Digital Video Library

FreeWheel Video Monetization Report, Q1 2015 May, 2015
FreeWheel

FreeWheel’s platform for video ad management and monetization helps the largest players in the premium video industry generate revenue from their ad-supported content on desktop, mobile, OTT, and traditional set-top box devices. The dataset used for this report is one of the largest available on the usage and monetization of premium, rights managed video content, and comprised of over 125 billion video views in 2014.


 

Join IAB@Cannes for Liquid Creativity: Superstar Secrets & Video Voodoo June, 2015

16:30 - 17:00
Audi A, 3rd Floor, Palais Des Festivals
Cannes, France


 

OOYALA: Q4 Global Video Index Report March, 2015
OOYALA

OOYALA powers online video for more than 1,000 customers and reach viewers in every corner of the world, from Argentina to Zimbabwe. This report reveals insight into video views on PCs, smartphones, tablets and smart TVs.


 

Innovid Interactive Video Benchmarks March, 2015
Innovid

Innovid analyzed thousands of interactive and pre-roll video campaigns, over billions of impressions, from 2014 to set this year’s performance expectations. These metrics will help you understand how various ad formats, publisher placements and ad lengths perform with respect to time earned, activity rate, engagement rate, completion rate, and much more. This report also introduces new benchmarks for cross-device campaigns.


 

FreeWheel Video Monetization Report, Q4 2014 February, 2015
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content.


 

´┐╝Quick Guide To Youtube, Facebook Video & Vine February, 2015
Tubular

Tubular constantly analyzes the most cutting-edge video trends. With the rise of Facebook Video and Vine, they sought to compare the two emerging platforms to YouTube and provide you with content and distribution recommendations. 


 

NFL Mobile Survey Overview October, 2014
RadiumOne

RadiumOne Connect sought to provide insights about consumers’ mobile usage and trends for NFL content as it pertains to advertisers, agencies, and publishers.


 

Q1 2014 Global Video Index May, 2014
Ooyala

Ooyala’s Q1 2014 Global Video Index illustrates the mobile viewing trend and more, crunching billions of bits of multi-screen video data from the first quarter of a year that will continue to see online video set new records.


 

Q1 2014 Global Video Index May, 2014
Ooyala

Ooyala’s Q1 2014 Global Video Index illustrates the mobile viewing trend and more, crunching billions of bits of multi-screen video data from the first quarter of a year that will continue to see online video set new records.


 

2013 Branded Video Annual Report March, 2014
Visible Measures

As overall viewership grows, so do the average views per campaign. In 2013, three campaigns topped 100
million views. More than 1,020 campaigns topped 1 million views in 2013, the highest number to date. The
average campaign launched in 2013 drove more than 2.4 million views. This massive growth led the weekly
threshold for the Ad Age Viral Video Chart - the benchmark for branded video performance - to increase to
more than 2 million video views, its highest point in history.


 

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If you are a member of the IAB and would like to submit research to our Digital Video Library, please email Shira Orbach.