Register Now

8:00 AM

Registration Opens
Lobby Level

Sponsored by
Acxiom

8:00 AM - 9:00 AM

Networking Continental Breakfast
IAB MIXX Lounge, Lobby Level

Sponsored by
Weibo

9:00 AM

General Session Convenes: Broadway Ballroom, 4th Floor

9:00 AM - 9:20 AM

Digital’s Renaissance Moment
IAB President & Chief Executive Officer lays out a vision for an industry reborn.

Randall Rothenberg
Randall Rothenberg
President and Chief Executive Officer,
IAB

10:00 AM - 10:30 AM

The CMO Perspective

Denise Karkos
Denise Karkos
Chief Marketing Officer
TD Ameritrade

10:30 AM - 11:15 AM

Networking Refreshment Break
IAB MIXX Lounge, Lobby Level

Network, recharge, and relax at the IAB MIXX Lounge.

Sponsored by
DoubleClick

11:15 AM - 11:45 AM

The Future of Media, Content, and Distribution

Dawn Ostroff
Dawn Ostroff
President,
Condé Nast Entertainment

11:45 AM - 12:15 PM

Technology: The Human Connection

Technology has entered a new phase of revival that offers all people an unprecedented ability to do more and achieve more. Former NFL player, Steve Gleason’s incredible story and his partnership with Microsoft is a potent example that will inspire marketers to think more broadly about the potential of technology and the resolve of the human spirit. Join Steve and Microsoft’s Jenny Lay-Flurrie as they share how technology can truly connect humans with one another and with the world around them.

Steve Gleason Jenny Lay-Flurrie
Steve Gleason
Team Gleason
Jenny Lay-Flurrie
Senior Director,
Microsoft

12:30 PM - 1:00 PM

Workshops

 

Workshop 1
Room 402, 4th floor

BuzzFeed: The Science Behind Successful Sponsored Content

It takes both art and science to deliver successful sponsored content. This workshop dives into the science — learn how BuzzFeed uses Quantcast Measure and custom analytics tools to measure performance, increase sharing, and deliver more value to brand advertisers.

Tami Dalley, Senior Director of Research, BuzzFeed
Matt Clark, Head of Global Publisher Development, Quantcast

Presented by
Quantcast

 

Workshop 2
Room 404, 4th floor

Contextual Advertising: How to Deliver Contextual, Branded, Social Experiences

This Interactive workshop focuses on seamless brand integration into contextual, branded, social experiences ranging from event-driven strategies (Live from the Red Carpet, Fashion Week, Coachella) to product-driven solutions (E! News Instagram Wall) to multiscreen experiences for E! Shows (Rich Kids of Beverly Hills).

Rose Fodulyan, Director, Franchise Development & Brand Integrations, E! Online
Bryce Kristensen, Director, Digital Media – E! Online

Presented by
Eonline

Workshop 3
Room 406, 4th floor

Building Interactive Content and Experiences

Join Microsoft to learn how you can enhance and make the most of your existing ad content by distributing it within unique experiences across Microsoft’s platforms.  You will learn how to make your video ads interactive on Xbox, add a social communication element using Skype, add informational shoulder content on MSN, and integrate your content into our apps on Windows 8.

Greg Rivera, Director of Integrated Solutions

Presented by
Microsoft

 

Workshop 4
Room 502, 5th floor

Breaking Down Consumer Receptivity & Attention

In June 2014, YuMe and IPG Media Lab set out to not only define, but to measure, consumer receptivity and attention as it relates to digital video advertising. Is it possible to truly ascertain the most optimal moment to find a consumer who is both receptive and attentive? More important, when we find that consumer, are they more likely to have higher brand or message recall? Results showed the (not surprising) rising role of mobile and its ability to catch a consumer on-the-go, in an active mindset. Overall, we found that context is key to predicting a consumer’s level of receptivity, or openness to advertising messages, and attention, or the degree of engagement with advertising content. Join YuMe and IPG Media Lab to explore and discuss key takeaways from their latest research study.

