Digital Video Library

Digital Video Committee Meeting October, 2014
IAB AdLab, NYC


 

User Generated Content Town Hall – Best Practices & Legal Watch Outs October, 2014
IAB AdLab, NYC


 

FreeWheel Video Monetization Report, Q2 2014 August, 2014
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. The dataset used for this quarter's report is one of the largest available on the usage and monetization of professional, rights managed video content, and comprised over 50 billion video views in the first half of 2014.
 


 

Resolved: The Best Cross-Screen Video Ad Format Is _______. An IAB Town-Hall Debate October, 2014
IAB AdLab, NYC


 

Native Advertising Disclosure Workshop December, 2014
IAB AdLab, NYC


 

FreeWheel Video Monetization Report, Q1 2014 May, 2014
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. The dataset used for this quarter's report is one of the largest available on the usage and monetization of professional, rights managed video content, and comprised over 75 billion video views and 60 billion video ad views in 2013.


 

Q1 2014 Global Video Index May, 2014
Ooyala

Ooyala’s Q1 2014 Global Video Index illustrates the mobile viewing trend and more, crunching billions of bits of multi-screen video data from the first quarter of a year that will continue to see online video set new records.


 

Q1 2014 Global Video Index May, 2014
Ooyala

Ooyala’s Q1 2014 Global Video Index illustrates the mobile viewing trend and more, crunching billions of bits of multi-screen video data from the first quarter of a year that will continue to see online video set new records.


 

2013 Branded Video Annual Report March, 2014
Visible Measures

As overall viewership grows, so do the average views per campaign. In 2013, three campaigns topped 100
million views. More than 1,020 campaigns topped 1 million views in 2013, the highest number to date. The
average campaign launched in 2013 drove more than 2.4 million views. This massive growth led the weekly
threshold for the Ad Age Viral Video Chart - the benchmark for branded video performance - to increase to
more than 2 million video views, its highest point in history.


 

FreeWheel Video Monetization Report, Q4 2013 March, 2014
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. The dataset used for this quarter's report is one of the largest available on the usage and monetization of professional, rights managed video content, and comprised over 75 billion video views and 60 billion video ad views in 2013.


 

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If you are a member of the IAB and would like to submit research to our Digital Video Library, please email Shira Orbach.