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Social Media Committee

Working Groups
Social Media Buyers Guide Working Group
 
Mission
The Social Media Committee is dedicated to helping develop and expand the social media space as a viable advertising platform. The committee works to educate marketers and agencies on the strength of social media as a marketing vehicle.

Committee Leadership
Adam Bain, MySpace/FOX Interactive Media, Co-Chair
Seth Goldstein, SocialMedia, Co-Chair

 


 

Goals and Projects
Evangelism and education of the industry, especially marketers and agencies, of how to buy/sell/approach the UGC space. This will start in the form of a Platform Status Report. The group will also work to be an advocate of growth in the UGC space through effective measurement techniques.
 

To Join
IAB Committees, Councils, and Working Groups are comprised of representatives from IAB Member Companies. If you are interested in having your company join the IAB as a member in order to participate on this or other committees, please email sales@iab.net or phone (212) 949-2432.