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8:00 AM

Registration Opens

Sponsored by
MailOnline

8:00 AM - 9:00 AM

Networking Breakfast
IAB MIXX Expo

Network, caffeinate, relax, and play at the IAB MIXX Expo.

Sponsored by
ABC

9:00 AM

General Session Convenes: Broadway Ballroom, 4th Floor

9:00 AM - 9:15 AM

Advertising Is ______?

There is a war for the soul of advertising being fought as consumers are increasingly disengaged from the barrage of marketing. What demands their attention in a world of infinite digital clutter? IAB President and Chief Executive Officer sets the stage to redefine marketing in a digital world.

Randall Rothenberg
Randall Rothenberg
President and Chief Executive Officer,
IAB

9:15 AM - 9:45 AM

Designing the 360 Experience
Video Marketing and the Next Generation of Travel

Travel is not transactional—it’s experiential. So is advertising. Brian King, Global Brand Officer, Marriott International, reveals key insights about what should be at the heart of cross-platform advertising from a new ethnographic research study: Video Lives 2013, co-created by Marriott, MEC, Tremor Video, and SonicRim. Find out how Marriott tells its brand story across the entire customer journey, using storytelling that is co-generated by its community of global stakeholders. Take a unique peek behind the curtain into the design and creation of full-circle marketing experiences that inspire and delight.

Brian King
Brian King
Global Brand Officer,
Marriott International

9:45 AM - 10:15 AM

The Golden Age of Journalism?

With recent news highlighting the sales and spinoffs of major media properties to advertising powerhouses, industry leaders are questioning the economic viability of reported news more than ever before. Yet, at the same time, others are pointing to the proliferation of popular new news brands of wildly differing styles and approaches. Hear two vociferous points of view on today’s golden age of journalism as Kurt Andersen, host of public radio’s weekly cultural magazine show “Studio 360,” moderates a conversation between Henry Blodget of Business Insider and Ken Auletta of The New Yorker.

Kurt Andersen Ken Auletta Henry Blodget
Moderator:
Kurt Andersen
Author,
“Studio 360”
Ken Auletta
Author,
The New Yorker
Henry Blodget
Co-Founder, Chief Executive Officer, and Editor-In-Chief,
Business Insider

10:15 AM - 10:45 AM

An Outsider’s Game

If you only read today’s headlines about advertising you would walk away with four ideas: 1) Yesterday is wrong. 2) Today is self-loathing. 3) Tomorrow is uncertain. 4) We’re all in a volume business together. Listen in as Dave Luhr and Colleen DeCourcy of Wieden+Kennedy discuss their sometimes differing views on culture, change, and what advertising is really about as they bring it to life in this era of digital.

Colleen DeCourcy Dave Luhr
Colleen DeCourcy
Global Co-Executive Creative Director,
Wieden+Kennedy
Dave Luhr
President,
Wieden+Kennedy

11:00 AM - 11:45 AM

Networking Refreshment Break
IAB MIXX Expo

Network, recharge, relax, and play at the IAB MIXX Expo.

Sponsored by
NBCUniversal Digital Entertainment

11:45 AM - 12:15 PM

Beyond the Device: How Entertainment is Becoming More Personal

As a flagship device and service, Xbox and Xbox Live are key parts of the overall Microsoft strategy. Join two Microsoft advertising thought leaders as they transform the stage to showcase the company’s take on how advancements in personalization technology are revolutionizing consumer experiences and living-room entertainment as we know it.

W. Ross Honey Keith Lorizio
W. Ross Honey
General Manager, Xbox Advertising
Microsoft
Keith Lorizio
Vice President, U.S. Sales and Marketing,
Microsoft

12:45 PM - 1:15 PM

Workshops

 

Workshop 1
Room 402, 4th floor

A Transparent Look at How Programmatic Demand Is Trending
A Data Deep Dive

While experiencing healthy growth, programmatically traded media is still a nascent, largely undocumented space where the market transparency is limited. This session unpacks the latest trends, including a look at who the most active and biggest spending brands are in programmatic, how share of spend is trending within the DSP category, how bidding behavior differs across sectors, the value spectrum tied to vertical content, and much more.

