General Online Marketing Library

´┐╝Quick Guide To Youtube, Facebook Video & Vine February, 2015
Tubular

Tubular constantly analyzes the most cutting-edge video trends. With the rise of Facebook Video and Vine, they sought to compare the two emerging platforms to YouTube and provide you with content and distribution recommendations. 


 

FreeWheel Video Monetization Report, Q4 2014 February, 2015
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content.


 

Spotify Brand Impact Story January, 2015
Spotify

The Brand Impact Study was administered by comScore—a global leader in measuring the digital world and a preferred source for digital business analytics—and commissioned by Spotify for Brands—the platform that unlocks audience intelligence to connect brands with the streaming generation—to quantify the impact that music listening has on brands.


 

AdRoll's State of the Industry Report January, 2015
AdRoll

Today’s marketers are becoming more like analysts, using technology to understand and react to always-on consumers in real time. It’s only natural that they’ve begun to demand tools that support their vision for a full-funnel, multi-platform, data-driven marketing strategy. Read more about it in AdRoll's State of the Industry Report.


 

Q4 2014 Consumer Sharing Trends Report January, 2015
ShareThis

This is the 6th installment of Sharethis Consumer Sharing Trends Report. This quarter they released findings from both Q4/2014 and 2014 overall.


 

Programmatic Pulse November, 2014
Chango + Brand Innovators

Prognosticators, from Forrester to Business Insider, agree that we are on the cusp of an explosion in demand for programmatic advertising in digital ad sales. Challenges and opportunities lie ahead as programmatic advertising soars.


 

Combating Fraud In Online Advertising November, 2014
Integral Ad Science

As the Web continues to evolve, automated activity by software programs, colloquially referred to as “bots,” finds even greater application. This paper presents the authors' view on the current state of the arts methods of combating non-human traffic in online advertising.


 

Solving Marketers’ Cross-Channel Digital Conundrum October, 2014
RadiumOne

Marketers have a cross-channel digital conundrum because the consumers they want to connect with
distribute their attention across devices and channels. They use the regular web, the mobile web, and
mobile apps. Anywhere they can engage with social media and digital video, they do. Plus, for many
marketers, the same consumers they’re connecting with online and in-app, they’re also connecting with
through email, marketing automation and customer service.


 

NFL Mobile Survey Overview October, 2014
RadiumOne

RadiumOne Connect sought to provide insights about consumers’ mobile usage and trends for NFL content as it pertains to advertisers, agencies, and publishers.


 

Moving Beyond Marketing: Generating Social Business Value Across the Enterprise July, 2014
MIT Sloan Management Review and Deloitte

This report is based on a survey conducted in Fall, 2013 among 4,803 business executives, managers and analysts across 109 countries and 26 industries, with organizations of a broad range of sizes.  Respondents were asked to rate the maturity of their organization’s social business practice.  The report highlights how social business maturity has deep roots and that social business maturity translates into value.  The report highlights difference for B2C and B2B, key metrics used to demonstrate the value of social business programs, the importance of collaboration and information sharing across the enterprise, the integration of social data into the operational process, the powerful relationship between visible senior leadership support and social business maturity.  The report then describes how companies are “moving beyond marketing” to use social business to improve marketing, innovation, leadership and operations.


 

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