The second issue of going mobile provides a detailed insight into the changing nature of the online audience and gives media planners a valuable tool to help them develop effective promotional campaigns, based on an up-to-date picture of their target market.

Terra Smart Marketer Newsletters are Terra's periodic ongoing research on the online Hispanic population.

MARKETING SHERPA: Lead generation has taken on new importance given the economic slowdown. Online marketing offers a lot of lead gen options, but what ones work best and how do you determine that? Marketing Sherpa surveyed thousands of marketers to identify strategies, tactics, testing, and results.

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Based on survey responses from 144 search marketing agencies currently managing B2B client campaigns, this whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.

NFL Tour enjoyed major improvements across key metrics such as awareness, favorability, purchase intent, likelihood to recommend, and key brand attributes.

Burst Media recently surveyed more than 11,000 internet users between July 14-24, 2008. Over 4,000 survey respondents said they would definitely vote in the 2008 presidential election. The findings in the report are based on the responses of definite voters only.

The first MTV Virtual World virtual music video contest on metacafe ran for 5 weeks generating 547 video submissions that collectively received more than 12,5000 views.

Engagement mapping counts every customer touch point (not just the last) and enables advertisers to be more effective, more creative and more relative with their digital marketing.

New capabilities such as Engagement Mapping, empower marketers to automate and customize their real time reporting with little to no change to current media optimization processes. As a result, agencies and advertisers are able to quickly and effectively substantiate previously undervalued channels such as display and rich media as well as justify budgets for emerging channels such as web video and mobile.

• MTV Networks' the N About a Girl
• Hyundai revs up its new luxury vehicle with mobile advertising
• Land Rover drives customer awareness with mobile advertising
• Ford drives interest in new iKool model with mobile
• Unilever increases teen awareness with multi-faceted mobile campaign