Alex Gardner, Vice President, Platform Solutions, Index by Casale Media
KJ Shockey, Vice President, Digital Ad Sales, BBC Worldwide

Presented by
Index

 

Workshop 2
Room 404, 4th floor

Marketing to the Millennial Moviegoer

Fandango, the ticketing destination known for having its finger on the pulse of mainstream moviegoers, takes an in-depth look at effective marketing tools, techniques, and platforms for reaching the highly sought-after millennial entertainment enthusiast. Hear best practices in social media, targeted digital video programming, and online and mobile marketing. Learn key lessons from a comprehensive audience segmentation study that examines millennials’ attitudes, social behaviors, and their media platforms of choice. Hear best practices from cross-platform campaigns that have spanned the NBCUniversal portfolio.

Moderator: Dave Karger, Fandango Chief Correspondent and Host of “Weekend Ticket”
Phil Cara, Senior Vice President, NBCUniversal Digital Ad Sales
Phil Contrino, Chief Analyst, BoxOffice.com
Adam Rockmore, Vice President, Marketing, Fandango

Presented by
NBCUniversal Digital Entertainment

Workshop 3
Room 406, 4th floor

Connecting Apps to Consumer Goods

Brands continue to search for new ways to engage consumers on mobile. In this rapidly growing space, Vuforia enables mobile apps to interact with physical goods while dazzling consumers. By giving apps the ability to see, Vuforia unlocks a wide range of possibilities—including amazing augmented reality experiences that bring movie magic to consumers’ hands. Learn how leading global brands use Vuforia to drive marketing campaigns as well as deliver a new generation of digital features to physical products.

Mike Bailey, Senior Director, Business Development, Qualcomm

Presented by
Qualcomm Vuforia

 

Workshop 4
Room 502, 5th floor

How Data Is Transforming the Ways Brands and Publishers Reach Their Objectives. Hear from Forbes, Kellogg's, and Krux.

Tom Chavez, Founder and Chief Executive Officer, Krux, Mark Howard, Chief Revenue Officer, Forbes Media, and Aaron Fetters, Director Insights and Analytics Solutions Center, Kellogg Company discuss the ways digital publishers and marketers transact through programmatic channels. The session includes an overview of Krux’s view of programmatic buying and selling, as well as a focus on Kellogg’s and Forbes Media and the innovative ways it is deploying its data to drive incremental ad revenue. The conversation will cover topics from tactical to strategic, with insights into what is really working. RTB, reserved programmatic, private exchanges, and the increasingly important role of first-party data as a differentiator will be covered as well.

Tom Chavez, Founder and Chief Executive Officer, Krux
Aaron Fetters, Director Insights and Analytics Solutions Center, Kellogg Company
Mark Howard, Chief Revenue Officer, Forbes Media

Presented by
Krux

 

Workshop 5
Room 510, 5th floor

Are You Smarter than a Data Scientist?

Big data has turned the world of advertising on its ear. Marketing professionals are now surrounded by data—campaign analytics, site analytics, audience data, purchase data, social data—and it can be overwhelming. Smart marketers are investing in tools to convert that data into actionable insights and the brains behind this transition—the data scientists—are seeing their Klout scores soar. Try your luck at a series of data challenges faced every day by the Chief Scientist at Dstillery. Can you activate insights in the most impactful way for your brand?

Claudia Perlich, Chief Scientist, Dstillery

Presented by
Media6Degrees

 

1:15 PM - 2:15 PM

Networking Luncheon
Broadway Ballroon, 4th floor

2:15 PM - 2:45 PM

Workshops

 

Workshop 1
Room 402, 4th floor

Data + Media + Scale = WOW!

Advertising reach without sufficient relevance and timing produces lackluster media performance. Data-informed media without scale is an exercise in triviality.

Acxiom and Facebook share the results of their joint effort to connect first party / CRM insights to audiences at scale, driving huge new opportunities for brands and their agencies.

