The Mobile Consumer: Hispanics, Movies, & Mobile report reveals that Hispanics are more avid moviegoers than other ethnic groups, and that nearly three-quarters of Hispanics rely on their mobile phones when planning to see a movie. The best time to reach this active segment via mobile is within the 4 hours before a movie show time. This report illustrates, without a doubt, the importance of the mobile device and mobile media in the decision-making process and represents a great opportunity for mobile strategies to get Hispanic moviegoers into seats.

Terra Smart Marketer Newsletters are Terra's periodic ongoing research on the online Hispanic population.