IAB Committees & Councils: What’s Happening

Please Note: IAB will be performing system upgrades from Friday, September 25, 2015 through Monday, October 5, 2015. During that time members will not be able to log into the IAB Member Center. Additionally, rosters and some other content across the site may reflect outdated information during this period.

The IAB helps drive the industry forward through the efforts of eleven committees and nine councils in various industry segments. Comprised of some of the brightest minds in their space, these groups work together to develop solutions that improve the interactive advertising and marketing ecosystem.

2015 Activities & Initiatives



  • Developing a podcast primer
  • Digital Audio Agency Day taking place in Dallas, August 5th
  • 2015 Podcast Upfront taking place in NYC, September 10th 
  • For more information about current B2B initiatives, contact Susan Borst at [email protected]
  • Participation in MRC led "Social Media Measurement Guidelines" initiative with 4As and WOMMA


  • Resources for Display Advertising and HTML5:

- HTML5 for Digital Advertising 1.0, a primer for ad creation in HTML5
- HTML5 for Digital Advertising Resources Wiki
- Join the Display Creative Guidelines Working Group to help establish HTML5 friendly creative guidelines

  • Supporting the Trustworthy Digital Supply Chain with working groups tackling issues of fraud, malware, piracy, and transparency in the ecosystem
  • QAG 2.0 - Guiding the expansion of this program into a more broadly scoped digital supply chain accountability program
  • Other activities include the development of guidance for onboarding externally initiated specifications and open source projects
  • SafeFrame - Developing additional resources to ease adoption of SafeFrame while continuing to iteratively add features
        - IAB SafeFrame 1.1 Released


  • Learn more about Programmatic and RTB initiatives, here
  • New Working Groups forming now (see below).  To participate, let me know via email.

             -Data Lexicon Update (to include Data Quality section)
             -Data Maturity Model
             -Data "Superstar" Awards/Profiles

  • Multicultural Council meets July 27th in NYC.  Contact Jessica Ramirez at [email protected]




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