Phil Mui, Chief Product and Technology Officer, Acxiom
Bryan Schroeder, Director, Product Marketing, Facebook

Presented by
Acxiom

 

Workshop 2
Room 404, 4th floor

Connecting Across Devices (Really!)
A Fireside Chat with Ad Technology Veteran Michael Barrett and Tapad's Are Traasdahl

Cross-channel, multiscreen, cross-platform...whatever you call it, it’s today’s hot tech claim. And of course, it must be done. But can it be? Join a fireside chat with one of ad tech’s greatest innovators, Michael Barrett—most recently Yahoo!’s Global Chief Revenue Officer, previously Founder and Chief Executive Officer of Google-acquired AdMeld—and Are Traasdahl, Founder of Tapad. After 20+ years, Michael has seen it all, monetized it all, and few share his 360o perspective on the industry: advertiser, publisher, investor, user, and more. Q&A session to follow.

Michael Barrett, President and Founder, Ichabod Farm Ventures
Are Traasdahl, Chief Executive Officer, Founder, Tapad

Presented by
Tapad

 

Workshop 3
Room 406, 4th floor

Removing the Guesswork
Learn How First-Party Shopping Data Can Be Combined with Leading Data Sources to Pinpoint Your Target Audience

In today’s vast digital ecosystem, brand marketers often understand who they want to target, but are challenged with how and where to find the right audience using reliable data aggregators. Leading retail publishers have become more sophisticated on how to apply first-party data solutions, resulting in innovative and integrated marketing opportunities for brands. This session partners Stephen Howard-Sarin, eBay Head of North America Display Advertising, with executives from Acxiom, Datalogix, and Nielsen Catalina Solutions, for an informative discussion.

Stephen Howard-Sarin, Head of North America Display Advertising, eBay

Presented by
eBay

 

Workshop 4
Room 502, 5th floor

Brand Advertising in Mobile - A Lost Art

In today’s world, where all the hype surrounds audience and scale, the concept of premium branded advertising has become a lost art. While accurate audience targeting and data layering is important for every marketer, brands still crave high impact, creative ideas that push boundaries and create buzz. Harry Kargman, Chief Executive Officer and Founder, and Ryan McConville, Senior Vice President, Publisher Relations, both of Kargo, talk about marrying content and creativity to deliver powerful experiences in mobile.

Harry Kargman, Founder and Chief Executive Officer, Kargo
Ryan McConville, Senior Vice President, Publisher Relations, Kargo
Mihael Mikek, Co-Founder and Chief Executive Officer, Celtra

 

Presented by
Kargo

Celtra

 

3:00 PM

General Session Reconvenes: Broadway Ballroom, 4th Floor

3:00 PM - 3:30 PM

What’s Next for Hulu?

A candid conversation with Andy Forssell, Hulu’s acting Chief Executive Officer and Senior Vice President, Content, about the company’s past, present, and future.

Andy Forssell
Andy Forssell
Acting Chief Executive Officer and
Senior Vice President, Content,
Hulu

3:30 PM - 4:15 PM

Networking Refreshment Break
IAB MIXX Expo

Network, recharge, relax, and play at the IAB MIXX Expo.

Sponsored by
NBCUniversal Digital Entertainment

4:15 PM - 5:15 PM

Tracks

Advertising Is Mobile
Liquid Creativity and the
Cross-Screen Consumer

Room 402, 4th floor

Advertising Is Video
Connected Sight, Sound, and Motion
Room 404, 4th floor

Advertising Is Technology
Automation and Personalization
Room 406, 4th floor

Forget about “mobile first.” Forget about devices. It’s time to get liquid—to create content and brand experiences that scale fluidly across screens in a consumer-centric fashion. Take a deep dive into how advertisers, publishers, and their partners collaborate to reach and engage in a digital world “gone mobile.”

Convergence between linear TV and digital video—long touted as the holy-grail solution to overcome challenges of a fragmented media landscape—seems to have finally arrived. Or has it? Take a deep dive into how the industry prospers at the intersection of “audience and anywhere.”

A growing percentage of advertising will be priced, placed, and optimized automatically. Will you be a winner or a loser in the era of machine-driven marketing? Take a deep dive into how advertising technology is bought, sold, and optimized.

