IAB’s Ecosystem 2.0 Kicks Off!
With a powerhouse lineup of speakers and attendees, the IAB’s Ecosystem 2.0—Driving Growth in Digital Marketing launched today in Phoenix, Arizona, and continues until February 26. The organization’s first true annual meeting has attracted a stellar crowd of senior voices from marketing, agencies, and publishers who have come together for the next two days to grapple with the most compelling issues in interactive marketing and advertising.
Veronis Suhler Stevenson media-investment bank project that interactive advertising spend will reach $62 billion in 2011 – making our industry the largest ad medium in the United States. Given this massive expansion, the focus of the conference is the evolution of relationships among platforms, publishers, agencies, and marketers as all collaborate and compete to drive digital growth.
Strategies will be explored, hard questions will be asked and answered, friends will be made and insights will be discovered. Tune in to iab.net over the coming days for up-to-the-minute coverage of this historic event. From Yahoo's Jerry Yang to AOL’s Randy Falco, from Microsoft’s Brian McAndrews to Forbes.com CEO Jim Spanfeller and Martha Stewart Living Omnimedia’s President, Media, Wenda Harris Millard, check here for commentary, photos and video that will keep you informed of the latest developments at the event.