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Mobile Advertising Committee

Mobile Committee Resources


Working Groups
Mobile Measurement Working Group
 
Mission
The IAB Mobile Advertising Committee is dedicated to helping develop mobile as a viable advertising platform.
 
Committee Leadership
Sharon Knitter, Cars.com, Co-Chair
Cameron Clayton, The Weather Channel Interactive, Co-Chair
 
 


 

Goals and Projects
- To make mobile a more effective and efficient advertising platform for marketers and agencies through the development and endorsement of measurement guidelines, creative guidelines and best practices. This will be done in collaboration with the MMA.
- To prove and promote the effectiveness of mobile advertising to advertisers, agencies, marketers & press.
- To help grow revenues for the mobile advertising marketplace.
- To be one of the advocates for the mobile marketing and advertising industry.
 

To Join
IAB Committees, Councils, and Working Groups are comprised of representatives from IAB Member Companies. If you are interested in having your company join the IAB as a member in order to participate on this or other committees, please email sales@iab.net or phone (212) 949-2432.