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Public Policy

*NEW* IAB Tells Congress Privacy Bills May Harm Businesses and Consumers
The IAB’s Public Policy Office, located in Washington, D.C., advocates for our members and promotes the value of the interactive advertising industry to legislators and policymakers. To do this, we address legislative and regulatory issues that affect all platforms and practices within the industry. We also strive to keep our members informed about important policy-related events through participation in the Public Policy Council and by developing timely issue briefs and legal analysis of key proposals.
 

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Our recent press releases on public policy matters

4-14-10
IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising
 
12-03-09
IAB Launches “Privacy Matters,” Its First-Ever Consumer Education Campaign
 
10-15-09
IAB Calls on FTC to Rescind Blogger Rules; Questions Constitutionality
 
7-02-09
Key Trade Groups Release Comprehensive Privacy Principles for Use and Collection of Behavioral Data in Online Advertising
 
6-10-09
Small Publishers Converge on Washington For IAB Long Tail Alliance Fly-In
 
2-12-09
Key Advertising Groups Committed to Strong Industry Self-Regulation and the Development of Privacy Guidelines for Online Behavioral Advertising Data Use and Collection
 
6-25-08
IAB President Randall Rothenberg to Testify at House Small Business Committee Hearing
 
2-24-08
Interactive Advertising Bureau's Board of Directors Adopts Privacy Guidelines for Interactive Advertising
 
12-21-07
Interactive Advertising Bureau Supports FTC's Embrace of Self-Regulation of Behavioral Advertising
 
9-27-07
IAB Supports Key Interactive Industry Executives Expected to Voice Strong Position on Consumer Privacy and Benefits of Ad-Supported Internet
 
5-22-07
The IAB Applauds Congressional Passage of Spyware Legislation
 
3-15-07
The IAB Urges Congress to Protect Consumer's Access to Free Online Information and Entertainment
 
2-20-07
Interactive Advertising Bureau Opens Washington D.C. Office

Goals and Projects of the IAB's Public Policy Office

  1. Proactively lobby Congress and Federal Administrative agencies on issues affecting the interactive advertising industry, with a focus on educating key decision-makers on the importance of the industry to consumers and our national economy.
     
  2. Help craft meaningful legislative proposals that protect consumers’ privacy interests without unduly burdening legitimate interactive advertising practices.
     
  3. Engage the Federal Trade Commission and other Federal administrative agencies to influence future enforcement proceedings, potential rulemakings, and public workshops on issues central to the interactive advertising industry. Leads the advocacy efforts of the IAB’s membership as they engage all levels of government on key policy issues in order to ensure continued growth of the industry.

 
SPOTLIGHT ON CURRENT ISSUES
Take a deep dive into issues directly affecting interactive advertising.
 
»
 IAB Consumer Protection and Education Campaign
Donate financially or through impressions to help educate consumers.
»
 IAB Response to Privacy Legislation
IAB tells Congress privacy bills may harm business and consumers, testifies on privacy legislative drafts, champions industry self-regulation

Advertising Disclosure Update
A Brief Overview of Regulatory Actions by Florida Elections Commission, Food and Drug Administration and Federal Trade Commission

Self-Regulatory Principles for Online Behavioral Advertising
Top Trade Associations Embrace Self-Regulation, Release Privacy Principles for Collection and Use of Behavioral Data
Spotlight on the 
Electronic Communications 
Privacy Act
Does the Electronic 
Communications Privacy 
Act Apply to Online Data 
Collection For Advertising?

CSPAN Coverage of the IAB Online Political Advertising Event

LEGISLATIVE UPDATE