Ad Networks Library

Cost-Effectively Reaching the In-Market Auto Buyer April, 2008
ValueClick Media

“The purpose of this study, conducted by Valueclick Media and interactive agency Goodway 2.0, was to evaluate networks as an alternative to advertising on automotive information sites. Moreover, the study sought to prove the most effective way to utilize networks, namely that running on a large number of sites and allowing optimization technology to determine those which are most effective will yield higher performance than presupposing what sites or channels will generate an advertiser's intended results.”


 

Online Ad Networks: Monetizing the Long Tail March, 2008
desilva+phillips

“Online advertising networks have emerged as a central vehicle for monetizing the Long Tail of the Internet. By aggregating traffic that was previously too difficult to buy or which was otherwise undesirable, ad networks provide small and mid-sized online publishers with significantly more advertising revenues than would otherwise be possible. And by finding ways to make this inventory more palatable to more advertisers, ad networks are positioned to grow faster than the broader market.”


 

If you are a member of the IAB and would like to submit research to our Ad Networks Library, please email Shira Orbach.