Digital Video Library

FreeWheel Video Monetization Report, Q2 2014 August, 2014
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. The dataset used for this quarter's report is one of the largest available on the usage and monetization of professional, rights managed video content, and comprised over 50 billion video views in the first half of 2014.
 


 

Digital Video Committee Meeting October, 2014
IAB AdLab, NYC


 

Q1 2014 Global Video Index May, 2014
Ooyala

Ooyala’s Q1 2014 Global Video Index illustrates the mobile viewing trend and more, crunching billions of bits of multi-screen video data from the first quarter of a year that will continue to see online video set new records.


 

FreeWheel Video Monetization Report, Q1 2014 May, 2014
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. The dataset used for this quarter's report is one of the largest available on the usage and monetization of professional, rights managed video content, and comprised over 75 billion video views and 60 billion video ad views in 2013.


 

Q1 2014 Global Video Index May, 2014
Ooyala

Ooyala’s Q1 2014 Global Video Index illustrates the mobile viewing trend and more, crunching billions of bits of multi-screen video data from the first quarter of a year that will continue to see online video set new records.


 

2013 Branded Video Annual Report March, 2014
Visible Measures

As overall viewership grows, so do the average views per campaign. In 2013, three campaigns topped 100
million views. More than 1,020 campaigns topped 1 million views in 2013, the highest number to date. The
average campaign launched in 2013 drove more than 2.4 million views. This massive growth led the weekly
threshold for the Ad Age Viral Video Chart - the benchmark for branded video performance - to increase to
more than 2 million video views, its highest point in history.


 

FreeWheel Video Monetization Report, Q4 2013 March, 2014
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. The dataset used for this quarter's report is one of the largest available on the usage and monetization of professional, rights managed video content, and comprised over 75 billion video views and 60 billion video ad views in 2013.


 

FreeWheel Video Monetization Report, Q3 2013 December, 2013
FreeWheel

 In Q3 2013 we saw significant evidence of this consumer driven shift from linear TV viewing to anytime, anywhere, any device viewing demonstrated by the rapid growth in viewing on tablets, OTT, and mobile devices.


 

Q4 Branded Video Content December, 2013
Visible Measures

The massive growth in branded video is a testament to the growing importance of video content for brands, who understand how it can increase engagement and earned media more than traditional advertisements.


 

Visible Measures Q1 Branded Video Report June, 2013
Visible Measures

The report details viewer activity around branded content in Q1 2013. All campaigns in the report are measured on a True Reach™ basis, which combines the performance of brand-driven and audience-driven video clips across the web. All views are user-initiated, where a real person needs to press the “play” button to watch an ad. 


 

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If you are a member of the IAB and would like to submit research to our Digital Video Library, please email Shira Orbach.