Paul Neto, Director of Research, YuMe
Shelly Rose, IPG Media Lab

Presented by
YuMe

 

Workshop 5
Room 510, 5th floor

Compelling Digital Campaigns: The Alchemy of Location, Data, and Design

Effectively marketing national brands on a local level is both an art and a science.  This workshop will explore best practices for creating digital and mobile ad campaigns that inspire consumers and deliver results.  Hosted by Luke Edson, the topics covered will include ‘localizing’ national brands and mobile ad campaign design.

Luke Edson, VP, YP National Markets

Presented by
YP

 

1:00 PM - 2:00 PM

Lunch
Broadway Ballroon, 4th floor

Sponsored by
Eonline

2:00 PM - 2:30 PM

Workshops

 

Workshop 1
Room 402, 4th floor

Evolution of Marketing from  Big Idea to Big Data
Are We There Yet?

The modern marketer is facing a tremendous shift caused by big data that goes beyond simply quantifying marketing’s impact to the bottom line.  Data has become a guiding principal in developing strategies that drive centralized segmentation, prospecting at scale and cross channel action – all leading up to more meaningful customer experiences and measurable impact on the business.  Join Omar Tawakol, GM and GVP, at Oracle Data Cloud and Alan Silverberg, VP, Media Platforms, Moxie as they discuss the evolution of data-driven marketing and strategies and techniques employed by innovative marketers seeking competitive business advantage as guided by 1st, 2nd and 3rd party data intelligence.

Omar Tawakol, GM and GVP, Oracle Data Cloud
Alan Silverberg, VP, Media Platforms, Moxie

Presented by
Acxiom

 

Workshop 2
Room 404, 4th floor

Why a Lack of Quality Controls in Exchanges Hurts Premium Publishers—You are Only as Good as the Company You Keep!

It's time that publishers go on the offensive against ad fraud. The implication of where a publisher chooses to expose their inventory programmatically is equally important as how they choose to make their inventory available.  When supply standards aren't strictly adhered to and questionable (e.g. bot, spoofed, fake, injector or otherwise fraudulent) inventory enters the market, value is quickly diluted, market integrity is compromised, and good inventory is often optimized down or out with the bad. This session will equip publishers with an understanding of these dynamics and the extent to which fraud is affecting them, leaving publishers in a better position to demand higher levels of accountability from their exchange.

Alex Gardner, VP Platform Solutions, Index by Casale Media
Will Doherty, Sr. Director, Business Development, Index by Casale Media

Presented by
Index

 

Workshop 3
Room 406, 4th floor

The New Era of Data-Driven Marketing

To reach consumers across channels and devices, marketers need dozens of applications that run in silos.  Learn how to connect data across your marketing stack and run more efficient marketing programs with high-impact strategies for measurement, personalization, and targeting.  

James Arra, Vice President – Business Development, LiveRamp

Presented by
Acxiom

 

Workshop 4
Room 502, 5th floor

A New Biz Strategy
The Dawn of “Daytime Internet” Monetization

This past year we witnessed the resurgence of premium content-creation and its impact on our industry: from “House of Cards” to “Connected” vied with user-generated content to attract eyeballs and advertisers. But is there a void that exists in between the two ends of this content spectrum? Why don’t advertisers realize that their biggest ROI may be coming from shows with less hype? HIRO Media will present insight and case studies on all of this as it explores the novel idea of The Dawn of ‘Daytime Internet’ and casual viewership monetization.

Oded Napchi, VP Product & Accounts, HIRO Media

Presented by
Hiro

 

Workshop 5
Room 510, 5th floor

Television and Digital Video Advertising Are Converging

Efficiently activating and measuring video ad campaigns across television and digital channels with a single streamlined workflow is no longer just a vision for the future. Extreme Reach’s Chief Digital Officer will walk through what true convergence of television and digital video looks like, the new opportunities it enables and the technology solutions available to make it possible today.

