Committee and Council News

May 2014

New B2B Committee Co-Chair

Hugh Wiley, Publisher of Bloomberg Business Week
Hugh leads the integrated sales team and driving all global advertising-based revenue for the magazine, and Businessweek+ (iPad app.)  He is also the Head of Strategic Account Partnerships across all Bloomberg Businessweek media including TV, radio and events.  We look forward to Hugh’s participation and thought leadership.
He will be co-chairing the B2B Committee with Frannie Danzinger from Bizo.
New Programmatic Council Co-Chairs
Bob Arnold, North America Digital Media & Strategy Lead, Google
Bob drives the digital marketing strategy for all Google products. Additionally, he is focused on developing programmatic buying, advanced digital media measurement and digital agency management.  Prior to Google, Bob spent 3 years at Kellogg and 10 years at Procter & Gamble. At Kellogg he was the North America Director of Digital and Social strategy, leading their digital marketing and social media practice. At Procter & Gamble, he was responsible for the global digital strategy across the Home Care, Feminine Care and Oral Care business units. Additionally, Bob is an internationally sought after speaker on digital marketing, with conference appearances including Ad-Tech, IAB and Luma Partners Digital Media Summit.  Bob has been recognized many times over by various industry bodies, including being named as a “Media Maven” by Advertising Age, by iMedia as one of the “Top 25 Internet Marketing Leaders and Innovators” and by OMMA as a “Marketing All-Star.” His work has been featured in publications such as the Wall Street Journal, BusinessWeek, New York Times and Investor’s Business Daily, as well as “Groundswell,” a BusinessWeek best selling book.
Alanna Gombert, General Manager, CatalystDesk at Condé Nast
CatalystDesk is Conde Nast's digital media trading platform. Alanna joined Condé Nast from Google by way of Admeld where she ran the trading desk, agency and demand-side platform relationships and helped grow RTB from an idea to a killer business. Prior to Admeld, Alanna worked at Right Media, the first online advertising exchange, where she focused on ad selection algorithms and market dynamics. Right Media was acquired by Yahoo in 2007. Her early career included stints with Nielsen, DoubleClick and the finance world with JP Morgan Chase and Commerzbank. Advertising has allowed her to travel the world and she has experience in international markets including EMEA, APAC, and Latin America. Alanna is also very active in the startup community in NYC. She enjoys advising startups, angel investing, and is a proud board member of Rare Crowds and Snowball Technologies.

March 2014

IAB @ SXSW Recap

The IAB was out in full-force at SXSW Interactive in Austin, Texas.  The Games Committee official panel featured (L to R) Jack Koch from Electronic Arts, David Berkowitz from MrY, Susan Borst from IAB and Michael Flamberg from Nielsen. IAB and Chris Cunningham from Appsavvy discussed content marketing at the Oracle/Eloqua off-site and IAB also joined Rocket Fuel for a talk on the Future of Advertising. We attended many member events and meet-ups including Sharethis, Spotify, Mashable, Onespot, Salesforce, Daily Motion, Facebook, AP, Fox Sports, Pointroll, The New York Times and many more. But most importantly, the IAB Brunch was a huge success thanks to sponsors Blast PR, Smartbrief, and venue host Yahoo. Over 250 registered, including reps from IAB UK and IAB Brazil, and the bravest didn't let the cold weather or time change stop them from attending!

January/February 2014

Join IAB Social Media Week Feb 17-24, 2014, NYC: IAB Games and Mobile Committee Panels + Free Passes
Limited Free Passes for IAB Members: Go here

IAB Games Committee Panel Presents: The Intrinsic Nature of Games as Social Entertainment
Tuesday, February 18, 3:00 pm - 4:15 pm
Highline Stages - ENGAGE 440 West 15th Street

A stellar line-up of Games Committee members have assembled to speak at Social Media Week to illustrate how social experiences are considered to be a core reason why “gaming” is truly the entertainment experience of choice among today’s consumers.  Susan Borst, Director of Industry Initiatives for the Games Committee, will introduce Geoff Greenblatt from Mindshare who will moderate a lively discussion with Jeffrey Colen from Zynga, Joss Price from Electronic Arts, Greg Rivera from Microsoft and Greg Vederman from Twitch. More details about this panel
can be found here.

     IAB Mobile Marketing Center of Excellence Presents: #mobilecultural 2.0: How Social, Local and Mobile are converging in Multicultural Marketing
Thursday, February 20, 4:00 pm - 5:00 pm Cocktail reception to follow
IAB Ad Lab 116 East 27th Street 8th Floor

We all hear about the importance of Multicultural Marketing, but is this really different from “regular” marketing – and if so, why should we care? Please join us for a future looking discussion on unique joys, challenges and best practices for reaching today’s multicultural consumers through a mix of Mobile, Social and Local strategies. More details about this panel can be found here.

comScore’s VP of Mobile will set the stage with latest trends and research, followed by a panel discussion with Facebook, Twitter, Verizon, LSN Mobile and Briabe Mobile, as they discuss what it means to have a “multicultural” strategy, share best practices for reaching these audiences across a suite of emerging media, and give advice how you can develop successful strategies for your business.

The IAB is the official Media Partner for Social Media Week in New York City.


Join the 2nd Annual IAB SXSW Sunday Brunch

This invite-only, casual networking event attracts the best and brightest in the digital industry.  No presentations, no pitches… just a great way to start your day with good food, good music and good people.   If you or others on your team plan to be at SXSW, please email [email protected]t with names, titles and email addresses so they are sure to be on the invitation list.  Last year's attendees included senior reps from SmartBrief, Ad Age, Adweek, Forbesm General Mills, PWC, Forbes and more!
- Limited sponsorship opportunities available.  If interested, please contact
[email protected]

Enter the 2014 The Shorty Awards
The IAB's Peter Minnium and Susan Borst have joined the Real-Time Academy of Arts and Sciences to judge the Shorty Industry Awards, honoring innovative work in the social media space! Entries are open until February 6, 2014, with winners announced on April 7th in New York City.

