- General members are corporate entities or standalone divisions of a corporate entity whose revenue is significantly based on the sale, delivery, or optimization of digital advertising or marketing programs.
- Associate members are any company that do not qualify as a General member provided that said company supports the media and marketing industries.
- Marketers and agencies may join the association as Associate members; however, co-op ad sales units may join as a General member for that division only.
- A holding company may join as a General member only if a significant portion of the combined revenues of all companies held is based on the sale, delivery, or optimization of digital advertising or marketing campaigns. Otherwise subsidiaries must apply to join separately as General members.
Pre-revenue and Start-up companies, whether they fall under associate or general membership, may be a Startup member of the IAB for up to two calendar years. At the end of that period, membership will convert to General or Associate based on the company’s business classification. Startup membership requires that a company meet both of the following:
- Less than two years old (from incorporation); AND
- Have less than $1M in revenue
Subsidiary members are any additional properties owned by a General member company that wish to roll their membership up under the general member. The General member company owning this relationship must include all applicable ad revenue from the designated subsidiary(ies) when reporting their collective ad revenue for dues calculations.
- Subsidiary members must qualify as a General member in their own right by being a standalone division or corporate entity whose revenue is significantly based on the sales, delivery, or optimization of digital advertising or marketing campaigns. Companies or divisions which fall under the definition of an Associate member will have to apply separately for that membership
Subsidiary members receive the same rights and benefits as General members, except:
- They may not vote in IAB Board of Directors elections
- They may not hold a seat on the IAB Board of Directors
If you are unsure which category your company would fall under, please contact [email protected].
(rate card pricing is updated annually)
All dues are for a calendar year of membership with new memberships prorated on a quarterly basis. Members that join after April 1st in a year pay 75% of their calculated annual dues. Members who join after July 1st pay 50% of their calculated annual dues. Members who join after October 1st pay 25% of their calculated annual dues. Dues are not subject to negotiation and may not be included in any form of barter arrangement. The IAB does not prorate IAB start-up category members.
Associate Membership Dues
Dues for Associate members are $10,000 for a full calendar year.
General Membership Dues
Dues for General members are a percentage of total U.S. domestic interactive advertising revenue for that member and its designated subsidiaries (see Subsidiary members, above) for a 2-year trailing calendar year.
Interactive Advertising Revenue is defined as any revenue from the sale, delivery, or optimization of digital advertising or marketing campaigns. This includes any interactive advertising revenues paid to the company minus any fees paid out to content partners. No other costs may be subtracted from the total revenue figure for the purpose of the calculation of net revenues, including but not limited to taxes, staff costs, expenses, or customer/audience acquisition costs.
Example: An advertising network that sells $4M worth of ads for a site, but pays the site publisher $2M, would only count the remaining $2M of its revenues for the purposes of IAB dues calculations. The publisher, should they join, would be responsible for the $2M they receive from the network’s ad sales as well as any direct sales they make for the calculation of their own revenues.
Minimum IAB dues for General members shall be $10k if your (rounded) revenue is under $7 million. Annual dues will be capped at $500,000.
All revenue is rounded to the nearest million before any calculations are applied
Membership Dues Amounts for 2016
2014 Annual Domestic Interactive Advertising Revenue
(rounded to the nearest $1 million)
(per $1 million rounded revenue)
(subtotal per tier)
|$0 - 7 million||-||$10,000|
|$8 - 9 million||$1,054||$11,054-$12,108|
|$10 - 34 million||$702||$12,810 - $29,658|
|$35 - 74 million||$570||$30,228 - $52,458|
|$75 - 199 million||$372||$52,830 - $98,958|
|$200 - 499 million||$286||$99,244 - $184,758|
|$500 - 999 million||$220||$184,978 - $294,758|
Dues are cumulative from level to level once ad revenue is greater than $7 million.
Example: a company with $40,788,000 in interactive ad sales revenues would pay $33,648 in dues with the following breakdown:
$40,788,000 is first rounded to the nearest $1M = $41M
|Ad Revenue increment||Price per $1M||Dues Line Total|
- If an acquired company or division was not a part of the member company two years previously, its own interactive ad revenues from two years prior do still count towards the dues calculation, as that company/division does get benefit from the IAB today.
- If a company or division has been divested, but was still a part of the member company two years previously, its own interactive ad revenues from two years prior are removed from the total for the purpose of dues calculation.