This report explores the dramatic impact social networks have on the B2B IT purchase process and provides and best practices to make it work for your marketing. The report details how Social ‘fits’ in the entire purchase process as well as key drivers and preferences for social network usage. While this is focused on IT, it likely has applicability to other B2B segments.

Each quarter Nielsen chooses a trend to watch and feature in the report’s “center spread”. This Quarter’s center spread focuses on simultaneous usage. Nielsen noted that the increased penetration of devices that facilitate connection and communication are allowing consumers to engage in simultaneous usage or what they commonly refer to as multi-tasking. Americans are truly making the most of the technology at their fingertips!

Audiences chose to watch advertisements more than 1 billion times in Q3 2012. Social video advertising continues to reach new heights, as more and more brands and marketers continue to innovate in the medium. This quarter, viewership is up over 15% from Q2 2012, and more than 75% over Q3 2011. In this quarterly report, we take a look at the most-watched campaigns, brands, creative agencies, and industries in social video.

The online video campaign for the 2012 presidential cycle has been just as fierce as the TV and ground battles. There are numerous players involved on both sides driving viewership. Online video offers more flexibility than television for the campaigns to attack and respond to real-time events. Television ads, long-form documentaries, quick responses to attack ads and campaign gaffes, intimate looks at the candidates with their families, behind-the-scenes features, mashups, spoofs, and more are published online. There has never been so much video content for an electorate to consume. Instead of ads interrupting voters while they’re watching TV, or being skipped over with the help of DVRs, voters are actually choosing to watch presidential ads and content in online video.

MediaBrix, the app ad company, ran a survey to discover what people like and don’t like about advertising in apps: Facebook apps as well as mobile apps.

Check out MediaMind’s Global Benchmarks Report to see how your country measures up.

Based on past iPhone releases, Velti predicts that within 6 months, iPhone 5 will drive over 25% of all iPhone impressions, and its release will result in a major upgrade cycle. Velti believes that the iPhone 5 will be adopted more quickly than the iPhone 4S and it will become one of the top 5 devices on the exchange within the next 6 months.

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. In this Q3 2012 report, FreeWheel continue to report on content monetized, monetization related to content length, and the growth of non-PC/Mac video consumption. Read more here.

OOYALA powers online video for more than 1,000 customers and reach viewers in every corner of the world, from Argentina to Zimbabwe. This report reveals insight into video views on PCs, smartphones, tablets and smart TVs.

The survey findings reveal that there is a 'Smartphone Gap', a strong correlation between smartphone user demographics and voter preference. Smartphone owners' are becoming an entirely new demographic that presidential candidates need to take into consideration. There is a huge opportunity for candidates to sway voters through mobile, as it's personal, targetable and flexible.