Digital Video Library

User Generated Content Town Hall – Best Practices & Legal Watch Outs October, 2014
IAB AdLab, NYC


 

Digital Video Committee Meeting October, 2014
IAB AdLab, NYC


 

Cross-Device Advertising: How to Navigate Mobile Marketing's Next Big Opportunity October, 2014
Criteo

Cross-device advertising is here. Are you prepared? Of the world’s 7 billion people, 4.55 billion will use mobile phones this year, according to eMarketer. Tablet use is also on the rise, with 147.2 million U.S. consumers using tablets in 2014, up from 132.2 million in 2013. In fact, worldwide sales of all devices—tablets, PCs and smartphones—will hit 2.4 billion units this year, according to a recent Gartner report. More than a third of U.S. consumers now own one of each mobile device—laptop, smartphone and tablet—according to the Deloitte Digital Democracy Survey. This white paper will address a number of areas of concern to marketers looking to successfully create and execute cross-device advertising strategies that work.


 

Resolved: The Best Cross-Screen Video Ad Format Is _______. An IAB Town-Hall Debate October, 2014
IAB AdLab, NYC


 

Building Brand Loyalty with Mobile November, 2014
IAB AdLab, NYC


 

Native Advertising Disclosure Workshop December, 2014
IAB AdLab, NYC


 

FreeWheel Video Monetization Report, Q2 2014 August, 2014
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. The dataset used for this quarter's report is one of the largest available on the usage and monetization of professional, rights managed video content, and comprised over 50 billion video views in the first half of 2014.
 


 

Q1 2014 Global Video Index May, 2014
Ooyala

Ooyala’s Q1 2014 Global Video Index illustrates the mobile viewing trend and more, crunching billions of bits of multi-screen video data from the first quarter of a year that will continue to see online video set new records.


 

FreeWheel Video Monetization Report, Q1 2014 May, 2014
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. The dataset used for this quarter's report is one of the largest available on the usage and monetization of professional, rights managed video content, and comprised over 75 billion video views and 60 billion video ad views in 2013.


 

Q1 2014 Global Video Index May, 2014
Ooyala

Ooyala’s Q1 2014 Global Video Index illustrates the mobile viewing trend and more, crunching billions of bits of multi-screen video data from the first quarter of a year that will continue to see online video set new records.


 

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If you are a member of the IAB and would like to submit research to our Digital Video Library, please email Shira Orbach.