Marketing & Media Ecosystem 2010 Study

Marketing & Media Ecosystem 2010, identifies the priorities, capabilities and partnerships required across the marketer - agency - media value chain to optimize now and prepare for the future. The first cross-industry partnership of its kind, MME 2010 is a joint study between the ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), AAAA (American Association of Advertising Agencies), and management consulting firm Booz & Company.

See the following links for detailed analysis of the different phases from this groundbreaking analysis.

Digital Darwinism: A Booz & Company Whitepaper based on the results of MME 2010 by Christopher Vollmer

HD Marketing 2010 White Paper

Phase I Presentation

Phase I Press Release

Phase II Presentation (from the IAB Annual Meeting)

Phase II Press Release

Phase III Presentation (from the IAB CMO Roundtable at the ANA Annual Meeting)