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May 16, 2007
The Audit Challenge 2007

On May 16, 2007, the Interactive Advertising Bureau convened and hosted at its headquarters in New York an unprecedented summit meeting of media and marketing constituents. They gathered in a spirit of collaboration to explore ways of evolving and upgrading the way interactive media is counted and assessed for advertisers. The summit followed an IAB call for transparency into the methodologies of the two major audience measurement companies, which was issued amid ongoing industry requests for the major panel-based measurement companies to commit to a firm timetable for auditing and accreditation. 

May 22

IAB issues a Press Release summarizing detailed outcome of Audience Measurement Summit
Read the Press Release

May 16


Audience Measurement Summit held at IAB.
Nielsen//NetRatings announces it will move forward to accreditation: Nielson//NetRatings Moves Forward in MRC Accreditation Process
Read the Press Release (.pdf)

May 9


The American Association of Advertising Agencies (AAAA), The Association of National Advertisers, Inc. (ANA), and The Advertising Research Foundation (ARF), lend  their support to the IAB's open letter.
Read the Press Release(.pdf 50kb)

April 20


The IAB Issues an Open Letter to comScore and Nielsen/Netratings (NNR), the two major Internet audience measurement services, challenging them to submit to a third-party audit of their measurement processes.
Read the Press Release

How the Press Has Covered the Audit Challenge:

» The Wall Street Journal
» ClickZ
» AdWeek
» AdAge

» CNN Money
» DM News
» MarketWatch
» Los Angeles Times

» BrandWeek
» MediaPost
» WSJ.com's "Numbers Guy" Speaks