Categories for entry include:
Best Facebook Campaign
Best Use of Social Media for Telecom
Best Tumblr Campaign
Best Social Contest
Best Use of Social Media for Luxury Goods
and more...

Think your brand, agency or social media marketing team has what it takes to win a Shorty Award? Start your entry here!

November 2013

Be Part of Digital Video and Audio Committee Initiatives
The IAB Digital Video and Audio Committees have been hard at work on some big initiatives to help move the industry forward. Get involved today!

The quarterly Digital Video Committee meeting will be held on Tuesday, November 19, 12:00 pm - 1:30 pm ET at the IAB AdLab in NY, but those not in NY can dial-in to the meeting. Committee Members and the IAB team will provide updates on V-Suite, the Metrics Definition and Guidelines, Digital Video Rising Stars, NewFronts and 3MS/Viewability. There will also be a Q&A/Open Discussion to discuss current industry challenges and plans for the Committee for 2014.

The quarterly Digital Audio Committee meeting will be held on Thursday, November 21, 12:00 pm -1:30 pm ET at the IAB AdLab in NY, but those not in NY can dial-in to the meeting. Committee Members and the IAB team will provide updates on DAAST, Agency Day/RAIN and the Platform Status Report. There will also be a Q&A/Open Discussion to discuss current industry challenges and plans for the Committee for 2014.

For more information or to join these Committees email: [email protected]

It Doesn’t Get More Social Than This
The IAB Social Media Committee will meet at Twitter’s office on December 5, 2013 at 1pm PT, in San Francisco (thanks to co-chair Joel Lunenfeld!)   At this meeting,  Bartle Bogle Hegarty (BBH) will treat us to a “behind the scenes” look at the IAB MIXX Gold Award winner in the Social Marketing category for their Cole Haan #DontGoHome campaign. We’ll learn about the campaign background, the execution and results, and valuable insights on lessons learned throughout the process.  We will also be announcing a new partnership with Nielsen for a Paid Media Study and requesting committee member input.  Committee members will receive an email to RSVP next week.  If you are planning to attend in person, please RSVP ASAP as space is limited and will be accommodated on a “first come” basis.  If you have questions or want to join, email:
s[email protected]

More Playing Around in San Francisco
Game playing, that is! Thirteen days after the Xbox launch, Microsoft will be hosting the upcoming Games Committee meeting in San Francisco, on December 5, starting at 9:30am PT.  Members will hear an update from the working group that is updating and modernizing the Games Platform Status Report and Joy Taylor, committee co-chair, will present a IAB MIXX Games Category Bronze Award winner case study for the Team Detroit/Electronic Arts “2012 Fusion – It’s in the Game” campaign.  Committee members can RSVP here.  If you have questions or want to join, contact [email protected].



Nearly 100 Members Join the IAB Call With FTC the to Discuss the FTC Native Advertising Disclosure Workshop
On October 24, the IAB Native Advertising Task Force and the IAB Public Policy Council members were invited to participate in a call with the FTC regarding the Native Advertising Disclosure Workshop scheduled for December 4, 2013 in Washington, DC.   Following a brief overview of the IAB Task Force Prospectus direction, Laura Sullivan from the FTC provided perspective on the workshop, including background and objectives/goals, logistics and information on how IAB members can participate.  A Q&A followed.  Nearly 100 were on the line.  We are honored that the FTC agreed to speak with IAB members and are pleased that so many took advantage of the opportunity to hear directly from the FTC.  Led by Mike Zaneis, the IAB General Counsel, we are continuing the dialogue with the FTC to ensure that the thinking of the IAB Native Advertising Task Force is heard. The IAB Native Advertising Prospectus, with IAB Recommended Disclosure Best Practices will be released on December 4.  IAB has been invited to participate in the workshop and intends to do so.  Questions – contact [email protected] or
[email protected]


IAB HTML5 Working Group Makes Strides
On the heels of the July release of HTML5 for Digital Advertising 1.0 is the need to move the HTML5 working group into its next phase. The design for this phase is to deliver education and on existing work, while also discovering and prioritizing topics for further development. This group intends to address HTML5 Digital Advertising issues across screens and platforms, thus requests participation from publishers, creative technologists, ad serving or other ad technologies including mobile specific companies.

Objective and goals of the HTML5 Working Group can be found here.
News and info about HTML5 can be found here.
IAB Multicultural Council Gears Up
On Wednesday, September 11, the IAB’s Multicultural Council is meeting to discuss new objectives, strategies and goals for 2013 and beyond. Their mission is to promote the vibrancy, strength, and growth of the multicultural segment and position it as a critical component of any General Market plan.    


Celebrating Games Committee Member’s Thought Leadership
The IAB will be featuring several IAB members who will be speaking at the upcoming Digital Media Wire “New York Games” conference via a series of blog posts in August and September.  Be on the lookout for games insights from companies such as Alloy Digital, Machinima, Sony/Playstation, Tapjoy, GSN Digital and NBCUniversal/USA Network.  Separately, at our meeting at wonderful Sony Pictures Studio Lot in Culver City in July, a working group was formed to update the Games Platform Status report.

All Eyes on Native Advertising
The Native Advertising Task Force is now over one hundred members strong.  A highly motivated and energized working group has begun preparation of a document that aims to establish a framework for the ‘native advertising’ space under the leadership of Patrick Albano/Yahoo and Dan Greenberg/Sharethrough.  This document will provide a basis for further IAB initiatives in this space. 
Want To Get Involved?