The Digital Video Committee's goal is to implement a comprehensive set of guidelines, measurement, and creative options for interactive video advertising. Additionally, the committee will educate marketers and agencies on the strength of broadband as a marketing vehicle.

Committee Leadership

Joey Trotz, CNN.com, Co-Chair
Geoffrey Coco, Microsoft Advertising, Co-Chair

Goals and Projects

--Development of broadband standards
--Development of research
--Aggregation of industry case studies

To Join
IAB Committees, Councils, and Working Groups are comprised of representatives from IAB Member Companies. If you are interested in having your company join the IAB as a member in order to participate on this or other committees, please email sales@iab.net or phone (212) 949-2432.