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Home > Member Center > IAB Members at Work: Councils, Committees and Working Groups > Committees > Games Committee

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IAB Members at Work: Councils, Committees and Working Groups

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Games Committee

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Mobile Advertising Committee

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Games Committee

Working Groups

In-Game Ad Measurement Working Group

Mission

The mission of this committee is to articulate the value of gaming as an advertising platform.

Committee Leadership

JJ Richards, Massive, Co-Chair

Dave Madden, Wild Tangent, Co-Chair

Goals and Projects

Develop industry definitions, standards, and guidelines.
Educate key industry stakeholders on the value of advertising in games.

To Join
IAB Committees, Councils, and Working Groups are comprised of representatives from IAB Member Companies. If you are interested in having your company join the IAB as a member in order to participate on this or other committees, please email sales@iab.net or phone (212) 949-2432.