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About / Overview

The IAB MIXX Conference, the annual kickoff of Advertising Week, is the preeminent event for marketing and agency professionals—and the publishers and technology firms who help drive their efforts. IAB MIXX brings together the industry's most prominent and influential figures to share insights on the most pressing topics in advertising.

Conference attendees enjoy keynote presentations, panels, breakout sessions, proprietary IAB research presentations, industry forecasts, and unparalleled networking. Additionally, the small breakout sessions, focused on specific issues facing marketers, agencies, and publishers, enable personal and structured learning and networking. The powerhouse list of marketers, agencies, publishers, and industry professionals who attend MIXX introduce unparalleled networking opportunities for any professional striving to move forward in the industry. The separate IAB MIXX Lounge allows ticketed attendees to relax and recharge, with seating, snacks and charging stations. The IAB MIXX Lounge is accessible to conference attendees and those that register just for the Lounge.

The two-day conference, which takes place at the Crowne Plaza Hotel in New York, culminates with a spectacular multi-media creative showcase celebrating the winners of the IAB MIXX Awards. Focused on creativity and impact, the MIXX Awards is the only competition that evaluates all key facets of an interactive marketing campaign, including strategy, creative development and execution, media placement and integration, and effectiveness.