Mobile Library

Mobile Advertising Pushes the Right Buttons for Banking Leader
At a Glance Summary
Microsoft Ditigal Advertising Solutions

"With the rise of mobile internet use, especially among a young, affluent demographic, advertisers a keenly interested in positioning to reach this audience. Mobile advertising is predicted to grow at an average rate of 72 percent each year for the next five years. The question for many advertisers is can this growing medium become a new way to generate customers and strengthen their brands?"

Please note that this case study is for a US retail banking institution and is based on US customer data.

Going Mobile: Unlocking the potential of the mobile internet consumer version 2
Microsoft Advertiser and Publisher Solutions

"The second issue of going mobile provides a detailed insight into the changing nature of the online audience and gives media planners a valuable tool to help them develop effective promotional campaigns, based on an up-to-date picture of their target market."

Nokia Interactive Case Studies

MTV Networks' the N About a Girl

Hyundai revs up its new luxury vehicle with mobile advertising

Land Rover drives customer awareness with mobile advertising

Ford drives interest in new iKool model with mobile

Unilever increases teen awareness with multi-faceted mobile campaign