Social Media Library

The State of Social Media Advertising, And Where It’s Headed May, 2013
Business Insider

This report from BI Intelligence analyzes the state of social media advertising and where it is headed.  The report sources research from comScore, Nielsen, Experian, TBG Digital and BIA/Kelsey to provide an overview  of time spent on social by device, share of online ad budgets spent on social, a forecast of US social spend by device, a deeper look into Facebook Ad spend/performance by click-through rate and some early figures on US social ad forecast by ad format (native vs. display.)  The report ends with three main take-aways.


 

2012 Online Video Presidential Ads Report November, 2012
Visible Measures

The online video campaign for the 2012 presidential cycle has been just as fierce as the TV and ground battles. There are numerous players involved on both sides driving viewership. Online video offers more flexibility than television for the campaigns to attack and respond to real-time events. Television ads, long-form documentaries, quick responses to attack ads and campaign gaffes, intimate looks at the candidates with their families, behind-the-scenes features, mashups, spoofs, and more are published online. There has never been so much video content for an electorate to consume. Instead of ads interrupting voters while they’re watching TV, or being skipped over with the help of DVRs, voters are actually choosing to watch presidential ads and content in online video.


 

Q2 2012 Social Video Advertising Report April, 2012
Visible Measures

People chose to watch advertisements nearly 900 million times in Q2 2012. This marks an increase of over 45% from Q2 2011, and a jump of almost 75% from Q2 2010. In fact, Q2 2012 is the second largest quarter in social video advertising history, coming in behind Q1 2012, which was inherently larger due to the surplus of campaigns for the Super Bowl. In this quarterly report, Visible Measures takes a look at the most-watched campaigns, brands, creative agencies, and industries in social video.


 

Q1 2012 Social Video Advertising Report January, 2012
Visible Measures

Audiences chose to watch advertisements over 1.3 billion times in Q1 2012, making it the biggest social video quarter in history. The recordbreaking view count of 1.3 billion marks an increase of over 40% compared to Q1 2011, and a massive 225% jump compared to Q1 2010. Historically, Q1 produces big numbers because of the Super Bowl, but the significant increase in views this quarter compared to previous years illustrates just how fast the social video industry is growing.


 

The Psychology of Sharing: Why Do People Share Online? October, 2011
The New York Times

Despite a profusion of articles and information surrounding social media and content sharing, the basic question of why people share content online has slipped by largely unanswered. This study, a comprehensive, three-phase research initiative undertaken by The New York Times, is the first to analyze the consumer motivations underlying online content sharing. In addition to identifying the five primary motivations for sharing, our segmentation analysis differentiates between sharing consumers and identifies the six primary personality types of online sharers.


 

SocialCode Unveils Facebook Advertising Research August, 2011
SocialCode

SocialCode, a full-service Facebook agency working with top global brands and agencies to translate their marketing goals on to Facebook, announces results from a new Facebook advertising research study.


 

Sharing: More Than Just Fans, Friends and Followers June, 2011
ShareThis

Sharing behavior—what people share and what they click on—reveals what is relevant to them at that moment. Marketers should consider sharing to be a sign of “inmarketness” and a prime audience for advertising. People are most likely to be sharing and clicking while brand consideration is still forming so sharing offers the relevance of search and remarketing, but at scale. Read more on this study from IAB member, ShareThis.


 

The Truth About Youth May, 2011
McCann Worldgroup

What motivates young people around the world today? Money? Fame? Justice? What makes them different from every generation that has come before? McCann Worldgroup asked 7000 young people around the world. In a world awash with information and misinformation, check out their TRUTHS.

Watch the video


 

Understanding the Value of a Social Media Impression April, 2010

Facebook and Nielsen have conducted six months of research consisting of surveys of over 800,000 Facebook users and more than 125 individual Facebook advertising campaigns from 70 brand advertisers. As a result of this research, Nielsen and Facebook have uncovered new findings that hold important implications for advertisers.


 

Social Media Best Practices: Question & Answer Forums December, 2009
Business.com

Ever participated in, or considered participating in, online Q&A forums such as LinkedIn Answers, Yahoo! Answers or Business.com Answers to build brand awareness, engage with prospects and/or generate leads? This free social media best practices report combines insights from over 1,100 Q&A forum users and over 800 companies participating in online Q&A with strategic best practice advice to help your company make the most of this emerging social media opportunity.


 

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If you are a member of the IAB and would like to submit research to our Social Media Library, please email Shira Orbach.