life, Ken taught and trained Peace Corps volunteers; served as Special Assistant to the U.S. Under Secretary of Commerce; worked in Senator Robert F. Kennedy’s 1968 campaign for the Presidency; was Executive Editor of the weekly Manhattan Tribune; was state Campaign Manager for Howard J. Samuels, helping him lose two races for Governor of New York; and was the first Executive Director of the New York City Off Track Betting Corporation.

Starting in 1974, he was the chief political correspondent for the New York Post, then staff writer and weekly columnist for the Village Voice, and Contributing Editor of New York Magazine. He started writing for The New Yorker in 1977. Between 1977 and 1993, he wrote a weekly political column for the New York Daily News. He has hosted numerous public television programs and served as a political commentator for both WNBC-TV and WCBS-TV. He has written for numerous publications, written and narrated a 90-minute biography of Rupert Murdoch for PBS’s Frontline, and has appeared regularly on Nightline, the News Hour with Jim Lerher, and the Charlie Rose Show. He was the guest editor of The Best Business Stories of The Year 2002, an annual volume published by Random House.

Ken’s eighth book was about Microsoft, Bill Gates and the battle for supremacy in the Information Age. His other books were: The Streets Were Paved With Gold; Hard Feelings; The Underclass; and The Art Of Corporate Success. Of his bestselling Three Blind Mice: How The TV Networks Lost Their Way, Frank Stanton, who was President of CBS from 1946 to 1973, hailed it as “the best book ever written on network television.” Before insider trading scandals burst into our consciousness, Ken captured the ethos of Wall Street in the mid eighties with Greed And Glory On Wall Street, which drew a chorus of praise and was a national bestseller. The New York Times wrote, “A riveting chronicle of the lust for money, power and reputation. Invaluable.” The Wall Street Journal called it: “A towering reportorial achievement.” And long before the notion was in the air, Ken’s third book, The Underclass, inserted this phrase into our national language, triggering praise from the left and right. “Personal, vivid and irrefutable,” wrote Michael Harrington in The New Republic. James Q. Wilson in New York Magazine wrote, “Sympathetic and yet dispassionate... splendid... a call for intellectual honesty and political courage.” His World War 3.0, not only prompted a media storm because of the more than ten hours of interviews Ken conducted with the Microsoft trial judge, but in a review it was also hailed by noted attorney Floyd Abrams this way: “I cannot recall a book written about a complex civil trial that describes it as completely and compellingly... a journalistic tour de force.”

His eleventh book, Googled: The End of The World As We Know It, was published in November 2009 and quickly became a bestseller. In narrative fashion, it provides the fullest portrait yet of Google as a company, how it began and has grown into a behemoth. It seeks to probe the “secret sauce” for Googles success. And it shows how traditional media was late to awaken to Google and the multiple ways the digital revolution would disrupt their world, crowning a new King: the consumer.

Ken has won numerous journalism honors. He has been chosen a Literary Lion by the New York Public Library, and one of the 20th Century’s top 100 business journalists by a distinguished national panel of peers. Appearing before the Financial Writers Association of America in 1997, Wall Street Journal Managing Editor Paul Steiger turned to him and declared, “I really think that the kind of stuff you do for The New Yorker is terrific. I’d love to see more of that kind of stuff on the front page of the Wall Street Journal.... I think you set a standard.”

For two decades, Ken has been a national judge of the Livingston Awards for journalists under thirty-five. He has been a Trustee and member of the Executive Committee of the Public Theatre/New York Shakespeare Festival. He was a member of the Columbia Journalism School Task Force assembled by incoming college President Lee Bollinger to help reshape the curriculum. He has served as a Pulitzer Prize juror and a Trustee of the Nightingale-Bamford School. He was twice a Trustee of PEN, the international writers organization. He is a member of the New York Public Library’s Emergency Committee for the Research Libraries, of the Author’s Guild, PEN, and of the Committee to Protect Journalists.

Ken grew up on Coney Island in Brooklyn, where he attended public schools. He graduated with a B.S. from the State University College at Oswego, N.Y., and received an M.A. in political science from the Maxwell School of Citizenship and Public Affairs at Syracuse University. The State University of New York awarded him a Doctor of Letters in 1990, and in 1998, he gave an address at the inauguration of Deborah F. Stanley as President of Oswego State University. (You may read the text of that speech here.)

He and his wife and daughter reside in Manhattan.


Steve BaerSteve Baer
Managing Partner, Brand Design Group
Code and Theory
@steviebaer

Steve Baer is Managing Partner of Code and Theory’s Brand Design Group. He launched the group in 2012, which counts among its digital AOR clients Dr Pepper Snapple Group and L’Oréal. Prior to launching the Brand Design Group, Steve built and led the Creative Strategy discipline across the agency, which consists of a blend of product and brand strategists, and visual and UX designers. This team remains at the heart of the company’s creative process today.

In 2010 he started Code and Theory’s social media and content offering when he architected Dr Pepper’s social media program. The Facebook program alone has grown from 1 million to 16 million fans to date, and has been cited as one of the most engaged social brands in the market. His also oversees Code and Theory’s teams on Maybelline New York and essie’s successful social and digital programs today.

Steve has implemented new nimble creative processes at the company like the Brand Newsroom, which creates content on-the-fly for clients. By blending writers, social media strategists, product strategists and designers, he has created a new agency model for marketers.

Before Code and Theory, Steve served as Senior Director at TBWA Chiat / Day and Managing Director at Fullsix London. He started his career at Y&R New York in 1997.