Avi Brown, Chief Digital Officer, Extreme Reach

Presented by
Extreme Reach

 

2:45 PM

General Session Reconvenes: Broadway Ballroom, 4th Floor

2:45 PM - 3:15 PM

Scott Donaton Tara Walpert Levy
Scott Donaton
Chief Content Officer,
UM
Tara Walpert Levy
Managing Director,
Americas Agency Solutions,
Google

3:15 PM - 3:45 PM

Can Couples Therapy Save Your Creative Relationship?
A True Renaissance Moment

Jeff Benjamin
Jeff Benjamin
Chief Creative Officer, JWT North America and
Jury Chair, IAB MIXX Awards

3:45 PM - 4:15 PM

Networking Refreshment Break
IAB MIXX Lounge, Lobby Level

Network, recharge, and relax at the IAB MIXX Lounge.

Sponsored by
DoubleClick

4:15 PM - 5:30 PM

Deep Dive Track Sessions

Track I
Building Brands in Mobile

Leveraging the New Creative Canvas
Room 402, 4th Floor

Track II
Digital Video

The Power of Multiscreen Sight, Sound, and Motion
Room 404, 4th Floor

Track III
Programmatic Marketing

The Future of Ad Technology
Room 406, 4th Floor

Mobile was once considered a direct response mechanism. Those times have passed. Today, there is great potential for brands to create rich, engaging consumer experiences on mobile platforms. While there are still challenges in developing and deploying cohesive creative across multiple screens, operating systems, and devices; the marketplace is rapidly maturing. This track takes a deep-dive into how advertisers and their partners are marrying creativity with technology to build powerful brands with mobile.

There are dramatic shifts underway in how consumers discover and engage with video content. A surge in mobile, tablet, and OTT video consumption has presented the need for advertisers to address audience and device fragmentation from both a creative and monetization perspective. This track takes a deep dive into the video marketplace, with a special focus on TV, online, and mobile convergence.

What does the future of programmatic look like for buyers and sellers? How can companies combine new and old world programmatic with performance-oriented RTB, and what growth opportunities still exist? This track takes a deep dive into how publishers can make the most of automated systems to enhance the value of their content, as well as how advertisers should evaluate and adopt automated buying to build brands and enhance consumer engagement.

Sponsored by
AdColony

Sponsored by
Videology

Sponsored by
DoubleClick

4:15 PM- 4:45 PM

Mobile Video Creative Showcase
Nothing Tells a Story Like Video

Mobile platforms have created a game-changing shift in how video is consumed. In this session, attendees will be inspired by the best mobile video creative from 2014, learning how brands are harnessing the power of sight, sound, and motion in digital today.

How can video on mobile devices extend to TV reach, activate creative, and drive engagement and ROI? What are best practices for mobile-first creative to drive impact? From stunning TV creative to made-for-mobile content, executives from across the industry showcase their favorite video creative and discuss how attendees can use mobile to facilitate amazing brand storytelling.

Mark Burrell, Co-Founder, Tongal

Will Kassoy, CEO, AdColony

Adam Shlachter, Chief Investment Officer, Digitas

From Linear TV to Tablets
How Brands Optimize Spend Across Screens

Whether programming shows up on big screens in the living rooms and/or on laptops, desktops, or smartphones—it’s all television. Or, perhaps, it’s all video. To consumers it makes little difference, so for the advertisers who want to reach them, it shouldn’t either. Now, through advancements in technology and data, it no longer has to.

This session demonstrates how advertisers are using data and technology to plan holistically across television and digital video to achieve a variety of campaign objectives. Attendees will learn how to leverage cross-screen convergence and see what tools are available now to help get ahead of the curve.

Andrew Feigenson, Managing Director, Digital, Nielsen

Aleck Schleider, Vice President, Data & Analytics, Videology

The Perfect Cocktail
Mixing it up with Premium Programmatic

Soon, programmatic will be the foundation of every digital marketing campaign. As brands embrace programmatic buying they are finding it’s simplifying every step of the digital marketing equation, and allowing brand marketers and publishers to unlock the value of digital and connect with their audiences in the moments that matter.

