Home > Events & Training > IAB Interactive Bootcamp for Senior Marketers & Agencies
Print this page Print this  

IAB Interactive Bootcamp for Senior Marketers & Agencies

Meet the challenge of the rapidly changing world of marketing and advertising

“Our team is energized and the building is buzzing. The IAB Interactive Boot Camp has served as the stimulus for us as an organization to commit to being a leader in the new communication world.”

— Brian Hansberry
Chief Marketing Officer
Heinz North America

What is it?

The IAB Interactive Boot Camp for Senior Marketers & Agencies is a flexible, indepth educational tool that teaches executives and their teams the most effective ways to leverage interactive media for greater results. Starting with a thought-provoking overview of the present and emerging landscape of digital media, the Interactive Boot Camp then segues into expert modules that provide actionable knowledge on a variety of interactive platforms and technologies in a full or half-day agenda. It is designed to be participatory, providing ample time for Q&A, feedback, and discussion on implementing best practices. The agenda can be customized to your team’s specific needs and challenges, drawing on the knowledge and expertise of the IAB and its members —the leaders and pioneers in interactive marketing and advertising.

How does it work?

The Interactive Boot Camp comes to you and your team with a customized agenda for your individual business needs. Utilizing worldclass experts, we deliver an overview of the most relevant interactive media trends including digital video and other emerging platforms. We’ll dissect successful case studies and draw on data from Marketing & Media Ecosystem 2010, the IAB’s ground-breaking research with the Association of National Advertisers, the American Association of Advertising Agencies and Booz Allen Hamilton. You can choose from a number of “deep dive” topic areas, each presented by industry experts, that address your organization’s interests,
including:

  • Behavioral targeting
  • Contextual targeting
  • Social media and social networks
  • Search-engine marketing strategies
  • Online video
  • User-generated content
  • In-game advertising

How to sign up?

Contact David Doty, SVP, Thought Leadership & Marketing, at david@iab.net or 212-380-4723.