General Online Marketing Library

Internet Radio Advertising Impact Study April, 2012
Park Associates White Paper developed for TargetSpot

The IAB views this new TargetSpot study in the spirit of furthering understanding of cross-media advertising impact.This paper presents evidence for the power of Internet Radio advertising to increase the effectiveness of both digital (Internet) and Broadcast Radio ads. The IAB hopes these findings encourage marketers to think holistically about their advertising campaigns, and explore and take advantage of the synergistic benefits of well conceived and executed cross-media advertising campaigns, including digital audio.


 

RKG Digital Marketing Report April, 2012
RKG

RKG report drills down from high level overall performance metrics to the results for the brand and non-brand segments for each engine. They also spotlight the latest trends in mobile and included a number of other data points you’re unlikely to find anywhere else in one report.


 

Global AdMetrics Report April, 2012
Adfonic

The Adfonic reports are based on tens of billions of ad requests processed monthly by the Adfonic marketplace. The Q2 2012 report draws from analysis of thousands of mobile advertising campaigns, spanning almost fifteen thousand mobile sites and apps.


 

Q2 2012 Social Video Advertising Report April, 2012
Visible Measures

People chose to watch advertisements nearly 900 million times in Q2 2012. This marks an increase of over 45% from Q2 2011, and a jump of almost 75% from Q2 2010. In fact, Q2 2012 is the second largest quarter in social video advertising history, coming in behind Q1 2012, which was inherently larger due to the surplus of campaigns for the Super Bowl. In this quarterly report, Visible Measures takes a look at the most-watched campaigns, brands, creative agencies, and industries in social video.


 

2012 Mobile Future in Focus February, 2012
comScore

This report examines the mobile and connected device landscape across the mobile markets measured by comScore – primarily the United States, United Kingdom, France, Germany, Italy, Spain, Japan, and Canada – through an exploration of dominant themes in smartphone adoption growth, mobile media use in areas such as social networking and retail, platform ecosystem dynamics, and shifts in multi-device digital media consumption.


 

2012 U.S. Digital Future in Focus February, 2012
comScore

The rise of smartphones and tablets has drastically altered consumers’ digital media consumption – changing the way people access content, where they consume it and the frequency of consumption. This evolution of digital device interaction has given rise to an age of ‘digital omnivores’ – consumers who access content through several touch points during the course of their daily digital lives. Read more about comScore’s key insights from 2011 and what they mean for the coming year.


 

Visible Measures February, 2012
The 2011 Social Video Advertising Report

Over the past few years, social video has been one of the fastest growing advertising industries. 2011 was no exception. By the end of 2011, consumers had chosen to watch ads over 5.6 billion times. These are active, leanforward, user-initiated views where a real person needs to press the play button with the intention of watching an ad.

Audiences are directly responsible for 1.5 billion of these views for brand marketers by copying, mixing, mashing, spoofing, and reposting their ads across the Web. Read more about how social video views nearly doubled in 2011.


 

What’s Trending in Display for Publishers
Full Year 2011 Results
January, 2012
Google

Publishers face the ever-changing complexities of selling display ads and reaching new audiences. As a business partner to publishers around the world, Google is no stranger to these challenges. They rely on data-based insights to guide their business decisions. During Google’s routine deep-dives into the publisher display dynamics, they frequently notice trends that may be of interest to clients as well.


 

Digital Video Advertising Trends: 2012 January, 2012
Break Media

Break Media partnered with market research leader Advertiser Perceptions Inc. for its second in-depth study of digital video advertising. Break Media's goal was to look how advertisers planned video ad spend in 2011 compared to their actual spend, what formats and practices are growing, and how and where advertisers plan to place video ads the next 12 months.


 

Mobile Millennials January, 2012
BUZZMEDIA Labs

Mobile barcodes have gone from niche engagement tool to center-stage digital marketing vehicle, breathing life into traditional and digital marketing media by allowing brands to instantly engage with their target audience. Adding a mobile barcode to a static print advertisement, or on package or at shelf creates a new interactive opportunity for the brand owner or retailer to engage their target audience wherever they are.


 

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