Join us: Facebook Twitter Linkedin Google YouTube     MIXX App   #IABMIXX#IABMIXX

Just Announced! Check back for more.
American Express  •  BBH New York  •  Droga5
Bank of America  •  Big Spaceship  •  kbs+
Kellogg  •  Mastercard  •  Procter & Gamble
KPMG  •  McKinney  •  PepsiCo  •  R/GA
Visa  •  Weight Watchers  •  Xerox
Adobe  •  •  Hulu
BBDO  •  Crackle at Sony Pictures Television
BET  •  Marriott International  •  MITSUBISHI
Carat  •  MediaVest  •  IBM  •  eBay
DDB Worldwide  •  Digitas  •  Elizabeth Arden
Cablevision Systems Corporation  •  JWT
Tremor Video  •  Unilever  •  Kelley Blue Book
Verizon Wireless  •  Wieden + Kennedy  •  mcgarrybowen
Razorfish  •  Hertz
ESPN  •  Facebook  •  Google  •  Hearst Magazines
HEINEKEN  •  Dstillery
Nestle Waters North America  •  Nielsen
HYUNDAI  •  Kenneth Cole Productions  •  BrightRoll
Mandalay Bay Resort & Casino  •  NBC Universal
Honda  •  AOL
McCann Erickson  •  Yahoo!  •  MEC
Cotton Incorporated  •  Meredith  •  Mindshare
Reckitt Benckiser  •  Neo@Ogilvy
Ogilvy  •  Pereira & O'Dell  •  Pfizer  •  RAPP
AMC Networks  •  Sapient Nitro
Scholastic  •  Sony Electronics  •  Time Inc.
View the Full Participants List

Advertising was once easy to define: a big idea rendered on a full-page ad, a TV screen, and maybe a billboard. Today, the definition of advertising is up for grabs.

Bold innovators are trying to redefine the is and the will be of advertising, but there are a number of concepts battling for dominance:

  • Experiential
  • Liquid
  • Native
  • Transactional
  • Storytelling
  • Utility

Will one ideology become sovereign? Or, will a unified theory emerge to help us better understand how to delight and invigorate consumers, while building businesses at the same time?

We can't continue to apply old definitions, concepts, and structures to a new world simultaneously fragmented and united by digital technologies. To do advertising right in a digital world, we must redefine what it is.

Be there as the industry is reborn.

The 2013 MIXX Conference calls upon industry thought leaders to answer the question:

WTF is advertising, anyway?





Advertising Week