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8:00 AM

Registration Opens
Lobby Level

Sponsored by
Acxiom

8:00 AM - 9:00 AM

Networking Continental Breakfast
IAB MIXX Lounge, Lobby Level

Sponsored by
Weibo

9:00 AM

General Session Convenes: Broadway Ballroom, 4th Floor

9:00 AM - 9:20 AM

Opening Remarks

Randall Rothenberg
Randall Rothenberg
President and Chief Executive Officer,
IAB

10:00 AM - 10:30 AM

Session TBA

10:30 AM - 11:15 AM

Networking Refreshment Break
IAB MIXX Lounge, Lobby Level

Network, recharge, and relax at the IAB MIXX Lounge.

Sponsored by
DoubleClick

11:15 AM - 11:45 AM

The Future of Media, Content, and Distribution

Dawn Ostroff
Dawn Ostroff
President,
Condé Nast Entertainment

11:45 AM - 12:15 PM

Steve Gleason
Steve Gleason
Team Gleason

12:30 PM - 1:00 PM

Workshops

1:00 PM - 2:00 PM

Lunch
Broadway Ballroon, 4th floor

Sponsored by
Eonline

2:00 PM - 2:30 PM

Workshops

2:45 PM

General Session Reconvenes: Broadway Ballroom, 4th Floor

2:45 PM - 3:15 PM

Creativity and Technology
A True Renaissance Moment

Jeff Benjamin
Jeff Benjamin
Chief Creative Officer, JWT North America and
Jury Chair, IAB MIXX Awards

3:15 PM - 3:45 PM

Session TBA

3:45 PM - 4:15 PM

Networking Refreshment Break
IAB MIXX Lounge, Lobby Level

Network, recharge, and relax at the IAB MIXX Lounge.

Sponsored by
DoubleClick

4:15 PM - 5:30 PM

Deep Dive Track Sessions

Track I
Content Marketing

Creating a Value Exchange

Track II
Digital Video

The Power of Multiscreen Sight, Sound, and Motion

Track III
Mobile Marketing

Leveraging the New Creative Canvas

Track IV
Programmatic Marketing

The Future of Ad Technology

Content marketing. Branded content. Native advertising. Though all hot buzz words, the industry needs further consensus about what each means, and how to execute a content strategy that brings optimal value to both consumers and brands. This track takes a deep-dive into the current and future state of content marketing, with real-world case studies and research presentations.

There are dramatic shifts underway in how consumers discover and engage with video content. A surge in mobile, tablet and OTT video consumption has presented the need for advertisers to address audience and device fragmentation from both a creative and monetization perspective. This track takes a deep-dive into the video marketplace with a special focus on TV, online and mobile convergence.

Mobile was once considered a direct response mechanism.Today, there is great potential for brands to create rich, engaging consumer experiences on mobile platforms. While there are still challenges in developing and deploying cohesive creative across multiple screens, operating systems, and devices, the marketplace is rapidly maturing. This track takes a deep-dive into how advertisers and their partners are marrying creativity and technology to build brands with mobile.

What does the future of programmatic look like for buyers and sellers? How can companies combine new and old world programmatic with performance-oriented RTB, and what growth opportunities still exist? This track takes a deep dive into how publishers can make the most of automated systems to enrich partnerships and enhance the value of their content, as well as how brands evaluate and adopt automated buying methods to increase brand messaging and consumer engagement.

 

Sponsored by
Videology

Sponsored by
AdColony

Sponsored by
DoubleClick

5:30 PM - 6:30 PM

Networking Cocktail Reception
IAB MIXX Lounge, Lobby Level

6:30 PM

IAB MIXX Lounge Closes

 

8:00 AM

Registration Opens
Lobby Level

Sponsored by
Acxiom

8:00 AM - 9:00 AM

Networking Continental Breakfast
IAB MIXX Lounge, Lobby Level

Sponsored by
CPXi

9:15 AM

General Session Convenes: Broadway Ballroom, 4th Floor

9:15 AM - 9:30 AM

Fighting Fraud

Vivek Shah
Vivek Shah
Chief Executive Officer,
Ziff Davis, Inc., and
Chairman, IAB Board of Directors

9:30 AM - 10:00 AM

Session TBA

10:00 AM - 10:30 AM

The Power of Sound

Bob Pittman
Bob Pittman
Chairman and Chief Executive Officer,
Clear Channel

10:30 AM - 10:45 AM

Fraud, Viewability, and the Future of the Advertising Industry

Association leaders from across the industry come together in a united front to discuss how all players in the ecosystem can and must be a part of solving challenges around fraud and viewability.

Nancy Hill, President and Chief Executive Officer, 4A’s
Bob Liodice, President and Chief Executive Officer, Association of National Advertisers
Randall Rothenberg, President and Chief Executive Officer, IAB
 

10:45 AM - 11:15 AM

Networking Refreshment Break
IAB MIXX Lounge, Lobby Level

Network, recharge, and relax at the IAB MIXX Lounge.

Sponsored by
DoubleClick

11:15 AM - 11:45 AM

Session TBA

11:45 AM - 12:15 PM

The Rise of the CMTO

Mayur Gupta, Global Head, Marketing Technology & Operations, Kimberly-Clark
Sheldon Monteiro, Chief Technology Officer, SapientNitro
 

12:30 PM - 1:00 PM

Workshops

1:00 PM - 2:00 PM

Lunch
Broadway Ballroom, 4th floor

Sponsored by
Tapad

2:00 PM - 2:30 PM

Workshops

2:45 PM

General Session Reconvenes: Broadway Ballroom, 4th Floor

2:45 PM - 3:15 PM

Session TBA

4:00 PM

General Session Adjourns

4:00 PM - 5:00 PM

Networking Cocktail Reception
IAB MIXX Lounge, Lobby Level

5:00 PM

IAB MIXX Lounge Closes

 

7:00 PM - 11:00 PM

IAB MIXX Awards Gala (separate registration required)

 

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