Brad BenderBrad Bender
Director, Product Management
Google
@bradbender1

Brad Bender is responsible for global product management for the Google Display Network, in addition to building other emerging display advertising businesses for Google. He is a frequent guest speaker at industry events and conferences around the world and has been cited in Ad Age, Business Week, and The Wall Street Journal, among many other publications. Brad was named by Crain’s New York Business to their “40 under 40” list in 2012.


Henry BlodgetHenry Blodget
Co-Founder, Chief Executive Officer, and Editor-In-Chief
Business Insider
@hblodget

Henry Blodget is co-founder, CEO and Editor-In-Chief of Business Insider, one of the fastest-growing business and tech news sites in the world. A former top-ranked Wall Street analyst, Henry is also the host of Yahoo Daily Ticker, a Yahoo Finance video show viewed by several million people a month.  He is often a guest on CNN, MSNBC, NPR, and other networks.  He has contributed to The Atlantic, Slate, Newsweek International, The New York Times, Fortune, New York, the Financial Times, and other publications. He is the author of The Wall Street Self-Defense Manual: A Consumer’s Guide to Investing.


B. Bonin BoughB. Bonin Bough
Vice President, Global Media and Consumer Engagement
Mondelēz International
@boughb

B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International. In this role, Bonin is responsible for all forms of media, including leading and developing the partnerships, internal capabilities, and strategies across all forms of consumer connections, including digital, TV, print, and outdoors. Since joining Mondelēz International, Bonin has been the driving force behind Mobile Futures, a first-of-its-kind program that partners the company’s brands with leading mobile startups. He has also played an integral role within the teams behind OREO Daily Twist and the OREO Super Bowl commercial and real-time activations. Bonin has been recognized as one of business’ hottest rising stars in lists that include Fortune’s 2011 “40 under 40”, Fast Company’s 2011 100 Most Creative People in Business, Ebony’s Power 100, and The Internationalist’s 2012 Internationalists of the Year. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement.

Prior to joining Mondelēz International, Bonin spent three and a half years at PepsiCo where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands. Bonin was instrumental in integrating digital media into PepsiCo’s overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 “Most Innovative Companies” issue. He is credited with bringing PepsiCo to SXSW and helping launch the groundbreaking PepsiCo10 and Pepsi Refresh programs, as well as creating Gatorade Mission Control and the Women’s Inspiration Network.

Previous to his work with PepsiCo, Bonin was the Executive Vice President and Director of Weber Shandwick’s global interactive, social, and emerging media practice, leading a global team of over one hundred people. He led strategic programming for the agency’s top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund, and Honeywell. Prior to this, Bonin was a founding member and Senior Vice President at Ruder Finn Interactive (RFI) where he ran the interactive strategy unit and led the roll-out of the Europe and Asia digital practices.

Bonin’s achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts, and SXSW Viewer’s Choice for MrPicassoHead.com. Bonin also taught for five years at NYU’s Center for Publishing, leading courses on the principles and applications of online publishing. He is the co-author of the 2010 book Perspectives on Social Media Marketing, and is a board member of the Mobile Marketing Association’s Executive Marketing Advisory Board, the Digital Collective, and the Social Media Advisory Council. Bonin attended Hartwick College, earning degrees in Physics and Political Science.


David CohenDavid Cohen
Chief Investment Officer, UM
President Global Partnerships, MAGNA Global
@mrdcohen

In his current role as Chief Investment Officer, David leads UM’s North America Integrated Investment team across all buying functions. He also continues to lead the global digital community, driving thought leadership and innovation across the UM universe.

As President of Global Partnerships at MAGNA, David leads the Global Partner Council and is responsible for driving the most strategic global relationships across all channels.  This cross-agency initiative is designed to maximize the value derived from global client activity and provide benefit both internally and with UM partners.

David started at UM by launching the digital practice in 2001 as Interactive Media Director, joining UM from Zentropy Partners, a standalone digital marketing consultancy in the IPG family. In 2002, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the New York, Los Angeles and San Francisco offices. In March 2006, he was named US Director of Digital Communications and in April 2011 he was named Global Digital Officer. David was appointed as Chief Investment Officer in 2013.

Under David’s leadership, UM was recognized as one of MediaPost’s Agency of the Year winners for Best Media Planning & Buying. David was also named an “Online All-Star” by Media Magazine. He provides leadership across UM’s roster of clients spanning Automotive, Entertainment, CPG, Retail, Finance, Spirits and Finance categories.

David was elected as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee in April 2009 and held the position for four years. He has been named a “Media All-Star” by Adweek and was named one of the “Adweek 50” in 2012. He serves on the Global Board of I-COM (International Conference on Media Management) and numerous advisory boards, including Google, AOL, Yahoo, and the Chairman’s Advisory Board of the MPA (The Association of Magazine Media).


Scott CrystalScott Crystal
Chief Revenue Officer
Zumobi
@Zumobi

Scott brings more than 20 years of experience in the media industry and numerous achievements driving revenue for iconic brands including TV Guide, Fast Company, National Geographic, and Ziff-Davis. As Chief Revenue Officer of Zumobi, Scott will oversee the monetization of Zumobi’s Brand Integration (ZBi) platform and lead all revenue-generating operations.

