Lead Generation Library
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BtoB Lead Generation Handbook January, 2008 Marketing Sherpa MARKETING SHERPA: Lead generation has taken on new importance given the economic slowdown. Online marketing offers a lot of lead gen options, but what ones work best and how do you determine that? Marketing Sherpa surveyed thousands of marketers to identify strategies, tactics, testing, and results. |
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If you are a member of the IAB and would like to submit research to our Lead Generation Library, please email Shira Orbach.
