IAB Committees & Councils: What's Happening

The IAB helps drive the industry forward through the efforts of eleven committees and nine councils in various industry segments. Comprised of some of the brightest minds in their space, these groups work together to develop solutions that improve the interactive advertising and marketing ecosystem.

2014 Activities & Initiatives
Read Recent IAB Committee & Council News 

Committees

  • Working group on Digital Audio Tagging
  • Next committee meeting: September 9th in NYC
  • Updated Games Platform Status Report being revised by working group led by Sandro Camarao (Mediabrix) and Randy Shaffer (Microsoft)
  • Mobile Location Data Working Group preparing to release buyer's guide in July
  • Next committee meeting: July 18th in NYC

  • Working Groups: Future of the Cookie, Mobile Ad Ops, MRAID, Apps & Mobile Web Research, Mobile Programmatic Buying, and XSOS.  To participate in, or learn more about these groups, contact Ellen Hudson at [email protected]
  • Upcoming webinar: Make Mobile Work on August 12th
  • Go to the IAB's Mobile Center for more details on mobile related research, events, and projects.

  • Town Hall: "Can Social Media drive Performance for brands?" July 21st in NYC.  RSVP here.
  • Committee Co-Chairs: Carine Roman, LinkedIn, and Christine Cuoco, Twitter
  • Town Hall: "Can Social Media drive Performance for brands?" July 21st in NYC.  RSVP here.
  • Call for working group volunteers, to plan a Social Media Sports Vertical event in August in NYC. Contact Susan Borst for more details.

Councils

  • Learn more about Programmatic and RTB initiatives, here
  • 4 Working Groups, that focus on:
    • Building a transparent & fair marketplace
    • Marketplace education and training
    • Standardization of definitions, terminology, and best practices
    • Making Programmatic work for brands
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