Just like the perfect cocktail, a key to a successful marketing campaign is getting the “media” mix right. Join DoubleClick by Google and the Kellogg Company, as they uncover insights on how brands and publishers can successfully embrace programmatic.

Damian McKenna, Director of Americas Media Platforms at DoubleClick

Aaron Fetters, Director Insights and Analytics at Kellogg Company

4:45 PM - 5:15 PM

Session TBA

Scott Swanson, President, Global Advertising Sales, Opera Mediaworks

Beats and Cleats
Why Music Should Be As Big a Brand Platform As Sports

Nielsen recently reported that music video makes up 48% of ALL online video inventory so it is hard to imagine any brand having a digital strategy without music as a core pillar. However, brands historically have relied much less heavily on music than on sports and other platforms. In this session, Vevo presents results from a new study that demonstrates how digital video and social have revolutionized the value of music as a marketing platform. Pepsi, one of the most sophisticated music marketers on the planet, joins to talk about why they are tapping into the incredible passion and fan engagement that music drives, and how other brands can do the same.

Jonathan Carson, Chief Revenue Officer, Vevo

Javiar Farfan, Head, Music and Culture, PepsiCo Beverages North America

Programmatic Marketing’s Cross-Industry Impact
What’s Now & What’s Next?

In this session executives from the buy and sell side come together to explore the impact of programmatic on the way they do business. Policies and best practices will be debated and shared, and attendees will walk away with a better understanding of how the industry can reach common goals of increasing efficiency, safety, and ROI through automated buying and selling.

Jenna Gino, VP, General Manager, Affiperf & AdCity North America, Havas Media

Patrick Landi, Executive Director, Programmatic Sales, Time Inc.

5:30 PM - 6:30 PM

Networking Cocktail Reception
IAB MIXX Lounge, Lobby Level

6:30 PM

IAB MIXX Lounge Closes

 

8:00 AM

Registration Opens
Lobby Level

Sponsored by
Acxiom

8:00 AM - 9:00 AM

Networking Continental Breakfast
IAB MIXX Lounge, Lobby Level

Sponsored by
CPXi

9:15 AM

General Session Convenes: Broadway Ballroom, 4th Floor

9:15 AM - 9:30 AM

It’s ALL About Trust

Vivek Shah
Vivek Shah
Chief Executive Officer,
Ziff Davis, Inc., and
Chairman, IAB Board of Directors

9:30 AM - 10:00 AM

Culture Meets Code

Code is evolution. It’s a force of human ingenuity, curiosity, and creativity that moves culture forward. AOL believes that culture and code are inextricably linked, and that today’s businesses cannot survive without cultivating both. Given the massive disruption that has occurred across the industry, traditional media businesses must evolve and adapt to the impending convergence of content, advertising, and publishing—the code and culture of our ecosystem. This keynote breaks down silos to reveal how to capitalize on innovation and how AOL is unleashing the world's best builders and influencers of culture and code.

Bob Pittman
Tim Armstrong
Chief Executive Officer
AOL

10:00 AM - 10:30 AM

The Power of Sound

Bob Pittman
Bob Pittman
Chairman and Chief Executive Officer,
iHeartMedia, Inc.

10:30 AM - 10:45 AM

Fraud, Viewability, and the Future of the Advertising Industry

Association leaders from across the industry come together in a united front to discuss how all players in the ecosystem can and must be a part of solving challenges around fraud and viewability.

Nancy Hill, President and Chief Executive Officer, 4A’s
Bob Liodice, President and Chief Executive Officer, Association of National Advertisers
Randall Rothenberg, President and Chief Executive Officer, IAB
 

10:45 AM - 11:15 AM

Networking Refreshment Break
IAB MIXX Lounge, Lobby Level

Network, recharge, and relax at the IAB MIXX Lounge.

