Long Tail Alliance Educational Webinars
The IAB and its partners produce educational webinars aimed specifically at the needs of small, growing publishers. These webinars are produced from input received by the Long Tail Alliance and are part of IAB's ongoing efforts to support the long tail community.
For more information about the IAB Long Tail Alliance, click here.
2010 IAB Long Tail Webinar Schedule
All Webinars take place from 12-1pm ET.
February 18 -
Small Publishers: What You Need to Know About Privacy - Challenges and Solutions presented by TRUSTe
March 4 -
Contextual Advertising Technologies presented by ContextWeb
March 18 -
Is Your Ad Server Maximizing Your Ad Revenue? presented by OpenX
April 1 -
Audience Measurement and Monetization for Publishers – Beyond Email presented by Datran Media
April 15 -
DIY Web Banners: Easy Self Serve Banners to Monetize Your Inventory presented by Theorem
April 29 -
Marketing Your Site to Maximize Revenue presented by Burst Media
Small publishers face many of the same privacy challenges encountered by enterprises – creating strong privacy policies, privacy compliance, and addressing consumer privacy issues. But small publishers typically lack the dedicated resources to address these issues even though privacy is critical for small online businesses as they depend on customer trust and online credibility for sales.
Gain expert insight from IAB member TRUSTe who for over a decade has helped companies adopt best-of-class privacy practices.
This webinar for Long Tail Members covers:
- Privacy challenges facing small publishers
- Resources for improving privacy practices to help increase sales
- Targeted privacy solutions
Speakers: Maureen Cooney, Chief Privacy Officer and Vice President for Public Policy, TRUSTe and Kevin Trilli, Vice President of Product Management, TRUSTe
Isai Shenker, SVP of Product Management at ContextWeb will provide you with a detailed introduction to the different varieties of contextual advertising technologies and discuss tricks of the trade for small (and large) publishers to take advantage of leading-edge contextual technologies. Most importantly, you will learn how you can optimize your site to maximize earnings from contextual advertising programs.
Speaker: Isai Shenker, SVP of Product Management, ContextWeb
How to use your ad server to optimize across all types of advertising sources, including directly sold campaigns, performance campaigns, ad network relationships and ad exchanges. OpenX CTO John Linden will share his insights on best practices to help publishers take full advantage of current ad serving technology.
Speaker: John Linden, CTO, OpenX
During this IAB webinar, Datran Media Chief Revenue Officer Sean O’Neal will present strategies and guidance for publishers seeking to best leverage email and other digital marketing technologies to drive strategic business growth. The webinar will first familiarize publishers with strategies focused around the inbox.
O’Neal will then discuss complementary channels to ensure publishers are maximizing both their investment and return. Attendees will walk away with knowledge, case based information and immediate actions they can take to advantage their business.
Speakers: Sean O’Neal, Chief Revenue Officer, Datran Media
Learn how to leverage innovations in self serve banner building technology that allows your advertisers to build interactive banners in less than 5 clicks. Monetize your inventory while keeping costs low and driving higher CPM’s.
This presentation will address items a publisher should do on their own and when working with third parties to truly market the value of their site. We’ll review best practices for media kits and marketing collateral, how to position their audience to advertisers, what types of new creative executions are getting attention, and how site design can impact monetization.
For more information on this and all other member service programs, please contact Corie@iab.net.
