General Online Marketing Library

Mobile-Local Performance Stats January, 2012
xAd

Just one year after declaring the “year of mobile”, the industry continues to accelerate at an exciting rate as brands and SMBs learn the value of mobile advertising. Leading the charge in mobile’s continued growth is the value found in local-mobile targeting. From big brands to local businesses, mobile-local is making its way into advertising budgets in a big way. A recent BIA/Kelsey forecast places local-mobile at just under 50% of total mobile ad spend, but by 2016 mobile-local will make the leap to capture nearly two-thirds of this spend.


 

Video Advertising Metrics Report January, 2012
YuMe

This report provides a snapshot of key data and trends for in-stream video advertising across YUME’s network in 2011. YuMe serves in-stream video ads on the 1,600+ publisher sites who are members of its Connected Audience Network as well as publishers utilizing its video ad management System.


 

Digital Video Advertising Trends: 2012 January, 2012
Break Media

Break Media partnered with market research leader Advertiser Perceptions Inc. for its second in-depth study of digital video advertising. Break Media's goal was to look how advertisers planned video ad spend in 2011 compared to their actual spend, what formats and practices are growing, and how and where advertisers plan to place video ads the next 12 months.


 

Discovery Research: Digital Perceptions Study January, 2012
Discovery

Over one thousand Discovery Viewers were surveyed about their media habits and thoughts concerning advertising in the digital age. The study sought to explore how adoption and usage of new devices and platforms is impacting consumers’ relationship with content and acceptance of advertising.


 

Maximizing Brand Engagement Time with Interactive Pre-­rolls January, 2012
Jivox

Jivox was the first company to provide BrandGage, a set of analytics that allows a detailed view into interactions as well as insight into user intent and purchase funnel stage.


 

Microsoft: New Ad Formats: The Science Bit January, 2012
Microsoft

The IAB’s Rising Stars formats were selected for their potential to drive brand equity at scale. But marketers and planners want to know how they compare to the current ‘go-to’ standard formats for branding at scale such as the MPU. Why? Because nowadays it is all about ROI not risk. The new formats are more expensive to buy, so the market needs evidence to justify that price premium and discover their true value in brand storytelling.


 

Discovery Research: Digital Perceptions Study January, 2012
Discovery

Over one thousand Discovery Viewers were surveyed about their media habits and thoughts concerning advertising in the digital age. The study sought to explore how adoption and usage of new devices and platforms is impacting consumers’ relationship with content and acceptance of advertising.


 

The Rich and The Powerful January, 2012
MediaMind

Rich media ads boost advertiser site visits nearly three-fold compared to standard banners. A newly released MediaMind analysis looks at how rich media and standard banners affect site visits.


 

Lessons Learned: Maximizing Returns with Digital Media January, 2012
comScore

As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through comScore’s extensive research in the digital advertising space, we’ve identified Five Key Lessons Learned, which help to shed light on the current state of the industry and guide marketers down a path toward more effective planning, stronger evaluation and overall improved results.


 

State of the Media: U.S. Digital Consumer Report, Q3-4 2011 January, 2012
Nielsen

Consumers have more choices than ever for accessing their digital content. As more devices become increasingly connected, the ability to access the same pictures, videos or music files across multiple devices has become a valuable feature.


 

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If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.