Sponsors

Presenting Sponsor

Microsoft

About Microsoft

Microsoft helps consumers connect with brands through experiences that enhance their digital lives. Microsoft does this by providing advertisers, publishers, and developers with cross-platform opportunities to create meaningful and profitable customer engagement across the Microsoft devices and services people love, including Windows 8 apps, Windows Phone, Xbox, Skype, Bing, and MSN. Microsoft also offers advertisers a media network that reaches hundreds of millions of consumers around the world; and services and sales support technology that helps untangle the complexities of digital media to get more value from marketing and content investments. More information is available at microsoft.com.


Premier Sponsor

Eonline

About Eonline

Eonline is the home of pop culture on the web.

One of the fastest-growing and most influential properties on the Internet, Eonline reaches over 26 million unique users per month on average on Eonline.com and mobile in the U.S. alone across its digital platforms. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty, and lifestyle—everything pop culture. Known for its live-event coverage around major news events, movie premieres, and awards shows, Eonline is the #1 mobile source for entertainment news.

The only truly cross-platform entertainment brand, Eonline is part of E! Entertainment Television, a global media powerhouse that airs in 150 countries around the world. For more information, visit eonline.com.


Premier Sponsor

Tapad Inc.

About Tapad

Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens.

Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami and San Francisco.  For more information, please visit tapad.com.


Title Sponsor

Acxiom

About Acxiom

Acxiom is an enterprise data, analytics, and software as a service company that uniquely fuses trust, experience, and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses, and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.


Title Sponsor

CPXi

About CPXi

CPXi is a global digital media holding company with over a decade of experience connecting consumers with brands. The company has four primary divisions: bRealTime, offering programmatic solutions for both demand and supply side partners; Simplixity, providing full service media execution for brands, agencies and direct marketers; Affiture, an affiliate network driving performance objectives, and; AdReady, providing a self-serve platform for programmatic creative and media placement. CPXi provides multi-screen messaging, leveraging display, social, mobile and video advertising at scale, serving billions of managed impressions daily. CPXi is a privately held company.


Title Sponsor

DoubleClick

About DoubleClick

Google’s DoubleClick™ platform provides ad management and ad serving solutions to companies that buy, create or sell digital advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, DoubleClick platforms help customers execute their digital media strategy more effectively.


Title Sponsor

Pixalate

About Pixalate

Pixalate is a technology leader in media market intelligence. It provides a broad suite of capabilities that help monitor media effectiveness, make intelligent media investments and assess risk exposure in real time. At Pixalate we have developed Big Data predictive analytics engine that grades each impression, IP and domain across 80 different data points. Using big data, machine learning and graph theory every impression’s effectiveness and risk exposure is quantified based on viewability, suspicious traffic, page quality, brand safety and contextual relevance.


Title Sponsor

Weibo

About Weibo

Weibo (NASDAQ GS: WB) is a leading social media platform for people to create, distribute, and discover Chinese-language content. By providing an unprecedented and simple way for Chinese people and organizations to publicly express themselves in real time, interact with others on a massive global platform, and stay connected with the world, Weibo has had a profound social impact in China. For more information, visit www.weibo.com.


VIP Sponsor

AdColony

About AdColony

AdColony is a mobile video advertising platform that delivers crystal-clear HD video ads instantly (no buffering, no long load times) across the hottest apps in the world. As the leading mobile video advertising and monetization platform, AdColony works with both Fortune 500 brands and more than 70% of the world's top grossing publishers. Put simply, AdColony delivers the power of TV advertising plus engagement for today's mobile generation.


VIP Sponsor

Celtra Inc.

About Celtra Inc.

Celtra Inc., empowers agencies, media suppliers and brand leaders alike with an integrated, truly scalable cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens.

Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI). For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.


VIP Sponsor

Drawbridge

About Drawbridge

Drawbridge, known for pioneering cross-device ad targeting solutions, uses a statistical triangulation technique to estimate a match between a desktop or mobile browser cookie and a mobile device. Using this technology, the company has paired users to over one billion devices to date, and the number is rapidly growing. For more information, visit http://drawbrid.ge/


VIP Sponsor

Dstillery

About Dstillery

Dstillery is the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most Promising Companies in America and Crain’s Best Places to Work in New York. More info at www.dstillery.com


VIP Sponsor

eBay

About eBay

eBay delivers one of the world’s largest online marketplaces to customers via any connected device, connecting people with the things they need and love.