Sponsored by
Undertone

Sponsored by
Adap.tv

Sponsored by
VideoHub

 

4:15 PM - 4:40 PM

Session 1

Track I
Liquid Creativity

Track II
At the Intersection of Audience and Anywhere

Track III
Blurred Lines and False Choices: How Technology Should Drive Success for Brands

Consumers are spending more and more time with mobile devices. But as a percentage of ad spend by major marketers, mobile is still challenged. This case looks at the reasons why and details the new “rules” market leaders are following to create cross-screen creative experiences.

Eric Franchi, Co-Founder, Undertone

Average time spent with digital media per day will surpass TV viewing time this year. Now that TV audiences are officially everywhere, can the advertising industry deliver on a “one audience guarantee” across all platforms and devices? Explore how buyers and sellers can fully leverage the multidevice future of TV advertising.

Dan Ackerman, Senior Vice President, Adap.tv
Tom Hagopian, Vice President, Advanced Advertising, DIRECTV
David Cohen, Global Chief Media Officer, UM
Jon Steinlauf,
Executive Vice President, Advertising Sales & Marketing
Scripps Networks Interactive

There are a myriad of factors contributing to advertising success. For many, the drive for efficiency has surpassed the quest for greater effectiveness. “Big data,” the great hope for accountability, has become more like the great headache for marketers. Determining what matters to campaign success, is still relatively elusive, while efficiency remains a more immediate and attainable goal. Join VideoHub General Manager, Anthony Risicato, as he debunks the myth that advertising efficiency and effectiveness are mutually exclusive, and share insights about how advertising technology can power brand success.

Anthony Risicato, General Manager, VideoHub, Tremor Video

 

 

4:45 PM - 5:15 PM

Session 2

Track I
Creating the Liquid Advertising Experience

Track II
The Girl With the Big Eyes

Track III
A Fireside Chat with Mondelēz International

Liquid creativity does not exist in a vacuum. It takes sellers, buyers, creative strategists, and technology providers to connect brands with consumers across devices. This interactive session features a leader from each part of the value chain discussing real-world experiences and best practices.

Eric Franchi, Co-Founder, Undertone
Scott Crystal, Chief Revenue Officer, Zumobi
Ivan Kayser, Founder, Siberia
Moritz Loew, Vice President, Sales, Time Inc.
Adam Shlachter, Senior Vice President, Media, Digitas

This case study focuses on the strategy and cross-platform storytelling campaign for the digital launch of Maybelline New York’s Big Eyes, a new top and bottom dual-end mascara. Understand the importance of offering a multisensory video experience that people actually want to engage with—one that is optimized to live all across the fragmented digital landscape. One piece of linear film posted online is not enough to drive engagement.

Steve Baer, Managing Partner, Brand Design Group, Code and Theory
Nicole Hurwitz, Assistant Vice President, Digital Marketing, L’Oréal for Maybelline, Garnier, and essie

For over one hundred years, Mondelēz International has successfully launched household snack brands including Oreo, Chips Ahoy!, Ritz, Cadbury, Halls, and slews more. Join an intimate fireside chat with Bonin Bough, who leads global media and consumer engagement for Mondelēz International, to hear recent examples of how a Fortune 100 company leverages advertising technology to advance brand building.

B. Bonin Bough, Vice President, Global Media and Consumer Engagement, Mondelēz International
Carl Kalapesi, Director, Industry Initiatives, IAB

 

5:15 PM - 6:15 PM

Networking Cocktail Reception
IAB MIXX Expo

Sponsored by
Acxiom

6:15 PM

IAB MIXX Expo Closes

 

8:00 AM

Registration Opens

Sponsored by
MailOnline

8:00 AM - 9:00 AM

Networking Breakfast
IAB MIXX Expo

Network, caffeinate, and play at the IAB MIXX Expo.