Prior to Zumobi, Scott served in pivotal leadership roles at major media companies including CEO and President of TV Guide, President of Fast Company/Inc., and Vice President and Publishing Director of National Geographic. Scott began his career at the New York Times, later leaving to help launch USA Today. Most recently, Scott led epicurean orientated lifestyle brand thedailymeal.com, as President and CRO, where he oversaw nine different premium content channels. Scott orchestrated the unprecedented transformation of TV Guide, which was and still is considered to be the most dramatic reinvention of a magazine brand in publishing history. For his many honorable accomplishments, he was elected to the American Advertising Federation’s Advertising Hall of Achievement.


Colleen DeCourcyColleen DeCourcy
Global Co-Executive Creative Director

Wieden+Kennedy
@DeCourcy

Colleen DeCourcy was appointed to the global management team of Wieden+Kennedy in January 2013.

She joined W+K from Socialistic, a social media content and design shop she founded in 2010 and served as Chief Creative Officer and Chief Executive Officer. While at Socialistic, she won coveted accounts Red Bull and Fast Company, two of the leading content marketers in the world, and also led work for Showtime and GE.

Prior to Socialistic, Colleen was also the first Chief Digital Officer for TBWA Worldwide, setting the network’s global digital strategy and leading digital efforts for adidas and Pepsi. Her career has also included the roles of Chief Experience Officer at JWT NY and Chief Creative Officer at Organic, where she led creative on Chrysler, Jeep, and Dodge.

In January 2013 Colleen was named to Business Insider’s “Most Creative Women in Advertising” list. In 2006, she was named one of Advertising Age’s “Women to Watch.” She is also an outspoken critic of discrimination in the workplace.

She is based out of W+K’s headquarter office in Portland, OR.


David FischerDavid Fischer
Vice President, Business and Marketing Partnerships
Facebook
@davidbfischer

David Fischer is Vice President, Business and Marketing Partnerships at Facebook.  He is responsible for Facebook’s rapidly growing advertising business and manages the sales and marketing teams worldwide.

Prior to joining Facebook in 2010, David was Vice President, Global Online Sales and Operations, at Google. Starting in 2002, he built and directed Google’s online sales channel, which represents the majority of Google’s customers worldwide, and helped build Google’s online advertising network into the largest in the world. He played a major role in globalizing Google’s business and operations, opening offices in the U.S., Europe, and Asia.

David previously served as Deputy Chief of Staff of the U.S. Treasury Department. At Treasury, he served as an advisor to the Secretary of the Treasury and worked on a variety of economic policy issues within the federal government.

David holds a bachelor's degree from Cornell University and a master’s in business administration from Stanford University.  He is recognized as a Young Global Leader by the World Economic Forum and is a Henry Crown Fellow at the Aspen Institute.  David serves on the boards of the Ad Council, Squaw Valley, Equal Opportunity Schools, and is a member of the National Advisory Council of the U.S. Ski Team. 


Andy ForssellAndy Forssell
Acting Chief Executive Officer and Senior Vice President, Content
Hulu
@hulu

Andy Forssell is the acting Chief Executive Officer and Senior Vice President of Content for Hulu where he leads all strategy and operations for the business. In his time at Hulu, Andy has accelerated the growth of the content business from just two content providers in 2007 to 500 today, built the distribution business for both Hulu and Hulu Plus, and has led the company’s expansion into original programming. Andy brought to Hulu more than a decade of experience at Siebel Systems and Oracle Corporation where he served in a number of leadership roles including product development, customer care, datacenter operations, and supplier management for their hosted CRM software-as-a-service businesses. Andy’s career began in the U.S. Army where he served in the Armored Cavalry and achieved the rank of Captain. Andy earned a B.S. with honors in electrical engineering from Carnegie Mellon University, a B.S. in Russian studies from the United States Military Academy and an M.B.A. from the Harvard Business School.


Eric FranchiEric Franchi
Co-Founder
Undertone
@ericfranchi

Co-founder Eric Franchi leads Undertone’s thought leadership program and media relations. In his role, Eric acts as the company’s main spokesperson, commenting on company developments and broader industry trends through the press, on speaker platforms, and via training and educational programs.

Eric has played a pivotal role since the company’s founding in 2001. In the second half of the decade, he led Undertone’s sales division, building its North American presence and establishing relationships with key agencies and marketers. Most recently, he served as head of publisher development, responsible for managing and growing Undertone’s extensive portfolio of more than 350 premium publishers.

Eric began his interactive career as a sales executive for About.com. He is a graduate of the Pennsylvania State University.


Tom HagopianTom Hagopian
Vice President, Advanced Advertising
DIRECTV
@DIRECTV

Tom Hagopian is vice president of Advanced Advertising for DIRECTV, one of the world’s leading providers of digital television entertainment services. Tom is responsible for all advanced advertising product development, research, and analytic services including Addressable, Interactive, and Digital Ad Sales.

Prior to joining DIRECTV in 2012, Hagopian spent more than 20 years in the media industry in a variety of innovative leadership roles. His experience includes ten years at ESPN, where he launched espn.com, and new media product launches at Cablevision, TV Guide, OpenTV, and Acxiom.

Tom is a pioneer in the advertising field and is an original member of the IAB. He also worked on the initial addressable TV trials in 2003 while at OpenTV.

Tom graduated from the University of Michigan where he earned his bachelor degree in Business Administration. He holds an MBA from Columbia University. He has won several Emmy awards for Interactive TV Programming and is a member of the Academy of Television Arts and Sciences and Producers Guild of America.


W. Ross HoneyW. Ross Honey
General Manager, Xbox Advertising
Microsoft
@MSAdvertising

W. Ross Honey is the General Manager of Xbox Advertising at Microsoft Corp. Ross oversees the strategy, content, and programming of the Xbox advertising business. His team is responsible for bringing new content together on Xbox Live that helps differentiate the service from other entertainment platforms in market for both consumers and advertisers.

