The Audit Challenge 2007
On May 16, 2007, the Interactive Advertising Bureau convened and hosted at its headquarters in New York an unprecedented summit meeting of media and marketing constituents. They gathered in a spirit of collaboration to explore ways of evolving and upgrading the way interactive media is counted and assessed for advertisers. The summit followed an IAB call for transparency into the methodologies of the two major audience measurement companies, which was issued amid ongoing industry requests for the major panel-based measurement companies to commit to a firm timetable for auditing and accreditation.
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May 22 |
IAB issues a Press Release summarizing detailed outcome of Audience Measurement Summit |
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May 16
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•Audience Measurement Summit held at IAB. |
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May 9
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The American Association of Advertising Agencies (AAAA), The Association of National Advertisers, Inc. (ANA), and The Advertising Research Foundation (ARF), lend their support to the IAB's open letter. |
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April 20
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The IAB Issues an Open Letter to comScore and Nielsen/Netratings (NNR), the two major Internet audience measurement services, challenging them to submit to a third-party audit of their measurement processes. |
How the Press Has Covered the Audit Challenge:
