General Online Marketing Library

Video Advertising Metrics Report January, 2012
YuMe

This report provides a snapshot of key data and trends for in-stream video advertising across YUME’s network in 2011. YuMe serves in-stream video ads on the 1,600+ publisher sites who are members of its Connected Audience Network as well as publishers utilizing its video ad management System.


 

Digital Video Advertising Trends: 2012 January, 2012
Break Media

Break Media partnered with market research leader Advertiser Perceptions Inc. for its second in-depth study of digital video advertising. Break Media's goal was to look how advertisers planned video ad spend in 2011 compared to their actual spend, what formats and practices are growing, and how and where advertisers plan to place video ads the next 12 months.


 

Discovery Research: Digital Perceptions Study January, 2012
Discovery

Over one thousand Discovery Viewers were surveyed about their media habits and thoughts concerning advertising in the digital age. The study sought to explore how adoption and usage of new devices and platforms is impacting consumers’ relationship with content and acceptance of advertising.


 

Q1 2012 The Cross Platform Report January, 2012
Nielsen

There is no doubt that consumer choice in how they watch video continues to grow. The shifts in the distribution of time spent across screens and devices demonstrate that more and more of us are taking advantage of the increased ability to determine what we watch, how we watch, and where we watch. No longer does one size fit all, and trends continue to emerge.


 

State of the Media: U.S. Digital Consumer Report, Q3-4 2011 January, 2012
Nielsen

Consumers have more choices than ever for accessing their digital content. As more devices become increasingly connected, the ability to access the same pictures, videos or music files across multiple devices has become a valuable feature.


 

Maximizing Brand Engagement Time with Interactive Pre-­rolls January, 2012
Jivox

Jivox was the first company to provide BrandGage, a set of analytics that allows a detailed view into interactions as well as insight into user intent and purchase funnel stage.


 

Changing How the World Sees Digital Advertising January, 2012
ComScore

Across the globe, digital media has become an important component of every advertiser’s marketing mix. According to the Interactive Advertising Bureau (IAB), display-related advertising spending in the United States (U.S.) reached $10 billion in 2010 and has grown at 20%+ rates since then, far exceeding the growth of traditional media. Just as we’ve seen tremendous growth in terms of the volume of digital advertising, the landscape itself has also experienced a massive evolution. From new ad formats and placement strategies to new delivery systems and ad technology, it has become challenging for players across the industry to stay up-to-speed.


 

Lessons Learned: Maximizing Returns with Digital Media January, 2012
comScore

As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through comScore’s extensive research in the digital advertising space, we’ve identified Five Key Lessons Learned, which help to shed light on the current state of the industry and guide marketers down a path toward more effective planning, stronger evaluation and overall improved results.


 

The Rich and The Powerful January, 2012
MediaMind

Rich media ads boost advertiser site visits nearly three-fold compared to standard banners. A newly released MediaMind analysis looks at how rich media and standard banners affect site visits.


 

The Role of Digital Audio in the Evolution of Music Discovery December, 2011
TargetSpot

The internet and a wide variety of fast-growing digital audio services are catalysts for individuals to both seek and discover new music on their own as well as to share their tastes with friends…and even strangers. Playlists have replaced mixed tapes, serving almost the same purpose—expressing our sentiments, and defining our individual musical style. The internet has widened the path for individuals to explore new sources of musical enjoyment and made it easy for others to be a part of that discovery process.


 

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If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.