Ross joined Microsoft in 2005. Previously, he served as General Manager of Global Content Acquisition for Microsoft’s Interactive Entertainment Business where he was responsible for securing video and music content for Xbox Live and Zune. Under his leadership, the team secured a market-leading catalog of video and music content via direct deals with film studios and record labels as well as in partnership with third parties such as Netflix. These agreements have set a number of industry firsts and helped redefine what it means to experience TV, by providing consumers new ways to access and enjoy the content they love on Microsoft platforms.

Prior to joining Microsoft Corp., Ross was Vice President of Business Development for Scholastic Media, where he drove partnerships and new business development for this leading children’s media company. Before that, Ross was a Principal in the Media & Entertainment Group of Booz & Co., a leading management consulting firm where he worked with a wide array of entertainment clients developing successful growth strategies.

Ross holds a B.A. of Economics & History, cum laude, from Duke University and an M.B.A from The Fuqua School of Business at Duke University. He resides in Bellevue, Washington with his wife Maria and his daughter Celeste.


Nicole HurwitzNicole Hurwitz
Assistant Vice President, Digital Marketing
L’Oréal for Maybelline, Garnier, and essie
@NicoleMurra

With over a decade of Digital and Social experience, Nicole began her Digital career as project manager for EF Education (a global student travel and language education company). She went on to manage Promotions, PR, Social Media, and Digital at America’s favorite ice cream shop, Baskin-Robbins, developing award-winning promotions that drove online and offline consumer engagement.

Nicole is currently Assistant Vice President of Digital Marketing at L’Oreal for Maybelline, Garnier, and essie brands focusing on creative development for all owned channels including the recent launch of essie.com and Maybelline’s new Fashion and Beauty Blog CITY.

Nicole received a BA from Bates College and an MBA from F.W. Olin Graduate School of Business at Babson College. Nicole lives in the Upper East Side with her husband, Jesse, and one year old son, Max.


Carl Kalapesi
Director, Industry Initiatives
IAB

 


Ivan KayserIvan Kayser
Founder
Siberia
@OurSiberia

Taking on big real world business and human problems through design thinking, innovation and a relentless commitment to getting ideas to market.

Siberia is an experience design firm that partners with ambitious organizations to imagine, shape and grow new products and services.


Randy KilgoreRandy Kilgore
Senior Vice President and Chief Revenue Officer
Tremor Video
Chairman, IAB Board of Directors
@videorandy

Randy Kilgore oversees Tremor Video’s North American advertising sales efforts with responsibility for advertising, strategy, and category development.

Randy started with Tremor Video in 2006 after 16 years with Dow Jones, most recently as Senior Vice President, Sales and Marketing, WSJ.com. Randy is the Chairman of the IAB Board of Directors and previously served on the board of the OPA.

Randy holds a B.A. in english and history from Ohio Wesleyan University.


Brian KingBrian King
Global Brand Officer
Marriott International
@marriottintl

Brian King is the Global Brand Officer for Marriott Endorsed Brands at Marriott International. In this role, Brian has overall responsibility for brand positioning, long range strategy, marketing communications, and product development for a diverse portfolio worldwide of over 3,000 hotels carrying the Marriott name. Brian has led senior level brand management teams through many high-profile and dynamic projects including the global repositioning of Courtyard by Marriott, the creation and launch of MOXY HOTELS, and most recently the launch of AC Hotels by Marriott in the United States which is expected to debut in early 2014.

Since joining Marriott in 1993, Brian has held multiple positions across the company in hotel and regional operations, brand management, reservations, and revenue management. Previously, he led Operations Management for the Six Flags Corporation, and held multiple positions with Allen & O’Hara’s hospitality management division. Brian has been a distinguished speaker and panelist at many industry conferences and summits and has been a featured contributor for high-profile media publications such as USA Today, The New York Times, The Wall Street Journal, and Time Magazine.

Brian has a BA in Marketing Communications from Cardinal Stritch University in Milwaukee, WI and has completed executive education at the Kellogg School of Management at Northwestern University and the School of Hotel Management at Cornell University.


Michael LazerowMichael Lazerow
Chief Marketing Officer, Salesforce Marketing Cloud
Salesforce.com
@lazerow

Michael Lazerow is a serial entrepreneur whose last company, Buddy Media, was acquired by Salesforce.com (NYSE: CRM) for $745 million. He currently serves as the Chief Marketing Officer of the Salesforce Marketing Cloud for Salesforce.com.

Marketing Cloud unites the capabilities of Buddy Media, the world’s #1 social marketing solution, with the world’s #1 social analytics solution, Radian6, and the world’s #1 cloud computing CRM provider and 5th largest software provider, salesforce.com. It is the world’s only unified suite for social marketing, empowering businesses to make better decisions in marketing, sales, and service.

Michael and wife Kass founded Buddy Media in 2007, which pioneered a new category of software-as-a-service—the social media management suite—that became a must-buy for the world’s largest brands and agencies. Before Buddy Media, Michael founded Student Advantage, University Wire, Lazerow Consulting and GOLF.com, which was purchased by Time Warner’s Time Inc. in January 2006.

Michael is widely recognized as one of the most innovative leaders in digital media and marketing. His byline has appeared in Fortune, Advertising Age, Dow Jones’ AllThingsD, Fast Company and Inc., among other publications, and he is a frequent guest on CNN, CNBC, Bloomberg, the BBC, and other broadcast outlets.

