How to Join the IAB

The evidence is in: interactive advertising works and interactive advertising revenues continue to set new records.

At the IAB, we are leading the charge to make sure marketers and agency media buyers are well aware of that fact. We are protecting our members’ ability to do business with active public policy lobbying in Washington. We are conducting research our members use in their sales efforts. And, we are providing training for media professionals in the digital age.

Join us as we grow the industry by contacting Corie Levy (Manager, Member Services & Sales), via email at [email protected].

The key to joining is not just signing up, but rather taking full advantage of your membership and participating in your own success.

Membership is $7K to $500K, based on revenue, for sellers of advertising inventory; and $7K for vendors, agencies and other industry supporters. Membership is for a company, not an individual. Full dues information is below:


2010 Annual Interactive Advertising Revenues

Category Increments Per $1Million Rev.

Year 2012 Membership Dues

The first $0-4 million



$4-8 million



$8-10 million



$10-35 million



$35-75 million



$75-200 million



$200-500 billion



$500- 1 billion



$1 billion + $175 $294,933+

Dues are cumulative from level to level. For example, a company with $40 million in 2008 interactive ad sales revenues would pay $32,508 ($10,000 for the first $8 million, $1054 per million for the next $2 million, $702 per million for the next $25 million, and $570 per million for the last $4 million).


Associate Members pay $7,000 annually


This membership is available only to those companies who qualify for General membership but who had $0 in interactive advertising revenues in 2008 and less than $1M in interactive advertising revenue in the 12 months prior to IAB membership application. Startup members differ from Long Tail Alliance members as they receive the same benefits as general members including participation in committees and councils.