Sponsored by
DoubleClick

11:15 AM - 11:45 AM

Marketing For a New Reality

The best marketing is driven by compelling storytelling delivered to the right people at the right time. But marketers today are faced with a new reality: devices and media offerings are proliferating, making it harder to accurately reach the always-on, multi-device consumer. While advertising tools have evolved, marketers still struggle with connecting the dots between their online and offline marketing efforts and real-world sales. In this session, Facebook’s Head of Atlas and Ad Tech leads a discussion on the challenges for marketers and opportunities for them to make a real impact on consumers and their bottom line.

David Jakubowski, Head, Ad Tech & Atlas, Facebook

11:45 AM - 12:15 PM

The Rise of the CMTO
A Fireside Chat

With the shift from analog to digital, from communications to experience, from story yelling to Storyscaping, brands need a new breed of technologists who see around corners, paint the big picture, and “get” marketing. These people are scrappy innovators who also understand scale and complexity. And they are awesome at influencing people.

These individuals are beginning to join the C-Suite as Chief Marketing Technology Officers, and need to be equipped with the proper tools and capabilities to execute today’s technology-driven marketing campaigns. Sheldon Monteiro, Chief Technology Officer of SapientNitro, and Mayur Gupta, Global Head of Marketing Technology & Operations, Kimberly-Clark, will discuss the fundamental shift CMOs and CIOs are facing today, the skills they need to keep up with this always-on world, and how they will help their brands succeed - by behaving more like marketing technologists.

 

Mayur Gupta Sheldon Monteiro
Mayur Gupta
Global Head,
Marketing Technology & Operations,
Kimberly-Clark
Sheldon Monteiro
Chief Technology Officer,
SapientNitro

12:30 PM - 1:00 PM

Workshops

 

Workshop 1
Room 402, 4th floor

Catching Up With Your On-the-Go Chinese FANatics

With more than 500 million mobile users on social platforms over 50% of the time, China leads the world in mobile & social usage. Chinese fans are interacting with their interests, expressing themselves, and buying into the next “in” thing. Discover how you can leverage Weibo, the largest Chinese microblogging platform in the world, to reach and connect with your on-the-go FANatics in China.

Ken Hong, General manager, Weibo Marketing Strategy
Delia Liu, National Strategy Planning Director, Hylink

Presented by
Weibo

 

Workshop 2
Room 404, 4th floor

Mobile is Key to Unlocking Store Measurement

Connecting in-store activity to online campaigns is priceless and until recently, not an easy task even for the most tech-savvy businesses. By putting location in context, it’s possible to measure user interaction in physical stores and use data to evaluate the impact of digital campaigns—both desktop and mobile—on offline behavior. Offline attribution is no longer an art—it’s a science that is a reality for many marketers. Hear firsthand about the need, opportunity, challenges and excitement around this new solution.

Karyn Johnson, SVP Digital Director West, Optimedia
Lauren Moores, VP, Analytics, Dstillery
David Shim, CEO & Founder, Placed
Jeremy Sigel, Director of Mobile, North America, Essence

Presented by
Dstillery

 

Workshop 3
Room 406, 4th floor

Device-Mania: How to Reach Connected Consumers across Screens

Odds have it that at this moment, you—along with 58% of the rest of the population—have two or more devices at play. In today's cross-screen world, connecting to you has never been easier; but for marketers and publishers, connecting with you has never been more challenging. This workshop will break down the many implications of this new, cross-screen reality. This panel of experts will discuss advances made as well as challenges solved and still-faced. They'll offer strategies to accurately and effectively connect with audiences across screens while illuminating the enormous potential of a truly unified view of today's consumer.

John Gray, SVP, Director of Platforms and Partnerships, Team Detroit
Adam Gitlin, Global Managing Director, Data Group, Annalect
Ben Regensburger, President, Tapad

Presented by
Tapad Inc.

