Lead Generation Committee
Mission
The mission of the IAB Lead Generation Committee is to define best practices that ensure lead quality and improve conversion; and, educate marketers and agencies on lead generation/customer acquisition as a cost-effective vehicle for advertisers to drive high quality customers. The committee will also evangelize lead generation targeting new industries not utilizing lead generation today.
 
Committee Leadership
Gayle Guzzardo, Q Interactive, Chair
 
Committee Participants
Adam Turinas, Organic Inc.
Ari Bluman, 24/7 Real Media, Inc.
Artem Mikhlin, Adify
Auseh Britt, Business.com
Bill Nielsen,
Bill Todd, ValueClick Media
Brad Powers, Active Response Group
Chris Carnacchio, CPX Interactive
Chris Gardner, Sapient Corporation
Christina Counts, R.L. Polk & Co.
Christopher Ambrosio, ValueClick Media
Christopher Petix, Clash Media Inc.
Christopher Pirrone, Connexus
Chuck Bolkcom, Cynopsis Media
Daniel Veidlinger, Peerset
Dave Wengel, TARGUSinfo
David M. Klein, Crain Communications Inc.
David Boardman, Atigeo LLC
David Hohman, MRM Worldwide
David Murphy, Sapient Corporation
Dawn Marie Fink, Microsoft Advertising
Debbie Rosenzweig, Covario, Inc.
Dennis Bryan, PerfSpot.com
Elizabeth McKenna, Agency.com
Ellen Romanow, 1105 Media, Inc.
Erene Cook, Millennial Media
Eric Rickson, WebTrends
Evan Adlman, Pontiflex
Fred Collins, Edmunds.com
Gayle Guzzardo, Q Interactive
Gerry Howatt, MyWebGrocer
Gonzalo Campos, Univision Interactive Media
Gordy Meyer, eBureau
Greg Carr, Operative
Greg Seyller, ValueClick Media
Gregg Pinsky, IDG
Hannah Bagus, SpotXchange
Jackie Fermin, Martha Stewart Living Omnimedia
James Kreckler, Rodale, Inc.
Jason Balk, Adtegrity
JD Holzgrefe, 1105 Media, Inc.
Jeff Friedman, Cox Newspapers, Inc.
Jeff Kamikow, Seevast
Jeff Liebl, eBureau
Jeff Reitzen, CPX Interactive
Jill Greto, Martha Stewart Living Omnimedia
John Leonard, AdSoftware
Jon Kenney, Media Two Interactive
Jonathan Ashton, Agency.com
Jonathan Beardsley, Pontiflex
Kaley Dobson, LookSmart
Katie Roper, Caring.com
Kelli Rain, Lat49
Kevin Barwin, Overlay.tv
Kevin Wagoner, Kelley Blue Book
Lee Sparaga, 24/7 Real Media, Inc.
Lin Miao, Tatto Media
Lou Mastria, NextAction
Mai-Wah Cheung, Univision Interactive Media
Mark Eisler, Advanstar Communications, Inc.
Marnie Rosenberg, Greater Than One
Matt Morollo, 1105 Media, Inc.
Max Mead, PointRoll
Michael Benedek, AlmondNet Inc.
Michael Zane, Publishers Clearing House
Michelle Vincent, Google, Inc.
Mike Enomoto, BrightRoll, Inc.
Mike Fordyce, YellowPages.com
Nancy Bistritz, Nurun
Paul McLenaghan, TARGUSinfo
Philipp Stauffer, Accenture
Rich Kochman, Advertising.com
Rosemary Long, R.L. Polk & Co.
Rowena Toguchi, Bluekai
Russ Pechman, LinkShare
Ryan Schulke, Clash Media Inc.
Seth Hargrave, Media Two Interactive
Sona Mirakian, Cablevision Advanced Systems
Staffan Sandberg, 1105 Media, Inc.
Steve Guenther, ImServices Group
Sylvia Crawford, MRM Worldwide
Terry Gallaher, Crain Communications Inc.
Theresa Sim, Lifetime Entertainment Services
Thomas Mohler, The Sales Athlete, Inc.
Todd Morris, Adtegrity
Todd Rose, YellowPages.com
Tolman Geffs, Jordan Edmiston Group, Inc.
Tony Winders, ValueClick Media
Torrey Newman, SpotXchange
Travis Terwilligar, SourceForge Inc.
Yael Yekutiel, DOCLIX, Inc.
Zephrin Lasker, Pontiflex
Member Companies
1105 Media, Inc.
24/7 Real Media, Inc.
Accenture
Active Response Group
Adify
AdSoftware
Adtegrity
Advanstar Communications, Inc.
Advertising.com
Agency.com
AlmondNet Inc.
Atigeo LLC
Bluekai
BrightRoll, Inc.
Business.com
Cablevision Advanced Systems
Caring.com
Clash Media Inc.
Connexus
Covario, Inc.
Cox Newspapers, Inc.
CPX Interactive
Crain Communications Inc.
Cynopsis Media
DOCLIX, Inc.
eBureau
Edmunds.com
Google, Inc.
Greater Than One
IDG
ImServices Group
Jordan Edmiston Group, Inc.
Kelley Blue Book
Lat49
Lifetime Entertainment Services
LinkShare
LookSmart
Martha Stewart Living Omnimedia
Media Two Interactive
Microsoft Advertising
Millennial Media
MRM Worldwide
MyWebGrocer
NextAction
Nurun
Operative
Organic Inc.
Overlay.tv
Peerset
PerfSpot.com
PointRoll
Pontiflex
Publishers Clearing House
Q Interactive
R.L. Polk & Co.
Rodale, Inc.
Sapient Corporation
Seevast
SourceForge Inc.
SpotXchange
TARGUSinfo
Tatto Media
The Sales Athlete, Inc.
Univision Interactive Media
ValueClick Media
WebTrends
YellowPages.com


To Join

IAB Committees, Councils, and Working Groups are comprised of representatives from IAB Member Companies. If you are interested in having your company join the IAB as a member in order to participate on this or other committees, please email [email protected] or phone (212) 949-2432.