General Online Marketing Library

VideoMind Video Index Report April, 2011

This new report marks the first time Ooyala has offered a quarterly overview of the state of online video. The data set is vast: Ooyala handles more than 1 billion analytics pings per day, which reflect the anonymized viewing behavior of over 100 million monthly global unique users. Ooyala distills this data to help publishers make better decisions on how to tap new markets, grow audiences and increase revenue.


Planning Audience Reach with ‘Adjusted Unique’ April, 2011

Traditional cookie metrics inaccurately overestimates the number of unique users by 3X, which is a result of simple cookie counting and doesn't take into account deleted browser cookies. The new MRC certified "Adjusted Unique" metric from MediaMind statistically adjusts and calculates each unique user and help advertisers correctly assess the number of impressions they need to reach their desired audience.


Pharmaceutical Digital Marketing: Go Beyond Traditional Targeting April, 2011

Few verticals are as challenged by online marketing as the pharmaceutical industry. When it comes to digital targeting, pharma is between a rock and a hard place, even though its annual digital spend is over $1 billion dollars.1 While widely used in other industries, cookie targeting is generally avoided in pharma due to privacy concerns, even though the practice is not outright forbidden by the U.S. Food and Drug Administration (FDA). Yet finding other targeting means is not always easy. Beyond targeting, drug companies are hyper-sensitive to brand safety issues and can ill afford to have an ad displayed on a page with inappropriate content as it can undermine their credibility.


Xbox helps Reese's sweeten brand awareness and engagement March, 2011
Microsoft Advertising

Because 57 percent of the Xbox LIVE® 18+ audience doesn’t use TV as their main form of entertainment, Microsoft® Advertising created a visually rich Branded Destination Experience (BDE) to reach consumers who would miss Reese’s TV ads. The campaign was one of the best performing in Xbox LIVE history, with click-through rates as high as 10 percent and engaging over 1.4 million contest participants. Users responded strongly to the content by downloading more than 124,000 streams of the Reese’s ad.


Mobile Internet – Delivering on the Promise of Mobile Advertising January, 2011

Mobile Internet – Delivering on the Promise of Mobile Advertising represents the first in a series of white papers from Yahoo! that provides an overview of the mobile landscape, explores the potential of emerging applications and explains mobile capabilities to marketers looking to integrate mobile into their advertising campaigns. This paper discusses mobile and tablet usage, delivers insights about mobile advertising effectiveness, presents real world case studies and details current best practices in mobile advertising.


InsightExpress' Mobile InsightNorms January, 2011

Yearly comparisons show that mobile campaigns in the past year have done a great job of capturing consumers’ attention (Mobile Ad Awareness metric) and educating them (Message Association metric). For the most part, the other metrics have remained relatively stable over the past three years. This demonstrates that mobile is maintaining its effectiveness, even as it becomes more established.


Online Video & the Media Industry January, 2011

Brightcove and TubeMogul have teamed up to develop an online video index and quarterly research report, which will help identify key industry trends and answer questions about the state of the industry.


U.S. Video Market At-A-Glance January, 2011

This infographic represents the total video impressions served through Videology (not the total overall internet video audience) from Jan- Mar 2012.


DoubleClick January, 2011
Response Rates

Display advertising is going through the biggest and most important revolution in its history. DoubleClick shares benchmarks for measuring click through rates on display ads in this trend report. Please note the data is DoubleClick's internal data and not representative of the entire market.


Retail shoppers: purchase paths and the media that influences them December, 2010
Microsoft Advertising

A just released Microsoft Advertising study—in partnership with Carat—looked at how shopper behavior has changed, specifically how shoppers approach purchase decisions and the media that influences these purchases.


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