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IAB Advances its Commitment to Growth of Digital Video, Releases “Long Form Video Overview" September, 2009
New Marketplace Tool Addresses Growing Advertising Platform NEW YORK, NY (September 21, 2009) – Long form video is forecasted to be the driving factor in the growth of digital video |
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American Gangster on Metacafe January, 2008 Metacafe Case Study The American Gangster Campaign on Metacafe was a strong success and illustrates the positive effects that can be achieved when advertising on short-form video sites. Nearly half of Metacafe viewers recall the campaign and evaluate it positively across the board." - Mike Vorhaus, Frank N. Magid Associates, Managing Director |
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Electronic Arts NFL Tour January, 2008 Metacafe Case Study NFL Tour enjoyed major improvements across key metrics such as awareness, favorability, purchase intent, likelihood to recommend, and key brand attributes. |
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MTV Virtual Worlds January, 2008 Metacafe Case Study The first MTV Virtual World virtual music video contest on metacafe ran for 5 weeks generating 547 video submissions that collectively received more than 12,5000 views. |
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If you are a member of the IAB and would like to submit research to our Digital Video Library, please email Shira Orbach.

