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Lead Generation & Email Committee

Working Groups
Lead Generation Social Media Taskforce

Mission
The mission of the IAB Lead Generation & Email Committee is to define best practices that ensure lead quality and improve conversion; and, educate marketers and agencies on lead generation/customer acquisition as a cost-effective vehicle for advertisers to drive high quality customers. The committee will also evangelize lead generation targeting new industries not utilizing lead generation today.
 
Committee Leadership
Gayle Guzzardo, Q Interactive, Co-Chair
Sean O’Neal, Datran Media, Co-Chair
 
 

Goals and Projects
Development of Email Metric Definitions Guideline

To Join
IAB Committees, Councils, and Working Groups are comprised of representatives from IAB Member Companies. If you are interested in having your company join the IAB as a member in order to participate on this or other committees, please email sales@iab.net or phone (212) 949-2432.