 

Workshop 4
Room 502, 5th floor

Impressions Are Not As Valuable As Experiences

Digital has long boasted its ability to deliver results based on the targeting and optimization of impressions. But can it convey the kind of emotional experiences that truly impact consumer choice? In this track, learn how luxury automaker Jaguar embraced this challenge and successfully created digital experiences—across all digital screens—for one of its recent launches.

Eric Franchi, Co-Founder, Undertone
Joe Torpey, Jaguar Communications Manager, Jaguar North America

Presented by
Undertone

 

Workshop 5
Room 510, 5th floor

Beyond The Blacklist: Five Ways You Can Avoid Ending Up becoming a Fraud Statistic

Everyone talks about blacklists and fraudulent sites. But where is all this traffic coming from? And if a robot sees it, is it viewable? Join the anti-fraud experts at eyereturn on a fascinating expedition into the dirty underworld of traffic generation networks, including the exclusive unveiling of a real time fraudulent traffic monitoring system. The workshop will include an easy-to-follow 5 step checklist that you can use to avoid becoming a statistic yourself.

Ian Hewetson, VP, Client Services, EyeReturn

 

Presented by
eyeReturn

 

1:00 PM - 2:00 PM

Lunch
Broadway Ballroom, 4th floor

Sponsored by
Tapad

2:00 PM - 2:30 PM

Workshops

 

IAB has resources to position you for success, no matter what your role is in the advertising ecosystem. Learn about the most important, industry changing IAB initiatives that drive change and foster thought-leadership. Tap into opportunities that create and promote your leadership through industry standards and best practices. Members and non-members welcome!

Workshop 1
Room 402, 4th floor

Ditch the Devices: The Art & Science of Connecting with the Always-On Consumer

Over 90% of consumers use multiple devices sequentially to accomplish online tasks, yet advertisers continue to have disjointed conversations with their customers by taking a siloed approach to digital advertising. Brands who are early adopters of smart, scalable, cross-device advertising solutions have a head start in establishing and maintaining a seamless conversation with customers—from creating brand awareness to driving incremental sales.

Kamakshi Sivaramakrishnan, Founder & CEO, Drawbridge

Presented by
Drawbridge

 

Workshop 2
Room 404, 4th floor

The right audience. The right time. The right @#*!?

The ad tech industry has developed amazing technologies for tracking, targeting and buying audiences. But once you've got your audience, what do you say to them and how? Based on Celtra’s extensive recent eye tracking study exploring the impact of environment, ad format types, and different advertising techniques on the ad performance, attendees will explore the ability of ads to attract and keep consumer attention and the importance of the message and the media, Ultimately ad tech can help advertisers say the right thing when they are finally standing in front of their desired audiences. Learn how.

Miha Mikek, CEO & Co-founder of Celtra
Matevz Klanjsek, CPO & Co-founder of Celtra

Presented by
Celtra

 

Workshop 3
Room 406, 4th floor

Engagement + Efficiency = Driving Digital Success

In the digital landscape, advertisers are working to strike the right balance between consumer engagement of premium ads and the efficiency of programmatic buying. This workshop will discuss how advertisers are addressing this issue and share case studies that highlight how the combination of brand campaigns and direct response buys can increase performance and brand lift. We’ll take a deep dive into biometric research conducted by Yahoo (in partnership with Innerscope and Added Value) that shows how marketers can leverage great content, new ad formats, premium ad placements, and efficient buying methods; all to create high-impact campaigns.

Lauren Weinberg, VP of Global Research and Insights, Yahoo

Presented by
Yahoo!

 

2:45 PM

General Session Reconvenes: Broadway Ballroom, 4th Floor

2:45 PM - 3:15 PM

A Fireside Chat With Maurice Lévy

Maurice Lévy
Maurice Lévy
Chairman & Chief Executive Officer
Publicis Groupe

4:00 PM

General Session Adjourns

4:00 PM - 5:00 PM

Networking Cocktail Reception
IAB MIXX Lounge, Lobby Level

5:00 PM

IAB MIXX Lounge Closes

 

7:00 PM - 11:00 PM

IAB MIXX Awards (separate registration required)

 

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