Michael is active in many non-profit organizations, including Charity: Water, Cycle for Survival, and Northwestern’s Medill School of Journalism. Michael believes in living without fear and uses his two near-death experiences as a cardiac surgery patient to inspire others to do the same (VIDEO: http://bit.ly/lazerowfear).

 He graduated from Northwestern University with a B.S. and M.S. in Journalism in 1996. Michael lives online at http://www.facebook.com/lazerow, http://www.twitter.com/lazerow, and http://www.michaellazerow.com.


Moritz LoewMoritz Loew
Vice President, Sales
Time Inc.

 


Keith LorizioKeith Lorizio
Vice President, U.S. Sales and Marketing
Microsoft
@MSAdvertising

Keith Lorizio is Vice President of US Sales and Marketing for the Advertising & Online organization at Microsoft. Keith leads more than 400 sales and service professionals who drive scalable and profitable engagement for top US marketers and leading advertising agencies seeking to connect with audiences across Microsoft’s premium media brands and multi-platform portfolio including display advertising across MSN, Windows 8, XBOX, Skype, Wonderwall, Glo, NBC Digital News Network, and Fox Sports as well as Microsoft’s premium display advertising network of third-party publishers, the Microsoft Media Network.

Keith joined Microsoft in 2005 as General Manager of Strategic Sales where he designed and implemented a new US market field segmentation and founded a mid-market sales team that remains the fastest growing business in the division today. He’s doubled the sale force and tripled US revenues since then, earning a promotion to Vice President leading all of US Sales & Service in 2010.  During his tenure, Microsoft Advertising launched the first multi-screen marketing deal for a national advertiser which differentiated the company and paved the way for other marketers to connect advertising experiences across PC, Mobile, and TV screens through one publisher.

Keith has spent more than 20 years in media sales and management, the last 14 years in digital. He was formerly Vice President of Sales at Yahoo! Inc., and built a mid-market sales team which grew revenue to in excess of $300 million during his tenure. Previous to that, Keith was Vice President of East Cost and Inside Sales for AltaVista, and also served as senior director of Strategic Alliances & e-commerce responsible for negotiating large content partnerships and monetizing the Shopping.com site within the AltaVista family of companies. Keith began his sales career in the print advertising division of Bell Atlantic, quickly ascending into senior sales management being named director of e-Commerce for the company’s interactive product, Big Yellow in 1996.

Keith is active in the advertising community and serves on the Board of Directors for the Boston chapter of The Ad Club. He graduated from Saint Michael’s College in Vermont with a degree in business administration. Keith is based in Boston and New York City. He resides in Boston with his wife and four children.


Dave LuhrDave Luhr
President

Wieden+Kennedy
@DaveLuhr

Dave Luhr started his career in advertising in 1977, spending three years at DFS (now Saatchi) working on Toyota, then another six at Chiat\Day, where he served as account supervisor on Porsche, Nike, and Yamaha. When the bulk of Nike’s business moved back to W+K in 1986, Dave was tasked with handing the business over. Dan and David were so impressed by how he handled the situation, they offered him a job on the spot.

After leading the Nike business to some of its most famous and inspirational work, Dave became Managing Director of the Portland office in 1992, and a partner shortly thereafter. During his 26 years with Wieden+Kennedy, Dave has touched nearly every piece of agency business, from Nike to Microsoft to Miller Brewing to Coca-Cola. But his deepest impact has been felt in his current capacity, where he’s helped expand the company from just one office to the largest independent network in the world.

Whereas most agencies are hierarchical, Dave envisioned a flat organization with each office having the autonomy to attract clients and manage its own bottom line. The result is a consistent agency culture and commitment to great work, which in turn has created a mutual respect that allows for easy collaboration and sharing across the network. Moving forward, Dave is eager to expand upon the services the agency can offer and continue to create groundbreaking work that increases our clients’ brand equity while growing their business.


Susan LyneSusan Lyne
Chief Executive Officer
AOL Brand Group
@smlyne

As Chief Executive Officer of AOL Brand Group, Susan Lyne oversees all aspects of the Brand Group’s growth strategy, including increasing traffic across properties, maximizing partnerships with advertisers and publishers, and attracting top talent, with a particular focus on content, design, programming, and product. She joined AOL in this role in February 2013.

Prior to joining AOL, she served as the Chair of Gilt Groupe, an online fashion and luxury brand retailer, since September 2010. Prior to that, she was Gilt Groupe’s Chief Executive Officer from September 2008 to September 2010. Susan served as President, Chief Executive Officer and Director of Martha Stewart Living Omnimedia, an integrated media and merchandising company, from 2004 to 2008.

Prior to joining Martha Stewart Living, Susan served in various positions at The Walt Disney Company, including President, ABC Entertainment from 2002 to 2004 and Executive Vice President, Movies & Miniseries, ABC Entertainment from 1998 to 2002.

Susan previously served on the AOL Board of Directors from 2009 until March 1, 2013 and on the board of directors of CIT Group from 2006 until 2009. She currently serves on the board of directors of Gilt Groupe and Starz. Susan attended the University of California—Berkeley.


Jean-Philippe MaheuJean-Philippe Maheu
Managing Director, Global Brand and Agency Strategy
Twitter
@jpmaheu

Jean-Philippe (JP) Maheu leads Twitter's global Agency Partnership and Brand Strategy teams. He joined Twitter through the acquisition of Bluefin Labs where he was the Chief Executive Officer of the leading SocialTV analytics company. Under JP’s leadership, Bluefin achieved remarkable sales traction with leading brands and strengthened its market leading position. Twitter’s acquisition of Bluefin Labs led AdAge to name JP as one of the eight great digital hires of 2012.