Sponsored by
Google

9:00 AM

General Session Convenes: Broadway Ballroom, 4th Floor

9:00 AM - 9:30 AM

Advertising Is True to What It Always Has Been

Randy Kilgore
Randy Kilgore
Senior Vice President and
Chief Revenue Officer,
Tremor Video,
Chairman, IAB Board of Directors

9:30 AM - 10:00 AM

Fireside Chat with Sir Martin Sorrell

Digital and social media are an integral part of everyone’s commercial and personal lives. WPP employs 165,000 people in 110 countries, and crucial to their ongoing success is accelerating their efforts in fast-growth markets and new media. Hear the strategic vision from the leader of one of the world’s most powerful media companies, content creators, and providers.

Sir Martin Sorrell Randall Rothenberg
Sir Martin Sorrell
Chief Executive,
WPP
Randall Rothenberg
President and Chief Executive Officer,
IAB

10:15 AM - 10:45 AM

The Long Tail of Television and Implications for Digitally Minded Marketers

Television audiences are highly fragmented and a great deal of viewing is not measurable nor optimizable through traditional methods. As a long tail of networks emerges with what seems like a relatively small share of the overall viewership, valuable audiences can be had through a smart buy of networks and programs. Imagine the implications of this buying strategy to both the structure of the television marketplace, and advertising media in general...

Tad Smith
Tad Smith
President, Local Media,
Cablevision Systems Corporation

10:45 AM - 11:15 AM

What If Advertising Were Invented Today?

Hear how award-winning Pereira & O’Dell is relentlessly rethinking and reinventing how it does advertising. Advertising is... the quest to use the best tools and integrated techniques to solve creative problems. How can branding and digital inspire new kinds of application-based identities? How can we use the audience-attracting discipline of digital with the fascination of storytelling mastered by films? Never-ending developments and innovations in technology and creativity make this the most exciting time to work in advertising.

PJ Pereira
PJ Pereira
Co-Founder and Chief Creative Officer,
Pereira & O’Dell

11:15 AM - 12:00 PM

Networking Refreshment Break
IAB MIXX Expo

Network, recharge, relax, and play at the IAB MIXX Expo.

Sponsored by
Google

12:00 PM - 12:30 PM

Mobile Is the Branding Platform of Our Time

Nearly every person has a mobile phone, so now may well be the first time the world is truly unified through a single medium. Join a conversation with Randall Rothenberg and David Fischer on how mobile proliferation, new technologies, and the resulting creative possibilities transform both the user experience and marketers’ abilities to reach people where they are spending the majority of their time.

David Fischer
David Fischer
Vice President, Business and Marketing Partnerships,
Facebook

12:45 PM - 1:15 PM

Workshops

 
 

Workshop 1
Room 404, 4th floor

Mobile Mavericks

Simon Bond, Chief Marketing Officer, BBDO, and Eric Hadley, Senior Vice President, Sales Strategy and Marketing, The Weather Company, discuss mobile’s future from their respective agency and publisher viewpoints—what’s working, what’s promising but needs improvement, and what just needs to be left behind. They’ll share favorite mobile campaigns, look at who in the marketplace is doing the best and most innovative creative, and discuss some of the best examples of native ads out there.

Simon Bond, Chief Marketing Officer, BBDO
Eric Hadley, Senior Vice President, Sales Strategy and Marketing, The Weather Company

Presented by
The Weather Company

 

Workshop 2
Room 406, 4th floor

Best Practices for Mobile Rich Media

Consumers are sick of being bombarded with mobile banner ads. The ads that resonate with consumers are the ones that entertain them. Learn how mobile rich media best practices can help you engage consumers—increasing awareness and purchase intent.

Peter Dille, Chief Marketing Officer, Tapjoy
Mihael Mikek, Co-Founder and Chief Executive Officer, Celtra

Presented by
Tapjoy

 

Workshop 3
Room 502, 5th floor

A Marketer’s Roadmap for Scaling Online Video Advertising

Online video is the fastest growing digital ad format, expected to increase 40 percent this year and next. The viewing audience already shifts their attention from screen to screen seamlessly. In response, the way marketers execute video campaigns must change in order to efficiently and effectively expand their use of online video ad formats. This workshop provides an insightful roadmap for simultaneously scaling video advertising and improving video campaign results.

