The Hispanic division of the IAB Multicultural Council consolidated data from different resources to convey a clear message about the size, growth and dynamics of Hispanics online as well as how to most effectively talk to them in-language and in-culture. This document specifically covers the Hispanic dominant/Spanish preferred and bicultural/bilingual segments. The document will serve as a centralize resource for publisher, agencies, and marketers to reference for data on the relevant segments.
Download the PDF version of U.S. Latinos Online: a driving force (Updated May 2011)
A PowerPoint version of this deck is available to IAB members as part of the Interactive Insider; log in now »