Prior to Bluefin Labs, JP served in executive leadership positions at Razorfish, Ogilvy & Mather, and Publicis Modem. He spent six years with Razorfish, where he ascended into the role of Chief Executive Officer for the last two years of his tenure, leading the vision, strategy, and growth of the company. Following Razorfish, he was the Chief Digital Officer of Ogilvy & Mather, where he was responsible for digital growth and innovation across the company’s operating units. More recently, JP was the Global Chief Executive Officer of Publicis Modem, the digital marketing unit of Publicis Worldwide, which is the largest agency within Publicis Groupe.

JP holds a M.B.A. from J.L. Kellogg School of Management, Northwestern University and a M.S. in Network and Computer Sciences from Pierre et Marie Curie University in Paris, France.


Marissa MayerMarissa Mayer
President and Chief Executive Officer
Yahoo!
@MarissaMayer

Marissa Mayer is President and Chief Executive Officer of Yahoo!. Since July 2012, Marissa has led Yahoo!’s focus on making the world’s daily habits more inspiring and entertaining.

Prior to Yahoo!, Marissa was at Google for 13 years and held numerous positions including engineer, designer, product manager, and executive. She played an instrumental role in Google Search, leading the product management effort for more than a decade during which the product grew to over a billion searches per day. Marissa led the development of some of Google’s most successful services including image, book, and product search, Google Maps, Street View, Google Local and Zagat, Google Toolbar, and iGoogle, and she defined such pivotal products as Google News, Gmail, and Chrome. She holds a dozen patents across the areas of artificial intelligence and interface design.

Marissa graduated with honors from Stanford University with a B.S. in Symbolic Systems and a M.S. in Computer Science. For both degrees, she specialized in artificial intelligence. As she completed her graduate degree at Stanford, Marissa worked at various research laboratories including UBS in Zurich, Switzerland, and SRI International in Menlo Park, California. Also during her graduate work, Marissa taught computer programming to more than 3,000 students, earning numerous distinctions such as the Centennial Teaching and Forsythe Awards for her contributions to undergraduate education. Marissa has also been recognized as a Young Global Leader by the World Economic Forum, “Woman of the Year” by Glamour magazine, a recipient of the Whitney American Art Award, and the youngest woman to be named to Fortune’s list of the 50 Most Powerful Women in Business.

Marissa serves on the board of directors for Walmart and has since 2012. She is also active in her community and serves on the boards of various non-profits, including the San Francisco Museum of Modern Art and the San Francisco Ballet.


Richelle ParhamRichelle Parham
Vice President and Chief Marketing Officer, North America

eBay
@RichelleParham

As Chief Marketing Officer of eBay North America, Richelle Parham leverages her background in consumer and digital marketing to develop strategies and execute all marketing activities to reach 100+ million active eBay users. She is responsible for all areas of eBay North American marketing activities, including consumer product marketing, loyalty and relationship marketing, digital marketing, global citizenship, search optimization and search marketing, seller marketing, market research, and eBay's global partner network. She has been with eBay since November of 2010.

Prior to joining eBay, Richelle served as head of Global Marketing Innovation and Initiatives and Global Marketing Services at Visa. Her experience also includes 13 years at Digitas, a world leading marketing agency, where she held a variety of senior leadership roles, including Senior Vice President and General Manager of the agency’s Chicago office.

Richelle has received many awards and honors, including the 2013 Direct Marketing News Marketing Hall of Femme; 2012 Women of Influence award by the Silicon Valley/San Jose Business Journal; and induction into the World Association for Cooperative Education Co-Op Hall of Fame in 2012. She was named a Top 12 Innovator of Marketing and Advertising by Black Enterprise magazine in 2013, and was one of Savoy magazine’s Top Women for 2012. She was also honored by the Council of Urban Professionals Women’s Leadership Forum. Since 2012, she has served on the board of directors for Scripps Network Interactive.

She is a member of the board of directors of the CMO Collective and its governing body. She is a strong advocate of empowering female leaders through STEM programs such as Dare2BDigital, GirlStart, and Girls Who Code.

Richelle holds a double Bachelor of Science degree in Business Administration and Design Arts from Drexel University.


PJ PereiraPJ Pereira
Co-Founder and Chief Creative Officer
Pereira & O’Dell
@pjpereirajr

PJ Pereira is Chief Creative Officer and Co-Founder of Pereira & O’Dell with 20 years of experience in the technology and advertising industry.

He has been included in Creativity’s annual “Creativity 50” featuring those who have made a significant mark on the creative consciousness of our industry. PJ was also named in Advertising Age’s “40 under 40” (2007) for his bold creative strategies. A seasoned entrepreneur, PJ has held executive roles both at start up agencies such as AgenciaClick, which PJ also founded, to established international agencies such as AKQA where he was Executive Creative Director working on global accounts such as McDonald’s, Nike, Coca-Cola, Visa, Red Bull, Target, and Microsoft. He has received more than 60 international awards during the last 10 years and has served as President of juries at Cannes Lions, London International, and One Show Festivals.


Anthony RisicatoAnthony Risicato
General Manager, VideoHub
Tremor Video
@TremorVideo

Anthony Risicato is a 15-year interactive industry veteran, focused on marrying marketers to technology, brands to results, and building high-performance teams across a variety of disciplines.

