About / Overview
The MIXX Conference & Expo, the Official Interactive Event of Advertising Week 2012, is the preeminent event for marketing and agency professionals—and the publishers and technology firms who help drive their efforts. MIXX brings together the industry's most prominent and influential figures to share insights on the most pressing topics in advertising—this year, navigating the new science and art of narrative and storybuilding in the digital age.
Conference attendees enjoy keynote presentations, panels, breakout sessions, proprietary IAB research presentations, industry forecasts, and an exhibit hall filled with an all-star line-up of vendors showcasing the latest advertising and marketing solutions. Additionally, the small breakout sessions, focused on specific issues facing marketers, agencies, and publishers, enable personal and structured learning and networking. The powerhouse list of marketers, agencies, publishers, and industry professionals who attend MIXX introduce unparalleled networking opportunities for any professional striving to move forward in the industry.
The two-day conference, which takes place at the Crowne Plaza Hotel in New York, culminates with a spectacular multi-media creative showcase celebrating the winners of the IAB MIXX Awards. Focused on creativity and impact, the MIXX Awards is the only competition that evaluates all key facets of an interactive marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.