Games Library

Buzz Report BMW M3 Challenge
Jogo
February 2008

'Buzz Capture combed the most popular sources across the net and within a few weeks produces an effectiveness study that confirmed the positive impact.'

Massive Case Study Compendium
Massive
Spring 2008

The compendium describes the lucrative gaming landscape, and illustrates that in-game advertising is highly effective in impacting key marketing metrics across a variety of significant industries and brands - in addition to complementing the game play experience.

If you are a member of the IAB and would like to submit research to our Games Library please email Shira Orbach.