He heads up Tremor Video’s enterprise division, which manages VideoHub for Advertisers, an ad platform that media agencies and brands use to measure, verify, and analyze the effectiveness of video ads.

Prior to joining Tremor Video in February 2011, Anthony was the CEO of Mobile Commons—a leading mobile technology platform provider. Anthony has also served as General Manager for search technology platform Covario; SVP/General Manager at digital marketing services firm Innovation Interactive; and head of business development for DoubleClick in Europe, Middle East, and Africa. He also managed the DART for Advertiser’s start-up and operations across the UK, France, Germany, Sweden, and Ireland.

Anthony is a summa cum laude graduate from Pace University and holds a B.A. in english.


Charlie RoseCharlie Rose
Journalist
@CharlieRose


Charlie Rose, a former CBS News anchor, was named a correspondent for 60 Minutes II in November 1998. The broadcast debuted in January 1999.

He continues as Executive Producer, Executive Editor, and Host of Charlie Rose, the daily, hour-long late-night interview program syndicated on PBS, which premiered on Thirteen/WNET, the PBS station in New York, on Sept. 30, 1991. It became nationally syndicated in January 1993 and now is carried by 215 PBS stations around the country. In addition, he has hosted other outside projects, including a special for the Discovery Channel, “One on One With Roger Payne,” for which he won a 1992 Emmy Award.

Before launching his PBS program, Charlie worked for CBS News (1984-90) as the anchor of Nightwatch, the network’s first late-night news broadcast. He won a 1987 Emmy Award for his interview with convicted mass murderer Charles Manson.


Randall RothenbergRandall Rothenberg
President and Chief Executive Officer
IAB
@R2Rothenberg

Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.

Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.


Adam ShlachterAdam Shlachter
Senior Vice President, Media
Digitas
@shlaq

Adam Shlachter is Senior Vice President, Media at Digitas New York. In this role, Shlachter leads media for the American Express Global Advertising & Brand Management team, serves as the New York Media Capability Lead, and in addition leads digital video media work across North America.

A sought-after industry expert on topics that include cross-channel media, strategic planning and campaign measurement, Adam’s insights have appeared in publications such as Adage, The Wall Street Journal and Digiday, and he is a frequent speaker at conferences and industry events.

Shlachter joined Digitas from MEC where he was Managing Partner, Digital Practice Lead. During his tenure at MEC he worked with key US clients including Macy’s, Pizza Hut, KFC, IKEA, Campbell’s, Novartis, Scotts Miracle-Gro and Virgin Atlantic, and also spearheaded MEC’s digital trading initiatives. 


Prior to joining MEC, Adam spent three years at Starwood Hotels & Resorts in various interactive advertising and marketing roles. Earlier in his career, at Lowe & Partners and JWT, Adam worked with a variety of top brands in the interactive space, including Marriott Hotels, Heineken, Amstel Light, Novel and T. Rowe Price.

Adam is a member of the AD Club and the Interactive Advertising Bureau (IAB). His accolades include being named to the Board of Directors of the 212 Interactive Advertising Club in 2011, receiving the President Award from the AD Club and being honored by Young Audiences New York for his influence and resource in the digital media industry.

He received his MBA in International Business in 2005 from the Zicklin School of Business at Baruch College.


Tad SmithTad Smith
President, Local Media
Cablevision Systems Corporation
@tadtweets

As president of Cablevision's Local Media group, Tad Smith is responsible for Cablevision Media Sales, the company's advertising sales division, as well as the company's media and programming properties that are focused specifically on the communities Cablevision serves. These properties include Newsday Media Group with assets such as Long Island's leading daily newspaper Newsday, its popular website, Newsday.com, and am New York, the nation's most widely circulated free daily serving New York City. Also part of the Local Media group are Cablevision's News 12 Networks, consisting of 12 local news, weather and traffic channels, and MSG Varsity, a suite of television and interactive services dedicated to covering high school sports and activities across the tri-state area.

Prior to joining Cablevision, Mr. Smith worked for Reed Elsevier Group PLC, a worldwide provider of business information. An accomplished veteran of both print and electronic operations, he most recently served as chief executive officer of the company's U.S. division, Reed Business Information (RBI), where he had leadership and operational oversight for a number of well-known brands, including Variety, Daily Variety, Publishers Weekly, Multichannel News and Broadcasting & Cable. He also was responsible for developing and running RBI's digital media businesses, including its extensive e-commerce operations.

Previously, Mr. Smith was senior vice president of e-commerce for Starwood Resorts and Hotels Worldwide, tasked with developing and implementing a comprehensive global Internet strategy for the company. From 1996 to 1998, he was with BMG Entertainment, a subsidiary of global publisher Bertelsmann AG, where he served as head of the company's merchandising unit, and managed strategy, acquisition and restructuring for its North American business units, including Arista Records, RCA Records, BMG Direct Record Clubs and BMG Music Publishing. Mr. Smith began his business career as a management consultant for McKinsey & Company, Inc., a leading global management consulting firm advising corporations, industry, governments and institutions.

He received a Master of Business Administration from Harvard Business School, where he was a George F. Baker Scholar and a Horace W. Goldsmith Fellow. Mr. Smith holds a Bachelor of Arts from Princeton University's Woodrow Wilson School of Public and International Affairs, where he received the R.W. van de Velde Prize. In 2007 and 2008, Mr. Smith also served on the Dean's Leadership Council of the Woodrow Wilson School.

