General Online Marketing Library

Q2 2012 Social Video Advertising Report April, 2012
Visible Measures

People chose to watch advertisements nearly 900 million times in Q2 2012. This marks an increase of over 45% from Q2 2011, and a jump of almost 75% from Q2 2010. In fact, Q2 2012 is the second largest quarter in social video advertising history, coming in behind Q1 2012, which was inherently larger due to the surplus of campaigns for the Super Bowl. In this quarterly report, Visible Measures takes a look at the most-watched campaigns, brands, creative agencies, and industries in social video.


 

Visible Measures February, 2012
The 2011 Social Video Advertising Report

Over the past few years, social video has been one of the fastest growing advertising industries. 2011 was no exception. By the end of 2011, consumers had chosen to watch ads over 5.6 billion times. These are active, leanforward, user-initiated views where a real person needs to press the play button with the intention of watching an ad.

Audiences are directly responsible for 1.5 billion of these views for brand marketers by copying, mixing, mashing, spoofing, and reposting their ads across the Web. Read more about how social video views nearly doubled in 2011.


 

2012 U.S. Digital Future in Focus February, 2012
comScore

The rise of smartphones and tablets has drastically altered consumers’ digital media consumption – changing the way people access content, where they consume it and the frequency of consumption. This evolution of digital device interaction has given rise to an age of ‘digital omnivores’ – consumers who access content through several touch points during the course of their daily digital lives. Read more about comScore’s key insights from 2011 and what they mean for the coming year.


 

2012 Mobile Future in Focus February, 2012
comScore

This report examines the mobile and connected device landscape across the mobile markets measured by comScore – primarily the United States, United Kingdom, France, Germany, Italy, Spain, Japan, and Canada – through an exploration of dominant themes in smartphone adoption growth, mobile media use in areas such as social networking and retail, platform ecosystem dynamics, and shifts in multi-device digital media consumption.


 

What’s Trending in Display for Publishers
Full Year 2011 Results
January, 2012
Google

Publishers face the ever-changing complexities of selling display ads and reaching new audiences. As a business partner to publishers around the world, Google is no stranger to these challenges. They rely on data-based insights to guide their business decisions. During Google’s routine deep-dives into the publisher display dynamics, they frequently notice trends that may be of interest to clients as well.


 

Q1 2012 The Cross Platform Report January, 2012
Nielsen

There is no doubt that consumer choice in how they watch video continues to grow. The shifts in the distribution of time spent across screens and devices demonstrate that more and more of us are taking advantage of the increased ability to determine what we watch, how we watch, and where we watch. No longer does one size fit all, and trends continue to emerge.


 

Discovery Research: Digital Perceptions Study January, 2012
Discovery

Over one thousand Discovery Viewers were surveyed about their media habits and thoughts concerning advertising in the digital age. The study sought to explore how adoption and usage of new devices and platforms is impacting consumers’ relationship with content and acceptance of advertising.


 

Mobile-Local Performance Stats January, 2012
xAd

Just one year after declaring the “year of mobile”, the industry continues to accelerate at an exciting rate as brands and SMBs learn the value of mobile advertising. Leading the charge in mobile’s continued growth is the value found in local-mobile targeting. From big brands to local businesses, mobile-local is making its way into advertising budgets in a big way. A recent BIA/Kelsey forecast places local-mobile at just under 50% of total mobile ad spend, but by 2016 mobile-local will make the leap to capture nearly two-thirds of this spend.


 

Mobile Millennials January, 2012
BUZZMEDIA Labs

Mobile barcodes have gone from niche engagement tool to center-stage digital marketing vehicle, breathing life into traditional and digital marketing media by allowing brands to instantly engage with their target audience. Adding a mobile barcode to a static print advertisement, or on package or at shelf creates a new interactive opportunity for the brand owner or retailer to engage their target audience wherever they are.


 

Microsoft: New Ad Formats: The Science Bit January, 2012
Microsoft

The IAB’s Rising Stars formats were selected for their potential to drive brand equity at scale. But marketers and planners want to know how they compare to the current ‘go-to’ standard formats for branding at scale such as the MPU. Why? Because nowadays it is all about ROI not risk. The new formats are more expensive to buy, so the market needs evidence to justify that price premium and discover their true value in brand storytelling.


 

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