How Small Business Decision Makers Utilize Social Media as a Resource for Business Information, with Implications for Improving Marketing to Small Business.

An essential reference for business-to-business (B2B) marketers, this free report provides the benchmarking statistics necessary to determine whether social media channels offer a significant opportunity to reach and engage with your target business audience. Report is based on insights from nearly 2,500 people utilizing social media and social networking web sites to find business-relevant information as well as over 500 B2B companies currently managing social media initiatives to build brand awareness, engage prospects, drive site traffic and generate leads.

General Summary Report Based on Insights into Business Social Media Usage Provided by Nearly 3,000 North American Business Professionals

The internet represents a tremendous opportunity for brands looking to engage with young adults, Synovate’s groundbreaking Young Adults Revealed study shows. However, to succeed in engaging with this generation, marketers will have to abandon several of their preconceptions about youth audiences.