He won Folio's Executive of the Year in 2008, min's Top Executive of the Year in 2007, and Media Business' Top Innovator in 2007, and was inducted into the Digital Media Hall of Fame in 2006.


Sir Martin SorrellSir Martin Sorrell
Chief Executive
WPP
@WPP

Sir Martin Sorrell founded WPP, one of the world’s largest advertising and marketing services group, in 1985 and has been Chief Executive throughout.

WPP companies, which include some of the most eminent agencies in the business, provide clients with advertising, media investment management, consumer insight, public relations and public affairs, branding and identity, healthcare communications, direct, interactive and internet marketing, and specialist communications services.

Collectively, WPP employs over 165,000 people (including associates) in over 3,000 offices across 110 countries. The Group’s worldwide companies include JWT, Ogilvy & Mather Advertising, Y&R, Grey, Mindshare, MEC, MediaCom, Kantar (including Millward Brown and TNS), Wunderman, Burson-Marsteller, Hill+Knowlton Strategies, Landor, The Brand Union, G2, Fitch, The Partners, AKQA and WPP Digital (including 24/7 Media). Clients include 350 of the Fortune Global 500, all 30 of the Dow Jones 30, 63 of the NASDAQ 100, and 31 of the Fortune e-50. In 2012, WPP had revenues of $16.5 billion and billings of $70.5 billion.

Sir Martin actively supports the advancement of international business schools—advising Harvard, IESE, the Indian School of Business and the China Europe International Business School. He has been publicly recognised with a number of awards including the Harvard Business School Alumni Achievement Award. He received a knighthood in January 2000.

Sir Martin contributes to many important organisations and charities. In 2006, he was appointed a non-executive Director of Alpha Topco, the Formula 1 company. In 2008, he was appointed by The English Football Association to the Board of the bid to stage the 2018 FIFA World Cup. He is on the Executive Committee of the World Economic Forum International Business Council and a member of the Business Council in the U.S. He is a Trustee of the British Museum, a member of the corporate Advisory Group of the Tate Gallery, and on the International Advisory Board of The Russian Museum in St. Petersburg. In 2010 he was appointed to the Board of Directors of the Bloomberg Family Foundation. He is Vice-Chairman of IBLAC. He is a non-executive Director of Sorrell Capital. In 2011 he was appointed a member of the Advisory Board of Stanhope Capital. In 2012 he was appointed a non-executive Director of Alcoa.


Jon Steinlauf Jon Steinlauf
Executive Vice President, Advertising Sales & Marketing
Scripps Networks Interactive
@scrippscomm

Jon Steinlauf is a cable veteran with a unique understanding and history in the cable industry.

Steinlauf, currently Executive Vice President at Scripps Networks, is head of Ad Sales and Ad Sales Marketing for all six Scripps TV Networks --- Home & Garden Television (HGTV), Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country (GAC).

Steinlauf, who has been in this role since 2003, oversees the group's strategic direction and client relationships.

In cable's 2012/13 upfront sales market, Steinlauf led Scripps to record-setting results, with total gross revenue booked of over $1.0 Billion.

He joined Scripps in 2000 as VP of advertising sales for HGTV and DIY within the eastern region, where he successfully developed and honed strong positioning for these brands.

Before joining Scripps Networks, he was a Turner Broadcasting for eight years, where he served as VP ad sales for the TNT and TBS Networks. Prior to Turner, Steinlauf was at ESPN from 1985-1989, as director of ad sales.

In September, 2012, Adweek Magazine named Steinlauf one of the top ten "most indispensable" executives in the media/advertising industry.

Steinlauf has twice been named to the Mediaweek 50, in 2008 and 2010, an honor that the publication's editors bestow on the top 50 business leaders in media.

In 2007, Steinlauf was voted the Most Outstanding Sales Executive in the media business by advertisers and agencies surveyed by Jack Myers Research.

Steinlauf, a graduate of Duke University, resides in New York City with his wife, Joanne and nine year old daughter, Sloan.


Bonita StewartBonita Stewart
Vice President, Americas Strategic Partnerships
Google
@Google

Bonita C. Stewart brings more than 20+ years of marketing, technology and industry expertise to Google, where she oversees the company’s Partner Business Solutions for North and South America. She works with partners across all verticals to monetize their assets and grow their businesses with Google products, including DoubleClick publisher technology, advertising exchanges, video, mobile, and social.

Prior to her Partnerships role, Bonita led Google’s US strategy and sales for the Automotive, Finance, and Travel categories with responsibility for delivering integrated advertising solutions. Before Google, she served as Director, Chrysler Group Interactive Communications for DaimlerChrysler AG, and Director, Chrysler Brand Advertising. In 2005, Advertising Age named the Chrysler Group Interactive Marketer of the Year. Bonita also enjoyed a 10-year career with IBM and co-founded Nia Enterprises, a web-based company, in 2000.

Bonita is a frequent speaker at marketing and interactive conferences such as ANA, AD:TECH, and Automotive World Congress, and has been quoted in such publications as Automotive News, Advertising Age, Brandweek, and USA Today. In 2005, she co-authored “The Fifth P of Marketing,” an article for CRM Magazine. Advertising Age named her a “Woman to Watch” in 2011.

Bonita graduated magna cum laude with a Bachelor of Arts in Journalism from Howard University and an MBA from Harvard Business School. She currently serves on the Board of Directors for the Cranbrook Art Academy based in Bloomfield Hills, Michigan, Lincoln Center for the Performing Arts, and the Harvard Business School Club of New York. She resides in Englewood, New Jersey with her husband.



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