Why Join the IAB

What the IAB Does

Educates marketers and agencies about the benefits and opportunities of interactive advertising to encourage them to allocate more budget to the medium
Creates common ground among interactive publishers, marketers and agencies to reduce friction in the marketplace
Creates measurement guidelines and creative standards
Advocates in Washington on behalf of the interactive industry for supportive regulation and legislation
Generates insightful research and thought leadership for the interactive marketplace
Creates and promotes best practices that encourage industry growth and operational effectiveness.

Benefits of Membership

Participate with interactive leaders in shaping the industry by serving on committees and councils
Collaborate with peers to establish guidelines, standards and best practices
Drive industry research and leverage the IAB’s expertise to achieve maximum value
Improve the sales professionalism of your organization through support in recruiting, training, retaining and recognizing top interactive professionals
Protect your business interests by helping steer IAB public policy efforts
Power the growth of the interactive industry
Improve your organization’s operational efficiency

Additional Benefits

TRUSTe Certification Discount
Receive discounts on programs and events including professional development courses and conference admissions
Receive invites to members-only events such as networking receptions and interactive Web conferences with industry leaders
Sponsor Industry Roundtable Dinners to present your ideas to high level industry executives
Coming in 2009 - An “IAB Members Only” website with access to exclusive research, white papers and professional discounts for your business
Display the IAB logo on your Web site to demonstrate compliance with IAB standards and guidelines

If you would like to join the IAB and are interested in supporting the IAB’s mission, click here for more information.