General Online Marketing Library

Q4 Branded Video Content December, 2013
Visible Measures

The massive growth in branded video is a testament to the growing importance of video content for brands, who understand how it can increase engagement and earned media more than traditional advertisements.


FreeWheel Video Monetization Report, Q3 2013 December, 2013

 In Q3 2013 we saw significant evidence of this consumer driven shift from linear TV viewing to anytime, anywhere, any device viewing demonstrated by the rapid growth in viewing on tablets, OTT, and mobile devices.


The Retargeting Barometer Report October, 2013
Powered by DigiDay

The resulting report is part of Chango’s ongoing programmatic marketing efforts to analyze the industry’s key trends, highlight best practices, and benchmark key activities.


B2B Content Marketing 2014 - Benchmarks, Budgets and Trends - North America October, 2013
Research conducted by Content Marketing Institute and Marketing Profs

Joe Pulizzi, who is a partner with the IAB on the Content Marketing Task Force, has published their annual B2B Content Marketing survey, a helpful resource for B2B content marketers.  The report identifies:

  • What are best-in-class B2B content marketers doing differently than their peers?
  • What type of functions are B2B marketers outsourcing (a new question asked this year)?
  • What are the primary goals for content marketing — and what are marketers doing to measure success?
  • How are marketers tailoring content?


Latina Power Shift October, 2013

This report, produced by Nielsen using demographic and behavioral data gathered from various sources, demonstrates the rising prominence of Latinas as head of households, key decision makers and primary wage earners among US families. 


Androids Speak Spanish But Brands Dont Speak Android October, 2013

Why Are fewer branded apps optimized for spanish speakers given great brand and agency interest in the Hispanic market? Read this report to find out more


Brand Marketers Guide to In-Image Advertising September, 2013

This white paper by GumGum provides brands and the agency community with a basic overview of in-image advertising and how it can be used to reach their objectives.


Brand Building on Mobile Devices June, 2013

Fiksu's research organization, Fiksu Performance Labs, recently conducted some analysis to help marketers understand the impact that mobile app advertising can have compared to more traditional channels.


Visible Measures Q1 Branded Video Report June, 2013
Visible Measures

The report details viewer activity around branded content in Q1 2013. All campaigns in the report are measured on a True Reach™ basis, which combines the performance of brand-driven and audience-driven video clips across the web. All views are user-initiated, where a real person needs to press the “play” button to watch an ad. 


Leveraging Trade Associations for B2B Marketing June, 2013
Research conducted by Chango

This report highlights the many ways that B2B marketers can benefit from joining trade organizations such as the IAB.  You will learn how your organization can use Trade Associations to improve your company’s reputation, develop relationships with C-level professionals and tap into reliable-in-depth Knowledge about your industry that can guide your marketing efforts.  Julie Van Ullen, VP of Member Services at the IAB is quoted.


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If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.