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8:00 AM

Registration Opens

Sponsored by
Acxiom

8:00 AM - 9:00 AM

Networking Continental Breakfast

9:00 AM - 9:15 AM

Randall Rothenberg
Randall Rothenberg
President and Chief Executive Officer,
IAB

9:45 AM - 10:15 AM

Randall Rothenberg
Michael Roth
Chairman and Chief Executive Officer,
Interpublic Group

10:15 AM - 11:00 AM

Networking Refreshment Break

Sponsored by
DoubleClick

11:00 AM - 11:30 AM

Fireside Chat with Daniel Ek and Jason Hirschhorn

Daniel Ek Daniel Ek
Daniel Ek
Chief Executive Officer and Co-Founder,
Spotify
Jason Hirschhorn
Chief Executive Officer and Chief Curator,
The ReDEF Group

11:30 AM - 12:00 PM

Session TBA

12:15 PM - 12:45 PM

Workshops

 

Workshop 1

Room 402, 4th floor

Presented by
Acxiom

Workshop 2

Room 404, 4th floor

Presented by
Google

Workshop 3

Room 406, 4th floor

Presented by
Microsoft

 

Workshop 4

Room 502, 5th floor

Presented by
Undertone

Workshop 5

Room 510, 5th floor

Presented by
Teads

 

12:45 PM - 1:45 PM

Networking Lunch

Sponsored by
Eonline

1:45 PM - 2:15 PM

Workshops

 

Workshop 1

Room 402, 4th floor

Presented by
Cofactor

Workshop 2

Room 404, 4th floor

Presented by
Clear Channel Outdoor

Workshop 3

Room 406, 4th floor

Presented by
Eyeview

 

Workshop 4

Room 502, 5th floor

Presented by
Extreme Reach

 

 

2:30 PM - 3:00 PM

Andy Markowitz
General Manager, Performance Marketing Labs,
General Electric

3:00 PM - 3:30 PM

Matt Murphy
Matt Murphy
Partner and Group Creative Director,
72andSunny

3:30 PM - 4:00 PM

Networking Refreshment Break

Sponsored by
Google

4:00 PM - 5:15 PM

Deep Dive Track Sessions

Track I
Are You Embracing User Experience Programmatically?

Track II
Are You Mobilizing User Experience?

Track III
Are You Measuring User Experience?

Digital advertising has always been about delivering the right message to the right person at the right time. With the industry embracing programmatic, it’s been thus far able to effectively deliver on two of these three aspects. Today, efforts are focused on delivering the right message programmatically—but with a deeper focus on creative that engages users with great brand experiences.

Hear those in the trenches discuss how they’re elevating the mobile user experience. With smartphone and tablet usage on the rise, it’s no longer enough to simply repurpose content from desktop to mobile. The entire ecosystem is working toward creating beautiful, interactive mobile-first experiences for their users. Context, content and format are all key considerations; to be truly beautiful, mobile content need to be created with the platform in mind.

This session will focus on attention metrics and dive deep into a case study focusing on a brand advertising campaign and its metrics. Creating beautiful advertising is just one piece of the digital media puzzle; measuring user engagement is just as critical. The click-through rate is no longer the only metric that matters; instead, the amount of time a user engages with the creative—and how the user thinks, feels and reacts to it—can be even more effective in measuring brand awareness and conversions.

Sponsored by
Ace Metrix

Sponsored by
Millennial Media

Sponsored by
Yahoo

 

5:15 PM - 6:15 PM

Networking Reception

 

8:00 AM

Registration Opens

Sponsored by
Acxiom

8:00 AM - 9:00 AM

Networking Continental Breakfast

9:00 AM - 9:30 AM

David Morris
David Morris
EVP, Chief Revenue Officer,
CBS Interactive, and
Chairman, IAB Board of Directors

9:30 AM - 10:00 AM

Session TBA

10:00 AM - 10:30 AM

Linda Yaccarino
Chairman, Advertising Sales and Client Partnerships,
NBCUniversal

10:30 AM - 11:15 AM

Networking Refreshment Break

Network, recharge, and relax at the IAB MIXX Lounge.

Sponsored by
Google

11:15 AM - 11:45 AM

Fireside Chat with Laura Desmond and Meredith Verdone

  Laura Desmond Meredith Verdone
James Cooper
Editorial Director,
Adweek
Laura Desmond
Global Chief Executive Officer,
Starcom Mediavest Group
Meredith Verdone
Senior Vice President, Enterprise, Consumer, and Global Wealth & Investment Management Marketing Executive,
Bank of America

11:45 AM - 12:15 PM

Tony Haile
Chief Executive Officer,
Chartbeat

12:15 PM - 12:45 PM

Fireside Chat with Ben Silbermann and Jessi Hempel

Ben Silbermann
Ben Silbermann
Chief Executive Officer and Co-founder,
Pinterest
Jessi Hempel
Senior Writer,
WIRED

1:00 PM - 1:30 PM

Workshops

 

Workshop 1

Room 402, 4th floor

Presented by
Celtra

Workshop 2

Room 404, 4th floor

Presented by
Tremor Video

Workshop 3

Room 406, 4th floor

Presented by
Yahoo

 

Workshop 4

Room 502, 5th floor

Presented by
Unruly Media

 

1:30 PM - 2:30 PM

Networking Lunch

Sponsored by
Sharethrough

2:30 PM - 3:00 PM

Workshops

 

Workshop 1

Room 402, 4th floor

Presented by
Dstillery

Workshop 2

Room 406, 4th floor

Presented by
Google

 

3:15 PM

General Session Reconvenes: Broadway Ballroom, 4th Floor

3:15 PM - 4:00 PM

Susan Wojcicki
Susan Wojcicki
Chief Executive Officer,
YouTube
 

 

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