IAB Wins ClickZ Award for a Decade’s Creation of Guidelines
Readers of Respected Online Trade Publication Recognize IAB’s Contribution to the Industry
Oct. 25, 2007, New York – Last night, the IAB was the proud recipient of a ClickZ Marketing Excellence Award for ten years of work in the creation of industry guidelines. This year, the ClickZ Marketing Excellence Awards recognized the 10 individuals, products, and companies whose achievements defined the past 10 years – the first decade of achievement in the industry.
"This is great validation of the importance of the type of initiatives we do for the industry and the role that the IAB plays driving growth through the creation of standards and guidelines," said Randall Rothenberg, president and CEO of the IAB. "I'm thrilled on behalf of my team for this recognition by the industry-savvy readers of ClickZ of our important work."
"It is a terrific moment for us to be able to honor the IAB in this way for their extraordinary efforts to drive the development of the infrastructure of the interactive advertising industry," said Rebecca Lieb, editor-in-chief, ClickZ and the evening's host. "Their continued efforts are a large part of what drives marketers', agencies' and consumers' continued embrace of interactive media. Our readers, who are interactive marketers and advertisers, have clearly indicated the IAB has met one of the biggest industry needs of the past decade."
Ten awards were given out across different categories, with four finalists in each category. Winners were selected by a group of independent judges.
Click here to view IAB Ad Unit Guidelines.