With 149 million active buyers globally, eBay is one of the world’s largest online marketplaces, where practically anyone can buy and sell practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses. Their collective impact on ecommerce is staggering, and more than 700 million items are listed on eBay. For the latest stories about eBay, including recent financial performance, visit cc.ebay.com.


VIP Sponsor

Extreme Reach

About Extreme Reach

Extreme Reach powers the convergence of TV and digital video advertising. The Extreme Reach platform enables brands and agencies to seamlessly activate, measure and optimize advertising campaigns across TV and digital screens. It’s the world’s #1 platform for TV ad delivery and the most advanced for digital video measurement. Nearly every Ad Age 100 brand relies on Extreme Reach to connect and simplify video advertising.


VIP Sponsor

eyeReturn Marketing

About eyeReturn Marketing

eyeReturn marketing delivers top tier ad-serving, programmatic buying, dynamic optimization, verification, analytics and production for display, video, rich media and mobile creative. These platforms, combined with eyeReturn’s proprietary data- management platform, are able to secure top digital real estate for clients at the lowest-available bid price in real time. For more than a decade, eyeReturn marketing has served trillions of ads and analyzed billions of domains and users to deliver the results that marketers are looking for from their digital media campaigns. With teams located in four offices across North America, eyereturn marketing has the technology and expertise to deliver campaigns while helping clients gain customer insight that make a difference to brand investment.


VIP Sponsor

GumGum

About GumGum

GumGum is the premium in-image advertising platform for publishers and brands. Reaching millions of consumers as they actively view images across hundreds of quality websites, GumGum serves contextually relevant ads that yield far higher engagement than those of traditional display advertising units. In addition to helping advertisers reach highly targeted audiences in a brand-safe environment, GumGum gives publishers a new way to earn revenue by overlaying interactive ad units on the photos within their sites.


VIP Sponsor

Hiro

About Hiro

HIRO Media is a premier online video content SSP that provides services and technology for content owners. It aims to maximize profits from online video and attract valuable diverse audiences. Through disruptive technology, innovative problem-solving and tailored service, HIRO helps content owners succeed and reap maximum results and profits. HIRO is 'evolutionizing' the online video environment by crafting a new segment of online video – casual video viewership. Through its expertise of the broadcast industry, HIRO leverages its online media power to create comprehensive solutions for online content distribution and monetization platforms.


VIP Sponsor

INDEX Platform

About Index by Casale Media

Index is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time. A division of online media technology veteran, Casale Media, Index equips enterprise sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into a clear and robust taxonomy.


VIP Sponsor

Oracle

About Oracle

The Oracle Data Cloud is the world-leader in global Data as a Service solutions that inform smarter action in every part of a business. Our core mission is to empower our customers with unique data solutions across various business functions and verticals that can be plugged into any applications or decision engine to drive high-value insights and competitive action.


VIP Sponsor

Quantcast

About Quantcast

Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in- depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market.


VIP Sponsor

Tremor Video

About Tremor Video

Tremor Video is the only brand-performance technology company to create a transparent, effective, and measurable ecosystem for brand advertisers and top-tier publishers. We are transforming the video advertising experience through our programmatic Media Solutions (traditional IO, private marketplace, open auction) and Enterprise Solutions for buying (DSP) and selling (SSP). Our all-screen technology VideoHub® is the most powerful decision-maker for the buy- and sell-sides to drive campaign effectiveness and maximize monetization of premium video content across multiple devices. We make it easy for advertisers, agencies, and publishers to be successful. Learn more: tremorvideo.com.


VIP Sponsor

Undertone

About Undertone

Undertone is a digital advertising company that sits at the intersection of media, creative, and technology. We connect brands with consumers across smartphones, tablets, and desktops through our suite of high impact, video, and display ad units. Through our technology platforms, we deliver these ads at the right time and in the right context on a handpicked portfolio of the world’s best media properties. Find out more at www.undertone.com.