Robert Haskitt, Chief Marketing Officer, Extreme Reach
Chip Scully, Vice President, Online Video Advertising, Extreme Reach

Presented by
Extreme Reach

 

Workshop 4
Room 510, 5th floor

What’s the Latest in Video Advertising Across Social Properties?

Paid and earned advertising on social properties is changing fast, bringing with it more inventory, products, users, screens, and technology. Join two of the industry’s most innovative social marketing companies to see real-life examples of how advertisers use cutting edge video advertising techniques across leading social properties, including leveraging celebrity personality Jennifer Lopez to drive social syndication.

Adam Gerston, Vice President, Partnerships, Shift
Walter Harp, Vice President, Product Marketing, Mixpo

Presented by
mixpo

SHIFT

 

1:15 PM - 2:15 PM

Networking Luncheon
Broadway Ballroom, 4th floor

Sponsored by
Tapad

2:15 PM - 2:45 PM

Workshops

 

IAB has resources to position you for success, no matter what your role is in the advertising ecosystem. Learn about the most important, industry changing IAB initiatives that drive change and foster thought-leadership. Tap into opportunities that create and promote your leadership through industry standards and best practices. Members and non-members welcome!

Workshop 1
Room 402, 4th floor

Beyond Making Measurement Make Sense (3MS)

IAB, in partnership with ANA & 4A's and with oversight from the Media Rating Council, is working to define which credible metrics will aid in decision making for cross-media allocation. Get an update on the project that brings together the buy and sell sides, and discuss the solutions that currently exist in today's cross-platform world.

Sherrill Mane, Vice President, Research, Analytics & Measurement, IAB

 

 

Workshop 2
Room 404, 4th floor

Native Advertising: Fact and Fiction

Join the IAB to take a hard look at the hype surrounding this darling of the trade press. What is Native? It blossomed this Spring; will it fade in the Fall?

Moderator: Peter Minnium, Head of Brand Initiatives, IAB
Patrick Albano, Vice President of Sales, Yahoo!
Steve Kondonijakos, Senior Marketing Director, Federated Media Publishing
Stacy Minero, Leader, Content Marketing, Mindshare
Steve Rubel, Chief Content Strategist, Edelman
Geoff Schiller, Chief Sales Officer, Hearst Digital

Presented by
StumbleUpon

 

Workshop 3
Room 406, 4th floor

Getting the Most From IAB: Opportunities for Brands, Agencies, and Publishers

IAB has resources to position you for success, no matter what your role is in the advertising ecosystem. Learn about the most important, industry changing IAB initiatives that drive change and foster thought-leadership. Tap into opportunities that create and promote your leadership through industry standards and best practices. Members and non-members welcome!

Michael Theodore, Vice President, Training & Development, IAB 
Julie Van Ullen, Vice President, Member Services, IAB

 

 

3:00 PM

General Session Reconvenes: Broadway Ballroom, 4th Floor

3:00 PM - 3:30 PM

Trend Watch: Ad Technology Insights for Fall

The pace of digital innovation is breathtaking and can leave organizations and consumers alike wondering how to get the most out of their technology. To unlock the full potential of all this innovation, advertisers and publishers could develop a new organizational mindset to focus their use of new technologies. Come listen to Google’s Bonita Stewart and Brad Bender outline how organizations are adapting to this digital reality with a review of the latest trends in creative formats, multi-screen experiences, and the tools for buying and measuring digital advertising.

Brad Bender Bonita Stewart
Brad Bender
Director, Product Management,
Google
Bonita Stewart
Vice President, Americas Strategic Partnerships,
Google

3:45 PM - 4:30 PM

Marissa Mayer Interviewed by Charlie Rose

Marissa Mayer Charlie Rose
Marissa Mayer
President and
Chief Executive Officer,
Yahoo!
Charlie Rose
Journalist

4:30 PM

General Session Adjourns

4:30 PM - 5:30 PM

Networking Cocktail Reception
IAB MIXX Expo

5:30 PM

IAB MIXX Expo Closes

 

6:30 PM - 11:00 PM

IAB MIXX Awards Gala (separate registration required)

 

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