Ad Ops Council

Working Groups
Impression Exchange Solution Working Group
MART (Malicious Advertising Research Taskforce)
Performance Ad Scoring Working Group

Mission
The Ad Ops Council is dedicated to improving the operational efficiency of interactive advertising. Ad Ops Council working groups regularly include agency-side representatives to help improve communication, understanding, and work process in many areas of the buyer-seller relationship.

Committee Leadership
Adrian D’Souza, Google, Inc., Co-Chair
Dan Murphy, Univision Interactive Media, Co-Chair

To Join
IAB Committees, Councils, and Working Groups are comprised of representatives from IAB Member Companies. If you are interested in having your company join the IAB as a member in order to participate on this or other committees, please email sales@iab.net or phone (212) 949-2432.