The new demographic data from this year's US Census will arrive in early 2011. The Latino population is expected to grow considerably. Is your brand ready? Marketers, their agencies and publishers increasingly need to engage this growing demographic on digital platforms as we move forward into the next decade.
The IAB's Multicultural Council invites you to a learning and networking session during NYC's Latin Media & Entertainment week. Best Buy, American Family Insurance, BabyCenter (Johnson & Johnson) and author Joe Kutchera will share their insights about how to reach Hispanics online from their contributions in the book "Latino Link."
The in-person luncheon has reached capacity. A live webinar option is now available. To learn more about the book Latino Link, click here: www.paramountbooks.com/latino-link.
Joe Kutchera, Author, Latino Link: Building brands online with Hispanic communities and content
Ana Grace, BestBuy.com Site Manager, Hispanic Initiatives & Online Catalogs, Best Buy
Jose Rivera, Web Experience Manager, American Family Insurance
Jon Stross, SVP of US Hispanic and International, BabyCenter (Johnson & Johnson)
Michael Theodore, VP Membership, IAB
When: Wednesday, October 6, 2010, 12:00pm – 2:00pm ET
In-person: 116 E 27th St, 7th Floor, NYC, between Park and Lexington Avenues
Via Webinar: Login credentials will be sent in early October, Virtual presentation will run from 12:30pm - 1:30pm ET