VIP Sponsor

Videology

About Videology

Videology (videologygroup.com) is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.


VIP Sponsor

Yahoo

About Yahoo

Yahoo is focused on making the world’s daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).


VIP Sponsor

YP

About YP

YP is the largest local ad platform in the United States, connecting businesses with more than 100 million local consumers when they’re ready to buy. We’ve been powering advertising solutions for more than 100 years, but how we do it has evolved. Today, through mobile, search and display, YP helps leading brands drive local results.


VIP Sponsor

YuMe

About YuMe

YuMe is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe.com


Supporting Sponsor

BlastPR

About BlastPR

Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including AdColony, The CMO Club, Dstillery, eXelate, Interactive Advertising Bureau, MediaCrossing, Raymond Weil, and RealMassive. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.


Supporting Sponsor

CINDE

About Essential Costa Rica/CINDE

Central Gate is your strategic bridge with outsourcing vendors in Costa Rica. The Costa Rican Investment Promotion Agency, CINDE, leads this innovative community that reunites 30 top local and multinational companies servicing over 100 clients and offering A to Z business solutions in creative development, marketing strategies, advertising, software design and back office.

The Costa Rican Investment Promotion Agency (CINDE) is a private, apolitical and non-profit organization that promotes Costa Rica as a competitive hub for high added value operations through Foreign Direct Investment.

Visit us in the IAB MIXX Lounge to learn more!


Supporting Sponsor

Kantar Media

About Kantar Media

Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers’ reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behavior and digital insights, to marketing effectiveness and online influence. Our experts currently work with 22,000 companies tracking 3 million brands in 50 countries. www.KantarMedia.US


Supporting Sponsor

Neustar AdAdvisor

About Neustar

Identity matters and it’s time to talk about it. As marketers, we need to be relevant all the time and Neustar can help you do just that. We’re your authoritative source for accurate identity information with privacy-by-design at its core. In today’s complex marketing ecosystem, consumer information changes rapidly. Built on Neustar PlatformOne™, we enable activation of customer and media intelligence in real time so that agencies and brands have a comprehensive, up-to-date portrait of customers and prospects. By linking online consumer interactions with offline authoritative datasets, you can use a single identity across all channels and devices in order to understand your best consumers, create a personalized experiences, and drive an increase in reach and sales. For more information, visit www.neustar.biz.


Supporting Sponsor

Optimatic

About Optimatic

Optimatic is the leading programmatic monetization platform for video advertising. Optimatic serves video advertisements through a proprietary programmatic, real time bidding (RTB) platform that utilizes multiple video demand partners to ensure the highest revenue for our publisher partners. World-class publishers utilize Optimatic’s proprietary (RTB) platform to optimize and monetize their video advertising inventory on desktop and mobile platforms.

Founded in 2011, Optimatic is privately owned and based New York City. The Optimatic platform serves over 3 billion monthly video ads on 1,000+ world-class sites.


Supporting Sponsor

Yieldex

About Yieldex

Yieldex is the leading provider of digital ad forecasting, analytic pricing and marketplace tools for publishers and advertisers. The world’s most successful publishers rely on Yieldex Analytics for forward-looking insights that help them save time, close more deals and increase revenue. Both advertisers and publishers use Yieldex’s programmatic marketplace, YieldexDirect, to buy and sell targeted, guaranteed inventory in one convenient location. Leading media companies such as The New York Times, Scripps, CBS, Comcast, Viacom, ESPN, Fox, The Wall Street Journal, Pandora, The Weather Channel, and dozens of others use Yieldex to get more value from their digital advertising strategies. For more information, visit www.yieldex.com.


Media Sponsor

Adweek

About Adweek

With $1.3 trillion in annual spending and rising, the global media industry is more influential than ever. At the center of this dynamic and ever-evolving industry is Adweek – The Voice of Media. Adweek covers all the aspects of the modern communications business—from advertising, media buying, and brand building to content, social networks, and digital strategies—with its weekly magazine and cutting-edge web destination.